first_imgNina Paley blogs obsessively. She blogs about her pet, about food poisoning and about around-the-world travel. She also blogs about her award-winning multicultural independent movie Sita Sings the Blues.Although her film, which juxtaposes the Ramayana with an American breakup, has won prestigious awards including the Gotham Award for Best Film Not Playing at a Theatre Near You and the Best Feature in the Annecy Animation Festival, Paley, like other independent filmmakers, finds it hard to find agents and distributors for a commercial release. “The Indian American cast, the Indian American setting in my movie was very confusing to distributors. They don’t like to risk films like mine,” said Paley.Dramatic television previews, larger-than-life billboards, and glossy posters have become an expensive cliché. Battling both a low print and advertising budget as well as a discouraging response from commercial distributors, Indie filmmakers have realized that the normal Hollywood model doesn’t work for independent films.Indie filmmakers, especially those incorporating international or multicultural themes, are finding innovative methods to promote and distribute their films.Paley’s solution was to use blogging to generate buzz and find a multiculturally savvy audience for her independent animation. So Paley not only blogs to promote her Indian American animated flick, but also to get online support from viewers — whether it is to create an audience for her movie’s latest screening, whether it is for advice or even for online donations.Paley’s website also offers sneak previews and art from her movie to attract desi viewers. “As an independent filmmaker, I have no investors. So I blog. The money I receive is often small, but the experience is beautiful and inspiring,” she said. Nina Paley’s Sita Sings the Blues Recognizing the value of such films, which not only tell important stories but also educate Western audiences, Aroon Shivdasani, president and executive director of New York’s Indo-American Arts Council, has organized film festivals like ‘India Now’ to promote independent films through partnerships with other organizations.“The best route for independent filmmakers is through industry channels. Speaking directly to sales agents, filmmakers can chalk out best routes for their films,” said Shivdasani.For Tariq Tapa, director of indie film Zero Bridge, which is based on the life of a petty criminal in Kashmir, finding a distributor through industry channels has been hard. “There no magic offer that’s going to come to you. You have to be proactive about what kind of path you choose to make the movie seen by maximum number of people.”Proactive is something these independent filmmakers are. By creating websites, podcasts, twitter messages, and groups on social utility websites, they are ushering in a new era of e-marketing.  Deepti Gupta, lead actress in a web-series called Nipple: “I am emailing all my friends, both professional and personal, and using Facebook to create hype.”Unlike A-list films, which are marketed with vigor before release and pulled if they don’t do well in the first week, independent films are publicized through the internet version of word-of-mouth.Tapa himself has links to Facebook, Twitter and Youtube on his movie website to connect with the younger international audience with web savoir-faire.“Non-mainstream is the way of the future. Most filmmakers start with some sort of a combination and that’s the way for truly independent films to be distributed,” said Milton Tabbot, senior director of programming, at the Independent Filmmaker Project, New York.Although fewer films are being distributed because of the economic downturn, independent filmmakers are finding other ways of cultivating audiences, as more people are learning about and becoming interested in independent cinema showcasing the Indian or South Asian perception .“It’s not just niche audience for such films anymore. The audience is definitely growing,” said IAAC’s Shivdasani.Deepti Gupta, lead actress in a web-series called Nipple, has figured out her own ways to promote the indie production — so long as it’s free. “I am emailing all my friends, both professional and personal, and using Facebook to create hype,” she said.  ReenA ShAh: “You can send a blast out to your community, just like I did for Sita Sings the Blues and tons of people showed up for my independent screening in a library.”Shah even uploads one or two clips of her indie films and series on her own website to generate audience interest. Once they become regular viewers, she and her director plan to approach advertisers to generate online revenue.If the audience for indie flicks is growing, so are indie filmmakers. As cameras and digital phones are being used to make films, membership at organizations like the Independent Filmmaker’s Project is also growing, thanks to low-cost resources.The growing competition make it harder for small indie film producers to maintain market presence. Here’s where Video on demand (VoD) and Youtube come to the rescue. Moving away from revenue-generation, indie filmmakers try and get their work seen by the largest possible audience using sites that allow them to host videos.“There is no right way to distribute an independent film,” said Reena Shah, who has acted in more than 15 independent films incorporating desi themes, including Sita Sings the Blues. Well-versed in the wealth of internet resources as advertising tools for her work, Shah has used listservs, website promotions, and Netflix to distribute DVDs and inform potential audiences. To promote multicultural films dealing with the Indian diaspora, Shah has used her contacts with organizations like South Asian Women’s Creative Collective and Salaam, to promote the film to niche audiences.“You can send a blast out to your community, just like I did for Sita and tons of people showed up for my independent screening in a library,” she said.With more websites cropping up for independent video streaming, internet downloading sites, and marketing through blogs, listservs and sites like MySpace, one thing is clear: There will always be a place for indie films — and not just in theatres. Related Itemslast_img

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first_imgGreen group flags ‘overkill’ use of plastic banderitas in Manila Sto. Niño feast Truck driver killed in Davao del Sur road accident Judy Ann’s 1st project for 2020 is giving her a ‘stomachache’ In this Nov. 18, 2017 photo, Houston Rockets guards James Harden, left, and Chris Paul warm up before and NBA basketball game against the Memphis Grizzlies in Memphis, Tenn. Chris Paul has a long history of playoff heartbreak. So does James Harden. And coach Mike D’Antoni has more than either of them combined. Separately, they’ve never gotten it done at playoff time. Together, their fortunes might change. They’ve led the Houston Rockets to the NBA’s best record going into these playoffs. In a league that Golden State and Cleveland have dominated in recent years this might be the Paul-Harden-D’Antoni triumvirate that breaks through this spring. (AP Photo/Brandon Dill)HOUSTON — Chris Paul has a long history of playoff heartbreak.So does James Harden.ADVERTISEMENT The Knicks were swept by Boston in 2011, the Lakers swept by the Spurs in 2013, both of those coming in the first round. Before last season, D’Antoni hadn’t won a playoff game in nine years.“We’ve had a great regular season, but it doesn’t matter,” he said. “But what it does mean is that we’re pretty good and if we make big shots and do what we’re supposed to do … then we’ll see if we can do it.”Paul’s failures in the postseason may be even more scrutinized. The nine-time All-Star, who came to Houston in an offseason trade, has made nine playoff trips without advancing past the second round. The worst of those flops came in 2015, ironically against Houston, when Paul and the Clippers had a 3-1 lead in the conference semifinals. They got blown out in Game 5, wasted a 19-point second-half lead in Los Angeles in Game 6, then fell in Game 7 at Houston.That was then, Paul said.“It is cool when you stop and think about it,” Paul said. “But for us right now we’re trying to enjoy the moment. Trying to enjoy the process and not worry about all that stuff. Maybe after it’s all said and done you can reflect on it.”Harden knows playoff pain as well. His splendid 2016-17 season was so promising, especially after Houston routed San Antonio, on the road, in Game 1 of the West semifinals. The Spurs won four of the next five, including a 114-75 embarrassing series-clincher in Houston where Harden was held to 10 points.“These last few years I’ve learned that obviously you can’t do it by yourself,” Harden said. “You need guys to step up, make big shots, make big plays and so we have enough guys in here on any given night that can change a playoff series. So that’s what you need. That’s what puts you over the top.”Paul might be the topper Harden needed.From the moment Paul arrived in Houston, Harden raved about what he would bring to the team. After playing with him for a season, the normally reserved Harden was even more effusive in his praise of the fellow guard.“I don’t mean to sound too mushy or what-not but it was like love at first sight,” Harden said. “It was just meant to be.” Matthysse raring to face ‘legend, monster’ Pacquiao Nadine Lustre’s phone stolen in Brazil MOST READ P16.5-M worth of aid provided for Taal Volcano eruption victims — NDRRMC Scientists seek rare species survivors amid Australia flames And Mike D’Antoni has more than either of them combined.Separately, they’ve never gotten it done at playoff time. Together, their fortunes might change. They’ve led the Houston Rockets to the NBA’s best record going into these playoffs, and in a league that Golden State and Cleveland have dominated in recent years, it may not be overly surprising to see the Paul-Harden-D’Antoni triumvirate win it all this spring.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkSPORTSTim Cone, Ginebra set their sights on elusive All-Filipino crownWith two regular-season games left, the Rockets have already piled up a franchise-record 64 wins to secure the No. 1 seed in the Western Conference. But this group — perhaps fueled by past playoff shortcomings — knows it has much more work to do.“The ultimate goal is holding that trophy up,” Harden said. “So until we do that there’s no celebrations … we haven’t done anything yet.”center_img D’Antoni, who’ll turn 67 next month and would be the oldest coach to win an NBA title if Houston gets it done, has revived his career in Houston. He got the Rockets to the West semifinals in his first year with them last season. And on the eve of these playoffs, D’Antoni insists he won’t spend a second thinking about all the times things went wrong in his previous postseason trips.“Zero,” he said when asked how much he thinks about his playoff failures. “Twenty-nine teams look back every year. It’s hard to win.”D’Antoni might know that better than most.In 2004-05, his Phoenix Suns won 62 games in the regular season and reached the conference finals before losing to eventual champion San Antonio in five games. The Suns advanced to the conference finals again the following year, but were eliminated by Dallas in six games. They lost in the second round in 2007, the first round in 2008.More failures followed in his stints with New York and the Los Angeles Lakers.ADVERTISEMENT Jiro Manio arrested for stabbing man in Marikina LATEST STORIES Jo Koy draws ire for cutting through Cebu City traffic with ‘wang-wang’ Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew This will be Harden’s ninth playoff appearance after three trips with the Thunder and five in Houston. He’s led the Rockets to the postseason in each of his seasons in Houston, but his failure to shine in big games has dogged him for years.Bringing a title to Houston, which hasn’t seen the Rockets hoisting a Larry O’Brien Trophy since the back-to-back crowns in 1994 and 1995, will render all those criticisms moot.“We’re all in this together,” Harden said. “That’s what it’s all about. We talk about it every single day. We’re in this together and if one fails we all fail. So we’re going to ride this thing out together.”Sports Related Videospowered by AdSparcRead Next Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Don’t miss out on the latest news and information. View commentslast_img

first_imgNadine Lustre’s phone stolen in Brazil “I couldn’t be more proud of how the team performed overall. Not only is it the best result the team has ever had in a single tournament, the entire team was composed of Philippine homegrown players. The program is on track for a competitive rematch against Malaysia in the Southeast Asian Games next year,” said Philippine team head coach Ada Milby.The Philippines beat Uzbekistan, 12-10, to open its campaign then, crushed Pakistan, 38-0, and topped India, 17-10, in the first day of the tournament.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSJapeth Aguilar wins 1st PBA Finals MVP award for GinebraSPORTSGolden State Warriors sign Lee to multiyear contract, bring back ChrissThe Filipinos picked up where they left off with a 43-0 romp of Nepal before edging Guam, 10-7, in the semifinals. Gov’t to employ 6,000 displaced by Taal LATEST STORIES Tim Cone, Ginebra set their sights on elusive All-Filipino crown The Philippine women’s rugby team after winning the silver medal in the 2018 Asia Trophy Series in Brunei. CONTRIBUTED PHOTOThe Philippine women’s rugby team settled for the silver medal after bowing to Malaysia, 10-7, on Sunday in the 2018 Asia Trophy Series in Brunei.The Lady Volcanoes went undefeated, winning their first five games of the two-day competition before running into the Malaysians in the gold medal match.ADVERTISEMENT Japeth Aguilar embraces role, gets rewarded with Finals MVP plum Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew MOST READ Don’t miss out on the latest news and information. center_img ONE: Folayang eyes double celebration vs Khan in Manila Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Allen Durham still determined to help Meralco win 1st PBA title Will you be the first P16 Billion Powerball jackpot winner from the Philippines? Gretchen Barretto’s daughter Dominique graduates magna cum laude from California college Sports Related Videospowered by AdSparcRead Next View commentslast_img

first_imgLATEST STORIES Harris sparks Nuggets to win over depleted Pelicans Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Sports Related Videospowered by AdSparcRead Next Gretchen Barretto’s daughter Dominique graduates magna cum laude from California college Nadine Lustre’s phone stolen in Brazil Tim Cone, Ginebra set their sights on elusive All-Filipino crown Gov’t to employ 6,000 displaced by Taal Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Allen Durham still determined to help Meralco win 1st PBA titlecenter_img Japeth Aguilar embraces role, gets rewarded with Finals MVP plum Will you be the first P16 Billion Powerball jackpot winner from the Philippines? Christian Standhardinger. Photo by Tristan Tamayo/INQUIRER.netJune Mar Fajardo may have finally made his debut for San Miguel this conference last week but it was still Christian Standhardinger who led the Beermen’s march to the 2018 Governors’ Cup playoffs.As if Standhardinger isn’t doing enough, he even managed to up the ante in the Beermen’s last two wins over NorthPort and Rain or Shine.ADVERTISEMENT Don’t miss out on the latest news and information. Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award MOST READ The Fil-German big man averaged import-like numbers of 21.5 points and 20 rebounds to help San Miguel clinch a quarterfinals spot after a rocky start.Standhardinger, who earned his second Cignal-PBA Press Corps Player of the Week award this conference, posted 21 points and 22 rebounds in the Beermen’s 114-107 victory over the Batang Pier on Wednesday in Antipolo.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSJapeth Aguilar wins 1st PBA Finals MVP award for GinebraSPORTSGolden State Warriors sign Lee to multiyear contract, bring back ChrissHe followed it up with 22 points, 18 rebounds and four assists in a 109-97 win over the Elasto Painters in Biñan, Laguna on Sunday.The Beermen are currently in sixth place with a 6-4 record. They close out their elimination round schedule against the Meralco Bolts on Saturday at Smart Araneta Coliseum. View commentslast_img

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