vertical electricity supplier industry can be said that in recent years the performance is just passable, especially in the past 2013, the vertical electricity supplier is spent in doubt, such as "Mcglaughlin will be delisting, where the debt crisis" "red child drag Suning hind" reported everywhere, we can not help but think of why the vertical electricity supplier the acclaimed will no longer be prosperous in 2013, and once this decadent continue into 2014, vertical and some can take


in fact, in the eyes of the author, vertical electricity supplier sometimes is like a false proposition, the reason is very simple, that is, can not let others really realize the value and significance of its existence. Even though the concept of vertical electric grand, but really put in the electric business, it’s really hard to find persistent power of development, where the customer, Mcglaughlin and good music to buy is a vivid example, their concept more often tend to return investors demand, some fake big empty concept to attract other investors, to achieve maximum financing in a "Ponzi scheme" cycle, it’s even these business operators don’t know what they are doing.

The vertical

on the market is not in the minority, Luxuries network, serves network,,, brewmaster network, good music to buy, can be said to be a leader in various fields, but their business model is consistent, namely searching interest price difference in a box in the process. This seemingly no pressure on the stock sales model, in fact, in the process of development is limited, the most important thing is to rely on third party supplier delivery, there is not enough right to speak, in between sales and customer which is often a supplier, in order to make a reversal of commercial sales process efficiency. In fact, this type of vertical electric rather than looking for the sales gap, but rather two dealers selling products, and there is not a strong enough as barriers to competition rely on, rely solely on the distribution of what can be used as


in the market some vertical electric business is always the name of the name of a vertical do other things, such as where the customer, masamaso, large park, cotton, they are vertical, but the distribution is not a road, but the brand self process, this route is clearly better than the simple distribution of senior more, also more reliable. But in its essence, the vertical electricity supplier has no simple vertical concept, but complex distribution channels and brands only. Therefore, the vertical electricity supplier can only be an Internet concept, and if you want to survive for a long time, it is urgent to seek a change.

then, where should the vertical providers go next?

platform? Jingdong can be said to be a gorgeous one of the most successful in the vertical, started from 3C to a platform later, the success of the Jingdong is to dare to think of things in the eyes of many vertical electricity supplier. But Jingdong is indeed made, so this will give some peer enlightenment, vertical power providers rely on the advantages of categories to create stable users, and then expand the development of peripheral radiation >!

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