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let me give another example to illustrate the effect of the psychology of surprise. If I now hold a SEO training, there is a net friend to see, explained his situation: he did not work, need to make money online, so to participate in my training. Then I turned him down and said, "I won’t accept you.". Because SEO makes money requires a process, the first three months is the accumulation stage, three months before you can start profitable. So I suggest you go to work first. Come back to my training after a steady source of income. At this time, the friends will think I am the person responsible, with those online about people more than it as if it were raining flowers. So he was more determined to attend my training. Then he followed my advice, got a job, and then signed up for my training.
below, we will analyze this member’s marketing method, that is to use the public’s reverse psychology to promote his project. What is the rebellious, is against the conventional thinking of the public, sometimes it can get better curative effect. And why? For example, for a long time, a celebrity on the Internet, and a good beer. Many said that with a long time learned a lot of things, said a long time, this person is very intelligent, character is also good. The more people like this, the more attention will be paid to his negative news. Attention, this person should meet high visibility and high reputation two points, and its negative news is particularly interesting. If people say that an unknown little person is a liar, no one will pay attention to it. Or you say that a notorious person is a liar, and no one will be surprised, so I tell you that Wu Dalang is short and Zhang Fei is very black. And for a long time, this person, so many people to participate in his online money training, so many people say he is good, and now some people say he is a liar, then it will be particularly interested in this news. There are a lot of people are holding the mentality to see Schadenfreude, because so many people to spend money for training, it can be said that the 80% did not make money, although the mouth not to say, but the heart of discontent long exist for sure. There are so many people waiting to see how embarrassing they are. The members of the forum is to use all the rebellious, designed such a people full of desire and then click on the title, in the forum post, four irrigation, so you can attract a lot of traffic. And a long time members of the forum are doing web site SEO, a large number of members need to buy space and domain name on behalf of the record service, so his advertising from the flow into order conversion rate must be very high.
Uber taxi is very simple, just a special App program to open on the mobile phone, you can see the empty car on the map, then click the button called the car, the screen will immediately show the driver photos, names and contact telephone. When the black car arrived, as credit card data has landed on the App, so users do not have to pay cash on and off, just as convenient as riding a private car.
is a multimillionaire
at the age of 31
37 year old kalanike was born in Losangeles, the sixth grade primary school will write a program, is a typical Silicon Valley. In 1998, when he was senior, he dropped out of the Department of computer engineering at University of California at Los Angeles and worked with his classmates to set up the Scour website to allow users to exchange music and videos. It is conceivable that, like American Napster and other music exchange sites, his first company was accused of infringement by more than 30 large movies and music companies, claiming damages of $250 billion. Finally, he and his classmates were forced to sell the company, pay compensation and declare bankruptcy.
, however, want to let consumers with innovative ways like a gentleman, ladies, behind it must endure from the competent authorities of the local taxi industry regulation and threat, which is recommended by other founder CEO kalanike reasons. "People who know my background know that lawsuits are like home to me."." He said.
IT Sohu news Beijing on August 1st news, "business week" recently interviewed the car taxi service Uber founder and CEO kalanike Travis Kalanick, although he is different from the average Silicon Valley entrepreneurs, not the T-shirt and jeans, a formal suit but a suit, but the atypical entrepreneurs. It is likely to lead the soul of the next wave of technological innovation.
in 2001, he continued to work with friends to create RedSwoosh, a similar technology for content providers to reduce network traffic burden. During this period, he had not afford to pay, to pay the house several times until the company gradually picked up penniless. In 2007, krainik to $17 million sale of RedSwoosh, at the age of 31 when he became a millionaire.
close the Scour site of frustration, failed to defeat the kalanike. Played tough lawsuit, most from the work to be conservative, but the kalanike different, he instead become more powerful. "I belong to a relatively small group," he said. "After this lesson, he convinced me that new ventures would subvert the rules of inertia, and that the law would stand and there would be no need to give in.".
startup went bankrupt,
today in the long SEO BBS blind stroll, see a person’s signature is quite tough, and it with "super" word says "a long time liar."". I was aware that it might be an advertisement, but I was willing to take a look at it, because I wanted to study his marketing methods. Point in, and found that it was advertising, originally sold space and fast record.
Uber was a service he launched with two friends in San Francisco, USA in 2010. They signed contracts with car rental companies to i>