TOO GOOD TO BE TRUE PAMPLONA, Spain: SportsMax’s La Liga Experience winner, Calvin Palache, and his partner have already started receiving the VIP treatment with surprises, fine dining, interviews and photo shoots. But that was just the beginning for the couple, as they will have two of the best seats inside the El Sadar Stadium to witness Palache’s favourite team Real Madrid take on Osasuna today. Prior to the game, the couple will get a tour of Pamplona and the stadium and also be granted locker room and tunnel access. “I am looking forward to being pitch side and getting to go into the tunnel and the locker room to get a chance to interact with the superstars such as CR7 (Ronaldo), Sergio Ramos and Marcelo,” Palache, who once played for Jamaica’s Red Stripe Premier League club Humble Lion, said. “I want to see Cristiano Ronaldo up close, take a picture and Facebook it immediately. I am going to take a lot of pictures, and don’t be surprised when I shout ‘King Ronaldo! King Ronaldo!'” When first informed by SportsMax that he was the winner of the competition, Palache thought it too good to be true and enquired if it was a scam. But after travelling out of Jamaica for the first time and touching down in Spain, he has finally come to terms with the fact that this is really happening. “This is just a dream come true, because this is my first time travelling and I actually ended up taking three planes and got to experience so much,” the 28-year-old said. The competition, which is into its second year, has seen SportsMax team up with the world’s most star-studded football league, La Liga, to offer football fans across the Caribbean the chance to win a trip for two to see the likes of four-time Ballon d’Or winner Ronaldo and Real Madrid. Palache’s partner of four years, Tishana Sharpe, is just happy that he has been given this chance and is thrilled she is able to experience it with him. “I am super excited and I am happy for him,” Sharpe said. “He lives for football and went crazy when he found out he won, so I just hope he gets to meet all his favourite players.” email@example.com
Get a recurring online giving program going and give people a compelling reason to participate. Regular, automatic gifts mean you don’t have to spend money asking those donors for money over and over. All you have to do is thank them. When everyone is doing wristbands, brochures or whatever, don’t try to compete. You don’t have enough money to stand out in a herd. Do something entirely different, far away from the herd. Chicken eggs are different. Invest your marketing energy in “open-minded moments” when your audience is most likely to be thinking of your issue-like when they are about to cross the road and can’t. One of the most common questions I receive is, “Is marketing really possible with practically no marketing budget?” The answer is yes, if you do it right.A lack of funds should force us to be creative, not to complain. Most of us are never going to have fat marketing budgets. But we don’t need a glossy brochure to succeed. Don’t believe me? Then I will tell you my favorite story — the chicken story.A creative leader at a small nonprofit told me he wanted to get heavy coverage in the press and on TV, start an online donation program and just generally make a big marketing splash with almost no money. His name was David Levinger, and his organization was Feet First in Seattle, a local group advocating for a more livable, walkable community. A classic nonprofit mission: worthwhile, ambitious and very hard to talk about in catchy, relevant terms — until David started talking about chickens. “It’s like we’re in this town where the chicken can’t cross the road,” he said. In fact, that simile was so apt that he’d bought a chicken suit. For about $125, if I recall correctly. That chicken then went around Seattle trying to cross the road.Guess what happened. Coverage. In all media. For all of $125.I loved the story and told David a chicken suit was the best non-brochure I could imagine. But it got better with a few brainstorms: plastic eggs with a chick and message inside asking for donations, a Network for Good recurring giving program where you “click the chicken.”The moral of the story? If you are dangling by a marketing shoestring – or even if you have a healthy budget, remember: Make yourself a story that gets covered instead of buying ads. Chicken + rush hour = visual story for media.