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shlf1314 claims that the reason for this is that in order to improve the user experience of advertising, reduce the number of delays, ensure that AdWords users only pay for the effective click, by reducing the chance will click to increase advertising value and satisfaction, encourage publishers more consumption.
APP will not die, but the mobile Internet Ecosystem to change."
, for example, when the bus, you want to know when the next bus, at this time as long as the bus station to sweep the two-dimensional code, start the bus station applet, you can see when the next bus.
because of the mobile terminal, portable, multi sensor with real-time interactive features, and then backed by WeChat 846 million months active users, small programs can complement WeChat lost service segments. For a long time, the service is a WeChat heart disease, its subscription number, enterprise number and WeChat payment form "content + service + payment" territory, only companies located in the service >
from AdSense data, AdSense seems to have a little bit of the click rate decreased, but eCPM seems to have not been improved, but has been reduced, in general, the shlf1314 AdSense implementation of this set of "improving the user experience of" strategy, these days I AdSense advertising revenue in the lowest this month a few days.
"this is a market of over one hundred billion dollars."."
on-line public number, from the media platform era "kick" to the IP era, the emergence of numerous entrepreneurial projects, a lot of people in this wave to make a big fortune, such as WeChat public, "a", relying on WeChat, push the daily short video, now the valuation of $two hundred million.
this time, WeChat launched a small program.
These days I
, a small program is a need to download and install the application can use it, realize your dreams, sweep or search user can open the application, can also go out of the idea, the user need not install too many applications, should be available everywhere, but there is no need to install uninstall.
According to According to the
IT industry, the main software development of the new three board company, are likely to succeed in small program tools. In addition, providing small program marketing services is also an opportunity. Small program to two-dimensional code as the main entrance, the original number of public guidance, forwarding, viral marketing methods will be invalid. How to realize the creative marketing with scene anchor and data marketing is the future direction.
billion market size, small programs will derive a lot of opportunities
reader information from the public to understand and Research on the company’s three new board, small program efforts to solve the three problems, one is the number of low frequency applications and limited storage space; two is the massive demand for services and the absence of human; three is highly dependent on the App survival guide.
tomorrow, the WeChat small program that attracts hundreds of millions of people will be on the line. As a crucial product of the second half of the mobile Internet, small programs will undoubtedly bring enormous opportunities.
In the words of Zhang Xiaolong
AdSense’s official blog reports, shlf1314 AdSense has changed the content of the ad unit click format, the original format is the mouse on the whole area can click, the new format is only put on the mouse where you can click on the hyperlink.
change is opportunity.
change, read the king to see, many new three board company has begun layout, there are many new three board company will usher in a challenge. Well then. What investment opportunities will be brought by the arrival of small programs?
, of course, also can affect the changes caused by only a few days can be determined from the data, but I think, for those users who do not understand for the network knowledge, new ad formats may allow users to click to find the place, resulting in the overall decline in advertising rates, but we can’t no users who do not understand, for the network, is probably the most easy to consume a group of users, the advertisement publishers may also be a loss.
applet represents light applications, is a sh419, Ali and other giants are salivating over the field. In addition to a small number of popular App, as well as games, live and other small programs yet to open the interface, the entire application ecology will usher in a big change.