Russia had hoped that an IAAF ban could be overruled by Russia had hoped that an IAAF ban could be overruled by the International Olympic Committee, which has convened a summit for Tuesday to discuss the issue of Russias status. However, that appears unlikely after the IOC said Saturday that it “fully respects” the IAAF ruling. Russias last chance is likely to be an appeal to the Court of Arbitration for Sports. Two race walkers said Sunday they had applied for CAS to rule on the issue. However, even the IAAF ban leaves open an avenue for a select few Russians to compete at the Olympics. A provision allowing athletes to compete under “neutral” status can apply to those who can show they have been living and training abroad, under a more rigorous system of anti-doping tests than Russias, which is currently mostly suspended following persistent allegations it covered up for doped stars. Among those who could benefit is 800-meter runner Yulia Stepanova, whose testimony to the World Anti-Doping Agency about drug use helped to spark an unprecedented investigation. Theres also a chance for long jumper Darya Klishina, who has long been based in the United States, well away from the embattled Russian track and field system. Her coach Loren Seagrave was reluctant to talk about Klishinas plans, but told the AP that the turmoil in Russian track and field had no impact. “Daryas preparation has not been affected at all,” he said. “Shes been out of Russia now for almost eight months and (has) been tested on a regular basis – (so this decision) doesnt affect her preparation at all.” If Klishina is to compete, it wouldnt be under the Russian flag, but a neutral symbol, perhaps the IOCs emblem. Meanwhile, dozens of other Russians look set to stay at home. AP KHS KHSadvertisement
Get a recurring online giving program going and give people a compelling reason to participate. Regular, automatic gifts mean you don’t have to spend money asking those donors for money over and over. All you have to do is thank them. When everyone is doing wristbands, brochures or whatever, don’t try to compete. You don’t have enough money to stand out in a herd. Do something entirely different, far away from the herd. Chicken eggs are different. Invest your marketing energy in “open-minded moments” when your audience is most likely to be thinking of your issue-like when they are about to cross the road and can’t. One of the most common questions I receive is, “Is marketing really possible with practically no marketing budget?” The answer is yes, if you do it right.A lack of funds should force us to be creative, not to complain. Most of us are never going to have fat marketing budgets. But we don’t need a glossy brochure to succeed. Don’t believe me? Then I will tell you my favorite story — the chicken story.A creative leader at a small nonprofit told me he wanted to get heavy coverage in the press and on TV, start an online donation program and just generally make a big marketing splash with almost no money. His name was David Levinger, and his organization was Feet First in Seattle, a local group advocating for a more livable, walkable community. A classic nonprofit mission: worthwhile, ambitious and very hard to talk about in catchy, relevant terms — until David started talking about chickens. “It’s like we’re in this town where the chicken can’t cross the road,” he said. In fact, that simile was so apt that he’d bought a chicken suit. For about $125, if I recall correctly. That chicken then went around Seattle trying to cross the road.Guess what happened. Coverage. In all media. For all of $125.I loved the story and told David a chicken suit was the best non-brochure I could imagine. But it got better with a few brainstorms: plastic eggs with a chick and message inside asking for donations, a Network for Good recurring giving program where you “click the chicken.”The moral of the story? If you are dangling by a marketing shoestring – or even if you have a healthy budget, remember: Make yourself a story that gets covered instead of buying ads. Chicken + rush hour = visual story for media.