Home » News » CBRE told ads for off-plan property investment units with ‘estimated ROI’ must be proven previous nextRegulation & LawCBRE told ads for off-plan property investment units with ‘estimated ROI’ must be provenComplaint against property consultancy is upheld by advertising watchdog over estimated ROI of up to 4.9% quoted in online brochure.Nigel Lewis10th October 201802,790 Views Leading property consultancy CBRE has been told not to advertise off-plan investment properties using estimated rental values and gross returns unless they can substantiate their claims, and that the figures used to do so must be clear in the ads.This judgement throws a considerable spanner into the property investment sector which until now has been able to make largely unsubstantiated claims about return on investment.The Advertising Standards Authority (ASA) received a complaint about an advert CBRE had published online for a newbuild tower it was marketing in The City called One Crown Place, EC2., which is being built by Malaysian firm AlloyMtd.In a section marked ‘key facts and services’ a link loaded an online brochure that made claims for estimated gross yields at the development of up to 4.9% depending on the property size.Property investmentThe complainant said they did not believe these yield figures were representative of the market in the area, and said the way they had been calculated had not been made clear.CBRE then made detailed representations to the ASA saying it was confident of the figures and that they had been based on 11 recent tenancies at a nearby and comparable development called The Heron using data from Lonres and Rightmove.“The CAP Code requires that the basis used to calculate any rate of interest, forecast or projection must be apparent immediately,” the ASA says.But the ASA has upheld the complaint, saying CBRE had not explore the criteria on which it had picked properties in The Heron to compare its developments with, that the prices within the Rightmove data were asking not sale prices. It also said the CBRE had not provided evidence of how it calculated the estimated rental value or gross returns.“We told CBRE to ensure that similar ads in the future did not quote estimated rental values and average gross yields from letting properties, unless they held adequate evidence to substantiate the claims.“We also told CBRE to ensure that the basis used to calculate the estimated rental values and average gross yields were made clear in the ads.”Read more about recent ASA judgements.One cRown place advertising standards authority ASA CBRE October 10, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021
website alliance since 2002 has gone through five years, such as search alliance, city network alliance, advertising alliance, industry alliance and many other alliance group, alliance business has diversified development, mature.
the group purchase in May sh419 know all QA marketing software, the original price 388 yuan, group purchase price is only 258 yuan. In May, sh419 know is designed for the majority of owners and the requirements of SEOER and tailored to the development of a sh419 know promotion software, with sh419 registered account, answer, ask and answer supplementary sampling problem, adoption, praise group top, batch collecting agent IP, automatic switching, automatic generation of 100% identification code and other functions, the use of in May, sh419 know the self >
advertising alliance website alliance, which is related with the form of advertising, large websites are keen for this little one is far from small and medium high advertising. >
2, go to the mall to buy low discount price: etuan/deal/551
more preferential products in the A5 group purchase Mall: etuan/goods
if you have any questions, please feel free to contact us toll free hotline: 400-655-1955
A5 Forum 567 is hot this comment immediately: http://s.bbs.admin5/thread-6613426-1-1.html participate in interactive group purchase.
No matter what kind of
———————- reminder developing
current domestic personal website has the following characteristics:
sorry pro, we are sorry to inform you that this period has ended will no longer enjoy the group purchase group purchase price concessions. You can choose:
1, directly to the official price 388 yuan to buy; or
if you have in this page complete with the group operation, you can also reply in the above post, we will give you the gift of A5 integral.
1, webmaster younger.
1, improve the advertising alliance in network marketing professionalism.
2 and strengthen diversification of delivery channels.
advertising groups play the role of advertising intermediary, advertising code from the upstream directly to the small and medium-sized network. And for the upstream advertisers, is absolutely dependent on the "advertising effect data" speak, and this quantitative indicators have often been questioned advertisers. For advertising alliance, its advantages should not only be limited to advertising agency, its sensitivity to the market, the understanding of the webmaster and Internet users, there should be more value-added points can be tapped. Such as help advertisers optimize advertising code, select the correct site, rather than release all advertising code, any webmaster choose.
alliance, alliance group must be a benefit with the body, which is the most representative of the advertising alliance. Most domestic advertising associations play the role of advertising intermediary, from the upper reaches of "wholesale" advertising, to the downstream search advertising channels. However, with the rectification of the SP industry and the homogenization of the upstream and downstream advertising associations, the advertising alliance has entered a new stage of exploration.
At present, the small and medium-sized
because of the above characteristics, to some extent, also affected the further development of advertising alliance. How to manage the downstream station, specification to ensure the advertising market, advertisers interests at the same time, the individual owners can be more profitable, seems like "fish and bear paw". Therefore, we are looking for advertising development under a breakthrough point, some new advertising products, some turn to high-end web site advertising agency business, advertising alliance development a breakthrough in what?
3, under pressure on profits, business development is not very focused, in the win will take that approach.
personal Adsense is an important part of supporting the development of advertising alliance. In 2006 the number of domestic personal website has reached 240 thousand, an increase of 58% in 2005; two reasons to support the continued development of individual stationmaster is keen on their site spiritual support and from the network alliance advertising revenue revenue.
2 and : website funding is an important issue that hinders its discovery.