data marketing for regionalization sites and localization of O2O advantages are very obvious. Local portal site data marketing, is the local user data collection, filtering, application, analysis based on such techniques, through online and offline interaction, and help its customized marketing strategy, improve the marketing level, and websites and incremental.

 

big data marketing is the current Internet raised new fields and concepts, the significance of speculation is greater than the practical significance. Many webmaster and Internet people all seems to be played as cheerful as a lark, chicken, and forget what countless concepts before being piled bones model. We must fully understand the essence of new things, not the obsession with superficial concepts.

, especially with localized and regional portal data marketing gameplay, in fact, is not out of reach concept, in fact, there is a rule to follow. Real big data marketing, there is no certain strength, is generally small and medium-sized sites difficult to match, but based on data marketing can do, and these two points need to pay attention to the difference between the two.

Data marketing

local portal site, should be the users of local data collection, filtering, application, analysis based on such techniques, through online and offline interactive way to help themselves and customized marketing strategies to enhance the marketing level, and websites and incremental.

data marketing for regionalization sites and localization O2O advantages are very obvious,

1. helps boost website efficiency

2. helps users comb the web site

3. improves website channel value

4. promotes website brand image

5. provides data support when a website provides marketing programs to its customers.

and O2O as well as localized regional web site for the data source of its own platform, is not a problem, the number of years or even more than 10 years of accumulated data, is an important resource, but how such sites, from a variety of complex data, find their own data, and give the marketing support, has been plagued by the problem is you.

based on localized data marketing, we should start from the following aspects, in addition to focusing on the concept, but also pay attention to the actual operational details.

(1) data collection

1. begins with registration and strengthens user experience, but it’s important to collect

for important data

2. is good at exploiting upstream data, accurate data, and resource exchange is a common means.

3. explore its own platform data advantages, as well as the formation of industry chain database through.

4. large area online data acquisition

5. lines >

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