Six babies branded in Keonjhar

first_imgAfter six cases of branding of babies by traditional healers came to the light in Odisha’s Keonjhar district in the last ten days, the administration launched an awareness campaign urging people, especially tribals, to shun the superstitious practice.Despite being one of the richest districts of the country, Keonjhar has very poor health infrastructure.While four cases of branding of babies emerged from the Banspal area, one each was reported from the Keonjhar, Sadar and Harichandanpur blocks of the district. Although branding did not result in any death, two seriously ill infants were shifted to Cuttack.Tribals usually look up to traditional healers whenever infants or kids develop stomach ailments. The traditional healers then brand stomachs with a hot iron nail. It is one of the crudest forms of dealing with childhood illness.“Apart from pictorial advertisements on walls, we have directed all ASHA workers and anganwadi workers to counsel people against branding of babies,” said Kabindra Prasad Sahoo, Chief District Medical Officer of Keonjhar.last_img read more

A school too far

first_imgPune: When Bapusaheb Jangam visits his grandsons, he clambers down from the clifftop Raireshwar fort in Pune’s Bhor tehsil, where the family lives, to Aasra, a village at the base. The boys moved there for their Class VIII studies because the school in the fort has classes only up to Class VII, and it would be a tough daily walk. Though Jangam is remarkably fit, and has been making this trek since he was a child, it takes him 50 minutes downslope. This makes him sad about the younger kids in Raireshwar.The Maharashtra government’s education department has decided to close down zilla parishad schools with less than 10 students; this will affect approximately 1,300 schools, including the tiny one in the fort. According to the department — and Education minister Vinod Tawde has stated this too — low student numbers means that quality of education is poor. The students will be accommodated in ‘nearby’ schools.RTE ground rulesThe Right to Education Act says that the distance between a primary school and the house of a student must be less than one km till Class V, and less than 3 km from Class VI to VIII. But the Raireshwar children will now have to go to Rairi school, 35 km away. “It will take them at least two hours,” says Jangam. “Why are they doing this? Have those officers come for inspection at least once before taking this decision? Can these poor kids leave their homes and relocate closer to the school?”Raireshwar fort — where in 1645, the then-16-year-old Shivaji took an oath to found a Maratha empire —houses a hamlet of around 150 residents, mainly farming families.“I park my bike at the base of the fort and climb up the iron stairs,” says Arvind Shinde, the only teacher at the Raireshwar school “The kids will have to walk five kilometres down the mountain, then another 35 km to their school. It will be impossible in the monsoon.” Mr. Shinde fears that his 10 students will be forced to stop their education because of the arduous walk.The Hindu encountered two other primary schools on the plateau, in similar isolated hamlets: Malwadi (Raireshwar) with one student and Keshavnagar (Dhanvali) with three students. As with the fort school, these too will soon close, and the students will have to walk to Rairi village.Keshavnagar sits on a cliff, three kilometres further across the plateau. Its ‘basti-school’ was set up in 2001 to serve the 20 to 25 Mahadev-Koli (a Scheduled Tribe) families there. It too has a single teacher, Tulshiram Wagmare, who parks his motorcycle at Kankwadi village at the base of the cliff and walks for an hour up the path, which passes through a forest. He once lived here, but he moved his family to Bhor; he comes here to teach because he feels a commitment to the community. “Their parents are not educated,” he says. “Forget Rairi, they will not even allow these kids to come down to the closest school, at Khalchi Dhanivali. Who would want a Class I girl to walk through the forest for one or two hours daily?” Mr. Wagmare’s students include Sonal and Pratiksha Dhanavale, who are in Class I and III. On the day this reporter visited, heavy rain, the after-effect of Cyclone Ockhi, had made Keshavnagar unapproachable. “In the monsoon, even I stay on top because it is impossible to climb down. How can you expect little kids to do this?”Arduous trekFormer students from these schools say that while they had to walk down from the plateau to secondary school, at least their primary school was close by, which won’t be the case for the young ones now. “It takes at least two hours through a dense forest,” says Sonali Kank, who now studies in a college at Bhor. “Even we never walk that path alone. How will their parents send them down? It will end their education.” Rahul Dhanvale, from Khalchi Dhanivali, mid-way between Kankwadi and Keshavnagar, now a Class XI student in a school in Bhor, says. “I am an expert on walking these roads. But mud, rocks and steep slopes drain your energy. Why should those kids suffer?”The teachers and parents with whom The Hindu spoke requested not to be named, out of fear of the government, but bitterly criticised the education department’s decision, calling it absurd, unjustified and disastrous for the children.“It does not matter whether the school has even one student,” a teacher said. “Education is not about making profit. The school should run if it is close to the student’s home.” He is sure that no girl will be sent even to primary school if the decision is implemented. “What you are seeing is just 0.001% of the total problem. This decision has created havoc in the state.” A parent wondered if the government had done any physical survey before deciding on closing down the schools. “Why do they want my son to drop his education? This is inhuman,” he said.last_img read more

FIFA World Cup 2014: Five key players from Belgium

first_imgVincent Kompany and Eden Hazard will be crucial for Belgium in the World CupWith only a few notable exceptions, Belgium has often been a team bigger than the sum of its players. The team will be looking to make an impact at the helm of coach Marc Wilmots.This time, after an absence of 12 years, the Belgians are back at the World Cup with several players known around the world, including Vincent Kompany and Eden Hazard.Just about the entire team plays abroad, and many in the biggest leagues, giving the Belgians a hope they haven’t had since reaching the semifinals in 1986.Here are five players to watch:VINCENT KOMPANYIf anyone epitomizes the revival of Belgian football, it is central defender Vincent Kompany.Kompany was a prodigy at 17 with Anderlecht, and in 2012 he was the rock on which Manchester City built its first Premier League title in 44 years.Now 28, he continues to be the anchor for one of the richest teams in one of the world’s toughest leagues.Beyond his positioning and physical prowess, Kompany is best known for his leadership qualities, earning him the captaincy at both City and the Belgian national team.EDEN HAZARDIf Vincent Kompany is dependency personified, Eden Hazard is counted on for creativity. And if he extends the way he has been playing for Chelsea on the World Cup stage in Brazil, he could well become one of the marquee players of the tournament.Hazard developed his skills for Lille in the French league, and his speed, agility, passing precision and tactical insight turned him into the best player of that league before Chelsea lured him to London.THIBAUT COURTOISOutplay Belgium and there still remains one massive problem for any team at the World Cup – how to get past goalkeeper Thibaut Courtois.Like so many Belgians, he looked abroad from an early age and left Racing Genk for Chelsea, which almost immediately sent him on to Atletico Madrid.What looked like a demotion for some turned out to be a gift unlike few others.Courtois won the Europa League as a teenager, the Copa del Rey over Real Madrid, and faces some of the world’s best strikers on a weekly basis to hone his skills.At 21, the towering goalkeeper with an immense reach is already one of the best in the world.ROMELU LUKAKUAn all-out striker has never been Belgium’s forte. And amid the glittering array of goalkeepers, defenders and playmakers, it is up to Romelu Lukaku to impose himself as the team’s fearful frontman.Lukaku already did so in the match that qualified Belgium for the World Cup, scoring two first-half goals in Croatia that effectively muzzled the home team.A striker that uses body and bulk rather than sweet skills, Lukaku keeps bouncing back. At 20, he has already faced several setbacks at Chelsea, but when he went to West Bromwich Albion and, this season, to Everton, he always proved there was plenty left in him.KEVIN DE BRUYNELanky winger Kevin De Bruyne has had perhaps the strongest World Cup qualifying campaign of all Belgians.At club level, though, the 23-year-old De Bruyne has had a disappointing year. He started out with high ambitions with Chelsea, but after he fell out with manager Jose Mourinho, he rarely made it past the bench.Now, he is reviving his career in the Bundesliga with Wolfsburg.last_img read more

How To Get Fired Before You Even Start (Part 2)

first_imgWho are you connected to online? I only ask because it concerns your online reputation. As I mentioned in Part 1, you may be missing out on opportunities simply because of the way you portray yourself online. As a recruiter, if I am looking for someone with your qualifications, I might not think that you would represent my company well if you are connected to people with questionable character. An old adage comes to mind, “birds of a feather, flock together.”Of course, you cannot control who wants to follow you online but, you have the final say on who you decide to engage with online. More often than not, those decisions are made public. In some cases, it is a friend list shared on a Facebook profile, a “following list” on Twitter, or a circle on Google Pus. Regardless of the situation, what do the people you choose to connect with say about you?On Twitter, people can add people to lists they create and thereby lump you into a crowd of similar people. By looking at the lists people add you to, you will have great insight into how your personal brand is perceived. Case in point, check out the screenshot below. Can you guess the profession of the person being profiled by several Twitter followers?If you guessed a “Director of Recruiting” who is active in social media and likes to write career articles for Glassdoor – in other words, me – then you would be correct.  When I look at the lists I have been added to, they are typically described with words like recruitment, careers and social media. Perfect! That is exactly in line with how I want to represent my personal brand.Okay, your homework for today is to take a close look at who you are engaging online under your real name. If you have an alias that you use online, then good for you! (If you read Part 1 in this series, you already know my feelings about that). I want you to not only look at the people you are following, but also audit the things you have said in the past and consider your tone of voice. Consider everything from the viewpoint of a recruiter or hiring manager and ponder the likelihood of your hiring someone like you. If you would not, now is the time to make some changes.last_img read more

5 Signs You Need to Earn More, Not Spend Less

first_img 1.0★ 4.8★ 23 hours ago 23h 4.2★ 23 hours ago 23h Insurance Agent Southern Farm Bureau Casualty Insurance Co. Denham Springs, LA “Spend less than you earn” — that’s a timeless and essential piece of financial advice. However, even among money experts, there’s disagreement about which side of the equation to focus on: earning more money or spending less of it.Unfortunately, the income side of the equation often is neglected. If you don’t earn enough, you might be cutting costs and micromanaging your budget, but you still might not see the desired results.Here are five telltale signs that it’s time to put away the budget spreadsheet and focus instead on growing your paychecks.1. You’ve already cut your budget to the boneCutting costs can be a smart way to start managing money wisely. Too many people tend to overspend on things they don’t need and might not even want.But every budget has a point at which it can’t be cut anymore before you hit your bare minimum of expenses. Living costs eat up huge portions of your budget, but expenses such as rent or mortgage, food, and childcare often aren’t negotiable.If you’ve already nonessential expenses and still are struggling to scrape by, it’s a sign you’re not earning enough money in relation to your costs of living.Know Your Worth Helping Job Seekers #GetPaidFairly2. You’re in danger of missing debt paymentsIf you’ve come close to missing one or more debt payments in recent months because you couldn’t afford them, that’s a big problem. Missing a payment can have some harsh consequences beyond the initial late fees and or a penalty APR.A missed payment also can put a derogatory mark on your credit report and cause your score to drop. It usually can take more than a year for a credit score to recover from making a late payment.You can try to manage debt through options such as refinancing your student loans or consolidating credit card debt, but it can be tricky. If you’re in danger of missing your payments, you might not have the income or debt-to-income ratio needed to qualify for refinancing. Instead, it might be more effective to focus your efforts on raising your income.3. Your income is lower than it should beAre you being paid what you’re worth? It’s an important question to consider, but one that can be tricky to answer. You’ll likely need to review your compensation and research average salaries by industry to be sure.First, you might want to review your income growth in recent years. If your income has been stagnant or hasn’t risen recently, it’s likely that your wage isn’t keeping up with market increases in pay.You also can use income-tracking sites such as PayScale to see if you’re being paid fairly for your area, job title, and level of experience. Or you can use job-hunting sites such as Glassdoor to compare salaries in your company to make sure you’re not making less than what your coworkers do.5 High-Paying Careers That Offer Student Loan Forgiveness4. You’re feeling stressed about moneyMoney has long been a major source of worry for Americans, with 62% of people surveyed selecting it as a top stressor in the American Psychological Association’s 2017 Stress in America survey. There are plenty of causes of financial stress, from too much debt to high living expenses.Most money worries, however, can be resolved if you have more resources available and manage them responsibly. If your debt is stressful, for example, you can pay off a loan balance to get rid of a monthly payment. If your budget stresses you out, earning more could mean you won’t have to agonize over every expense.In these cases, increasing your income can be an effective solution to the problems that are stressing you out the most.5. You want to speed up financial goalsEven if you’re doing well with your budget and income, you might be interested in growing your income. After all, having more money at your disposal will help you work on reaching financial goals faster.Whether you want to get out of debt, start saving for retirement, or invest money, you’ll need to have the funds available. Earning more now will mean you’ll reach those financial goals sooner.18 Companies That Aren’t Afraid to Reveal What They PayWays to start growing your income todayIncreasing your income is easier said than done. Unlike being able to cut expenses, you don’t always have direct control over your income or see immediate results from your efforts. But there are steps you can take to boost your earning potential and bring home bigger paychecks:Seek overtime or extra shifts. If your current job offers overtime or pays hourly, see if you can work more to boost your income. It can be one of the simplest and fastest ways to earn more money.Ask for a raise. If your research shows you’re not getting paid what you’re worth, it could be time to broach the subject of a raise with your supervisor. Document all the successes you’ve had at work and your contributions to building the business to show you deserve to earn more.Look for a new job. Instead of counting on your employer to pay you more, accepting a job at a new company can grow your income faster, research shows. Update your resume and start sending out applications to find your next great opportunity.Get a second job. You can do a part-time job in the evenings or on your days off from your regular job to earn an extra paycheck. You could try working at a local retail store, wait tables at a restaurant, or babysit.Start a side hustle. To use your free time more effectively, consider taking on a side hustle that’s suited to your skills. You could offer tutoring or classes in a skill you have, for example. You also might be able to freelance or offer consultations for a higher hourly fee.It can take a while to see the results of focusing on growing your income, but the payoffs can be huge. While there’s a limit on how much you can cut costs, there’s no limit on how much you can earn.The key is to get started. Consider the above steps on how to increase income, choose one that’s a good fit for your skills and needs, and take action. Post Doctoral Psychological Assistant, Behavioral Medicine Ibemed Ontario, CA 3.1★ 23 hours ago 23h 4.4★ 4.4★ 23 hours ago 23h 23 hours ago 23h 23 hours ago 23h 3.8★ This article was originally published by Student Loan Hero. Reprinted with permission.Browse Open Jobscenter_img 23 hours ago 23h 3.6★ Certified Nursing Assistant CNA New Solutions Staffing Bronx, NY N/A CDL-A Van Drivers Buddy Moore Trucking Opp, AL 23 hours ago 23h CNC Machine Shop Supervisor Optex Systems Richardson, TX Sales Workers Compensation Claims Management Services Insurance Program Managers Group Chicago, IL 23 hours ago 23h 23 hours ago 23h Member Service Specialist Advia Credit Union Kalamazoo, MI Senior Audit Accountant Altman Rogers & Company Anchorage, AK N/A Associate Orthodontist The Happy Tooth Dental Group Mount Airy, NC Shipping/Receiving Clerk Curtis Instruments Livermore, CAlast_img read more

Arsenal legend Petit: Wenger must buy experience

first_imgArsenal legend Emmanuel Petit says manager Arsene Wenger must buy experience this summer.An FA Cup Final win against Chelsea gave the north London club some ­silverware, but Thursday night football in the Europa League beckons next term.And Petit said: “You need big winners if you are going to be ­successful.“Winners have shown that they can face challenges, that they have the desire needed for the club to win major ­honours. They have a special ­mentality. They have shown what they can do and that is the kind of player Arsene needs to bring in now.”last_img read more

Ugandan Maternal Deaths in the NYT

first_img ShareEmailPrint To learn more, read: Posted on August 2, 2011August 16, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Recently, The New York Times featured a piece on free health care in Sierra Leone for mothers and children. Maternal health had another prominent space in The Times last weekend with a discussion of maternal deaths in Uganda, which have led to a lawsuit against the Ugandan government. The article was featured on the front page of Saturday’s edition.The Times reports:Jennifer Anguko was slowly bleeding to death right in the maternity ward of a major public hospital. Only a lone midwife was on duty, the hospital later admitted, and no doctor examined her for 12 hours. An obstetrician who investigated the case said Ms. Anguko, the mother of three young children, had arrived in time to be saved.Her husband, Valente Inziku, a teacher, frantically changed her blood-soaked bedclothes as her life seeped away. “I’m going to leave you,” she told him as he cradled her. He said she pleaded, “Look after our children.”Half of the 340,000 deaths of women from pregnancy-related causes each year occur in Africa, almost all in anonymity. But Ms. Anguko was a popular elected official seeking treatment in a 400-bed hospital, and a lawsuit over her death may be the first legal test of an African government’s obligation to provide basic maternal care.Share this:last_img read more

Maternal Health, HIV, and AIDS: Examining Research Through a Programmatic Lens

first_img ShareEmailPrint To learn more, read: Posted on June 3, 2013November 27, 2017By: Kate Mitchell, Manager of the MHTF Knowledge Management System, Women and Health Initiative; Samantha Lattof, Project Manager, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is the first in a blog series on maternal health, HIV, and AIDS. To view the entire series, click here.Women and girls are increasingly and disproportionately affected by the HIV/AIDS epidemic and now comprise over half of those living with HIV. According to recent estimates from the London School of Hygiene and Tropical Medicine, not only is the proportion of pregnancy-related and maternal deaths attributable to HIV higher than expected, but pregnant women with HIV are eight times more likely to die than women without HIV. The feminized HIV and AIDS epidemic is one factor limiting progress in the reduction of maternal mortality. As the global community discusses bold visions for new targets to reduce maternal mortality, researchers from both the HIV and maternal health communities must come together to share knowledge and build a path to improved women-centered programming.Over the next several weeks, the Maternal Health Task Force (MHTF) will share a series of guest blog posts from our colleagues who are working in maternal health, HIV, and AIDS. The posts will cover topics such as:An exploration of a particularly groundbreaking approach used in a specific country to integrate and improve maternal health and HIV/AIDS prevention, treatment, or careExperiences managing HIV-related comorbidities and obstetric complicationsAnalyses of a persistent barrier to integrating and/or improving quality of maternal health care and HIV/AIDS care for womenCountry responses to the World Health Organization’s new guidelines for prevention of mother-to-child-transmission of HIV and antiretroviral therapy as well as country experiences in implementing these guidelinesExperiences addressing the demand side—or how to facilitate interest on the part of women and their families to demand higher quality maternal health and HIV servicesImplications for policymakers on the measurement of direct and indirect causes of maternal deaths related to HIVIn addition to the blog series, the MHTF will convene the technical meeting Maternal health, HIV, and AIDS: Examining research through a programmatic lens starting on 10 June 2013, in collaboration with USAID and CDC. The purpose of the meeting is to discuss emerging research linking maternal health and HIV, identify research gaps, and consider programmatic implications. While there is a need for significant investment in this issue around the globe, the focus of this particular meeting is Africa.Finally, our Maternal Health, HIV, and AIDS topics page highlights resources, recent publications, videos, and blog posts, along with the organizations working on maternal health, HIV, and AIDS.  The page is a work-in-progress. Please check back frequently for new content. The MHTF is always looking for new resources, research, and news.  We welcome any feedback or resources you have to share on our topics page.Stay tuned to the MHTF for upcoming blog posts about maternal health, HIV, and AIDS as well as daily summaries and a final report from the meeting. If you are interested in sharing your maternal health, HIV, and AIDS research and expertise on the MHTF Blog, please contact Kate Mitchell ( or Samantha Lattof ( view the blog series, click here. For additional information about maternal health, HIV, and AIDS, visit our topic page. To follow the meeting on Twitter starting 10 June 2013, use #MHHIV.Share this:last_img read more

Put the Power to Reduce Maternal Mortality in Women’s Hands: Misoprostol

first_imgPosted on October 8, 2015October 13, 2016By: Elisa Wells, MPH, Public Health InstituteClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The United Nations Sustainable Development Goals (SDGs) set an ambitious target of reducing the global maternal mortality ratio to less than 70 per 100,000 live births by 2030. Perhaps this is achievable, but only if we take a practical approach that puts the power in women’s hands. Discussion about this practical approach will take soon take place at the first-ever Global Maternal Newborn Health Conference in Mexico City, October 18-21.Though one such approach already exists: expand access to advance distribution of misoprostol for prevention of postpartum hemorrhage for women who give birth at home or in facilities without a cold chain for oxytocin, a uterotonic like misoprostol. Misoprostol is an inexpensive, heat-stable pill that, when taken immediately after delivery, can reduce the risk of postpartum hemorrhage by between 24 to 47%.[i],[ii],[iii] While many efforts to address maternal mortality are focused on the long term goals of increasing access to skilled birth attendants and encouraging facility delivery, more immediate solutions are needed. Misoprostol provides a safety net for women who, for whatever reason, end up giving birth without access to oxytocin, either at home or in a facility.The difficulty that women often face accessing care became abundantly clear when, as a member of an evaluation team looking at interventions to reduce deaths from postpartum hemorrhage in Ethiopia, Ghana and Nigeria, I had the opportunity to speak with women in rural areas about their birth experiences. Many stated they could access basic antenatal care during their pregnancy, but most told us they were unable to access a facility, or even skilled delivery care, at the time of delivery – the uncertainty about the timing of labor, lack of access to a vehicle or petrol, poor road infrastructure and great distances to services made it virtually impossible. Even if they could have made it to a facility, some of the women said they did not want to go because they knew they would be treated poorly (a finding that, unfortunately, is not uncommon in many parts of the world).[iv]But, these women were quick to recount the positive impact that misoprostol had had on reducing deaths from postpartum hemorrhage in their rural communities, providing them with a practical way to overcome the logistical challenges to obtaining good delivery care. In each community, the MacArthur Foundation funded a pilot project to test models for increasing access to misoprostol at the time of delivery. The most successful model gave misoprostol pills to women in advance of delivery, trusting them to be able to store the drugs appropriately and take them according to the instructions provided if they were unable to reach a facility to deliver their baby. Not only did this approach improve the safety of giving birth at home, but it also resulted in more women seeking delivery services at facilities. The success of this approach is echoed by studies conducted in South Asia and Africa that have shown that community-based distribution of misoprostol is feasible, acceptable to users, safe and effective.[v],[vi]Unfortunately, our evaluation also found that politics and fear are preventing more widespread access to misoprostol, with some groups afraid that distributing misoprostol will discourage women from seeking services at facilities or afraid that the pills will be used for abortion or labor induction. Experience suggests this fear is not warranted; misoprostol is an important addition to providers’ clinical toolkit and it is also a drug women can safely and effectively take by themselves, in their homes, with little or no assistance from a health care provider. It is time to put misoprostol in women’s hands, so that they can use it when they need it, which is often at home.Photo: “Ghana Visit March 2006” © 2006 IICD, used under a Creative Commons Attribution license:[i] Mobeen N, Durocher J, Zuberi N, et al. Administration of misoprostol by trained traditional birth attendants to prevent postpartum haemorrhage in homebirths in Pakistan: a randomised placebo-controlled trial. BJOG. 2011;1 18(3): 353–61.[ii] Derman RJ, Kodkany BS, Goudar SS, et al. Oral misoprostol in preventing postpartum haemor­rhage in resource-poor communities: a randomised controlled trial. Lancet. 2006; 368(9543): 1248–53.[iii] Prata N, Ejembi C, Fraser A, et al. Community mobilization to reduce postpartum hemorrhage in home births in northern Nigeria. Soc Sci Med. 2012; 74(8): 1288–96.[iv] Bohren MA, Vogel JP, Hunter EC, Lutsiv O, Makh SK, Souza JP, et al. (2015) The Mistreatment of Women during Childbirth in Health Facilities Globally: A Mixed-Methods Systematic Review. PLoS Med 12(6): e1001847.[v] Prata N, Passano P, Bell S, et al. New hope: community-based misoprostol use to prevent postpar­tum hemorrhage. Health Policy Plan 2013; 28(4): 339–46.[vi] Prata N, Bell S, Weidert K. Prevention of postpartum hemorrhage in low-resource settings: cur­rent perspectives. Int J Womens Health. 2013; 5: 737–52.Share this:TweetEmailPrint To learn more, read:last_img read more

World Malaria Day: Renewing Commitment to Addressing Malaria in Pregnancy

first_img ShareEmailPrint To learn more, read: Posted on April 25, 2017May 19, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)According to the most recent Global Burden of Disease data, deaths due to malaria have decreased substantially over the past few decades. Global malaria mortality rates have dropped by 44% between 1990 – when malaria was the tenth most common cause death – and 2015 – when malaria was the 20th most common cause of death. Despite this progress, roughly half a million people died from malaria in 2015 alone, and 92% of those deaths occurred in sub-Saharan Africa. The Global Technical Strategy for Malaria (2016-2030) calls for a 40% reduction in malaria case incidence by 2020, but only half of malaria endemic countries are currently on track to achieve this goal.Pregnant women and newborns living in malaria endemic areas are especially vulnerable. Malaria in pregnancy (MiP) continues to play a large role in global maternal deaths. In 2015, malaria was the third most common cause of death among women of reproductive age in Africa. During that year, MiP was estimated to have been responsible for more than 400,000 cases of maternal anemia and approximately 15% of maternal deaths globally. Unfortunately, the women who are most vulnerable to malaria are often the least protected against it. MiP also poses a significant threat to newborns because it can cause spontaneous abortion, stillbirth, premature delivery, low birth weight and neonatal mortality.Coverage of malaria prevention, screening and treatment among pregnant women remains low in many areas of sub-Saharan Africa, despite investments in MiP and clear evidence of effective interventions. In order to combat MiP, intermittent preventive treatment in pregnancy (IPTp) should start early in the second trimester of pregnancy (ideally at week 13) with three or more doses of the antimalarial sulfadoxine-pyrimethamine and continue monthly over the course of the pregnancy until delivery. Based on available data, the percentage of eligible women receiving three or more doses of IPTp increased from 6% in 2010 to 31% in 2015. Still, much work is needed to ensure that pregnant women and newborns across the globe are protected against malaria.Access resources related to malaria in pregnancy>>Learn more about World Malaria Day>>Share this:last_img read more

Part-time or freelance?

first_imgIn the New York Times, a freelance writer who takes a part-time job shares her woes–and determines that freelancing is a better fit for her life. Of course, both freelancers and part-timers qualify as what we call “independent workers,” but it’s interesting to read about how a freelancer, especially a parent, becomes attached to the flexibility of that particular work arrangement. Christine B. Larson, who wrote the piece, also has some reasons for leaving the part-time job that you might not anticipate. Perhaps most compellingly, she felt as though she wasn’t able to do her best work because of the scheduling challenges and mental distractions of being out of the office most of the time. If you’re a part-timer, how do you make it work? Share your experiences in the comments!last_img read more

Insurance for small biz from Brooklyn HealthWorks

first_imgIf you’re growing from a sole proprietor into a small business, and you’re searching for New York health insurance options, take a look at Brooklyn HealthWorks. It’s a program sponsored by the Brooklyn Chamber of Commerce to help make the borough more hospitable to small businesses. Brooklyn Healthworks offers two plans, designed to be a low-cost option for businesses and organizations with 2-50 employees. (That means they cover nonprofits, too.) The insurance company that the plans are through is GHI.last_img read more

Donate to Haiti

first_imgOur hearts go out to those in Haiti who are suffering so much. We are trying to find ways for freelancers to help, and I invite you to visit our Get Involved page to donate to the relief efforts. I know this is a difficult financial time, and not everyone can donate. Even if you can’t donate, there are still ways you can help. For those with some technology savvy, Freelancers Union is hosting a Crisis Camp tomorrow. You can read more here. If you’ve found other good opportunities to help, I invite you to share them here. Best, Sara Horowitzlast_img read more

Freelancers of the World, Unite! (In Vegas, Baby.)

first_imgOur advocacy afficionado extraordinaire, Althea Erickson, has left the swampy streets of New York for the parched pavement of Las Vegas. Why, why you ask, would anyone jump out of the frying pan and into the fire? It’s for Netroots Nation, naturally. Netroots Nation is an annual gathering designed to connect and strengthen both online and off-line (I mean, real life. 3D. In person) progressive movements. Althea was a panelist in yesterday’s session, “Freelancers of the World, Unite! Unions for Permatemps and Freelancers” along with reps from the Writers Guild and documentarian Joe Danisi. Oh to have been a fly on the wall of the Brasilia 3 room! Luckily, Tula Connell covered the panel on the AFL-CIO blog.last_img read more

Why your marketing strategy needs video

first_imgThis is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a fellow freelancer out, feel free to send your blog post to us here.A few years ago, video marketing seemed to be in its own lane. Only a few brands and businesses were creating video content to reach a select audience.Now in 2017, video content is everywhere you look online. If you haven’t already thought about or started planning on incorporating video into your marketing strategy, here’s why you should today.Facebook favors videos over anything elseIf you were active on Facebook this past year, you’ve noticed how much video content is now displayed on that platform. From full music videos to short-form video content, Facebook highly favors video over images, links, and text. According to Buzzsumo, in just a year the average total of shares for video content on Facebook has more than doubled and so has the number of videos published.Go LiveNow with the Facebook Live feature enabled for every page, there is even more room to get engaged with your fan base through video marketing. People spend more than 3x more time watching a Facebook Live video on average compared to a recorded video. Fans are more likely to actively engage with you when they can talk to you, and ask questions on the spot versus watching something pre-recorded.Facebook also enabled a feature that allows your fans to be notified every time you launch a new video. So you don’t have to do any extra legwork.Think about it this way, as a consumer, how cool is it to be able to interact with your favorite brand from the comfort of your home/office? Being more accessible allows you to develop a stronger bond with your customer base, without really having to spend top dollar for video content. And there are endless ways you can start creating your Facebook Live video strategy.For example, you can host weekly or monthly Q&A sessions, bring in guest speakers, host “online office hours”, etc. The bottom line is that it’s now easier than ever to speak with your fans directly through video.Don’t forget about adsAmplifying your Facebook video strategy with ads will get your video to a wider audience without costing you a lot of money, if done correctly. Potential consumers are more likely to engage with short-format video content explaining your service or offer, versus an image with a lot of copy.There are a lot of good resources that will help you run a video ad campaign. If you need help with setup, management or campaign reporting, get in touch with me. If you want to learn more about optimizing campaigns on your own first, check out this informative guide from Social Media Examiner.YouTube: The Second GoogleLet’s be honest here, have you gone to YouTube in search of figuring out how to do something? If you answered “yes”, then you are among the billions of other YouTube users who watch over millions of hours of video. Want to reach these billions of people? Start by creating compelling video content they can discover through a YouTube search.Of course, this all depends on your video’s topic and how well you optimize for search engines, but we’ll get to that soon.YouTube has become a phenomenal educational platform for the “do-it-yourself” consumer. Because of this, it allows brands and businesses to really maximize their impact by creating “how-to” and “thought leadership” videos for their audiences.For example, if you own a branding business, why not create a short “how-to” video on the five most important branding guidelines a business must follow. Not only will this content be more engaging than a presentation, it will also help separate you as a thought leader in your industry and make you more discoverable.Going back to SEO and search ability of your video, YouTube has their own algorithm that focuses on watch time, keyword relevance, your number of subscribers, customer reactions including likes and dislikes, and video length. To optimize your YouTube videos, you want to capitalize on these criteria. See how these techniques can help by reading Search Engine Land’s video optimization guide.Like with Facebook, YouTube ads helpYou can also reach a massive amount of YouTube viewers by running one of YouTube’s wide range of advertising options. This can include banners, ads before the video begins, sponsored videos in the sidebar, and many other types of campaigns you can create to appeal to potential video consumers.YouTube ads are generally a bit more expensive than Facebook and can take more optimizing and adjusting. But they can be very efficient if you run them correctly. If you’re looking to start a YouTube advertising campaign but want more information on best practices, Hubspot put together an easy-to-follow guide for getting your campaign up and running.Showcase your business using videoDon’t get me wrong, creating a diverse content strategy consisting of blog posts, images and more is always going to be important. However, if you haven’t added video to your strategy, you need to start now. Video is only going to get bigger so don’t wait around and let a competitor take your business.Max Pete aka One Hand Wonder Man is a freelance website designer and digital marketer. Max Pete also specializes in social media management, email marketing, content creation, and paid advertising. You can check out his work and get in touch with him via his portfolio read more

How to carve out time as a freelancer

first_imgIn 2008, I was working full time as a university department chair at a university that was up for reaccreditation. In addition to teaching, hiring new faculty, advising, and engaging in a university-wide self-study, I was actively involved in my church and with the alumni chapter of my sorority. My life was, to say the least, very busy.Paradoxically, it was during one of the busiest points in my life that I started actively freelancing. A local content creator asked me to contribute to a national, multicultural resource curriculum. My first thought was to decline because the idea of adding one more thing to my schedule seemed impossible. But the project was so compelling that I eventually said ‘yes.’ It would end up being one of the most comprehensive and rewarding freelancing projects that I have ever done.Fast forward to 2018 and a dear friend from graduate school recently reached out to me on Facebook. She’s a full-time professor who loves to write and she wants to explore freelancing. However, she’s not sure how to fit it into her life. So, not surprisingly, shortly after catching up, she asked me: How do I make time to write?Good question. After working a 40 to 45-hour work week in addition to one’s other responsibilities, it may be incredibly difficult to see how freelancing can fit into an already busy and hectic schedule. Realistically, we can’t manufacture more time, so how does one find time?Not only is this a fair question, it’s not necessarily an easy one to answer; however, there are some pragmatic steps that most people can take to integrate freelancing into their lives.Be realistic about your other time commitmentsMost of us are creatures of habit, which makes it plausible to forecast the amount of time that we spend on our various commitments. Because freelancing can (and should) be something that you enjoy and find value in doing, you don’t want it to compete with your pre-existing commitments.I highly recommend that you start with smaller freelance projects that I affectionally call ‘one and done.’ This simply means that you commit to one project at a time until you can get a sense of how freelancing fits into your life. As you get acclimated to meeting deadlines and unpacking the complexity of freelancing projects, you can either increase or decrease the number of projects that you commit to doing.Carve out time just for freelancing projectsI often tell my mentees and clients that you have to set aside time to write. If you think of it as an ongoing commitment like a university class, lesson, or an event then there is a greater possibility that you will show up.At first, this may be difficult, but over time, you will find that you can actually reclaim more of your time because you are not overscheduling or overcommitting. For example, I don’t schedule any appointments or sessions for Monday because that is my day to write. I have committed myself to a writing day and even on days when I am unmotivated and uninspired, I still write.A full day may be unrealistic when you first start freelancing, so you may want to start in smaller increments like an hour or two. Whether it’s daily, weekly, or bi-weekly, the key is to block out time on your calendar and work the rest of your schedule around your set-aside freelancing time. This will lead to greater consistency and discipline. In turn, it will free you up to take on additional projects.Just say noIf you are seriously committed to launching your freelancing career then you may have to give-up or sacrifice something else. The good news is that you don’t have to make a life-altering change, you just may need to rethink how you are parceling out your time. And this may simply boil down to saying no.As simple as it sounds, saying no, especially for those of us who are entrepreneurial in spirit, may be difficult. Yet, it is often necessary. As I think back over how I manage my life back in 2008, I realize that I started to be more protective of my time.Being successful as a freelancer was important to me and I wanted my work to reflect that. As such, I literally had to prioritize freelancing over some other activities. Freelancing compared to some of the other things in my life was not only enjoyable, but it also brought value to my life. This, in turn, meant that I had to let some of those other things go.From that first major project in 2008 to 2018, what, at one time, seemed to be impossible not only became possible but an intricate part of my life.Although these are small steps, over time, you should be able to dedicate more time to freelancing.last_img read more

Chart of the Week: Marketing Budgets Shifting to Digital Tactics

first_img Lead Generation Digital channels make up the top 5 tactics in which marketers are investing: 5.       Telemarketing – 22% decrease We also see a trend in moving away from the traditional “push” marketing channels. The top 5 places marketers are looking to cut budgets: Topics: on 14 different marketing tactics. While 46% of companies plan to increase their overall marketing budgets in 2010, 66% will increase their investments in digital marketing. Download the free kit Leaving Traditional Marketing Behind: marketing budgets in 2010 3.       On-site Social Media – 58% 4.       Email (acquisition) – 56% Originally published Mar 10, 2010 5:15:00 AM, updated October 18 2015 more than 265 B2B marketers — in companies of all sizes — asking if they plan to spend more or less of their Marketers are getting smart and going where their buyers are — online.  So where are you going to spend your precious marketing dollars? Pulling buyers to you by Learn how to generate more inbound leads using SEO, blogging, and social media. and draw prospects to you. for tips and tricks to drive more leads and business to your site. 1.       Radio – 50% decrease 2.       Television – 44% decrease 2.       Search Engine Optimization – 64% 3.       Newspapers / magazines – 44% decrease or pushing your message out through traditional channels? surveyed All of these tactics work together to help you . Econsultancy, in association with ExactTarget, Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels using inbound marketing Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1.       Off-site Social Media – 65% Inbound Lead Generation Kit Inbound Marketing get found 5.       Email (retention) – 53% 4.       Direct Mail – 30% decreaselast_img read more

How Do You Leverage Paid Media? [Marketing Cast]

first_img Where Paid Media Makes Sense Earned media is the content you create to get others to share it. “So, you are earning the attention of your buyers,” says David. This can take the form of blog posts, webinars, reports, videos and other compelling content. In other words, this is all inbound marketing is about. What Is Paid Media? Originally published Jul 25, 2011 9:00:00 AM, updated October 20 2016 Public Relations The Biggest Mistake You Can Make Paid media, on the other hand, is when you are spending money for somebody else’s media property. An example of that would be Google AdWords: you pay for ads that show up next to specific search results. Paid media encompasses a range of formats, including banner ads, GroupOn emails and even press releases. Press release circulation is actually one form of paid media that makes a lot of sense for marketers. When services like Marketwire and PR Newswire distribute your press releases, you can earn great inbound links and increase your SEO authority and ability to get found online. Spending too much effort on paid media is a mistake, says David. “Your primary should be the earned form,” he says. Maintaining a healthy balance between earned and paid media results in a great marketing combination. So revisit your paid marketing initiatives and if you are spedning too much money or effort on them, think about ways to cut back and invest more in earned media. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img How do you leverage paid media? In marketing circles, the discussion around earned media vs paid media is often heated. Yet, this conversation doesn’t have to be black and white and, as David Meerman Scott points out, this is not an either/or proposition. Topics: Inbound Marketing In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media?last_img read more

The 4 Secrets of Effective Prospect Nurturing

first_img Originally published Sep 30, 2011 3:00:00 PM, updated February 01 2017 This is a guest blog post by Mari Anne Vanella, one of the 20 Women to Watch in Lead Management in 2011. Mari was one of our guest presenters on the Marketing Metrics Workshop, “The Follow Up Formula: Secrets for Nurturing Prospects.”Let’s start off with a simple vocabulary word.nur·ture /ˈnɜrtʃər/  Show Spelled [nur-cher]  Show IPA verb, -tured, -tur·ing,  noun  verb (used with object) 1. to feed and protect: to nurture one’s offspring. 2. to support and encourage, as during the period of training or development; foster: to nurture promising musicians. 3. to bring up; train; educate. Lead generation has more and more moved away from a transactional activity, or generating single events for reps, to initiating and maintaining a relationship that leads the buyer to the best choice (i.e., your platform).The definition for nurturing, highlighted above, is exactly the effect you want your ongoing follow-up and communication to accomplish. Something that is often overlooked, however, is that the relationship with your prospects won’t become reciprocal until they see the value and visualize the benefit. Often buyers educate themselves, interact with users of your product, and compare solutions before they even take your calls. That being said, sending generic content and pestering phone calls to move them along will actually drive them away vs. drawing them closer.  So, what’s the secret to an effective follow up?PersistenceValuePersonal, Peer-Level InteractionTiming 1. PersistencePersistence is important when dealing with today’s overloaded executives. Don’t give up after a single follow up. I’ve heard sales reps express discouragement over prospects not returning their calls or emails, but the underlying problem is that executives are just plain busy. It often takes 3-5+ attempts to reach a prospect who showed interest via a webinar, whitepaper, or other inbound activity. Waiting for them to call you back will only let their interest go cold and leave room for someone else to capture the attention you invested in developing. The other aspect to this is that companies are passive to reach out to vendors even when there is a requirement. Just because they aren’t calling you back doesn’t mean there isn’t a huge opportunity within a company. Don’t misinterpret their lack of response always as a lack of interest.2. ValueCreate value with your outreach, but don’t over-inform. Sending content-heavy communication risks losing your prospects. The first time they read something they don’t understand, it will distance them and make them think you aren’t a good fit, and that’s a hard ditch to dig out of when you have no insight into what happened. Reps often wonder why prospects went quiet on them. This is one of the reasons: too much data right out of the gate without knowing what they needed to hear. You want your prospects to say “tell me more,” not “please stop talking.”    3. Personal, Peer-Level InteractionPersonal and peer level interaction is different than a sales-to-prospect dynamic. Peer level communication is open, free-flowing discussion that lets the prospect talk. It’s not telling them what they’re doing wrong by not working with you. Your nurturing program should be a deliberate effort to break down barriers with your prospects, inform them, and also build a personal relationship with them. The human aspect of this is important because it is the richest form of communication at your disposal. Interacting with your prospects at a higher level will reinforce and advance the opportunity. We talk to hundreds of executives each week, and people take calls and are more than willing to engage—as I have said many times, it isn’t that people don’t want to take a call; they just don’t want to take a bad call. So educate your team and outsource a little bit, but do something to connect live with prospects on their level. 4. TimingFinally, timing is extremely critical in your follow up. Plan your outreach in the right window. I have seen organizations push follow ups on good leads months out, long after the prospect has forgotten the original exchange they had and are well along with evaluating (and now preferring) other vendors. If you uncovered an opportunity and you know their buying cycle, stay ahead of it. Don’t wait until the deal is on the table to get involved. Well planned outreach will keep you informed of what is going on. Long gone are the days of sales 1.0, when sales teams followed up on a lead, found out the deal wasn’t happening for 2 quarters out, and then called back in 2 quarters to find out they signed a 1M deal with a competitor 2 months back. The tools are now available to stage the timing, and if the prospect is active before then and you have visibility of that, don’t wait until their score reaches a certain threshold; call them. Don’t lose deals when you have visibility at your fingertips. Buyers are open to early engagement, and this is often when the real window of influence is possible and decisions are made. So, with your prospects, take the approaches that align with your buyers’ actual decision patterns.   Final ThoughtNurturing programs can take on different forms, from simple campaigns to sophisticated ones within automation platforms. The key here is to do something that keeps you involved and progresses the opportunity. Don’t lose the prospect that you invested so much to identify in the first place. A sizable amount of marketing dollars go into activities to generate interested prospects. To let them fall off a cliff once you’ve discovered they aren’t buying in the next 90 days is walking away from a huge percentage of prospects that will in fact make a purchase in the next 12 months.  It’s important to realize you are already holistically building your pipeline, and small adjustments to how you are following up makes a big difference to extract more revenue out of your initial campaigns. Nurturing has become a cooperative effort of sales and marketing. The 4 points I talked about in this post overlap both. We’re all on the same team with the common goal of staying involved and progressing deals in the most effective manner. Identifying the areas that need change, who will drive it, and achieving consistency across both groups will only result in increased success.What other prospect nurturing secrets are you keeping in your internet marketing back pocket?Image credit: Looking&Learning Topics: Passing Leads to Sales Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Now Testing Offer ‘Coupons’ for Ecommerce Sites, Too!

first_imgLast week, we wrote about some pretty cool news from Facebook — it’s testing coupons called ‘Offers’ for brick-and-mortar stores, helping local businesses better associate ROI with their Facebook marketing efforts. But we were left a little bummed, thinking that there were a few untapped markets with just this local, brick-and-mortar business focus.Luckily, TechCrunch discovered that Facebook is also testing this coupon functionality with one more important segment … ecommerce sites! That’s right, it looks like ecommerce businesses will soon be able to feature coupons prominently within users’ news feeds, in ads, and in Sponsored Stories that encourage users to click through and complete purchases in their web stores.Frankly, ecommerce businesses seem like the most logical segment to leverage this new ‘Offer’ functionality, so it’s a bit of a shock Facebook didn’t begin their coupon testing with them. But, they’re testing it now, so instead of pontificating about their rollout logic, let’s just break down exactly what we do know about these Facebook ecommerce Offers.What is Facebook Offers for Ecommerce?First, let’s start by clarifying that Facebook Offers for ecommerce is only in the test phase right now, so it’s not available for all ecommerce businesses. Facebook is working with clients like Fox Shops, Walmart, and Lady Gaga’s web store to test this new functionality, after which Facebook can roll this out to a self-serve interface similar to the brick-and-mortar Facebook Offers that became available last week. The timetable for a full-fledged launch, however, has not been announced. But when Macy’s rolled out the very first Facebook Offer last month with a 25% off discount for purchases over $100, more than 41,000 claimed the coupon, according to Practical eCommerce.When it does roll out, ecommerce companies and businesses with online stores will be able to create coupons that can be redeemed by customers online. You could either create a promotion code to use on your website, or simply use a link that lets you click through for a discount on purchases. These coupons can appear in the Facebook news feed, in ads, and in Sponsored Stories. They’re totally free to run on their own, but you can also pay for ads and Sponsored Stories to have Facebook run your offer more frequently to increase visibility. But more on that later!The offers are easy to set up; just like the brick-and-mortar offer setup, you simply click “Offer” from the space at the top of your Timeline where you typically go to share content, enter your offer headline — in the Macy’s example above, it was “Get 25% off your purchase of $100 or more. Save BIG on the latest trends!” — set the expiration date for the promo, include any terms and conditions if necessary, and upload an image. Voila! You have your first ecommerce Facebook coupon!Why Facebook Offers for Ecommerce Is CoolTo explain why this is so cool, let’s take a look at a few examples from brands involved in the beta test. Last month, Kate Spade ran an offer for 25% off purchases online and in-store. This is a screenshot, courtesy of TechCrunch, that shows what a user receives on Facebook and in their email inbox after claiming the offer.First, notice the instructions included in the copy at the top of the screenshot, called out in orange. That’s right — if you run both a brick-and-mortar location and a web store, you can leverage this functionality just the same! Just include instructions for how to redeem your offer in-person like Kate Spade did above, and be sure to train your employees on how the coupon can be redeemed — by printing the coupon out from your email, or showing this confirmation from your mobile phone.And if you don’t have a physical location, your life is even easier; no staff training necessary! Just adjust your website to accept the new coupon code you’ve set up. You can either generate a unique code for each user so the offer is exclusive, or you can try to leverage your fans’ reach, create a generic coupon code, and ask fans to share the offer so it spreads to all Facebook users. That’s what you see at the bottom of the Kate Spade offer confirmation above, called out in orange — they’re leveraging reach instead of exclusivity with this particular coupon to get as many eyes on it as possible!This new testing is exciting for one more reason — it’s also a lead generation mechanism! People who wanted to claim this Kate Spade offer could either provide their email address in order to receive the coupon above, or, if they were on their way to the Kate Spade site to make a purchase immediately, could click the URL that appeared in the offer to have the discount apply to their shopping cart. So while you don’t have to make an email address a requirement when you run your own offers, if you’re trying to grow your email list, Facebook Offers is giving you a new way to do it using social media.How Much Does This All Cost?Like I mentioned before, Facebook Offers for ecommerce doesn’t have to cost anything. You can, however, pay to promote your offers so they get more visibility like Sears did below.Sears paid to have its coupon appear in Sponsored Stories, so it shows up to the friends of Facebook users who claimed this offer. This could show up either on the Facebook side bar, or within users’ news feeds. For either scenario, you can leverage Facebook’s ad targeting to further refine who will see your coupon. (Tip: You don’t have to use a coupon code to use Facebook Offers for ecommerce. Like Sears did here, you can simply create a link that offers a certain amount off a purchase.)As Facebook’s IPO approaches, the push to monetize is offering more options for businesses — first brick-and-mortar, now ecommerce, next … who knows? But when Facebook Offers for ecommerce rolls out to all, you can look forward to a better connection between your Facebook activities and actual dollars and cents. In other words, those fluffy social media metrics like engagement, reach, and shares will actually start to mean something to your brand’s bottom line.Do you think Facebook Offers is a good idea for ecommerce businesses?Image credit: Lomo-Cam Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack E-Commerce Websites Originally published May 9, 2012 4:30:00 PM, updated February 01 2017 Topics:last_img read more