list is defined as a form in which a text or a chart is loaded in a form container. Depending on the type of product, most of them have a list of their own styles, some of which are the main part of the product, and some are complementary to other pages. The main purpose of list design is to allow users to quickly browse, scan, select from which they want to "hard" click, and "time-consuming" to carefully read the content.

compared to traditional reading platforms, reading lists is like a directory in an entity book. The catalogue of the novel is simple: title + page number; magazine’s catalogue is comparatively rich: title, subtitle, picture, abstract, page number, exquisite typesetting, and some even include advertisement. Each content will have a list of forms suitable for its presentation, and the reading list of the information products need to consider a few points:

1. visual center of gravity

highlights what the product wants users to see and guides users to read what is recommended.


in the reading information, often disturbed by text and images, and not so smooth, according to human visual psychology, there will be several easy guide or disturbance to the moving direction of the visual characteristics.

1) line of sight guidance

A. generally, warm colors than cool colors, bright colors than dim, more attractive to sight.

in general, the line of sight is from left to right, from top to bottom, but the color guide changes the order of sight. Reasonable use can give priority to the list, otherwise it will destroy the user’s psychological expectations, resulting in the burden of reading, affecting cognitive efficiency.


B. pictures are more attractive than words.

pictures in visual communication can help text, help understand, but also make the layout of three-dimensional, real.


Most of the

information list contains the article pictures thumbnails. The placement of thumbnails varies according to product positioning.

is more focused on the more stable products of the information itself, and tends to put thumbnails behind the headlines. This type of information content of the image quality is often more general, at the same time, can let the user in a steady state of mind reading each title, to choose their own love content, picture only play a supporting role to the title.

for partial entertainment, fragmented information products, put thumbnails can more intuitive to convey the meaning of the content in front of the title, so as to shorten the user to understand the text of the title of the time, let the user time along the right side of the picture down to quickly browse to the purpose of rapid screening.


C. rings can converge View >

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