Rajasthan’s ITIs to be modernised for skill education

first_imgAs part of the efforts to connect skills with education, the Industrial Training Institutes (ITIs) in Rajasthan will be modernised for facilitating their role in addressing the needs of industry by evolving expertise in different sectors. In addition to the traditional training modules, skill studies are being promoted among the ITI students to provide them a better exposure.Experts and State government officials deliberated on the strategies to improve skills and entrepreneurship at a conclave of ITI principals held at the Bhartiya Skill Development University (BSDU), which practises Swiss dual system of education by blending real time industry exposure with world-class machinery in its curriculum, here earlier this week.Academic and industrial experts laid emphasis on equipping the youth with the necessary skills and education to help create an “employment-ready workforce” for industry in the future. “While studying for a graduation degree, the training in different skills will open up new possibilities for career growth,” BSDU president Surjit Singh Pabla said.The participants in the conclave, including 300 ITI principals from across the State, threw light on the scope for giving academic facilities and practical exposure to the ITI students. The trainees, who will be given pre-admission in BSDU during their study in ITIs, will learn new traits from Swiss trainers through a curriculum designed by industry experts.‘Expand curriculum’Rajasthan Skill and Livelihoods Development Corporation’s Managing Director Samit Sharma said the ITIs should expand their curriculum and make productive use of facilities offered by other institutions. State Skill, Employment & Entrepreneurship Secretary Naveen Jain said modernisation would improve infrastructure of ITIs and motivate the students to keep innovating and think of new ideas.The Swiss dual system was highlighted at the conclave as a unique concept with the focus on customised practical industrial training along with theoretical knowledge.last_img read more

Ind vs SA: Tendulkar’s ton goes in vain as India lose by three wickets

first_imgSachin Tendulkar scored his sixth World Cup century, but India ended on the losing side. South Africa chased down 297 with three wickets and two balls to spare during their World Cup Group B match at the Vidarbha Cricket Association Ground in Nagpur on Saturday. Score | Photos | Video The match went down to the wire with South Africa needing 13 runs in the last over with Robin Peterson and Faf du Plessis at the crease.The first ball was swept for four by Robin Peterson off Ashish Nehra even as skipper MS Dhoni scrambled behind the stumps.The second took the aerial route off Peterson’s bat and ended up past the fence with a six on board. In came a Yorker that was sent for a couple and finally a four by Peterson saw South Africa put 300/7 on board.This despite the fact that paceman Zaheer Khan scalped South Africa skipper Graeme Smith in the 9th over of the innings. Smith wanted to play a big won but ended up giving an easy catch to Sachin Tendulkar at mid-off. He fell to 16 and South Africa fell to 41/1.Post Smith’s wicket, Hashim Amla and Jacques Kallis batted on to frustrate the India bowlers. Their partnership helped South Africa cross 100-run mark. Clearly the two didn’t want to give India any room.Amla even got a life when Yuvraj Singh dropped him off Harbhajan Singh at mid-wicket. Luckily for Harbhajan Singh Amla fell in his next over. He was deceived by Harbhajan’s Shing’s extra bounce that took the edge of his bat to bat in skipper M.S. Dhoni’s gloves behind the stumps. He scored 61 and South Africa at the stage was 127/2 in 28 overs.advertisementSoon Kallis and AB de Villiers got on with another partnership. But, the two had put 46 runs together on board that Kallis got run out in Zaheer Khan’s over. Skipper MS Dhoni collected the ball from Harbhajan Singh and removed the bails even as TV replays showed that he was clearly short. Kallis fell for 69 and South Africa fell to 173/3.It seemed that partnerships had become the norm for the day with every batsman aiming for that. And AB de Villiers and J.P. Duminy too aimed for that. He two put on 50 runs for the fourth wicket. But, just when de Villiers was beginning to look dangerous Harbhajan Singh got the better of him. De Villiers wanted the ball to cross the boundary, but it ended up getting lodged in the safe hands of Virat Kohli in the deep for 52. And South Africa lost their fourth wicket at the score of 223 in the 41st over.India offie Harbhajan Singh was gradually getting in the groove. He had already calimed two wickets and added another one to his tally by claiming Duminy in the 43rd over. Skipper Dhoni performed the final rites by stumping him on 23. South Africa were 238/5 at the stage.The pacers too displayed their ware. And it was Munaf Patel, who got the opportunity to do that by trapping Morne van Wyk leg-before on 5 and reduce the Proteas to 274/6 on the last ball of the 44th over.But Harbhajan got to keep the accolades to himself. Just when Johan Botha was charging away at his balls scoring a four and six off his bowling in the 48th over, a short fell short of the boundary and Suresh Raina came under it and soon Botha was walking back on 23. South Africa were 279/7 at the stage.Finally, Robin Peterson and Faf du Plessis helped their team home without loosing another wicket. And South Africa won by three wickets.India inningsEarlier, Sachin Tendulkar scored a ton, but post his dismissal India batting line-up folded within a span of 36 runs as South African paceman Dale Steyn claimed five wickets to restrict India to 296 all out.Master Blaster Sachin Tendulkar and Virender Sehwag charged down at the South African bowlers from the word go after India skipper Mahendra Singh Dhoni won the toss. The two helped India cross 100-run mark and in the process completed their half-centuries.But, there was more to come as clearly the two were enjoying their stay in the middle and scoring at a brisk rate. The do put on 142 runs for the first wicket before Sehwag fell. He scored an impressive 73 off just 66 balls hitting 12 fours on the way.In the 18th over a Faf du Plessis’ ball finally broke their partnership. Sehwag wanted to cut Faf for a boundary but the ball didn’t have enough turn and a thin edge got carried towards his stumps. Finally there was uproar in the South African camp.advertisementPost Sehwag’s dismissal, Sachin Tendulkar and Gautam Gambhir got on with another partnership. Tendulkar went on to complete his 48th ODI ton, which is also his 99th international century. This was his sixth World Cup century – the highest by any batsman.After posting his century Tendulkar too walked back with his head held high. He scored 111 off just 101 balls hitting eight fours and three sixes on the way. First he completed a 142 runs partnership with Sehwag by his side and then went on score 125 runs for the second wicket with Gautam Gambhir, before falling to Morne Morkel.He was on charge and went for a big hit off Morkel in the 40th over, but ended up hooling a catch at point to J.P. Duminy. India were 267/2 at the stage.Post his wicket, the South African bowlers pressed further and claimed two quick wickets in the form of Gautam Gambhir and Yusuf Pathan. Dale Steyn had them both in the 41st over of the innings.But that wasn’t the end of the tale as soon South African pacers got busy counting scalps. It seemed as if they were just waiting for Sachin Tendulkar to complete his ton before tightening the noose. For when the Master Blaster was at the crease it seemed that India would go on to post a 320-plus figure, but post his dismissal India’s fortunes took a U-turn.After Styen scalped Gambhir and Pathan. He got on with more devastation claiming Harbhajan Singh and Ashish Nehra and Munaf Patel to finish off with a five wicket haul.And as things would have it India could not even cross the 300-run mark and were all out for 296. Skipper Mahendra Singh remained unbeaten on 12.last_img read more

Kevin Alas feeling like ‘rookie again’ in his first game back from ACL injury

first_imgLATEST STORIES Sports Related Videospowered by AdSparcRead Next SEA Games: Biñan football stadium stands out in preparedness, completion Kevin Alas back from injury. PBA IMAGESMANILA, Philippines—Kevin Alas’ painstaking recovery process from his injury left him off the basketball floor for almost a year, and now that the furlough is over the NLEX guard feels he’s starting life anew.“I was so excited last night that I couldn’t sleep at all and I think I was a rookie again,” said Alas in his first game back in the PBA Philippine Cup Friday at Cuneta Astrodome.ADVERTISEMENT Is Luis Manzano planning to propose to Jessy Mendiola? Boogie Cousins overcomes nerves in 1st game with Warriors His return, however, didn’t end in a fairy tale finish after NLEX dropped to Rain or Shine, 96-87.This was Alas’ first competitive game since tearing the anterior cruciate ligament in his right knee in March of 2018 during the fifth game of NLEX’ semfinals series against Magnolia in the Philippine Cup.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“It was also disappointing because I wanted to win the game but Rain or Shine was the better team,” said Alas who had 12 points and four assists in his return.Apart from his personal return, the Road Warriors are also in the first stages of acclimating star big man Poy Erram into the system after they acquired the 6-foot-7 center from Blackwater in the offseason. “Of course Poy is one the best bigs in the country but we have to work on our chemistry because that’s important for a team,” said Alas.The Road Warriors’ lack of cohesiveness allowed Rain or Shine to let loose in the 50-50 balls establishing a 53-38 disparity in overall rebounds and a 20-7 edge under the offensive glass.Rain or Shine’s relentless rebounding allowed them to score 21 second chance points, 14 more than what NLEX mustered.“I think we lacked the effort because we were outrebounded, outhustled, and at the same time we have to improve on our on-court chemistry,” said Alas.ADVERTISEMENT TS Kammuri to enter PAR possibly a day after SEA Games opening SEA Games: Biñan football stadium stands out in preparedness, completioncenter_img LOOK: Joyce Pring goes public with engagement to Juancho Triviño Private companies step in to help SEA Games hosting PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View comments SEA Games hosting troubles anger Duterte MOST READ Don’t miss out on the latest news and information. LOOK: Joyce Pring goes public with engagement to Juancho Triviñolast_img read more

Santos midfielder Lucas Lima snaps at reporter over Barcelona rumours

first_imgSantos midfielder Lucas Lima is unhappy with reports of an agreement with Barcelona.Lima put a pitchside reporter straight about the rumours doing the rounds that he is close to joining Barcelona. “A few members of my family read that report but there was no byline – we don’t know who wrote that piece and that’s a big problem. You, the media, can say whatever you like. “Why don’t you go straight to the player and ask what is happening? I am under contract with Santos. When did I say I am leaving? Think about it intelligently – if I had signed for Barça, would I go around telling everyone? No, of course I wouldn’t. “Do you really think I am so stupid to say that I have signed for Barcelona in a place where the press could take photographs of me? You can think whatever you want but I am under contract at Santos.”last_img read more

Barcelona target Bellerin: I’ll return to Arsenal

first_imgHector Bellerin has pledged his commitment to Arsenal.Barcelona have been linked with a move for the Spanish right-back to bring him back to the club he left 2011.But Bellerin said: “I have a contract over there, I have to report back for pre-season and now is the time for me to just enjoy with my team-mates in Spain for a few days.”“Enjoy time with the family, have a little break and see eachother next season.”Barca have found negotiations with stubborn Arsenal difficult – and are unwilling to shell out more than £45million for the Spanish Under-21 defender, who is reportedly keen on a return to Spain.last_img read more

A Comprehensive Approach to Maternal Health Commodities

first_imgPosted on September 6, 2012March 31, 2017By: Safia Ahsan, Senior Health Systems Advisor, IpasClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on maternal health commodities. To view the entire series, click here.As the deadline for achieving the Millennium Development Goals (MDGs) approaches, there is growing recognition that improving supply availability of maternal-health commodities will help to reach the global target for reducing maternal deaths. Many public, private, and nongovernmental organizations have therefore joined together to increase the production, distribution, and utilization of affordable, high-quality, high-impact commodities.This collective effort has initially focused on oxytocin, misoprostol, and magnesium sulfate. Improving availability of these commodities is critical to reducing maternal deaths due to postpartum hemorrhage and eclampsia. However, we now also have a prime opportunity to address women’s needs throughout the continuum of pregnancy. This includes the provision of safe abortion services and management of incomplete abortion and miscarriage, as well as drugs to treat sexually transmitted infections and contraception to prevent unintended pregnancies. Addressing the full continuum of pregnancy will more substantially contribute to achieving MDG 5 and will better serve the practical needs of women, families, and communities.Most global and country-level systemic barriers to supply availability of high-quality and affordable oxytocin, misoprostol, and magnesium sulfate are not unique. They are commonly shared with a broader set of maternal-health commodities. These barriers are in the areas of commercial availability, health system supports, financing, and supply management. So, when tackling specific barriers, why not advocate and work to overcome those barriers for all life-saving maternal-health commodities, rather than just for a few?Organizations active in the field of maternal and reproductive health are increasingly focusing on reducing deaths from unsafe abortion.  The newly released Safe abortion: technical and policy guidance for health systems (WHO 2012) estimates that about 22 million pregnancies annually are terminated unsafely. It is estimated that 47,000 women die each year due to complications of unsafe abortion. “The Essential Interventions, Commodities and Guidelines for Reproductive, Maternal, Newborn and Child Health,” issued recently by WHO, Aga Khan University, and The Partnership for Maternal, Newborn and Child Health (PMNCH), recommends the use of vacuum aspiration equipment, misoprostol and mifepristone for the management of unintended pregnancy, through post-abortion and safe abortion care. Misoprostol and mifepristone are also included in the WHO 2012 List of Priority Life-Saving Medicines for Women and Children and the WHO Model List of Essential Medicines.In order to address MDG 5 in a comprehensive and sustainable manner, we must address the health-care needs of women throughout their pregnancies. Through such a comprehensive approach, we can more effectively partner with health ministries, program implementers, and donors to serve the interests of women, families and communities.Share this: ShareEmailPrint To learn more, read:last_img read more

Is freelancing changing the way we think about a college education?

first_imgIs college still necessary for most of us?With freelancing careers like graphic design, photography, event planning, and even writing, does one really need a degree to get ahead professionally?The Pressure To Attend CollegeThese are not easy questions to answer. I️ come from a family where a college education was of the utmost importance. It wasn’t if we were going to college, it was where we were going to college. Mandatory college attendance was drilled into me since I️ was little girl. I never questioned it and it became a normal part of my life’s trajectory because I lived in a world of binaries: People who attended college had the best jobs, lived in the nicest neighborhoods and drove luxury, foreign cars. People who didn’t attend college struggled. Albeit flawed, it was a simple equation.Looking back, I know this worldview was extreme. Life has definitely shown me that a college degree is not a guarantee of financial or material success.The New Work EconomyThe reality is that times have changed drastically since I was a little girl. Data reveals that skills-based gig economies are shifting the narrative of what it means to be prepared for a good job. A recent article in MIC states:“As of 2015, 54 million people were working as freelancers or independent contractors, and they’re estimated to earn 17% more per hour than traditional employees. It’s even projected that 60% of companies plan to hire more freelancers than full-time employees, with 45% expecting to increase hiring of freelancers by 30% or more by 2020. As the gig economy expands in America and emphasis on adaptability widens, higher learning is now being reimagined to draw on hands-on work experience and specific skill sets.”As the economy shifts, so must the way that we prepare and train workers. With entrepreneurship and gig economies becoming more readily accessible and commonplace, it’s time that we have a conversation about how freelancing is altering the way that we think about education, especially traditional college programs.Skills over Degrees?I have drawn the conclusion that we may need to place greater emphasis on skills than degrees when we think about the steps that are needed to establish and secure a sustainable career. Let’s be honest—college is not for everyone and not all professions require a formal education.To be fair, I am not painting with too broad of a stroke because certain independent contractors and freelancers must have college degrees or terminal degrees in order to practice in their fields. Yet in other industries one can be self-taught, and experiential knowledge is seen as equally as valuable, if not more valuable, than textbook knowledge.So, this is not a one size fits all conversation. However, I do think the real solution can be found in having meaningful conversations about what hands-on experience actually looks like and where it can be gained.Solutions: A Hybrid Approach to Creating a Pipeline of FreelancersAfter going through hundreds of resumes looking for freelance writers for a large, multiple-month project, I noticed that many of the applicants had the technical knowledge, but not the pragmatic experience. When I asked for published writing samples, my candidate pool shrunk tremendously. The problem wasn’t ability, it was experience. (Based on the Word documents that they sent, many of them could write well, but my client was particular in that she only wanted people on the team who had experience writing for national audiences.)So, I decided to do something about it. I created an internship program for Seldon Writing Group, LLC. The internship is designed so that knowledge-based learning and skills-based learning are mutually inclusive.After a vetting process, I have welcomed two millennial interns. They both have English degrees from well-established universities and well-paying full-time jobs. So, why in the world would they take on the extra work and time commitment of interning as adults? Because they realized that learning didn’t end when they walked across the stage.We focus on one skill at a time (e.g. blogging, editing, ghost writing) until they have gained proficiency. I review their work and give them comprehensive feedback. I walk them through where to find freelance job leads and how to apply. There is no online course, no set hours per week, and no certification process, just some good old fashioned hard work. They gain demonstrable real-world skills that they can leverage to get paid writing gigs. In turn, I’ve helped to train a new cohort of freelance writers. It is a win-win.Most importantly, they are gaining some pragmatic skills that they did not receive during their tenure as college students. Neither of them regrets their college experiences. They just thought, like many of us, that a college degree would be like a magic wand that opens doors and creates opportunities. They now realize that it takes more and it’s for this reason that we need to be serious about the impactfulness of freelancing, which takes me back to the title of this piece.Is Freelancing Changing the Way We Think About a College Education?Some parents and some of my former colleagues in academia may be surprised by this answer: Yes!Since transitioning into freelancing, I have uncovered an entire ecosystem where one’s degree or where one obtained it from is more of an ancillary conversation than a pre-requisite for employment. What seems to be most important is: Can you do the work? Are your skill sets comparable with the need or demand?Because of this, it is time that we rethink the “college or else” mentality. It puts a lot of unnecessary pressure on people who may not need to go that route in order to be successful. And it’s not fair to those who attend just to discover that they are unprepared for what they really want to do in life. Obtaining a college degree should be a personal decision, but it’s equally as important that people know that they have options and that one can be successful with or without a degree.If nothing else, freelancing has definitely taught me that there are many things that simply cannot be taught in a classroom or gleaned from a book. Even in my mid-40s, I am still learning and it has nothing to do with the spoonful of alphabet soup behind my name.last_img read more

Easy Changes to Make to Your Monthly Budget

first_imgIf you’re like me, the upcoming holiday season brings with it a mix of excitement and dread. While you might love the spirit of Christmas — holiday jingles, festive gatherings with those near and dear to you, the aroma of… Full Story,A few months ago, I was hanging out with a good friend at a bar. In between rounds of drinks and amid the din and bustle, she shamefully admitted that although she had nearly $20,000 of credit card debt, she… Full Story,When I was in college, I had a bit of a spending problem. I loved to buy new clothes, go out to eat and go to concerts.  Even though I tried to budget, I always wound up overspending.  The one… Full Story,If you’re in the market for a TV upgrade, retail price tags can be daunting. Here are some foolproof methods to shave down the cost – so you can enjoy the golden age of television in 4K, 65-inch, HDR-compatible splendor.Full Story,Your checking account is held at a bank or credit union that allows withdrawals, deposits, and payments. The money in a checking account is liquid—meaning you can retrieve it or spend it immediately.  Many checking accounts are free and are… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Cutting the cord is easier than ever – unless you’re a sports fan. Even as the major sports organizations reluctantly shift away from an outdated broadcasting model, it’s still hard to catch all the action without a cable subscription. But… Full Story,Table of Contents Jobs to Keep You Teaching Jobs Online and On Apps Jobs to Get You Outside Miscellaneous Part-Time Work  Additional Resources Being a teacher is one of the most essential jobs there is. Educators are the ones that… Full Story,Taking care of aging parents is an inevitable part of life, and it’s not always easy. We watch the people who raised us slowly slip away, and we want to do everything in our power to give them the best… Full Story,Managing your savings is a skill developed over time. As with all things, it’s always best to start small. What exactly is saving? A savings account and the act of saving are not quite the same. Saving — the verb… Full Storylast_img read more

10 Things the Flu Virus Doesn’t Want You to Know

first_imgWant to know how to avoid the flu? Here’s what the virus would tell you if it could: whom it loves to infect, the surprising places it lurks in your home, and how it makes you feel so crummy.Think we’re just a cold? Ha!Underestimate us at your peril. Each year on average, we send 200,000 people to the hospital and have a hand in killing at least 23,000 (usually if they also develop complications such as pneumonia). Not to brag, but we are strong enough to render even a totally normal, healthy person gravely ill. These are the symptoms of the flu you shouldn’t ignore.We dread nothing more than the flu vaccine.It’s the best way to ensure that we can’t wreak havoc. A vaccine provides your immune system with NSA-level intelligence to identify and eradicate us. This season, we’re especially nervous—there’s a new quadrivalent vaccine that protects against four flu strains instead of the usual three. There’s a new vaccine for people who are allergic to eggs and, once again, an extra-strength version for senior citizens. We’re terrified of products labeled “disinfectant.”This means they’ve been tested for their ability to kill viruses (like me). Cleaning products labeled sanitizer have to kill only bacteria. Disinfectants can take a few minutes to kick in, so if you spray one on a surface and immediately wipe it off, chances are some of us viruses will survive.Merely breathing spreads us.You don’t have to sneeze or cough. A single breath can harbor thousands of us—and we can infect other people a full 24 hours before you exhibit symptoms.If you’re obese, we can do a real number on you.We’re up to three times more likely to kill someone who is obese than of normal weight. If extra pounds are squeezing your lungs, it’s harder to breathe and fight us off. Extra weight may make the flu shot less effective too. Score!You do us a big favor when you’re “too busy” to take a sick day.When you drag yourself into the office, you spread us to your coworkers (awesome) and may make it harder for your body to fight us, so you stay sick longer (more awesome). If everyone had access to just one paid sick day for the flu, it could reduce cases by as much as 25 percent! (Shudder!)A good hair day for you is a good day for us too.When there’s less moisture in the air, we can waft around a little longer, which gives us a better chance to infect people.Thanks for skimping on hand washing.Next to the flu vaccine, good hand hygiene is one of your best defenses against us. We recently heard that about 10 percent ofpeople don’t wash their hands before leaving the restroom, and more than 20 percent use water but no soap. Either way, it’s all good. If we linger on your hands and then you touch your eyes, nose, or mouth (trust us, you do this a lot), we get easy access. Is that Tamiflu you’re taking? Oh, no!Antiviral drugs are our biggest enemy once we’ve succeeded in infecting you. The drugs effectively castrate us. Theythwart our ability to keep reproducing, which means they can shorten the length of your illness. Lucky for us, though, there’s a brief ideal window in which to use these medications. They are most effective if you take them within the first 48 hours of having flu symptoms. If you wait too long, we can still run rampant. We love children.They are our biggest spreaders. Kids’ immature immune systems take more time to fight us, so they shed more of us and for longer periods. Children are also delightfully unhygienic. If we infect one child, we likely gain entry to his immediate family and many of his classmates.Sourcelast_img read more

Soaking In A Hot Bath Burns As Many Calories As A 30-Minute Walk

first_imgResearchers claim that relaxing in a hot bath may be just as beneficial for your body as a 30-minute walk.A group of scientists at Loughborough University in England put 14 men through two tests: a one-hour bicycle ride and a one-hour bath in 104-degree Fahrenheit water.Cycling was found to burn more calories, but relaxing in a bath also shed 130 calories – which is about the amount you’ll burn on a half-hour walk – because of the increase in body temperature.They also measured the participants’ blood sugar for 24 hours after each trial.It was discovered that peak blood sugar was around 10 percent lower when a bath was taken in place of the bike ride.“We also showed changes to the inflammatory response similar to that following exercise,” said Steve Faulkner, a research associate at Loughborough University. “The anti-inflammatory response to exercise is important as it helps to protect us against infection and illness, but chronic inflammation is associated with a reduced ability to fight off diseases. This suggests that repeated passive heating may contribute to reducing chronic inflammation, which is often present with long-term diseases, such as type 2 diabetes.”The study suggests that passive heating – soaking in a hot tub or taking a sauna – can do great things for your physical and mental health, especially for people who are unable to exercise regularly.Sourcelast_img read more

PODCAST: How the Better Buying Lab Is Changing What We Eat

first_imgIn this episode of the WRI Podcast, Lawrence MacDonald sits down with Daniel Vennard of the Better Buying Lab to discuss the environmental impacts our diets have and the kinds of innovation that are needed to shift more people to ways of eating that are healthy for people and planet.WRI’s research has shown that a world population of nearly 10 billion people by 2050 will require 70 percent more food than what’s available today. If we’re to meet the demands of the future, we must change production and consumption patterns – and particularly the increasing demand for resource-intensive foods like beef.To help consumers make the shift, the Better Buying Lab has brought together a powerhouse mix of leading food companies, consumer behavior experts, marketing strategists and researchers to develop and test approaches that will enable consumers to choose more sustainable foods when they shop or dine out. Unilever Food Solutions is the newest company to join the Lab, with other members including Google, Hilton Worldwide, Sainsbury’s, Stanford Dining, Quorn, Triniti Marketing, Panera Bread, Sodexo and WRAP (Waste & Resources Action Programme). Together, Better Buying Lab member companies are part of serving more than 60 billion meals each year.What to do?The Better Buying Lab and its members have identified three initial areas where big change is possible and innovation is essential.How do we break with traditional habits of describing plant-based foods and do so in a positive way that appeals to meat- and non-meat eaters alike? How do we popularize dishes centered around vegetables, legumes and other plants and ensure they break through on more menus? How can companies and other organizations track environmental benefits of diet shifts over time, and know if shifts are ambitious enough to meet global environmental goals?In this podcast, hear Daniel go in-depth on why urgent answers are needed and how the Better Buying Lab is bringing the food industry together to act.last_img read more

5 Ways to Turn Climate Adaptation Commitments into Action

first_imgFive components work together to bridge the implementation gap.Policy Frameworks or political commitments, mandates, laws and legislation made by the government to mainstream climate considerations into national development plans or sectoral plans.Leadership or initiatives introduced and supported by political leaders, influential ministries and other non-state actors to drive mainstreaming efforts.Information and Tools for mainstreaming climate change, including learning initiatives, training or access to knowledge and expertise.Coordination Mechanisms, such as inter-ministerial steering committees or task forces, designed to support mainstreaming efforts across policy levels and sectors and facilitate public–private coordination.Supportive financial processes, such as expenditure tracking initiatives, budget-tagging efforts, and special funds, set up by government to support mainstreaming efforts.Putting the Gears in ActionWRI identified several recent examples of successful mainstreaming efforts to highlight how these gears can work in different scenarios. For example, in Rwanda, the mainstreaming dialogue began as early as 2009 through sustained political leadership at the highest level, led by the President and senior ministries like the Ministry of Finance and Economic Planning. Climate considerations were integrated into Rwanda’s national development plan (2013-18) and some sectoral plans. In 2015, the Ministry of Agriculture and Animal Resources (MINAGRI) carried out a pilot to mainstream climate resilience into the production of tea and coffee, Rwanda’s key exports. Both crops are vulnerable to rising temperatures, increasing incidence of pests and diseases, shifting agriculture climate zones and extreme weather events. Using climate information tools, MINAGRI identified and prioritized activities to build climate resilience in the sectors, such as establishing monitoring stations for pests, encouraging intercropping to address climate variability for coffee plantations, and identifying suitable sites for tea production. The country’s political will and policy mandates also helped establish FONERWA, Rwanda’s fund for climate change, which was used to implement the tea and coffee pilot. Lessons from the pilot have been incorporated into Rwanda’s next agriculture plan.In 2001, a regional network was created to build climate change adaptation in the Northern Hesse region in Germany, where heat waves posed a growing threat to at-risk groups like the elderly. With input from the policy document “German Strategy for Adaptation to Climate Change” and with support and funding from the federal ministry, researchers mapped high-risk areas and identified activities that could reduce the vulnerability of affected communities. These included establishing early warning systems and providing recommendations to handle heat stress and reduce health risks. Climate adaptation officers and managers were established at the local level to coordinate activities across the health sector and to educate the public.Sharing Mainstreaming StoriesThere is no one-size-fits-all approach to mainstreaming. The gears do not always work in a linear fashion. They may “turn” in different directions, and one gear can often help start or accelerate the motion of others. It is important for policymakers and practitioners to assess the complex mechanics of their mainstreaming processes and consider ways to strengthen and accelerate implementation in their own socio-political environments.Documentation of successful mainstreaming efforts remains scant. As the practice of mainstreaming proceeds, telling the stories of successful efforts can provide insights and inspiration. Lessons shared through communities of practice and case studies can offer new perspectives on how to identify entry points and mobilize the key factors that can accelerate the drive to implementation. Extreme climate events are becoming the norm, rather than the exception. Deluges from Hurricane Florence inundated North Carolina in the U.S. last month. The worst floods in a century ravaged Kerala, India in August. And as the frequency of such events rises, the global loss of life and property mounts, damaging decades of development progress as well.The IPCC’s recently released special report shows that limiting warming to 1.5 degrees Celsius will require major and immediate transformation. The IPCC’s report makes clear that the higher the temperature climbs, the more costly and dangerous the impacts, from flooded homes and deadly heat waves to crop failure and damaged supply chains. And the consequences of climate change fall disproportionately on the poorest and most vulnerable.The IPCC’s report also makes clear that every fraction of a degree of global warming matters–not even 1.5 C is entirely safe. Society will need to continue to learn how to adapt to climate catastrophes. Increasingly, policymakers and development practitioners recognize that unless they take climate change impacts into consideration, investments and progress toward their goals are at risk. Governments, donors and the private sector are now showing their commitment to build climate change adaptation into their day-to-day operations.In a new working paper, WRI sheds light on factors that can help turn adaptation commitments into tangible steps to build climate change resilience.Minding the Implementation GapBecause the mainstreaming of adaptation into development requires coordination among multiple actors, institutions and processes, the journey from a plan on paper to action on the ground can be slow.A comprehensive review of over 100 cases in developing and developed countries confirmed the persistence of an implementation gap, which can prevent mainstreaming plans and policies from coming into fruition. Hampered by institutional bottlenecks like lack of capacity, coordination and resources, practitioners are often unable to mobilize the sustained commitment that is needed to build climate resilience within communities and environments that need to focus on adaptation now.Drawing on published literature, case examples and expert insights, WRI has identified five factors that can work together, like a set of gears, to help accelerate the move from commitments and plans to implementation.last_img read more

The Most Underrated Aspect of Successful B2B Marketing Campaigns? Goals.

first_img chris brogan’s blog Leads? SEO? Traffic? All of the above? Whatever it is, you need to be clear about it, so that you can pick the right tools and use them well. C.C. Chapman Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: These days it’s easy today to get caught up in chatter about Twitter, blogging, Facebook and how you have to be on all of them yesterday. , Dad, blogger, Twitterer, podcaster and prolific content producer. He’s a huge advocate of new marketing tools and tactics, but he says it’s dangerous to rush out and use them without deciding what you’re trying to achieve with them. C.C. is a   here at HubSpot last week. Inbound Marketing That’s why it was so refreshing to speak with  TechCrunch Here’s the full video recording of my conversation. Below the video I’ve listed a few of the sites C.C. mentions during our conversation. Originally published Feb 5, 2009 8:02:00 AM, updated March 21 2013 “One of the first things we talk about is how are we going to measure success,” he said. “If you just come in and say this is going to solve all my problems if I just throw up a blog or a video podcast, you’re doomed.” Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? Download the free webinar Mashable Six Pixels of Separation for immediate release for tips and tricks to drive inbound marketing using Twitter. marketerlast_img read more

The Anatomy of an Effective Marketing Brain [Infographic]

first_img Topics: The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate. Rather than create a few campaigns at a time, we are always publishing content, designing offers, and nurturing leads. As a result, successful online marketers have to analyze and identify ways to optimize their campaigns on the fly.This means that digital marketers can no longer just be creative, right brain thinkers. Instead, successful online marketing requires a combination of left and right brain thinking — or “analytical” and “creative” thinking. That synthesis of left and right brain thinking — of data and content– truly propels top notch inbound marketing.The thinkers at HarteHanks have created the infographic featured below to showcase just how significant it is for marketers to be both data driven and creative thinkers in today’s online world.609Save Originally published May 23, 2014 7:00:00 PM, updated February 01 2017 609SaveInteresting Left Brain DataStrategy — 66% of marketers cite acting on data to improve marketing performance as a top priority. (Tweet This Stat)Application — Companies that put data at the center of marketing/sales decisions improve marketing ROI by 15%-20%. (Tweet This Stat)Quality — 64% of the best-in-class have a well-established process of cleansing marketing databases. (Tweet This Stat)Analysis — 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. (Tweet This Stat)Targeting & Segmentation — Segmented email campaigns produce 30% more opens than undifferentiated messages. (Tweet This Stat)Interesting Right Brain DataAlignment — Mapping content and personas to the buyer’s journey yields 73% higher conversions from response to marketing qualified lead. (Tweet This Stat)Creation — 64% of B2B content marketers are currently challenged with producing enough content. (Tweet This Stat)Quality — 92% of organizations believe creating high quality content is valuable. (Tweet This Stat)Distribution — Leading companies are more than 2x as likely to promote content via social channels. (Tweet This Stat)Conversion — 79% of leading companies track specific content performance. (Tweet This Stat)center_img Business Skills Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Stop With the “Just Checking In” Emails: Here’s What to Do Instead [SlideShare]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 9, 2014 12:00:00 PM, updated February 01 2017 What are some example follow up emails you send? Feel free to share them below. Email Designcenter_img This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.According to the data from Referral Squirrel, on average, 80% of sales are made on the fifth to twelfth contact with a prospect.To me, this can mean one of two things:Sales reps are sending far too many useless follow-up emails to prospects.Sales reps are maintaining healthy relationships with prospects before closing.If the former is true, I’m here to change that. And in either case, all of us in Sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking in” emails at completely arbitrary times, hoping to get attention.Here’s what those selfish “just checking in” emails look like:To avoid this horrible email — even when you’re strapped for time and desperate to hit quota — I’ve found three unique ways to craft a valuable follow-up email. Check them out in the SlideShare below and get a templated example for each.3 Creative Ways to Avoid the Dreaded “Just Checking In” Email Topics:last_img read more

3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results

first_img Marketing and Sales Alignment Originally published Oct 30, 2015 11:00:00 AM, updated February 01 2017 When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful. We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.Here are three fears we frequently run into when working with growing companies who are trying to figure out how to be successful with inbound marketing.1) Fear of Producing Educational ContentMany companies resist producing a lot of educational content for fear of giving away their “secret sauce” to their competitors – or that they will educate their customers so well that they will just “do it themselves”.  89% of buyers research online before spending money on anything, so companies need to shift their thinking to adjust to this new buyer behavior. Would you rather have your potential customers educate themselves on your website – or your competitors’?Attitude Shift #1: Get Comfortable with EducatingIt’s important to understand that educating your customers does not necessarily mean publishing the engineering blueprints for your product or letting people download the operations manual your team uses to deliver service. Educating your customers means positioning yourself as a thought leader and guide that can help them make a smart purchasing decision.Understand and define your buyer personas so you can clarify your messaging and content to meet their needs.Define your buyer’s journey and produce content that will help remove any misconceptions or objections your customers may have about deciding to buy from you.Brainstorm topics for content offers by talking to your sales team to find out what questions they are tired of answering, what common misconceptions people have about your product or service, and what they wish people knew when comparing your company to a competitor.2) Fear of Changing Your Sales ProcessBuyer behaviors have changed dramatically in the last few years, but most sales teams are still selling the same old way – and are frustrated that their results aren’t as good as they used to be. Because buyers are doing more research online, they’re typically far more savvy and educated than ever before – and they’ll spot a sales person using “sales tactics” or “faking it” right away. If you’re doing a good job with inbound marketing, your prospects should have had most of their basic questions answered before they even talk to a sales person – which means your sales team needs to up their game. Attitude Shift #2: Get Comfortable with Lead Intelligence and Consultative SellingThe beauty of using marketing automation software like HubSpot is that you’re collecting TONS of lead intelligence that could really help salespeople close more deals – if they look at it!Map your current sales process and look for places to integrate technology to automate, optimize your team’s efficiency, and collect valuable data to help you improve. Tools like Sidekick can help your team be more proactive and responsive, and spend less time on admin tasks so they can focus on building relationships and closing deals.Get your marketing and sales teams together regularly to examine your lead intelligence data and understand how your buyer behavior is changing. Then go back to the sales process you mapped and make adjustments to optimize for better results.Encourage your sales team to think of themselves as guides – their primary purpose is to listen, educate, answer questions, and steer your customers toward the right solution for their needs.3) Fear of Sharing Data and ResultsIt’s impossible to achieve results or know how to adjust inbound marketing strategies and tactics when you’re not sure if what you’re doing is actually impacting sales or revenue. Many company executives are reluctant to share this kind of information with their marketing team, but still want the teams to mysteriously demonstrate ROI. At the same time, many marketing teams are scared to share their results with executives because they’re unclear on how success is being measured, or what the expected time frame is for demonstrating results.Tracking metrics like traffic, leads, and conversion rates is important – but tying those numbers to an impact on sales is even more powerful. Attitude Shift #3: Be  Comfortable with TransparencyUnderstanding the link between marketing activities and sales results will help your marketing team make smart decisions and focus on things that will help impact the bottom line.Consider adopting a Smarketing Scorecard that you update and review each week so your team can start making connections between activities and results. Include numbers like traffic, leads, consults, 90-day pipeline, average deal size, closed opportunities, etc. After reviewing the data for a few weeks, you’ll be able to identify trends and issues before they become problems, and take action that will help you proactively make progress toward your goals.Invest in a Customer Relationship Management System (CRM) that integrates with your marketing software to give everyone access to the same information. When your salespeople can see how a prospect has interacted with your marketing, they’ll be able to have more intelligent and effective conversations. And when your marketing team can see which campaigns are generating qualified leads, they can focus on duplicating that success in future campaigns.If you’re partnered with a marketing agency, you’ll need to maintain a similar level of transparency and meet regularly to share information so they can function more effectively as an extension of your company. Many owners are worried that an agency will use revenue or sales data against them to increase prices or upsell unnecessary services, but a true agency partner will never abuse their privilege that way.  Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

From Ray-Bans to Reese’s Pieces: 13 Unforgettable Examples of Product Placement

first_img Topics: Originally published Nov 12, 2015 6:00:00 AM, updated October 29 2019 Image Credit: BrandChannelThe deal also included a 30-second commercial starring Daniel Craig as James Bond, a branded web game featuring Craig and his female co-star, Bérénice Marlohe.Heineken has a 15-year, multi-picture deal with the producers of James Bond movies, which is one of the longest running (and most expensive) in history. Heineken is set to make an appearance in the 2015 film Spectre. 7) BMW Z3 in GoldenEye (1995)We couldn’t mention product placement and James Bond without a nod toward the fictional spy’s love of BMWs. He drove Aston Martins in Bond movies until 1995’s GoldenEye, when he switched it out for the BMW Z3 Roadster. “In retrospect, BMW’s placement of the Z3 into Goldeneye seems quite risky,” wrote the folks at Priceonomics. “Had the movie been pushed back half a year (not an uncommon practice in Hollywood), BMW might have been stuck advertising its previous year’s model in a new movie.” BMW paid $3 million for the placement — but then made $240 million in advance sales alone.Image Credit: The James Bond International Fan Club8) BMW Mini Cooper in The Italian Job (2003)“The real star of The Italian Job is not a person but a car,” explained film critic Stephanie Zacharek in her review of the 2003 film, The Italian Job.The car chase scene that would become famous featured three BMW Mini Coopers in three different colors. The original 1969 film featured an old model of Mini Cooper, so when the film’s producers asked BMW if they could use the newer model for the remake, they agreed — and provided more than 30 cars for use in the film. And it worked: BMW saw a 22% increase in sales in the year the film was released over the previous year. 9) Ray-Ban in Risky Business (1983)Given the Ray-Ban Wayfarer’s popularity over the past several decades, it’s hard to believe the sunglasses manufacturer considered canceling the line at one time. Their survival — and huge popularity — is thanks to the 1983 film Risky Business, for which the brand attributes the sale of over 360,000 pairs of Wayfarers.Image Credit: Sunglass IslandThree years later, the producers of another Tom Cruise movie partnered with Ray-Ban, this time their Aviator line for 1986’s Top Gun. As a result of the movie, sales of aviator sunglasses increased by 40%.10) Volvo in Swedish House Mafia’s Music Video, “Leave The World Behind”ShortList calls it “not really a video, more a full-scale, four-minute Volvo commercial” — although I beg to differ. The car only shows up a handful of times in the Swedish House Mafia music video, and each appearance is only a second or two long, and they’re pretty tasteful. Not to mention, the music video is about leaving … they were going to have to include shots of some car in there. Might as well be one produced by their home country.Image Credit: LuneVEVO11) Nike in White House Down (2013)Nike’s Air Jordan’s have shown up in several movies and TV shows over the past several decades, especially in the 1990s. In the 2013 film White House Down, the U.S. President (played by actor Jamie Foxx) engages in hand-to-hand combat with a terrorist. At one point, the terrorist grabs his feet, prompting him to yell out, “Get your hands off my Jordan’s!”12) Marlboro, Coca-Cola & KFC in Superman (1980)Many of the product placements in the 1980 version of the film Superman were much more subtle. Check out the fight scene in the video clip below, and see if you can spot the least obvious placement of all: the KFC box on the car dashboard.The 2013 version of the movie, called Man of Steel, ended up earning $160 million from promotional tie-ins with brands like Sears and Warby Parker. These tie-ins aren’t necessarily product placements themselves, though: For example, Warby Parker is created Clark Kent-inspired glasses; Gillette produced a video series on how Superman shaves, and Walmart offered patrons an exclusive movie screening.13) Manolo Blahnik in Sex and the CityCarrie Bradshaw’s obsession with Manolo Blahnik’s shoes helped the Spanish designer become a household name. His shoes pop up in multiple TV episodes (16 times in 94 episodes, to be exact) and a pair of Manolos that were custom-designed for the film make a star appearance in the The Sex and the City Movie as the prop used by Carrie’s boyfriend to propose to her in place of a diamond ring.While these product placements are certainly obvious ones, they don’t actually come across as obnoxious. Why? Because brands are a part of these girls’ fashion-forward, New York City lifestyle. Jimmy Choo was another favorite of hers. And Sarah Jessica Parker, who plays Carrie and was the producer for Sex and the City: The Movie, said she wouldn’t have been able to finance and market the film without product partnerships. Sometimes these partnerships involved product placements, but most of the time, it was simply businesses spending heavily to promote their ties to the movie, according to Reuters.Image Credit: Nail Polish AddictThere are a lot — I mean a lot — of examples of product placement out there. Which are your favorites? Which examples from this list do you think are tasteful — and which do you think aren’t so tasteful? Share your thoughts with us in the comments.  Whenever I’m watching a movie and I see a case of really obvious product placement, I can’t help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS’s television series, Survivor. And while some instances of product placement are pretty subtle and tasteful, others are so obvious they’re groan-worthy.So how does product placement work? How much does it cost? And what are the best examples of product placement in movies, television shows, and music videos? Let’s dive in.Download Now: Free Ad Campaign Planning KitWhy Is Product Placement a Thing?While many people think of movies when they think product placement, television actually accounts for almost 71.4% of all paid placements — and about 75% of all broadcast-network shows feature placements of some kind. Video games and pop music are other popular industries for product shout-outs.And it’s all about context. In the popular 1955 American film Rebels Without a Cause, James Dean used an Ace Comb — and suddenly every cool teenage boy had to have one, resulting in a big increase in sales. Why? Because the comb was part of a storyline and an image that boys at the time could easily buy into.Image Credit: ACEAccording to a Priceonomics analysis, products placed into storylines can be a lot more successful for brands than traditional advertisements, like TV ads. It’s easier to sell a viewer on the value of a product if they’re emotionally invested in the storyline in which it’s presented, rather than a viewer who’s watching an ad totally out of context. Plus, it’s far too easy to skip ads and zone out during ads nowadays, anyway.And it turns out product placements pretty cost-efficient in comparison to advertisements.How Much Does It Cost?Product integration into multiple episodes of primetime television series can cost a brand $3–10 million (with full-series deals exceeding $50 million). As for integrations into movies? You’re looking at tens of millions of dollars. However, those figures are cheap compared to the 30-second ad spots on television — especially since people can tune out or skip the ads.”A typical TV spot will cost $350,000 on average to shoot, and tens of millions to run for a few small flights — most of which will be skipped or will fail to register for one reason or another,” Priceonomics reported.The appearance of name brands in productions tend to beg the question: How much did [brand name] have to pay for that? You might be surprised to learn that, while some brands pay between hundreds of thousands and several million dollars, many placements are actually done for free. Turns out that movie and film and music producers love forming alliances with brands and are eager to incorporate them into productions.For example, Hershey Foods didn’t pay anyone in the movie industry to have Reese’s Pieces used in the iconic film E.T. Instead, it agreed to promote E.T. with $1 million worth of advertising in exchange for the product placement in the movie. Worth it? You betcha: Hershey’s profit increased by 65% during the movie’s run.Clearly, the cost and logistics of each product placement varies on a case-by-case basis. Let’s take a look at some of the most obvious — and then least obvious — product placements in film, television, video games, and music.13 Unforgettable Examples of Product Placements in Movies, TV & Music Videos1) Pizza Hut, Doritos, Reebok, Nuprin & Pepsi in Wayne’s World (1992)One of the most ridiculously obvious instances of product placement in film is also one of my favorites. It’s that scene in Wayne’s World that makes fun of product placements, while simultaneously promoting products from Pizza Hut, Doritos, Reebok, Nuprin, and Pepsi.At one point in the scene, Garth — who is dressed head-to-toe in Reebok — shakes his head and says, “It’s like, people only do things because they get paid, and that’s just really sad.” It’s laugh-out-loud funny.2) Reese’s Pieces in E.T. The Extra Terrestrial (1982)The famous appearance of Reese’s Pieces in E.T. bears repeating. Hershey didn’t pay a dime to the folks behind the scenes at E.T. to have their candy placed prominently in the movie, but they did strike a deal to spend $1 million on advertising promoting the movie in exchange for that product placement.Originally, Steven Spielberg wanted M&Ms in the movie, but Mars reportedly turned him down because Universal Studios was unwilling to show them the final script before they started filming. They missed out: Hershey ended up seeing a 65% profit increase as a result during the movie’s run.3) Dr. Pepper in 90210 (2008)Dr. Pepper made several appearances in the CW soap opera 90210, and the writers didn’t shortchange the soda company with their script one bit. In one episode, two of the characters went on a road trip and, at one point, had to pull over at a rest stop so one of them could use the bathroom. “Maybe if you stopped drinking so much Dr. Pepper!” said one. The other’s reply? “We’re on a road trip! Drinking Dr. Pepper is practically a requirement.”Here’s a clip from another placement of Dr. Pepper in the same episode:4) Ford Fusion in New Girl (2012)I’ll never forget shameless plug for Ford Fusion in an episode of the American sitcom New Girl. In the episode, three friends pile into their friend’s car. One of them exclaims, “Loving the new Ford Fusion!” Then, in a conversation that you’d be hard-pressed to witness in any real life situation, the friends proceeded to talk about how roomy the car is — “You could open a hat store in here!” — and how cool the gas mileage efficiency coaching system is.Image Credit: GiphyThat wasn’t the only time the TV show featured Ford Fusion, either. In another episode, the main character spends two full minutes discussing the car’s features while struggling to model at a car show.5) Coca Cola, Miracle Whip, Polaroid, Virgin Mobile & More in Lady Gaga’s Music Video, “Telephone” (2010)“Your favorite songs and music videos are becoming advertisements,” wrote Tom Barnes for Music.Mic — and some are more obvious than others. Lady Gaga’s 9-minute music video Telephone featuring Beyoncé is littered with product placements, including Coca Cola, Miracle Whip, Polaroid, Virgin Mobile, Hewlett Packard, and the Plenty of Fish dating website.But, according to AdAge, Gaga’s manager claims only a handful of these placements were paid. For example, the scene where Gaga curls her hair using Diet Coke cans was a nod to her mother, who did exactly that during the 1970s.Image Credit: Salon6) Heineken in Skyfall (2012)The James Bond movies have always been a smorgasbord of product placements, from remote-controlled BMWs and Omega watches to elaborate vacation destinations. But Heineken tops the list: Their U.S. division paid a reported $45 million for a product placement in the 2012 film Skyfall. And for fans of the series that are used to hearing the character order his signature drink — martini (shaken, not stirred) — the in-movie placement was pretty obvious. In fact, it was almost alarming to hear Bond turn down his signature drink for a bottle of Heineken.center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Advertising Exampleslast_img read more

9 Testimonial Page Examples You’ll Want to Copy in 2017

first_img1. CodecademyCodecademy has nailed down the testimonials section of their website, which they call “Codecademy Stories.” They’ve even included a few customer quotes (along with pictures, names, and locations) right on their homepage above a link to the testimonial page.We love the approachable format and the fact that they chose to feature customers that users can really relate to. When you click into any story, you can read the whole case study in a Q&A format.2. BluebeamMany companies struggle to grab people’s attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it’s technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel. Scroll down and you can also click on video case studies, as well as view customer panels.3. ChowNowChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality “client stories” videos. There’s a handful of these awesome, 2–3-minute videos that cover everything from the clients’ life before and after ChowNow, to how easy the platform is to use. The videos feature some great footage of the clients, their offices, and their food.4. mHelpDeskVisit mHelpDesk’s testimonial page, and you’ll see videos and text testimonials equipped with pictures.Some of the testimonial videos aren’t production-quality, but they get the message across and cover useful and relevant information — which goes to show you don’t need to invest thousands in production to get some testimonial videos up. Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition.5. Clear SlideOne of the first things we noticed about Clear Slide’s testimonial page is how creatively it’s named — “What They’re Saying.” It includes a smattering of quotes from customers, topped with client logos from big names like The Economist and Starwood. If you have users that are celebrities or influencers within their community, be sure to include and even highlight their testimonials on your page.6. FreeAgentThe folks at FreeAgent did a great job formatting its testimonial page with emphasized text quotations along with pictures, names, and companies to add credibility.7. FocusLabFocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as its trade is in creating visual branding systems. Again, it’s technically a visual catalog of both previous projects and works-in-progress, but instead of just listing out client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study — with quotes occasionally appearing in-between.What’s even cooler is what’s included in each individual case study. Not only does FocusLab cover the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process between conception and final product. In some instances, they included the evolution of the logo during the design process.Finally, we love the aforementioned view of works in progress section below the case studies. These cards aren’t clickable, but they give viewers a glimpse into the firm’s current projects.8. 99designs99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector (read: Yelp and TripAdvisor), the page is headlined with an eye-catching video, with customer reviews below it. Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them.9. SlackSlack’s customer testimonials are cleverly nested on its product features page — which might seem confusing, until you realize the choice was deliberate.Slack uses individual testimonials to highlight specific key product features and how the customer used them — a genius way to give a tour of a product while also letting happy customers sing your praises. Plus, it doesn’t hurt that Slack also uses beautiful illustrations to showcase those product features.From each blurb, visitors can click to learn more about the specifics of that customer case study to get even more insights — and positive reviews.10. DribbbleDribbble’s testimonial page is relatively simple (considering the fact that Dribbble is an online community for showcasing art and design work), but what we love about this page is how honest and straightforward the user reviews are.It’s quickly clear to a reader that these testimonials haven’t been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product.11. BioClarityBioClarity’s cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is covered in images of people applying green serums to their faces.In this case, pictures serve as better testimonials than words — but BioClarity still uses both. On its results page, visitors can see transformation photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation — all in a soothing green theme.From the results page, visitors can also click into the reviews page to read in-depth product reviews from real customers.12. HubSpotOn our own testimonials page, HubSpot features enthusiastic customer reviews — alongside a note if that customer switched to HubSpot from a different software brand. That detail helps drive the points of the customer home — it takes time, money, and effort to start using completely different software, but the testimonials make it clear that the change was worth it for the customer.Spread the Customer LoveOnce you’ve created a testimonial page, don’t forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they’d be interested. And don’t forget to add a link to your testimonial page on your homepage, in your “About Us” page, or as part of your overall navigation. Don’t forget to share this post! Topics: Originally published Mar 28, 2019 3:21:52 PM, updated April 09 2019center_img Customer Reviews and Testimonials When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action.Free Download: 77 Examples of Brilliant Web Design Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords your marketing team is trying to rank for in search.To generate these glowing testimonials, you need to know who your happy, successful customers are — and that’s where collecting and analyzing customer feedback comes in. Once you’ve found those customers and collected their reviews, it’s time to turn that enthusiasm into effective, affordable marketing materials. Read on for a closer look at what makes a great testimonial.What Is a Testimonial?First, let’s have a little vocabulary lesson. Google’s dictionary definition of testimonial is “a formal statement testifying to someone’s character and qualifications.” These usually come from customers, colleagues, or peers who have benefitted from or experienced success as a result of the work you did for them.But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your targeted audience, and the people who could also potentially benefit from the work you do in the future. That’s why great testimonials also tell a story — one that inspires and motivates the people reading it.Testimonial ExamplesThere are many different ways a business can display customer testimonials — And when determining the best approach for your business it’s important to keep in mind that different formats and mediums can have varying effects on your target audience. You’ll want to use a format that’s viewable for your potential leads and aligns closely with their values. To help give you an idea of how testimonials can be portrayed, below are 10 testimonial examples that you can use to show off your customers’ stories.1. QuoteQuote testimonials are ads or artwork that display positive statements made about your company from a brand evangelist or a highly satisfied customer. The quote is usually accompanied by an image of the person being quoted to make the message feel more relatable to the target audience.Quote testimonials demonstrate support for your product or feature from a user who has experience with it. This can be significantly more effective than traditional advertising methods as most consumers will trust a peer more than a paid actor. By using the voice of your loyal customers to advocate on behalf of your brand, you can build strong credibility with potential leads.2. VideoIn a world where everyone is carrying around a small computer in their pocket, it’s no surprise that video has become one of the most popular ways to consume content. In fact, Copypress reports that 52% of the world’s marketing professionals believe that video has the best ROI compared to any other type of content. This is because video uses a combination of visual images and audio to tell a captivating brand story that motivates viewers.Videos are also rapidly shared and have the potential to go viral if the content is compelling enough. Brands like Dollar Shave Club have achieved tremendous success from releasing light-hearted videos that became internet sensations overnight. While you may not strike gold every time with your videos, one good piece of content can quickly make all the failed ones worthwhile.3. AudioAudio is similar to video in how it can influence and motivate your audience. The great benefit of audio, though, is that it’s a cost-effective way for your brand to create compelling content. To make audio testimonials you don’t need a full production crew and tons of expensive equipment. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story just by threading different customer quotes together in one track.Another benefit of audio content is that it can be easily shared and consumed by your customers. Unlike video, audio clips can be listened to in almost any setting and also take less memory and data to upload and share. If executed correctly, audio testimonials can be just as effective as video but produced at a fraction of the cost.4. Case StudyA case study is an in-depth analysis of an individual customer’s experience with your company. These pieces tend to use a more scientific approach to prove how your business played a role in the customer’s success. Case studies often use facts and observations to demonstrate how certain products or services benefited actual customers of your business.One of the best benefits of case study testimonials is that it provides a potential lead with a complete customer story. This is great for B2B companies who are trying to convince an entire business to buy their product or service. Leads can read the example customer story and compare it to their situation to see if your company will fulfill their needs.5. Social MediaWhether you like it or not, your social media channels will naturally capture customer testimonials. In fact, Go-Globe reports that when it comes to customer care, one in three social media users will use social media over phone or email. Additionally, nearly 70% of consumers in that study said they have used social media for customer service issues on at least one occasion. This is because social media offers instant relief for customers who have strong opinions about a product or service. A happy customer can simply take out their phone, write an emotional review, and post it for the world to see — And depending on your customer’s social following, that review could potentially influence millions of people.When you do see customers promoting your brand over social media, make sure to engage with them. Like their post and even share it if it’s a compelling piece of content. These testimonials are not hard for a company to find and are easily shared with your online audience.6. Customer InterviewsOne of the simplest ways to obtain customer feedback is to just ask willing customers to provide it in an interview. Customer interviews can be a great way for your business to ask customers about specific aspects of your business and how it played a role in their success. This format not only allows you to show off your different products and features but also lets potential leads see their real-world application.Customers interviews are a more flexible approach to testimonials because they can be portrayed over a variety of different mediums. They can be recorded and posted as a video or audio piece, or they can be transcribed to a written interview that’s posted on your company’s website and blog. Companies often will choose one or a few of these methods to optimize the testimonial’s reach.7. AuthorityAlso known as “influencer testimonials,” authority testimonials are pieces of content that include a celebrity or spokesperson who’s supporting your company. Often times this person is a significant influencer of your target audience and helps to build your business’s credibility. The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience.Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm’s advertisements that include pro-football player, Aaron  Rodgers. What started in 2011 as the “Discount Double Check” ads have snowballed into an eight-year ad campaign that is still going strong today.8. Peer ReviewPeer review testimonials take advantage of the pieces of customer feedback that are left on review sites like Yelp and Angie’s List. These reviews can be very influential for customers as many consumers look at these review sites during the decision-making process. Peer reviews are particularly helpful for customers interacting with your business for the first time. Studies show that 57% of consumers will only buy from a business if they have four or more stars on a review site. This is because the feedback left on these sites are from unbiased strangers who are leaving their honest opinion.These reviews should be used as customer testimonials for your business because they can be quickly uploaded and shared to your company’s website. They can be screenshotted and then posted on the home page for customers to see, or they can be quoted and reformatted on your website. Instead of making the customer go searching for your good reviews, bring the reviews to them and prevent navigation away from your site.  9. Blog PostA blog post can be an informative way of displaying customer testimonials. Bloggers can write about a customer’s story in-depth and break down subtle details within the customer’s journey. Similar to the idea of case studies, but this format allows the company to tell the customer’s story from their own perspective.The post can be written by someone who works for your company or you can hire a guest writer to compose the post. The benefit of hiring an external writer is that the piece will appear less biased to the readers. Once completed, the post can be shared either on your blog or on another blog that’s popular in your industry.10. Press ReviewFor growing companies, getting your business featured in the news (for the right reasons) is a big feat. Nowadays, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand awareness. While getting featured by news outlets can be very difficult for your businesses to achieve, the payoff can result in thousands of new leads flocking to your website. If your company is lucky enough to obtain this type of publicity, feed its success by sharing any related content on your website, blog, and social media pages.Feeling inspired yet? Good, but before you go ahead and start crafting your own customer testimonials, it’s important to understand some of the best practices for designing them. In the next section, we cover the three key fundamentals that you’ll want to focus on when creating customer testimonials.Testimonial Design Best PracticesWhile customer testimonials can appear in many formats, there are still some common guidelines to follow regardless of which approach you choose. Including these three elements should make your customer testimonial feel more genuine for your target audience. 1. Visually EngagingThe best testimonials paint a picture with words so readers can learn exactly what the value of making a purchase from you would be. Be sure to feature testimonials with descriptive language that’s enthusiastic and detailed to help convince your prospects to make a purchase.Take your testimonial page one step further by incorporating more visual elements — images, videos, and social media feeds are relatively easy ways to make testimonial content more engaging — and to prove to readers that the testimonial is coming from a real person or brand.2. SpecificMake sure the testimonials you feature dig deeper than “I love [brand name]!”Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases your brand could help with. Ideally, your customers will agree to serve as case studies, and you’ll be able to publish comprehensive stories with specific details your sales team can share with prospects.3. AlignedHighlight testimonials that align with specific features of your product or service — and connect the dots for readers by linking to different product or tool pages so readers can learn more about what they’ve just read about. If there are relevant images or demo videos you can share alongside these specifically aligned testimonials, all the better.What do these look like in action? Check out the examples below to find your own inspiration to help you start building a great testimonial page today.Testimonial Page ExamplesCodeacademyBluebeamChowNowmHelpDeskClear SlideFreeAgentFocusLab99designsSlackDribbbleBioClarityHubSpotlast_img read more

Revolt RV 400 launched in India, you can own it for Rs 3,499 per month

first_imgRevolt Intellicorp today launched the all-electric AI-enabled motorcycle RV 400 in India. Revolt RV 400 is available in two colour options — Rebel Red and Cosmic Black.Revolt RV 400 is available in two variants — Base and Premium. While Revolt RV 400 Base can be owned for Rs 3,499 per month, Revolt RV 400 Premium can be acquired for Rs 3,999 per month. Under the My Revolt Plan (MRP), the owners will have to pay a total of 37 monthly instalments for the two variants.Keeping all the mathematics in mind, below are the essential ex-showroom prices of the two Revolt RV 400 variants.– RV 400 Base – Rs 1,29,463– RV 400 Premium – Rs 1,47,963Revolt RV 400 is powered by a 3,000W motor, which can produce 5,000W of maximum power and 170 Nm of torque. The motorcycle gets a 3.24 KWh Lithium-Ion battery with pouch cell technology. Introductory benefits with the new RV 400 include unlimited battery warranty (8 years/ 1.5 lakh km), free maintenance benefits (3 years/ 30,000 km), product warranty (5 years/ 75,000 km) and insurance (1-year company-owned, 5 years third-party).Revolt RV 400 gets a single cradle frame. Taking care of the suspension duties in the electric bike are USD front forks and an adjustable monoshock unit at the rear. Revolt RV 400 comes with 17-inch alloy wheels having disc brakes. It makes use of CBS (Combined Braking System). Simultaneously, there is also RBS (Regenerative Braking System).Revolt RV 400 boasts of an impressive ARAI-certified range of 156 km. It can reach a maximum speed of 85 kmph. It gets two riding positions — sport and cruise. There are three riding modes — Eco (45 kmph), Normal (65 kmph) and Sport (85 kmph).advertisementWith regard to the features, the new RV 400 gets LED headlamp and tail lamp, fully digital instrument cluster, Revolt smart key and four separate exhaust sounds. Revolt Intellicorp is providing the Revolt App with RV 400. Available on both Android and iOS, the app has connectivity features like bike locator, door-step battery delivery, mobile swap stations, anti-theft, sound selection and preview, among others.Revolt RV 400 was unveiled in India on June 18. The bookings of the electric bike had commenced exclusively for customers in Delhi and Pune on the company website on June 25 and Amazon.in on July 5 for an initial amount of Rs 1,000.The new RV 400 is being produced at the company’s manufacturing facility in Manesar. The bike has been developed after two years of research to localize it for the Indian conditions and customer preferences, Revolt Intellicorp has claimed.ALSO READ | Renault Triber launched in India, price starts at Rs 4.95 lakhALSO READ | Renault Triber price, variants, features explainedALSO READ | Hero Dash electric scooter launched in India, price starts at Rs 62,000last_img read more

Mi TV 4X 65-inch launched in India: 10 things you need to know about the biggest Xiaomi TV in India yet

first_imgAt Smarter Living event 2020 on Tuesday Xiaomi launched four new smart TVs in the Indian market. The four TVs are — Mi TV 4X 65-inch, Mi TV 4X 50-inch, Mi TV 4X 43-inch and Mi TV 4A 40-inch. The star of the event was the Mi TV 4X 65-inch as this is the biggest TV Xiaomi has launched in the country so far. The Mi TV 4X 65-inch launches in India with an aggressive price of Rs 54,999.The Mi TV 4X 65-inch sports a sleek design and comes with ultra-slim bezels on the sides and that results in bigger screen space and better multi-media experience. The Mi TV 4X 65-inch is way more advanced than the existing 55-inch Mi TV 4X in terms of the overall design and the features. It is almost 40 per cent bigger in size and this also means it will offer a better viewing experience compared to the 55-inch TV. The Mi TV 4X 65-inch will go on sale in India for the first time on September 29 midnight.If you’re thinking to buy the Mi TV 4X 65-inch then here are 10 things you must know about Xiaomi’s latest and biggest smart Mi TV.–The Mi TV 4X 65-inch comes with a 4K HDR 10-bit display paired with wide-colour gamut (WCG). The screen of the Mi TV 4X measures 65-inches that Xiaomi claims is almost 40 per cent bigger than the 55-inch Mi TV 4X Pro. This Mi TV offers 3840 x 2160 screen resolution and refresh rate of 60Hz.advertisement–The Mi TV 4X 65-inch comes with Vivid Picture Engine, Xiaomi’s in-house image processing technology that is catered to bring deeper contrasts, punchier colours, and significant depth to the picture quality.–The Mi TV 4X 65-inch also comes with MEMC support that is enabled by a dedicated card. The MEMC removes latency and in turn offers a smoother viewing and gaming experience to the users. Xiaomi says that users will be manually able to switch on or off MEMC.–The Mi TV 4X 65-inch comes with 20W speakers Dolby + DTS-HD support. For the Mi TV 4X 65-inch, Xiaomi has changed the design of the speakers. the Mi TV 4X 65-inch comes with 4 driver design — this means there are 2 dedicated woofers (that will handle the mids and bass well) and 2 dedicated tweeters (that will handle the high-frequency audio well). This is the first Mi TV to come with 4 driver design.–The Mi TV 4X 65-inch comes with PatchWall 2.0. Xiaomi has partnered with several content partners for the new Mi TV with the aim to offer better user experience. Alongside the previous partners, the Mi TV 4X 65-inch also comes with Shemaroo, epic on, Abp live, Hoichoi, Netflix and Amazon Prime Video. This is the first time that a Mi TV will come with Netflix and Amazon Prime video support out-of-the-box. The Mi TV 4X 65-inch also comes with a dedicated News tab.–As far as the design is concerned the Mi TV 4X 65-inch is made of Premium metal. This is what Xiaomi announced at the launch event on Tuesday.–The Mi TV 4X 65-inch comes with 64-bit quad-core A55 paired with 2GB DDR + 16GB eMMC.–The Mi TV 4X 65-inch also comes with a light theme. To recall, all previous Mi TVs come with a dark theme. Now, users will be able to select whichever theme (light/dark) they want just by heading to the Settings tab.–The Mi TV 4X 65-inch also comes with Data Saver mode. Xiaomi claims Mi TV is the first Android TV to come with this Data saver feature. Xiaomi claims that with Data saver users will be able to stream up to 3 times more and also view the data usage by every app with the inbuilt data counter. Users will also able to cast wirelessly to the Mi TV 4X without any internet connection, Xiaomi further notes.–The Xiaomi Mi TV 4X 65-inch comes bundled with a remote that includes a dedicated button for Netflix and Amazon Prime Video. The remote comes with other buttons like Google Assistant, Mi, volume keys, and among others.Mi TV 4X 65-inch price in India and availabilityThe Mi TV 4X 65-inch comes with a price of Rs 54,999. The Mi TV 4X 65-inch will be available in India for the first time on September 29 on Mi.com and Flipkart. The TV will be soon available on Mi Homes and offline partners. Notably, the Rs 54,999 is an introductory price and this means it is subjected to change later.advertisementALSO READ | Mi TV 4X 65-inch, Mi TV 4X 50-inch and Mi TV 4X 43-inch launched in India: Price, featureslast_img read more