first_img8th Last Race: The Aspirant Cup Dist (Abt) 2000 Mts. 8th Last Race: The Aspirant Cup Dist (Abt) 2000 Mts. Speedy Gonsalves (Mr Subir Dasgupta rep. Cairnhill Stud Farm Pvt Ltd.) 52.5 P S Chouhan First. Presence 60 C Alford Second. Celtic King 56.5 Vinay Jaiswal Third. Murlough Bay 51.5 A Ashhad Asbar Fourth. All ran. Won by: 4 2 3/4 Time: Two Minutes 09.739 Secs. Tote: Rs 45/- for win, Rs 16/-, Rs 22/- and Rs 59/- for places. Fc: Rs 203/- Shp: Rs 44/- Tanala: Rs 3552/- Favourite: Sunset Sail Winner trained by: V Singh. — Add race Last — Jackpot: Rs 297199/- Carried over Con: Rs 70054/- Treble(1) Rs 23078/- Treble(2) Rs 20405/- Treble(3) Rs 34727/- — PTI Corr LNS LNS PDSlast_img read more

Rajans decision a personal choice; we must respect: Kochhar

first_imgMumbai, Jun 19 (PTI) RBI Governor Raghuram Rajans decision to not seek a second term is a “personal one” which everybody should respect, ICICI Bank MD & CEO Chanda Kochhar said today.”Rajans decision to return to academia is a personal one which we must respect. I wish Rajan all the very best for the years ahead,” Kochhar said in a statement today.In her comments, which come a day after Rajan surprised all by disclosing his decision to return back to the University of Chicago, Kochhar said under him, the RBI played a major role in steering the economy in a volatile world.There has been a widespread criticism about the governments inability to retain Rajan, who has been widely lauded for his leadership during the three-year stint at the central bank, for another term.Rajans decision, which came after sharp criticism by ruling BJPs Subramanian Swamy where the lawmaker also questioned the Governors patriotism, has been used by the Opposition to attack the government.”Today, India is the worlds fastest growing large economy with stable macroeconomic indicators…India will continue to remain on a very robust growth path,” Kochhar said. PTI AA DK MKJlast_img read more

Rockets’ Harden apologizes to China over GM’s Hong Kong tweet

first_imgChina’s CCTV suspends Houston Rockets broadcasts DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Sports Related Videospowered by AdSparcRead Next Becoming his own man “We apologize. We love China,” Harden said, standing alongside fellow Rockets guard Russell Westbrook at a press event in Tokyo.“We love playing there. Both of us, we go there once or twice a year. They show us most support so we appreciate them… We appreciate the support they give us.”FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSBecoming his own manThe Rockets have been fiercely criticiezd in China after general manager Daryl Morey on Friday posted a tweet featuring the message “Fight for Freedom. Stand with Hong Kong.” The tweet was later deleted.READ: China’s CCTV suspends Houston Rockets broadcasts LATEST STORIES Houston Rockets guard James Harden (R) shoots the ball during a training session by the NBA basketball team in Tokyo on October 7, 2019. – The Rockets are in Tokyo to play two exhibition matches this week. (Photo by Toshifumi KITAMURA / AFP)Houston Rockets star James Harden on Monday apologized to China over a controversial tweet by the team’s general manager backing Hong Kong protests that has caused a massive backlash.READ: Rockets GM says Hong Kong tweet not meant to offendADVERTISEMENT Canadian vaping study details danger from ‘popcorn lung’ chemical Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Don’t miss out on the latest news and information. Hong Kong’s leader rejects ‘police state’ label PLAY LIST 01:10Hong Kong’s leader rejects ‘police state’ label01:44Opposition heckles lead Hong Kong leader to abandon policy speech02:20Hidden healers treat Hong Kong protesters02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue This jewelry designer is also an architect MOST READ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ View commentslast_img read more

5 Mistakes That Will Keep You From Getting Hired

first_img 3.5★ Director, Advanced Technology Policy General Motors United States Administartive Assistant Sentry Mechanical Pittsburgh, PA 23 hours ago 23h Sometimes you have all the skills needed to land a job, but somewhere in the process, everything falls apart. Maybe you never even land an interview, or maybe you do, but you never hear from the company again.It can be frustrating when it feels like you’ve done everything right, but you still don’t get hired. Sometimes there’s nothing you did wrong, and any of a thousand things could have resulted in someone else landing the position.In many cases, though, people torpedo their own candidacy by making little mistakes. This can happen anywhere in the hiring process, and it’s easier to make a fatal error than you might think.1. You moved too slowBack when I hired people, I would post an ad, then interview the first three people who sent a resume that made them appear qualified. Anyone applying after the initial three got put into a “no,” “maybe,” and “next best” pile.Not every company works that way, but if the need to fill the opening is pressing, then time will be important. Even when it’s not, it’s generally best to apply as soon as a job gets listed. That makes it clear you are engaged and serious about landing a new position.How to Write a Resume2. You messed up in applyingA lot of qualified people never get an interview because their cover letter and resume were not up to snuff. That could be because of something obvious like spelling errors, but it can also be because you didn’t address the specific job in your cover letter.Customize each application, and make sure you address anything asked for in the ad. If the company wants information you don’t want to share — like salary range — at least make a comment acknowledging the request and why you have chosen not share. 3. You left a bad tasteSometimes I have interviewed someone and most of it went well, but one line or comment stood out to me afterward. Maybe they badmouthed a past employer or said something that raised a red flag or suggested that the personality being shown was perhaps not who the person truly is.Keep your interview positive and upbeat. Be yourself, but be your best self, and show that you’re a pleasant person who would be good to work with.13 Annoying Words and Phrases Keeping You From Getting Hired4. You didn’t say thank youIt sounds silly, but when someone fails to send a thank-you note after an interview, it causes me to question their basic competence. It’s easy to do and is simply proper manners. Not doing so may not always kill your chances, but it could be the deciding factor if you’re facing a rival for the job.In addition, a thank-you note gives you a chance to reinforce something said in the interview or make a new point. That can be an important way to show how you plan to address a fault or deficiency that came up during the interview.5. You did not ask your referencesBack in my job application days I always let my references know to expect a call, giving them some basic information on the job. I also gave them the option to opt out. In one case, a good friend asked me not to use him because he was traveling remotely for multiple weeks. He knew he may not be able to return a call and did not want that held against me.In another case, I was asked to be a reference for an employee who wasn’t all that reliable. I liked her, and she did a good job when she was there, but she had trouble making it into work every day. There were reasons for that — good ones, that explained why I did not fire her — but I made it clear when she asked that I would answer all questions honestly.She chose to use me anyway, and the hiring person never asked me about her reliability. She got the job, but things easily could have gone the other way.Cover your basesGetting a job is essentially a job in and of itself, and you need to treat it like one. That means preparing for each step of the process and making sure you give yourself the best chance possible. That won’t always result in getting what you want, but it will improve your success rate.Related links:Study: Millennials Are Poor and Work-Obsessed7 of 8 People Are Clueless About This Trillion-Dollar Market3 In-Demand Jobs That Let You Work RemotelyThis article was originally published on The Motley Fool. It is reprinted with permission.Browse Open Jobs Certified Nursing Assistant CNA Towne Nursing Staff Hollis, NY 23 hours ago 23h Service Advisor Prime Motor Group Saco, ME Registered Nurse Supervisor RN Waterbury Gardens Nursing and Rehab Waterbury, CT 23 hours ago 23h 4.7★ RN, Registered Nurse – OP Chemotherapy CHRISTUS Health Houston, TX 5.0★ Interior Designer – St. Louis & Dallas Oculus Saint Louis, MO 23 hours ago 23h Pest Control Technician United Pest Solutions Seattle, WA 23 hours ago 23hcenter_img 3.1★ 23 hours ago 23h 4.5★ 23 hours ago 23h Registered Nurse (RN) – Charge Nurse – $7,000 Sign On Bonus EmpRes Healthcare Management Gardnerville, NV 3.4★ 23 hours ago 23h 23 hours ago 23h LCPC – Licensed Clinical Professional Counselor Above and Beyond Family Recovery Center Chicago, IL 3.1★ 2.8★ N/A 2.5★ 23 hours ago 23h See More Jobslast_img read more

This Is Why People Leave Their Jobs — Would You?

first_imgIf you haven’t yet left a job, chances are you’ve fantasized about quitting. But why would you leave? A rotten boss, poor pay, a lack of perks—or because you’re just plain bored?For its newest report, Ladders surveyed its members to find out why they would consider leaving their current job for a new job. The career site discovered that the top reason workers leave their jobs is pay. In fact, 30 percent of people would quit over their salaries. The No. 2 reason people would leave their jobs, according to the report, is boredom. Some 26.7 percent of people say boredom is the worst part of their jobs and tempts them to quit. And 18.8 percent of the respondents say they hate their boss, and that poor management is the cause of their dissatisfaction at work. (Anyone who has had a bad boss totally gets this.) But are all of these reasons valid reasons to leave an otherwise good job? For the answer, we turned to career coach Hallie Crawford, who shares her advice for each complaint here.You’re unhappy with your pay, and you want to quit. Before you put in your two weeks’ notice over pay, “take into consideration things such as your years of experience, the area you live in, and the other benefits that come with your position at that organization,” advises Crawford, adding paid time off, flexible scheduling, travel compensation, and signing bonuses to the list of benefits you should consider. Then, “research what you should be making by reviewing salary ranges on Glassdoor, and by talking to colleagues at other organizations while taking into account all of these elements,” she says. If after weighing these things you still feel you’re being paid unfairly, Crawford suggests negotiating a raise before you quit. “Prepare a presentation showing why you feel you deserve a raise based on your accomplishments,” she says. “If it doesn’t seem that your pay will be adjusted any time in the near future and you are not happy with the benefits you are receiving, then you may want to search for a new job with better pay.”  4 Common Salary Negotiation Hurdles (& How to Overcome Them)You’re so bored you could sleep at your desk—and you want a more exciting job. You could be bored with your job. Or, you could be suffering from what is called “career burnout.” As Crawford describes it, “this can happen after being in the same position for a long time and you feel you are no longer learning anything new, you have repetitive tasks, or you feel your values have changed and your job is not satisfying your changed values.” But before you change jobs, “it is good to honestly assess your position and determine if you would feel excited about your job again with a few adjustments,” Crawford says. “For example, sign up for training or take a class to enhance your skill set, identify tasks that would make you feel more engaged, and talk to your boss about changing some of your tasks.” Give these adjustments some time. “If after making these changes you still don’t feel engaged at your job, this may indicate an underlying issue about your career fit,” she says.20 Top Companies for Career Opportunities Hiring NowYou hate your boss and can’t stand to work with him or her another day. Before you pass the blame—and your resignation letter—to your boss, “you need to ask yourself if you are part of the problem,” Crawford warns. “Do you not like your boss only because they do things a different way than you are used to? Do you not like your boss because their personality type or values are different from yours? Or is it that they give you feedback or criticism?” If you answered yes to any of these questions, “it is worth evaluating whether you need to adjust your style and be more tolerant of theirs,” she says. However, “if your boss is unhelpful, critical, or abusive, then you would have a good reason to change jobs,” she admits. Even then, though, Crawford encourages you to see if you can work it out first. “For example, could you better anticipate your boss’ needs? Are they micromanaging because you tend to make mistakes, overlook details, or hand in projects late? Talk to your boss about how you could work together more effectively, communicate more effectively and meet in the middle regarding your work styles. If that doesn’t work, you could consider being transferred to a different team with a different manager. And if none of these suggestions work—and over time you are still feeling suffocated by your boss, and it’s impacting your overall job satisfaction—you may want to look for a new job.” How to Quit Your Job 23 hours ago 23h 2.8★ Member Service Supervisor (MSS) BJ’s Wholesale Club Quincy, MA 23 hours ago 23h 23 hours ago 23h RN – Soin Medical Center – ICU – Full Time – Nights – **$12,500 Sign-On Bonus Kettering Health Network Beavercreek, OH 23 hours ago 23h 23 hours ago 23h 2.8★ 3.2★ 4.8★ Dishwasher / Steward The Allison Inn & Spa Newberg, OR 2.4★ Part-time Evening Associate Crew Carwash Avon, IN CNA Evangelical Lutheran Good Samaritan Society Lennox, SD 23 hours ago 23h Baker Traditions Spirits Thackerville, OK 3.5★ 23 hours ago 23h Chili’s – Cook Star Concessions Dallas, TX 23 hours ago 23h Browse Open Jobs CNA – Certified Nursing Assistant Life Care Centers of America Fort Worth, TX 3.0★ Residential Plumber Gold Medal Tinton Falls, NJ 3.6★ 23 hours ago 23h 23 hours ago 23h 2.6★ 3.0★ Line Cooks Red Robin Hurst, TXlast_img read more

Highest Paying Psychology Jobs

first_img Psychologist PsychPros, Inc Boston, MA New Psychology Jobs For You 3.3★ 23 hours ago 23h Private Practice Psychologist Psychiatric Alternatives and Wellness Center San Francisco, CA N/A Psychologist Family Forward Saint Louis, MO 23 hours ago 23h Licensed Psychologist Deer Oaks Mental Health Assoc Kerrville, TX Psychology is a constantly evolving field. It’s also a field with growing employment prospects — according to the Bureau of Labor Statistics, employment for psychologists is projected to grow 14 percent between 2016 and 2026, which is faster than the average for other professions. The specific area within psychology projected to grow the most is clinical, counseling and school psychology.According to Glassdoor salaries data, the average base pay for psychologists in the United States is $78,473. This number rises with experience — for psychologists with 10-14 years of experience, the average base pay jumps to $90,870. The average entry-level base pay is rather robust in itself, standing at $75,598 according to the 2019 data.Which Kind of Psychology Job Is Right for You? Jobs in the field of psychology require varying levels of educational commitment. On one end of the spectrum is becoming a psychiatrist, which requires becoming a medical doctor, completing a residency period and passing a board exam in order to practice. On another end of the spectrum is becoming a sports psychologist, which requires an undergraduate and graduate degrees in psychology, or a closely related field, and obtaining board certification. There are many sub-fields within psychology, from military psychology to geriatric psychology, that are open to trained and certified psychologists. There are even positions in the field of psychology that involve less direct work with people, like becoming a psychology researcher. But which ones pay the most? Read on to find out.Which Kind of Psychology Job Pays the Most Money? PsychiatristGlassdoor Salary Range: $174,000 – $275,000A psychiatrist is a medical doctor who focuses on the diagnosis, treatment and prevention of mental and behavioral disorders. The road to becoming a psychiatrist is a long one, including medical school, a psychiatry residency program and passing a board exam to become certified to practice.Clinical PsychologistGlassdoor Salary Range: $54,000 – $113,000Clinical psychologists work with clients to diagnose, treat and prevent emotional, mental and behavioral problems. Sometimes, a clinical psychologist will refer clients to other healthcare professionals to complete their treatment. Unlike psychiatrists, clinical psychologists cannot prescribe medications to patients. Becoming a clinical psychologist typically requires a PhD in in Psychology or a Doctor of Psychology (abbreviated as PsyD).Industrial/Organizational PsychologistGlassdoor Salary Range: $55,000 – $104,000Often shortened as I/O psychology, this is a growing field of psychology that deals with human behavior in organizations, industries and the workplace. Organizational psychologists study behavioral dynamics and recommend changes to be made in the management of organizations that facilitate positive behavior. Employment of industrial/organizational psychologists is projected to grow eight percent between 2016 and 2026, according to the Bureau of Labor Statistics.Psychology ProfessorGlassdoor Salary Range: $76,000 – $123,000While they don’t work with patients, or at least as many patients as a full-time psychologist does, psychology professors are still heavily involved in the field through teaching and conducting original psychology research. The pay for professors is comparable, if not more, than their counterparts who work as psychologists. Some professors still choose to see patients in addition to their job as professors, as well.School PsychologistGlassdoor Salary Range: $58,000 – $103,000School psychologists work with students in elementary, middle and high schools to address emotional, mental and behavioral issues that students may be dealing with. Typically, they work at a school during school hours and meet with students on the premises. Some school psychologists may choose to specialize in treating a specific age range of children.Military PsychologistGlassdoor Salary Range: $55,000 – $104,000Military psychologists help diagnose, treat, and prevent mental and emotional disorders that soldier may face during, before, and after their experience of working in the military. Military psychologists are often employed by the United States government, in agencies like the Department of Defense and the Department of Veterans Affairs.Sports PsychologistGlassdoor Salary Range: $55,000 – $104,000Sports psychologists work with athletes to enhance their performance and move past mental obstacles they may be facing to performing their best. They also help athletes develop strategies to cope with pressure and competition. Some sports psychologists are designated to work with a particular sports team or organization, while others work as freelancers with individual athletes.Psychology Career Paths Psychologists typically require at least a bachelor’s and master’s degree in psychology or a closely related field. During a master’s degree, prospective psychologists can zero in on the specialization they would like to pursue and take classes that bulk up their knowledge in that field. Typically, a certification process that requires real-life work experience and a written test is necessary after completion of a psychology education. Psychology is a field that is experiencing significant growth in employment over the next decade, and many new opportunities are opening up within this exciting, dynamic field. N/A Licensed Psychologist Cognitive Behavior Institute Pittsburgh, PA N/A School Psychologist 360 Degree Customer Los Angeles, CA 23 hours ago 23h 23 hours ago 23h Psychologist Barton Associates Granbury, TX 23 hours ago 23h 3.3★ 3.3★ 23 hours ago 23h 23 hours ago 23h Clinical Psychologist PsychoGeriatric Services Easton, MA 3.7★ 3.0★ N/A 23 hours ago 23h 23 hours ago 23h Licensed Mental Health Professionals (LMFT, LCSW & Licensed Psychologist) City of the Heart Psychological Services, Inc. Perris, CA Licensed Clinical Psychologist in Long-Term Care Setting JG Health & Wellness, INC. Niles, IL N/A 23 hours ago 23h View More Jobslast_img read more

Barcelona target Saul Niguez: I’m very happy at Atletico Madrid

first_imgSpain U21 hero Saul Niguez insists he’s happy at Atletico Madrid.The midfielder hit a superb hat-trick in last night’s U21 Euros semifinal win over Italy.Saul is attracting interest from Barcelona, but at the final whistle he pledged his commitment to Atleti.”I’m very happy where I am,” said Saul.”I’m very happy, but now it’s only time to rest and think about the final.”last_img

Where Respectful Maternity Care Begins

first_imgPosted on April 8, 2013March 13, 2017By: Becky Auerbach, Special Projects Fellow, Jacaranda HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)At Jacaranda Health, we are working to build a model of maternity care that is more respectful and mother-centered. In a health system where respect is not the norm, its contribution to quality of care cannot be understated. Respectful care for us has two components: patient-centered processes and a culture of empathy.Many of our team members have first-hand experience with childbirth in Kenya, and these experiences are the foundation of a culture of empathy.  For example, Nyambura* chose to deliver her second child outdoors with a traditional birth attendant because the nearby public facility was unhygienic. Rahab*, on bed rest for the week before her delivery in a public hospital, watched mothers around her separated from their newborns and detained in the hospital until they could afford to pay for the delivery services.  Wanjiku* had a supportive nurse respect her decision to refuse an operation and helped her to turn and deliver the breech baby safely. After listening to these personal experiences with maternity services, we asked our colleagues: so, what does respectful maternity care mean to you?A few of their responses: It means your decision, as a woman, is respected.  You need to be given the right information; you need to be granted your privacy; and you need to be getting equal rights in terms of service delivery – it doesn’t matter who you are or where you come from. – Kathy, Nurse-in-Charge, Mobile ClinicWhen there is a nurse there to fully support her, to walk her around, to rub her back, to give her food, to take the food back if she complains, then the client really feels respected and loved– Fridah, Maternity Hospital JanitorYou have to respect the client’s decisions, and respect the information they have come in with. You have to put yourself in their shoes and imagine who they are and where they are coming from. I explain the procedures again and again and again so they can understand if they didn’t understand the first time, to create a space where they can feel free to ask questions, to let them know that I, too, am learning from them. – Maria, Patient Care Assistant                             A pregnant woman is not a sick woman. To me, it’s about customer service, not just about delivering the baby and moving on to the next, it’s about supporting the Mum, speaking kindly, reassuring them, holding her hand, just being there with her. – Dennis, Human Resources ManagerWe see these sentiments reflected in interactions with clients, from the waiting room to the labor ward to postpartum visits. To us, this is where respectful maternity care begins.*names have been changed to respect privacy.For more posts in the Respectful Maternity Care blog series, click here. Share this: ShareEmailPrint To learn more, read:last_img read more

Beyond the Brown Bag: Creative School Lunch Ideas

first_imgWelcome back to the collaboration between Mint and Brewing Happiness. I’m Haley, the girl behind Brewing Happiness – a blog about celebrating the small healthy choices we make in our lives, complete with recipes for everybody!  I’m here to give you tips on living a healthy, happy life on a budget.  Logistically lunch is the most difficult meal of the day. You’re eating it at work and packing it the night before or in the morning. It’s cold or microwaved. Nothing tastes fresh. Sauces drip into your bag. It takes planning. You end up giving up and buying lunch out just eating snacks from the vending machine. It’s exhausting.  Plus, those vending machine snacks and extra meals out add up financially. They’re not only less healthy than a meal from home, but they can really dent your monthly budget. So how does one create affordable, delicious meals for work? Luckily, you have your resident food budget expert on the case! I’ve put together my best list of healthy ideas for you. Consider this the ultimate guide to avoiding a sad desk lunch.  What do I pack for lunch? Salads or Bowls. Start with a green or a grain, pile on seasonal produce and herbs, and top it with a protein.  It can be very simple, and you can usually make the ingredients last you a few days!  Salad ideas: Chinese Chicken Kale Salad + Fattoush Salad + Vegetarian Blueberry Cobb Salad + Avocado Toast Salad +Chickpea Corn Fiesta Salad Bowl ideas: Grilled Summer Buddha Bowl + Meatless Teriyaki Chicken Bowl + Crispy Tofu and Squash Autumn Bowl + Spicy Curried Cauliflower and Millet Bowl Sandwiches or Wraps. I find wraps and sandwiches to be the most portable of all the lunch food options. Plus you can stuff almost anything inside of carbs – greens, produce, beans, protein, etc.  Sandwich and Wrap ideas: Smoky Cauliflower & Black Bean Hummus Burritos + 5 Minute Chickpea Salad Wraps + Sweet Thai Chili Lettuce Wraps + Easy Green Goddess Chicken Wraps Soup, Stew or Curry. I love these two options because they can easily be reheated without losing texture or flavor. They make great leftovers, and are usually very filling!  Soup, stew and curry ideas: Mild Chickpea Coconut Curry + Lentil and Sweet Potato Vegetarian Chili + Carrot Noodle Vegetarian Ramen + Salmon and Potato Curry + Creamy Cashew Cardamom Butternut Squash Soup + Super Greens Soup with Fennel How do I make sure it’s easy and delicious?  Add an easy protein option. Topping your meal with a protein that takes no time will allow you to feel full for much longer. My favorite options are rotisserie chicken, chickpeas, hardboiled eggs, and nuts. These take the least amount of prep-work, and pair nicely with most meals.  Always have a sauce. Having a sauce to go along with your meal is an important way to make sure your lunch has flavor. It can also help make sure the meal doesn’t dry out. I like to make my sauces at home and keep them in the fridge to use for a few weeks. This way I know they’re healthy and delicious! Sauce ideas: Never-Fail Salad Dressing + Healthy Honey Mustard + Sweet Onion Dressing + Cilantro Lime Jalapeno Hemp Dressing + Easy and Healthy Teriyaki Sauce + Creamy “Peanut” Sauce What about snacks?  It is possible to pack a budget-friendly lunch that leaves you feeling satisfied. Hopefully this little guide helps to banish the sad desk lunch forever. Long live the happy and healthy work lunch!  Follow along! Over the next few months I’ll be covering a variety of ways to be healthy on a budget. Keep an eye out for those and head over to Brewing Happiness for healthy recipe inspiration in the meantime!  Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related10 Filling and Cheap Pantry StaplesNovember 3, 2017In “Budgeting”How to Get Your Food Budget for Two on PointFebruary 21, 2018In “Budgeting”How to Budget for Food and Cut Down on Waste When SingleFebruary 7, 2018In “Budgeting” Post navigation Marinate raw veggies. Toss carrots, jicima, broccoli, radishes, or any crunchy vegetable of your choice with lime juice and sprinkle chili powder, paprika, and sea salt on top. It makes a delicious, healthy treat in no time!  Make some trail mix. Customize on your own, by buying ingredients from bulk bins. Or buy a pre-mixed trail mix. I like this option, because you’ll get a good amount of protein, it’s very portable, and keeps you away from the vending machine when hunger strikes.  Eat fruit. Fruit salad, dried fruit, an apple with peanut butter – the options are endless! Fruit can curb that sweet craving when you’re tired and hungry and just want to leave the office. I suggest always having some around.last_img read more

The Best Books on Saving Money

first_imgI’m a fan of reading other people’s ideas about saving money, especially when I’m feeling rather smug about my frugal lifestyle. Why yes, I did have leftovers for lunch today!It is always humbling to read about the creative ways other people pinch their pennies. If you are in the market for some new money saving reads, here are three new books to inspire you:[Related link: Top Personal Finance Books]The Money Saving Mom’s Budget by Crystal Paine.If you haven’t heard of Paine’s uber popular coupon and deal blog, Money Saving Mom, her book delivers more of the same spirited, motivating, and money-saving advice. She’s sassy, down to earth, and the writing is engaging.In 9 chapters spread over 224 pages, Paine tackles couponing, saving without coupons, how to have fun without spending a lot, and experimenting with plastic-free spending.All proceeds from the sale of the book go to Compassion International, a nod to Paine’s Christian faith. The book averages 4.5 stars from 79 reviews. The paperback version is $11.20 on Amazon, or buy the Kindle edition for $9.08.Money Secrets of the Amish: Finding True Abundance in Simplicity, Sharing, and Saving by Lorilee Craker.The author shares stories about 12 hyper-frugal habits of the Amish, including concepts familiar to experienced bargain hunters, like repurposing, doing without, and thrift shopping.Raised a Mennonite, Craker reveals her own struggles to spend less and her attempts to put the frugal habits she learned from the Amish into practice.While this book covers many of the basics of spending less than you make, it’s a good place to begin if your spending is out of control or if you really have no idea where to start.Out of 189 reviews on Amazon, the book averages four stars. A paperback version was published in June 2011 and is available for $11.38 on Amazon. The Kindle edition is just $8.79.You can also find detailed reviews of Craker’s book on Total Money Makeover by Dave Ramsey.First published in 2003, a revised accompanying workbook was released in Jan. 2013 and has refueled interest in the book.If you’ve heard Ramsey’s wildly popular eponymous radio show, seen his Fox Business Network TV show, or visited his website, you’ll recognize Ramsey’s no-nonsense advice to get out of debt and save: eschew credit, stop comparing yourself to others, and consolidate debt.Ramsey admits there is no big secret he reveals in the book. But if you want Ramsey’s motivating core message in one place, read this book. If you’re hungry for more, look into the workbook.Grab a hardback copy of the book for $14.99 on Amazon. The Kindle edition is $9.17. The book averages 4.5 stars out of 740 reviews on Amazon.[Related link: 11 Must-Read Books for Beginning Traders]Coming soon…One book I’m looking forward to reading when it’s published on Aug. 6, 2013 is Clark Howard’s Living Large for the Long Haul: Consumer-Tested Ways to Overhaul Your Finances, Increase Your Savings, and Get Your Life Back on Track.I thought his 2011 book “Living Large for Lean Times” was pretty awesome. He’s down to earth and gives solid advice. I even used his recommendation to set up a 529 plan for my daughter.Older books that are still popular…Want some sage advice that has withstood the test of time? Think and Grow Rich,by Napoleon Hill was first published in 1937. Case studies of men who worked hard and made millions drive the book, which is arguably one of the best-read books on money.A revised paperback version came out in Feb. 2013 and it is available for just $12.80.Hill’s book is ranked No. 452 in Books and No. 20 in Personal Finance Books and has had 975 reviews averaging 4.5 stars.Julia Scott founded the money and freebie blog, Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigationlast_img read more

14 Things That Can Help You Understand How Strong Your Relationship Is

first_imgWe all probably have some doubts regarding our relationship from time to time. But how can we actually understand that our relationship is worth working on? How can we know that this very person is just what we need? Try to read these simple statements and ask yourself, “Do we follow these rules?”We gathered some features that can help us understand whether our relationship is strong or not and solve some problems with our partner if there are any.You can discuss your future plans in a calm atmosphere.If you can’t plan your future together, all attempts cause anxiety, and you can’t discuss anything without arguing, you don’t trust each other. And this type of relationship doesn’t have a future. It’s just a matter of time before something happens to break up the relationship.In a good relationship, partners face the future without fear and they’re actually excited about it.All your promises are real.In a healthy relationship, people feel safe and they trust their each other. But can we even mention trust if they forget about each other’s promises and requests? How can we rely on this type of person?It’s crucial to respect your partner’s feelings and desires and to not make promises that you can’t keep.You don’t control each other.In good relationships, people don’t experience the maniacal desire to control their partner’s life and don’t impose their views on them. This behavior could be confused with caring, but the real reason is that they want to control everything.Each partner has their personal boundaries and hobbies and that’s why they’re interested in each other.You deal well with opposite daily schedules.If you have your own habits and you both can’t find a compromise or you just don’t want to make an effort, we can’t call this type of life a harmonious one.People who respect each other will always find balance so that they can both feel comfortable.Your life doesn’t look like a lasting drama.Your life can’t be quiet and comfy if you don’t even have a chance to talk to your partner, if you always have to guess and hesitate about what’s going on, and if you don’t know which of your actions will cause tears and silence.This behavior is a type of manipulation. People who love each other don’t use these methods and never keep their feelings a secret.You’re proud of each other.If you can’t accept your loved one’s achievements, it means that your relationship consists of rivalry, envy, low self-esteem, and the will to control everything.In a happy family, people are sincerely happy for each other’s success and they treat these achievements as celebrations even if the victories are insignificant.You always care about your common plans.If you don’t care about your partner’s feelings, you will never remember to inform them about a change of plans. You might even turn off your phone and not think twice.But in good relationships, people understand that we all have emergencies and they don’t avoid discussing plans that suddenly go wrong. Also, they’re not afraid to face arguments and complaints because common plans can be postponed and arguments can be avoided.Your actions after an argumentIf you never stop thinking about your partner’s feelings so you don’t hurt them even while quarrelling, your relationship is really strong.No one is immune to conflict but loving people never try to destroy and hurt each other. And after an argument, they don’t keep silent for days. Loving people are interested in conflict resolution: they try to understand each other’s views and position.There’s no place for jealousy in your relationship.Sometimes jealousy turns into obsession and a person turns into a tyrant that treats their partner like their own property. They humiliate them by distrusting them, make them always search for explanations, and force them to live in fear of enraging their jealous partner. This kind of life looks really unpleasant.You may be jealous of friends, relatives, and hobbies, you might cause a scene, or make your partner feel guilty but it’s much better to just trust our loved ones.You don’t complain about your partner.It’s never good if you can’t talk to your partner and you just start complaining about them to your friends. You might always say that this relationship is very difficult for you and that you feel distressed, but you just don’t want to do anything about it.You could turn into a constant whiner and always complain about your pitiful destiny and broken life. Or you can try to change the situation: have a heart-to-heart with your partner and listen to them carefully. What if your plans and views match?Nothing goes absolutely wrong.In poor relationships, people offend and hurt each other in the midst of solving their problems. Your partner should know that your opinion is what counts most and that the problem itself makes no sense.In good relationships, no one tries to hurt the other person. People search for opportunities to change the situation and never stick to their guns. Sometimes different issues are even treated as interesting and challenging riddles.You don’t try to change each other.Mature and loving partners accept each other as they are. They don’t compare their loved ones to ephemeral ideals, unachieved goals, and more successful friends. In bad relationships, people constantly try to transform each other and they never feel satisfied. You’ll never be happy if you think your partner does everything wrong like the way they think, look, speak, etc.If you want to be happy, be more tolerant of the people you love.You never blame each other.If you start blaming your partner instead of searching for the solution to a problem, it signalizes that your relationship is unstable. You don’t even assume that you may be the root cause of the problem, it’s easier for you to accuse someone else, and your loved one is forced to keep silent and agree with everything you say. There’s no harmony in this relationship.A good relationship means being one team. Loving people take care of each other, act together, and both take responsibility for their actions and mistakes.How to be happy in a relationship?A relationship is your common responsibility. Don’t be afraid to discuss everything and to listen to your partner. That way you’ll understand whether your relationship is harmonious or not.You can’t change the other person but you can change yourself. And they’ll change themselves after they notice the change in you. It’s really pleasant to feel that you’re both lucky to be by each other’s side. Be attentive if you want to be happy together forever.Bonus: If a woman scares her man, she’s the one.An interesting thing to know about relationships is that the woman actually scares the man in couples where both people have a strong commitment to love each other forever. But she scares him in the most harmless and even cute way. The thing is that this wise and loving man isn’t really scared of his wife or girlfriend, he’s scared to let her down and make her feel unhappy or upset.Sourcelast_img read more

Transformational Shifts to Protect Global Commons

first_imgIn each of these areas there is a beneficial path forward. But this won’t happen automatically, or with only incremental change. Such a future requires transformational shifts in policy and behaviour along with unusual political, social and corporate partnerships, and needs to be understood in the context of movements rather than policy shifts.A successful strategy will require a much greater focus on how to catalyse these mega- transformations as an essential complement to current efforts. We need ‘hockey stick’-type take-offs that are non-incremental, with cascading impacts that ultimately ‘tip’ our economic and social systems to reduce the great strain on our global environmental commons. Much can be learned from existing examples of positive tipping points that have exceeded anything previously anticipated. Examples include the sudden shift in social acceptability of same-sex marriages; the radical improvement of economic policies in 100 countries between 1985 and 2000; the halving of maternal mortality rates in the first 15 years of this century; and the spread of bike sharing from zero to 850 cities in less than 10 years.Upon examining them, we must identify common features that can trigger the policy, corporate and behavioral shifts leading to the transformative change we need. We need to identify the ‘sticky’ messages that will inspire action, and the winning messengers to convey them. We need to be much more strategic in supporting citizen mobilization, and diagnose the potential paths of influence and seize them. And we must develop technical and political strategies to bring them together with the disruptive power of information technology and multi-stakeholder cooperation, which are already driving profound and far-reaching convulsions in our wider models of government, business and society today.These are the pieces of the jigsaw puzzle that must be brought together to decouple our human economic footprint and protect the global commons. The task ahead is huge. But new technologies and emerging practices offer unprecedented hope for the future. The following post initially appeared on UNEP’s Climate Action site.“The future ain’t what it used to be.” The great baseball player and amateur philosopher Yogi Berra sadly died last year. But his famous dictum about the future is more alive than ever. Our future is definitely not what it used to be. And it cannot be.Think about the sheer expansion of the human economic footprint. The world’s real GDP grew more than 20-fold in the 20th century, and with a relatively modest annual growth rate of 3 percent will grow another 20-fold this century. A 4 percent growth rate would yield a 50-fold increase this century, implying a real economy at the end of this century 1,000 times the size of that in 1900. No wonder we are entering a new geological age: from the Holocene to the Anthropocene!This amazing growth has enabled the greatest reduction in global poverty in history – and it will be essential to deliver the Sustainable Development Goals (SDGs) to continue that trend. But the sheer magnitude of this economic tsunami threatens our future in multiple ways, many of which are not fully understood.So the central question we must face is: can the global economy continue to grow while radically shrinking our ecological footprint? The past five years have brought remarkable new insights in this area. Important research, such as that of the Global Commission on the Economy and Climate, has shown that in almost all spheres of economic and social life, there are realistic paths that lead to greater prosperity and a better quality of life, while sharply curbing environmental damage. The bad news is that – due to political, financial and psychological inertia, and physical ‘lock-in’ – these transformations are not happening at a scale that is remotely close to what is needed.Four revolutionsIf we are to exit the current century in better shape than when we entered it, we will need radical transformations of at least four major economic and social systems.Dead and dying ponderosa and sugar pine on the Hume Lake Ranger District, Sequoia National Forest, California. Credits: USDA Forest Service Building tomorrow’s cities.For the past century cities have been designed for cars more than for people. Sprawl is costing the USA more than US$1 trillion per year, and tens of billions of lost hours in congestion. Many cities lose 10 per cent of their income from congestion and another 10 per cent through pollution. But compact, connected and coordinated cities are more efficient, more socially inclusive and can reduce carbon emissions by 90 per cent. The shift from today’s cities to those required tomorrow does not need to cost more.The coming 15 years will see more new infrastructure built than all the infrastructure that exists in the world today. Sustainable design would save US$3 trillion in urban infrastructure investment worldwide. But that would require something more scarce than money: political and social leadership; the will to fundamentally think about where people will live, work and play; how they will travel; and what kinds of buildings will constitute a city. There’s still time to get it right. But not for long.Rethinking food and agriculture.With the world population rising to 9.7 billion by 2050, food consumption will need to rise by 60-70 per cent, implying production would grow at an annual rate roughly comparable to that of the past 40 years. But this comes at a time when greenhouse gas emissions from agriculture will need to fall by more than half, without expanding into forest land, if commitments under the SDGs, climate change and biodiversity conventions are to be honoured. Producing the required increased volume of food from existing agricultural land would require annual yield increases almost 50 per cent higher than over the past four decades –  even as water supplies will become much less predictable.Threading this needle will be difficult indeed. No silver bullet exists. A combination of measures is required, though this will need more leadership than is currently being shown. An essential element would be to deliver on Sustainable Development Goal 12.3: halve food loss and waste by 2030. If worldwide food loss and waste were a country, it would be the third-largest GHG emitter, wasting cropland the size of China and costing US$940 billion per year.Decarbonising energy systems.Of all the necessary economic revolutions, the energy transition is the easiest to envisage. Seventy per cent of the energy infrastructure needed to keep up with the expected growth in energy use by 2030 is yet to be built, and the challenge is conceptually simple: minimise use of fossil fuels in new plants and invest heavily in energy efficiency (which has among the highest economic and financial returns of any investment). Wind energy is already competitive with fossil fuels over almost half the Earth’s surface, and a new generation of solar deals is emerging with high sunshine environments (Mexico, UAE, Saudi Arabia, etc.) at around 3 cents per kilowatt hour – at which price fossil fuels can no longer compete. Technical gains in system integration and storage also suggest that earlier concerns that baseload power requires fossil fuel energy have been greatly overstated.Despite this encouragement, we are very far from success. For a number of important countries with urgent needs to increase their power production – China, India, Indonesia, Pakistan, Vietnam – cost calculations are not yet clearly in favour of renewables (although they have ambitious renewable programmes), and they all have large programmes of new coal-based generation. So too, investment in energy efficiency, while hugely attractive economically, is nowhere close to the tipping point required. Achieving this pace of change requires a new strategy to complement the ongoing decline in the price of renewables. It would require high-level political and financial engagement to shift incentives in those countries where the shift to low carbon is most difficult. From take-make-waste to a circular economy.Over the past century, global demand for natural resources has grown tremendously. Looking ahead, materials harvested, extracted and consumed worldwide are expected to increase to 100 billion tonnes per year by 2030 – a 40 per cent increase from today. If we keep linear approaches to the production, design, use and disposal of materials, our global solid waste generation rates alone will exceed 11 million tonnes per day, more than three times today’s rates, by 2100. A radical shift towards more circular production and consumption systems is clearly an idea whose time has come.We need to loop our production, consumption and waste management processes; design waste out of the economy and make use of waste outputs from one system as inputs for others; and keep a given resource and its value circulating in the economy as long as possible. Good practice is emerging in many countries and industries. Europe is showing some encouraging trends, with national and EU policy being shaped, as well as business coalitions. Accelerating circularity across global supply chains can yield an estimated US$1 trillion or more per year by 2025 to the global economy. But the overall pace of change remains grossly inadequate if we are to take pressure off common resources to the extent required.Disruptive behaviour requiredArctic research. Photo by British Columbia Ministry of Transportlast_img read more

3 Ways Forests Can Solve the World’s Water Crises

first_imgForests Can Curb Climate ChangeGreenhouse gas emissions are warming the climate, increasing the intensity and variability of rainfall. Clouds are being pushed poleward, increasing risks of drought in the regions where much of the word’s food is grown. From flooding to dry spells to melting glaciers, we will continue to feel much of climate change’s impacts through our water systems.Trees are nature’s best method for carbon dioxide sequestration, as they absorb and store this greenhouse gas as they grow. Forests already absorb one-third of the world’s fossil-fuel emissions, but there’s room for improvement: An additional 2 billion hectares of degraded lands are ripe for restoration. Scaling-up the ability of forests to sequester carbon will play a critical role in mitigating climate change and curbing its impacts on the world’s water.Fighting Wildfires to Fight Water PollutionHealthy forests serve as insurance against a growing threat to water quality: wildfires. As evidenced by the flames that wreaked havoc on California last year, warming temperatures and unnaturally dense forests create a perfect environment for catastrophic wildfires. Beyond threatening lives and destroying property, wildfires also send soot and ash into nearby water bodies. Forests can take decades to regrow after a fire, so these events also damage the ability of forests to filter water and control soil erosion for years to come.Part of the reason wildfires strike and rage out of control is that forests are often overgrown from the suppression of smaller, naturally-occurring fires, and are full of dead trees due to insects, disease and drought. The Forest Resilience Bond links stakeholders who can benefit from reducing fire risk and intensity and cleaner water – like the U.S. Forest Service, water utilities, cities and bottling companies — to watersheds at-risk of devastating fires, allowing them to make payments towards proactive forest management. By removing dead plant matter and managing overgrown forests, the risk of destructive wildfires — and major water pollution events — will be decreased.Healthy Forests Help City Water SystemsCities have been center stage during many recent water crises, including Cape Town’s threat of a “Day Zero” water shut-off and Houston’s flooding during Hurricane Harvey. As the world’s urban population soars, cities will continue to face both droughts and extreme weather events, threatening day-to-day life, livelihoods and economic growth.Forests can help cities in two ways: First, restoring and protecting forested watersheds around cities can naturally purify water, making water treatment from utilities more affordable. For example, New York City invests around $100 million annually in protecting its upstate watershed, which helps filter approximately 1.4 billion gallons of water for the city. This investment preempted the city’s need for a new, multi-billion dollar filtration plant.Forests also buffer cities from the impacts of extreme weather. Their soils and root structures absorb water, preventing flooding. This stored water also helps increase water flow during times of drought. Houston and Bangalore have both suffered massive flood crises partially due to excessive development at the expense of the natural sponges that surround them. San Diego, meanwhile, found that its urban forests provided the same flood benefits as $160 million worth of built infrastructure like walls and dams.The Solution to Water Crises Is NatureSometimes the best answer to daunting problems is the simplest one. Restoring and protecting forests today is one measure that can help prevent the water crises of tomorrow. For some of the world’s most pressing water questions, the answer is in nature.Clean, plentiful water depends on healthy surrounding natural systems such as forests. Much of the world’s water is filtered through forested watersheds, which improve water quality and protect water supply. Large forests like the Amazon even help control the “rivers of the sky,” which dictate rainfall patterns hundreds of miles away.While both the world’s forests and water supply are under threat, their intertwined relationship also means that these systems can be improved simultaneously. Current water crises are impacted by three specific challenges – climate change, forest fires and extreme weather – all of which can benefit from valuing and restoring forests.last_img read more

Besides Buying Renewables, How Can Companies and Cities Create a Greener Grid?

first_imgCorporations have driven much of the recent U.S. investment in renewable energy, collectively procuring more than 16 gigawatts of new capacity since 2014, enough to power roughly 5 million homes for a year. Commercial and industrial energy users represent more than 60% of U.S. electricity demand alone. Many of them have set 100% renewable energy goals, and a few—notably Google, Apple and Microsoft—have achieved them.Large energy buyers like companies and cities have significantly expanded the clean energy market, but purchasing renewable energy isn’t the only way to create a low-carbon energy system. With 100% renewable energy goals, customers generally purchase enough renewable energy to match their electricity use on balance over a whole year. But a truly carbon-free grid will require having enough clean energy sources available at all hours to meet customer demand. How and when customers use the power they purchase has a tremendous impact on greening the grid overall.Beyond just purchasing renewable energy, here are five things that corporations, cities and other large energy buyers can do to enable the transition to a carbon-free grid:1. Use Storage with On-Site RenewablesCustomers can develop on-site solar projects coupled with energy storage, allowing their renewable energy to be used throughout the day even when the sun isn’t shining. As more solar panels connect to the grid, batteries are increasingly important for managing fluctuations in power generation. By being able to draw on their solar power anytime, customers can potentially reduce their utility bill charges, which typically increase at times of peak demand. Walmart is investing in batteries at 27 California stores to balance when their panels generate and when the stores consume the most electricity. These batteries not only help Walmart, but they also help the grid keep a more consistent supply.Workers install solar panels on a Walmart store in California. Photo by Walmart/Flickr 2. Join a Virtual Power PlantCustomers who own distributed energy resources, such as solar and storage, can join with others to participate in aggregations of those resources, called “Virtual Power Plants,” to help meet growing energy demand without building more physical power plants. By grouping these distributed solar systems, which can sell excess energy back to the grid, grid operators can better plan for them and control their output to manage variability in supply and demand on the grid. For example, ConEdison manages rooftop solar panels on more than 300 New York homes together, aggregating the panels to forecast and optimize their generation. Knowing how much solar power can be dispatched during times of peak demand helps utilities displace fossil fuels with greater efficiency.3. Embrace Flexible DemandCustomers can also shift their heaviest electricity use to times when more power on the grid is coming from renewables. Some utilities offer programs that incentivize customers through lower prices, or even payments, to use energy on the grid when renewables are available. Arizona Public Service introduced a “reverse demand response” program in 2017 to help balance the grid. When renewable energy generators produce excess power, the generators pay consumers to take that power, so they can avoid reducing their output or switching off their facilities.4. Charge Electric Vehicles at the Right TimeAs more businesses buy electric vehicles for their fleets, or have employees or retail customers charging electric vehicles at their facilities, they should consider charging them when the grid can supply more clean energy. For example, employers can manage charging programs for company and employee cars, timed at midday when solar panels generate the most power. Great River Energy, an electricity cooperative in Minnesota, allows members to fuel their electric cars with wind energy and encourages nighttime charging, when wind is plentiful, at no extra cost.An electricity cooperative in Minnesota encourages members to charge electric cars at night, when wind energy is plentiful. Photo by Josh Puetz/Flickr 5. Match Demand and Renewable Energy Purchases by the HourGoogle recently announced a plan to source carbon-free energy on a “24×7” basis (rather than yearly). The company currently purchases enough renewable energy throughout a whole year to offset its total electricity consumption, sometimes from faraway sources. But at any given hour, the electricity a Google facility uses might come from either renewable or fossil fuel sources. The new strategy involves putting enough renewables on the grid, in each specific region where they operate, in order to match consumption more closely. Google will use a range of clean energy plants producing at different times, sourcing energy and investing in storage closer to its facilities. Other corporate, government or institutional buyers could follow similar strategies to more fully reduce their use of fossil fuels.A Low-Carbon Electric GridAt least 10 states, plus Puerto Rico and the District of Columbia, now have policies calling for 100% of their electricity to come from carbon-free sources by about 2050. Many utilities—such as Xcel Energy, Green Mountain Power, Public Service Company of New Mexico, Avista and Idaho Power—have similar goals. Companies, cities and institutional customers are already playing a key role in achieving these ambitious goals and can go even further to shift the entire grid to carbon-free sources of energy.In recent years, companies and other large renewable energy buyers have been very successful in driving new renewable energy projects—the next step is to also manage their energy use to help integrate clean energy on the grid. To do so, large energy buyers will also need new utility rates and offerings to enable more of them to act. Collaboration between utilities and large buyers is already beginning to yield new solutions for a greener grid. The approaches above should advance innovation in the electric sector to help deliver a zero-carbon grid.last_img read more

Twitter To Start Displaying Promoted Tweets in User Streams

first_img In an help accomplish your specific business goal Social networks are growing up. Advertising is clearly only going to expand on social media services. As a marketer, it is critical to interview with TechCrunch test emgering advertising opportunities Bain goes on to explain that, while traditional online display ads only get a click-through rate of around .05 percent, Promoted Tweets are seeing engagement in the double digit percentages. The program is launching with companies like Dell, HBO, Red Bull, and Sephora. However, an ad will only appear to a user if he or she is already following the account that purchased the ad.  These Promoted Tweets will appear at the top of a user’s feed on, but as the user gets new tweets, it will be pushed down the page, just like other tweets. to understand how they work to Originally published Jul 28, 2011 5:35:00 PM, updated October 20 2016 Topics: Twitter has stated previously that it plans to launch a self-service version of its Promoted Tweets platform to small businesses by the end of the year. , Twitter’s Head of Global Revenue Adam Bain shared a couple of interesting insights about Twitter’s Promoted Tweets. Twitter Updates Bain said, “We’ve found that 20 to 40 percent of users follow one or more brands on Twitter,” he explains, noting that this is extremely important. (The stat is based on third-party research and is so wide because the definition of “brand” varies.) He continues, “Users want to be updated when brands have updates or exclusive content. The one problem we’ve heard from users is that when there is exclusive content or deals, there’s a chance they might miss them.” Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter’s Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Twitter has already been testing these ads with third-party clients like Hootsuite. . Keep an eye out for Twitter’s release of its self-service platform later this year. Only time will tell how users will embrace this new type of advertising on Twitter. What is your opinion on advertisements coming to your main Twitter stream? Marketing Takeaway Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

12 Important Places You’re Forgetting to Add Calls-to-Action

first_img Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 6, 2011 9:00:00 AM, updated October 20 2016 Topics:center_img Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it’s not a content quality problem you have on your hands … it’s a content promotion problem. Likely, what’s happening is that you’re not getting your offer out there in front of enough people you want to capture as leads. And if you’re not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads, since there won’t be any visitors to convert in the first place!Calls-to-action (CTAs) are the gateways into your offers. If you’re running into a traffic generation problem for your landing pages, you may need to add more calls-to-action for your content to various parts of your web presence. Here are 12 places you’re likely forgetting to include CTAs for your offers.12 Important Places to Add Calls-to-Action1. On Your Blog: Make sure you include CTAs both in the sidebar of your blog as well as on every individual article you publish. And in addition to image/button CTAs like the one below, you can also include text CTAs within the body of your blog content.2. In Your Email Marketing & Lead Nurturing Messages: Make sure your email marketing messages and lead nurturing emails include a clear call-to-action for subscribers to obtain more information and content. 3. On Facebook Page: Facebook offers several opportunities to get your CTA out there: via a custom business page tab, through Facebook Ads and Sponsored Stories, and through wall posts on your page. As a bonus for HubSpot customers, the HubSpot Welcome Application for Facebook enables you to generate leads directly within Facebook!4. In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren’t clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. Most importantly though, leverage your tweets as individual CTAs for your offers.5. On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too?6. On Every Page of Your Website: 7. On Your Free Tools: Have you launched any free online tools as part of your marketing strategy? Slap a CTA or two on those as well.8. Within Your Ebooks and Webinars: Just because someone already converted into a lead by downloading your ebook or registering for your webinar, doesn’t mean you can’t continue to nurture them with other related content and leveraging more middle-of-the-funnel offers like a free trial or a consultation. Add CTAs for these types of offers within the body and at the end of your ebooks and webinars, too.9. In Your Presentations: Do you speak at industry conferences and events? Depending on the event’s particular guidelines, you may be able to include a CTA for an offer directly within your presentation. If not, modify the presentation to include one after the event, and upload your presentation slides to a website like SlideShare to get more muscle out of your presentation.10. In Your Email Signature: Every little effort helps. Include a CTA in your personal email signature and encourage other employees, especially members of your sales and marketing teams, to do the same.11. In Your Videos: Include a call-to-action within all videos you produce. For video, it’s important to make your CTA simple and include a shortened, easy-to-remember URL. Then, if someone embedded your video on their website or blog and others viewed it outside the context of YouTube, your CTA would remain intact. In addition, include a CTA in your video’s description when you upload it to your YouTube channel or other video sharing site.12. In Your Online Display Ads: Online display ads pack more punch if you’re not directly promoting your business, but rather your content instead. Make your display ads focus on calls-to-action for your content, and enjoy a much higher click-through rate!Where else have you had success adding calls-to-action to improve lead generation?Image Credit: Sean MacEntee Calls to Actionlast_img read more

What Letters to Santa Can Teach You About Email Marketing

first_imgIt’s funny how much in common writing a letter to Santa has with email marketing. If you deconstruct the ideas within the letter, you can’t help but spot the similarities. They remind us of the most basic principles of sending marketing emails.1. It’s Always Personal All letters to Santa are personal. Children have to introduce themselves quickly so the jolly old man knows whose letter he’s reading.Personalization is certainly a must-have in email marketing, too. A 2011 study showed that 1/3 of marketers consider personalization in email marketing to be highly effective. Your “From Name” and signature should be personal or suggestive of how the recipient initially subscribed to receive your email communication. Check out our guide with ways to personalize your marketing emails.2. Show That You CareOne best practice for writing effective letters to Santa is asking how he’s doing. This simple gesture shows that the child cares about Santa before he ask for gifts. In this way, the child is distinguishing himself from the rest of the youngsters who just can’t wait to mention all the toys they hope to receive for Christmas. In email marketing, you should be also showing your recipients that you care about them. You can do that by asking a question, offering an industry insight they might not be aware of, or suggesting a practical tip. In other words, provide your subscribers with some value rather than jumping straight to your pitch.3. Explain Why You’ve Been GoodIf you have ever written a letter to Santa, you know the importance of mentioning how good you’ve been all year. You need to be as specific as possible and mention certain examples of how you’ve been good.Similarly, in email marketing, you need to use the right superlatives to describe your resources or products. Be as specific as possible: for instance, mention that the whitepaper you offer is “the most comprehensive” whitepaper in your industry, and list its number of pages or chapters. 4. Make Your RequestNow it’s time to ask Santa for your gift. What is it that you want to see under the Christmas tree?In email marketing, this equates to including a call-to-action and asking readers to click through and complete a specific action. Do you want them to see a video, download a whitepaper, or request a demo of your product? Pick something from your marketing wish list, and make sure it’s consistent with the rest of your email.5. Send it at the Right Time Writing a letter to Santa might be the majority of the hard work a kid needs to do to get a Christmas gift. However, all kids know that you need to send the letter well ahead of Christmas Eve in order to receive their gift on time. In email marketing, timing also plays an essential role. You don’t want to send emails when your recipients’ inboxes are overflowing with messages from everyone else. However, you don’t want to be too late and risk not hitting your monthly marketing goal. Experiment with counter-competitive timing on the weekends or at night, and see how it performs for your company.Do you find other similarities between writing a letter to Santa and email marketing? Share them in the comments below! And Merry Christmas! Photo credit: Great Beyond Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Dec 25, 2011 9:00:00 AM, updated July 28 2017last_img read more

Why You’re Struggling to Measure the Value of Social Media

first_imgIn a recent report, Adobe examined the oft-discussed issue of how exactly to quantify the value of social media. What they found was that when it comes to measuring the ROI of social media, most marketers are using all the wrong tools. In fact, the vast majority of marketers included in their study of 225 companies relied exclusively on last-click attribution to measure the success of their social efforts.  Last-click (aka last-touch) attribution is the form of tracking that most analytics tools like Google Analytics employ. It’s called last-click attribution because conversions are measured based on the most recent channel that brought a visitor in before they converted. Think of it like giving your most recent date credit for leading to your engagement rather than your first date. The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy. Think about it … when was the last time you bought something immediately after clicking through a Twitter or Facebook link? That’s not how it typically works, right? Most customers discover companies through social media, then take some time to get to know their products or services — subscribing to emails or returning again through another channel.So what should you be measuring to get a better understanding of the role social media plays in your business, and how do you measure it? Start by asking yourself these questions, and using these measurements, to stop the struggle around social media ROI measurement. Is social media working to bring in customers? What You’ll Need: First-Touch Analytics Just as the Adobe report suggests, the most comprehensive way to determine whether your social channels have brought leads and customers into your fold is through first-touch analytics . In fact, in comparing the two methods, the study valued social media visits measured through first-touch attribution to be nearly twice as high as when measured through more commonly used means. Here’s a look at social media’s impact on HubSpot’s own marketing in the month of May as measured through Sources, our first-touch report . Originally published Jun 19, 2012 12:30:00 PM, updated October 20 2016 Topics: You can perform your own timing experiment by taking a look at the past social shares that did well for your company, and see if replicating that timing yields similar success. I’d also suggest looking at the full Science of Timing research for ideas.  Who are my social media advocates? What You’ll Need: A Good Community Manager or Monitoring Tool Part of understanding social media’s value is knowing who your social content is influencing, and who in your community is helping to amplify your reach. According to the Ehrenberg-Bass Institute , in any given week, less than 0.5% of Facebook fans engage directly with the brand they are fans of , so leveraging your fans to extend the reach of your content is especially important.The following are a few free tools to help you monitor who you are influencing via social media:  Twitter Grader – Who Tweets You : Twitter Grader’s “Who Tweets You?” tool shows you a view of people who have tweeted at you, and their respective follower counts. Hootsuite : Through a new integration with HubSpot , Hootsuite will now be able to show you a feed of posts from just your leads and customers, allowing you to narrow in on your key audience. Klout : Klout shows you the individuals who most commonly respond to your content in some way on social channels. You can also see an amplification score of your combined reach.When social media first began to pick up steam in marketing, it was notoriously known for being difficult to measure and justify. Since then, however, thinking has advanced in how to best account for the influence of social media on a company’s bottom line. Despite all that,  52% of marketers still cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing ( Source: Adobe ).So what about you? How many of the above questions do you believe you can answer today? What metrics are you tracking to validate and improve upon your social media efforts?Image credit: .A.A. Social Mediacenter_img Here you can see HubSpot’s social media channels (in teal) brought in a substantial number of leads, nearly 3,400 total in the month of May, and five customers. It also dwarfed our paid advertising efforts (seen in red) at introducing leads to our company for the first time.Here’s another example of one company, Thermo Fisher Scientific, for whom LinkedIn brought in 3,804 first time visits, all of which they were able to track and credit via first-touch attribution. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What are my best channels? What You’ll Need: Multichannel Analytics It’s not enough to just know if social media is working to bring in new leads, you also need to know which channels are doing so most effectively. The most thorough way to get this answer is through multichannel analytics. While they all vary in their approach, a number of marketing analytics programs enable you to see a breakdown of which channels drove traffic to your site. If you are using, say, Google Analytics to track your marketing, it’s a good idea to use UTM tags in your links, which allow you to append additional information like what medium and source your traffic came from to a given link. For example, the following link was part of a holiday campaign, and traffic coming through it came from the social media channel Twitter.   If this seems like too much gobbledeygook for you, you can always use one of the free UTM generators out there. Or if you’re a HubSpot user, skip it entirely. Your links will get tracked without adding a UTM tag. What’s my best social content? What You’ll Need:  An Audit of Your Social Content Some key measurements of social media’s value require no software at all To figure out what content does best on social media, all you need to do is set aside some time to examine what types of content have done best on each of your social media channels. Make sure you look at: Type : Was the content informational or fun? What was the overall categorization for the shares that got the most clicks and interactions? Format : Did the content you shared come in the form of text, an image, or a video?  Positioning : How did you position the content? Did you tweet out the headline or an interesting line from the content you were sharing? Did you ask a question or state a fact?Note that different channels will likely have different outcomes for each of these. For example, our social media team found that images and videos performed much better for us on Facebook than on other social channels.  What’s the optimal time to post? What You’ll Need: Some Existing Research and Some Experimentation In the same way that you want to audit the positioning of the content that gets shared and clicked most frequently, try to vary the times that you’re posting throughout the day and week to see what times yield the greatest results for you. HubSpot’s Dan Zarrella has already done a lot of research on the science of social media timing to help give you a place from which to start your evaluation. But every company is different! So take some time to measure what’s actually effective for you. Here’s some of what Dan found in his research to get you started, though:Tweets do better during the week, while Facebook shares are better on weekends.Posts that are spread out over time do better than time than those that are crowded together.Tweets scheduled for late in the day and mid-week do best.last_img read more

The 2013 Design Guide to Email Marketing [INFOGRAPHIC]

first_img Email Templates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 13, 2012 9:00:00 AM, updated July 28 2017 Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting — but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn’t in design, let’s just say it’s not exactly a piece of cake to craft an email that achieves both form and function.But with HubSpot’s 2012 Science of Email Marketing research revealing that 65% of people prefer emails with mostly images rather than text — and a whopping 88% opting for HTML emails over plain text — email design isn’t exactly something a marketer can afford to overlook.To give you a better sense of why expertly designed email marketing is so important these days, check out the infographic below and start 2013 off with an email marketing bang!(Click infographic to enlarge.)center_img Topics: Are you leveraging techniques like personalization and dynamic content in your email marketing? Are your emails mobile-optimized and triggered by your leads’ behavior? There’s no better time to start than the new year.last_img read more

Handing Over the Keys to Your Company Blog: An Experiment

first_img Originally published May 6, 2014 4:00:00 AM, updated February 01 2017 Topics: We all know that terrifying feeling of losing control. It can make your stomach twist into a thousand knots.So why choose to do something like we did — hand over control of something as important as our company blog?With the recent launch of HubSpot’s German blog, we needed to get to know our new audience. As we always preach at HubSpot, building your buyer personas is step one of creating awesome content. In order to grow a successful following in Germany, we needed to find out what exactly German marketers are interested in, and the daily challenges they face so that we can start solving them.There are several possible ways to collect that data, but we wanted to be creative and try something new. That’s why we decided to run a guest contributor week on our German blog, and hand over control to some German experts to write and ­­publish content for a whole week. (Gasp!)The campaign turned out to be a success in more ways than one; not only did we learn about our new German audience, but we learned a lot about what it takes to run a successful guest contributor week on our blog. Read on to find out what happened, and see how you can run your own guest contributor week without quivering for fear of the unknown.1) Choose Your Editors WiselyThis one should be fairly obvious, but you need to be able to put all your trust in the people you choose to take over your company blog. You should ensure that they understand your brand and readers, that they have lots of experience and expertise in your industry, that they are credible, and have a reasonably wide reach of their own.For our experiment, we chose two German thought leaders in the field of content and inbound marketing. We were extremely interested to see the difference in opinions between the two on what they considered suitable content for our audience. For our first guest editor week, we chose Eduard Klein who owns one of the most popular websites on content marketing in Germany. Apart from writing for his corporate blog, he also leads a German Content Marketing Institute, where he gives presentations and sessions on how to successfully use content marketing for your business. Through all his experience, influence, and position as a thought leader, we were convinced that we could trust him and hand over the keys to our blog. Eduard taught our readers the ingredients you need to run an effective content marketing strategy. According to him “it’s still a relatively new concept to implement a corporate blog for generating leads and customers in Germany.” But getting only one opinion is never reliable, right? This is why we chose to enlist another guest editor for the second week. To ensure we had different content, we decided to pick somebody who was already a German expert in inbound marketing. Olaf Kopp is a passionate SEO and inbound marketing expert. Apart from being one of the first inbound experts in Germany, he runs his own agency and speaks at a lot of different events. During his week as guest editor he and his team of SEO-, Conversion-Optimization- und PR-Specialists covered the entire inbound marketing process; identifying content topics with keyword research and analysis, content analysis and storytelling, content seeding and outreach with online PR, and converting website visitors into customers.Both considered their choice of topics to be relevant to the same market. This showed us how much variation between topics and level of education was needed in order to approach the same audience. Only concentrating on a very niche buyer persona wouldn’t help us get the readership we wanted because “when it comes to content marketing in Germany, there’s still a lot of misunderstanding in its practice,” according to Olaf Kopp, cofounder of the Aufgesang Agency Group.Having this level of variation in topics during a guest contributor week provides extremely valuable information for when you’re building out your own editorial calendar, so watch the engagement of each piece and figure out which topics resonate best with your audience. (Don’t forget to watch the engagement in your guest contributor’s network, as well as your own.)2) Managing Your ContributorsWho knew that designating someone else to create your blog content would take up so much time?Between managing schedules, providing feedback on first drafts, editing final drafts, and finding images to use, we were really surprised by how much time we actually had to invest in running a successful guest contributor week. We were just lucky that all of our contributors delivered their content within the specified deadline.To avoid any mistakes and stress in front of the deadline, we needed to put a plan in place. These are the things you should consider when running a guest contributor week:The BriefGetting the brief right is your first step to success. Setting and managing expectations at the beginning will drastically reduce the chance of major issues popping up later on in this process. If you want to run a successful guest contributor week, it’s vital that you set hard deadlines for your contributors and allow a week or two for back-and-forth between drafts before you’re scheduled to publish.For our guest contributor week, we put together a document that outlined the whole project. The structure of our brief was as follows: Short brief on the project Go-live date and date to submit the contentRequest for a short bio from every authorRequest for a list of their social media accountsA list of the file formats they need to submitRequest to send over headshotsEditorial CalendarSend out a template for an editorial calendar so that your contributors can submit first ideas for their week. The calendar helps you organize yourself and keep track of additional requirements or media that will be needed. Below you can see the calendar we used for our campaign. We sent it complete with one example to let our contributors know what we expected them to fill out. Duplicate Content Your guest contributors will probably have overlapping industry expertise, so you need to be careful that you don’t publish articles on the same topic twice. Agree on a deadline to submit first ideas so that you can make sure there is no duplication of content, and you hit the right content mix.CommunicationCommunication is really important for this project to keep all the moving parts (and people) organized. Since there are so many tiny factors and parts that you need to plan out with contributors, you should plan meetings and catch-ups in advance. Take your time to discuss the issues and let them talk you through their content in detail to ensure you won’t be put in the awkward position of having to say no on the day they submit.Staying in touch with everybody involved in this project builds great partnerships that you can potentialy leverage for future co-marketing campaigns. Manage Your Expectations It will not always be a given that your contributors have the same expectations that you have. This is your blog and they might not be as motivated and passionate as you are about your content.In our project, we learned that it’s sometimes hard to manage expectations on both sides. We originally planned that every contributor should bring in one additional expert into their week, but in the end this didn’t happen. We know that content or interviews with experts are important to our readers, but our expectations were too high. After asking the contributors to bring in an expert to contribute to their week, they both said that this wouldn’t be possible to manage.It’s important to know what you can and should expect from an external party, and not only manage their expectations, but your own, too.3) Promote Their ContentFor every piece of content you create, you should spend the same amount of time planning its promotion. Take that idea to your blog content, too, whether written by you or a guest contributor. There are lots of things you can do to get eyeballs on that content, so don’t just hit go, and then stop. Lay out a promotion plan that you can refer to when the posts go live, and make sure that your guest editors know which hashtags or handles they should use so you can keep track of social engagement. Interview Introduction We decided to introduce our guest contributors at the beginning of each week, so we asked them to answer a few questions. Introducing our guest contributors to our readers the week before they took over created buzz and anticipation for the upcoming content. Here are some questions that we asked: Tell me a bit about yourself.What does your company do?Tell me about the state of content marketing in Germany.What are some of the challenges German marketers have with content marketing at the moment?How did you plan your guest contributor week?Do you have any special guests for us?What’s one tip you would like to share with our audience to be more successful with content marketing?Paid Content Promotion If you want to make your content spread even further, you can use services such as Plista or Outbrain that distribute your content on targeted publisher pages. This is a great way to advertise your content in an indirect way, because the user will see your post as a suggested post underneath other articles from the site. Friendly CompetitionIf you want to run this project with multiple contributors you might want to motivate them a bit. Running a friendly competition is a good way to motivate your contributors to deliver good content that gets a lot of traffic or leads. Think about an incentive that you could give away for the contributor that hits a certain metric. A little bit cheeky, but it works! 4) The ResultAfter our guest contributor week, we found ourselves in a much stronger position to take on the German market. Not only did we have a better understanding of our audience, we had also built some really strong relationships with our contributors for future collaboration.As a continuation from the guest contributor week, we interviewed both agencies about where they see the German market in terms of inbound marketing. The insights that we got from this are really valuable and will help us in future content campaigns for the German market. For instance, thanks to Ulf-Hendrik Schrader and Olaf Kopp (founders of the Aufgesang agency group) and Eduard Klein (editor and owner of, we learned that often, content marketing in Germany is seen as an alternative tactic to SEO, as something to support social media marketing, or is mistaken for corporate publishing. We learned that many businesses don’t know how to calculate the budget for a corporate blog. That we expect the demand for good content marketers to remain higher than the supply due to a stagnant number of universities teaching online marketing in Germany.We got a ton of other insights, too — and it’s due to the guest contributor week. So — are you planning on running a guest contributor week on your blog? Have you experimented with this in the past? We would love to hear about your experiments — where they went well, and where they turned into a horror show. Let us know in the comments section below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogginglast_img read more