Internet business is already a very mature industry, the electricity supplier in 2008 around the shop seems to have received a good income. A drop out of college after 80 young people, from three days to less than a single business, and ultimately achieved annual sales of more than 12 million.

is a "double eleven", a singles itself belongs to the festival, just be Ali and other electronic business platform to build into a national online shopping festival. There are a lot of people choose to join the electronic business platform, entrepreneurship open shop, today introduced the protagonist is a case of entrepreneurship through the network, the transformation of business ideas so that he finally got a success.

The boy in Sihong County of Jiangsu Province,

1988 was born in the year of the Chen from the game Indoorsman to Tmall big sellers, create unbelievable Taobao marketing record, 2013 Tmall sales amounted to 12 million 500 thousand yuan, Chen Chengkai is a down garment store, talking about his entrepreneurial experience, his tone is relaxed and also full of magic.


2007 after graduating from high school, because of family misfortune, in order to take care of her sister to reduce the burden on the family, Chen Cheng only half a year in the University, began to drop out of school to work in the mother’s clothing store opened in Xuyi.


2008 one day, Chen Cheng’s mother, uncle pan into the store, see him playing games, casually said: "your son so like playing games, how not to do Taobao?" It is this sentence, let Chen Cheng impressed, in the pan uncle left, his mind has been thinking of "Taobao" thing. Chen Cheng felt that his mother would one day be old, one day he would have to bear the burden of the family, so he began to think about the Internet to open the Taobao shop this thing. "Mom’s down jacket is my best source of supply, but I was also afraid of being cheated, so it took about two months to investigate and study." Chen Lin.

The success of


2008 September, Chen Cheng Taobao store officially opened. "Taobao and the store is not the same, I can not sell too expensive, only in the purchase price plus 30 yuan. But that’s it, waiting for three days without a single business." The first month, Chen Cheng Taobao store business can be described as bleak. Almost a week before a business, then better, but only two or three single day.

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