Home » News » CBRE told ads for off-plan property investment units with ‘estimated ROI’ must be proven previous nextRegulation & LawCBRE told ads for off-plan property investment units with ‘estimated ROI’ must be provenComplaint against property consultancy is upheld by advertising watchdog over estimated ROI of up to 4.9% quoted in online brochure.Nigel Lewis10th October 201802,790 Views Leading property consultancy CBRE has been told not to advertise off-plan investment properties using estimated rental values and gross returns unless they can substantiate their claims, and that the figures used to do so must be clear in the ads.This judgement throws a considerable spanner into the property investment sector which until now has been able to make largely unsubstantiated claims about return on investment.The Advertising Standards Authority (ASA) received a complaint about an advert CBRE had published online for a newbuild tower it was marketing in The City called One Crown Place, EC2., which is being built by Malaysian firm AlloyMtd.In a section marked ‘key facts and services’ a link loaded an online brochure that made claims for estimated gross yields at the development of up to 4.9% depending on the property size.Property investmentThe complainant said they did not believe these yield figures were representative of the market in the area, and said the way they had been calculated had not been made clear.CBRE then made detailed representations to the ASA saying it was confident of the figures and that they had been based on 11 recent tenancies at a nearby and comparable development called The Heron using data from Lonres and Rightmove.“The CAP Code requires that the basis used to calculate any rate of interest, forecast or projection must be apparent immediately,” the ASA says.But the ASA has upheld the complaint, saying CBRE had not explore the criteria on which it had picked properties in The Heron to compare its developments with, that the prices within the Rightmove data were asking not sale prices. It also said the CBRE had not provided evidence of how it calculated the estimated rental value or gross returns.“We told CBRE to ensure that similar ads in the future did not quote estimated rental values and average gross yields from letting properties, unless they held adequate evidence to substantiate the claims.“We also told CBRE to ensure that the basis used to calculate the estimated rental values and average gross yields were made clear in the ads.”Read more about recent ASA judgements.One cRown place advertising standards authority ASA CBRE October 10, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021
electronic product replacement time is too fast, and now almost everyone has a number of mobile phones. Change the phone is not thrown down, do not want to use, and then gave birth to the mobile phone recycling market. Once the use of the phone is not worth the money, and even a lot of old mobile phones only worth a basin. So, whether such a business can make money? Mobile phones and other electronic products recycling profit?
12 21, focusing on mobile phones, tablet PCs, notebook computers and other intelligent electronic products recycling love recovery completed a $400 million D round of financing, and has launched a domestic listing plan. The new sprouts NewSeed had been interviewed in May after the completion of nearly 100 million yuan in the recovery treasure A round of financing, but also in the completion of the A + round of financing in November, which focuses on the recovery of idle mobile phones.
in recent years, the field of waste recycling in idle running escalating, turning waste into "treasure" has become a lucrative business. How big is the recycling market? In mobile phones, for example, there are statistics show that the current China’s smart phone ownership of more than 1 billion 500 million, in the annual 5.5-6 million new phones are sold at the same time, there are more than 400 million old mobile phones were eliminated. If the average price of each mobile phone recycling price of 800 yuan, then this is a huge market of $300 billion. And that’s just the mobile phone market.
what are these old phones used for recycling? Bao Bao, founder of the recovery in the embrace of sprouts NewSeed interview, said the recovery of the phone they generally have two ways to deal with. Mobile phone is good, no quality defects of the mobile phone, in the data cleaning and disinfection, reinstall the software and other related processing, will be sold into the market again, there is a need for the user, and provides two mobile phone customer service service; and for those large loss, not enough to hand machine sold again, it will be handed over to the downstream processing of environmental protection the company for dismantling, refining of precious metals and plastic particles from.
do electronic products recycling business, can do can be listed on the scale, whether let you surprise? In fact, as long as the market has related needs, such a business is to create a profit return. So, do not underestimate the profits of electronic products such as mobile phone recycling business Oh, perhaps it will become a good choice for your business!