food and beverage industry has been hot in recent years as the investment projects by entrepreneurs alike, especially for the novice entrepreneurs, characteristics of the food and beverage industry is relatively easy to operate for the catering industry become the young entrepreneurs shop preferred. But now the food and beverage market competition pressure is huge, want to make money is not easy, the following business exchange will introduce you to open a restaurant can make money for your reference.
is certainly a lot of influence a catering business success and failure factors, but the most critical factor is the market. Market positioning of catering must be located from the dining location, business environment, consumer groups, based on extensive analysis on the market survey, according to the market, consumer demand and competition characteristics, advantages, strengths and comprehensive investigation, make accord with the positioning of the enterprise products, do business feasible. The positioning of the service and consumer requirements coincide, several positioning and consumption levels are basically the same, dining environment and guest request level match, at the same time to break the unity of the market positioning, and strive to multiple levels, not only have the dominant position and orientation also have non dominant. The fundamental way out –
the catering speciality, to be competitive in a buyer’s market, in order to survive and develop, the characteristic is to include the food product features and service features, products and services of the combination of features, also includes dining environment atmosphere characteristics in various grades of dining in the forest today, in service, do not have their own immutable and frozen products, food and beverage brands and characteristics, will be eliminated in competition out, form their own catering franchise features and not for distinguishing feature and characteristic, but in order to meet the new consumer and adapt to choose different heart. If our food products, services, dining environment, tableware, facilities, atmosphere have their own characteristics, guests will come here.