with the increasing popularity of the Internet, network marketing has become one of the important marketing mode of enterprises, according to the latest report of Chinese Internet Information Center, at present the enterprise Internet use rate has exceeded 95%, of which 48.1% of the enterprises have their own independent website or shop, there are 33.2% enterprises in network marketing. Chinese enterprise network marketing has entered a higher level. With the rapid development of the Internet, the huge commercial value of the network will bring many business opportunities. At present, the number of Internet users China has broken 500 million mark, this population is currently the China mainstream consumer groups, along with the popularization of electronic business continues to improve, the higher the awareness of Internet users online shopping and online shopping, 2011 transaction size has more than 500 billion yuan. The role of the Internet to promote the development of enterprises is unprecedented, the experts pointed out that in 2012 will lead to a new wave of Chinese enterprises network marketing. Through the depth analysis, we can understand why the Internet can bring great impact on the development of enterprises from five aspects.

1, effectively enhance the core competitiveness of enterprises, so that enterprises quickly stand out in the industry

the embodiment of the core competitiveness of an enterprise can be considered from the following three points, that is, expansion, lasting competitiveness, and can not be copied. The Internet is fully in line with these three points, the company through the sale of their products on the Internet, which undoubtedly opened up a new marketing channels for enterprises. There are many ways of Internet marketing, enterprises can use more targeted marketing methods to enhance the core competitiveness of enterprises. On the Internet, whether it is a large enterprise or small and medium enterprises, the Internet provides opportunities for enterprises are equal, who will seize the initiative, who will have the opportunity to get more customers. Network marketing is a process of accumulation, the longer the operation, the effect will be better and better. At the same time, the success of the network is not replicable, even if others copy our products, our marketing practices, but it is difficult to replicate our success.

2, effectively enhance the scope of the enterprise market, increasing the opportunity to get more customers

network without borders, the Internet is not subject to geographical and national boundaries, which means that the broader market scope of the enterprise. The development of China’s foreign trade is a very clear example, many companies will be the company’s products into the international market, profit margins have been raised several times, or even several times. Network is a good solution to the problem of enterprise development constraints. We can sell the product to the whole country, we can also sell our products to the world, so that more potential customers to become the ultimate customer.

3, effectively reducing the operating costs of enterprises, improve the company’s profit margins

compared to traditional media, such as television, newspapers, radio, magazines and outdoor media, companies need to spend a lot of manpower, material resources, financial resources, and the operation process is very complex. But the network marketing cost is low, the advertising model is more flexible, more exciting for the crowd.

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