eleven double the smoke has not yet dispersed, shrouded in the traditional chain of the head of the haze is getting more and more, double the impact on the entire industry environment is obvious eleven. It will be difficult to win the chance of survival in the future battles without changing the enterprise. So how to meet this change as a traditional chain
e-commerce brings hitherto unknown opportunities and challenges of chain enterprises, rely on the traditional form of circulation chain enterprises has been difficult to adapt to the modern society, the traditional forms of marketing, enterprises shall not enter the electronic commerce? This is an out and out of the false proposition, but also a need to consider the assumptions and propositions, e-commerce development for more than and 10 years, the traditional the enterprise is the basic health benefits, one is bad, of course, is the early application, but with the development of e-commerce, entered a new period of development, the traditional enterprise only stay in the application stage is already cannot adapt to the needs of the development of the new situation, stripping part enterprises own active sales if things go on like this will be more and more professional, active the operation and development of enterprises will be further restricted, we say that e-commerce brings challenges to the transition is not to say In the field of e-commerce, but to learn how to adapt to the trend of the chain enterprises to innovate their business strategy, then how to innovate?