[Abstract] industry insiders said the previous business is expected to double 11 growth of at least more than 50%, now down to 30% to 40%.

Tencent technology Lei Jianping reported on November 5th

with double 11 getting closer, Jingdong and Tmall fight the momentum is also more and more strong.

today, Jingdong real name Alibaba disrupt e-commerce market order, has been formally accepted by the State Administration for Industry and commerce, and handed over to the Zhejiang provincial Trade and Industry Bureau for further investigation and treatment.

this also means that Jingdong and Tmall war into a new stage. Just yesterday, the Jingdong announced that some businesses in the platform promotion platform due to Jingdong has been Tmall second warning, leading to the venue resources decline, businesses also said he was helpless.


group said, "Ali’s position, whether it has always evaded forced businesses" one of two "to engage in unfair competition, the core problem, look the other way, so as to achieve the purpose of water mix."


dual eleven preparatory committee spokesman Ya Fang said that the market is speculation, but can not always stay in the hype, but not the pengci and speculation as a cause. Ya Fang said, "chicken duck duck real-name reporting/real-name whistleblowing, said the monopoly of the lake…".

and behind the competition in Jingdong and Tmall, China has entered the era of electricity supplier oligarchs era, the loss of choice of businesses eventually become victims.

in the Jingdong and Tmall fight double 11 battle, is the most competitive in garments and other fields, which is Tmall’s hinterland, is the Jingdong in the rapid force field. Tmall is more dominant than Jingdong, more businesses in the election of two chose Tmall.

Jingdong and Tmall in this round of the competition, the first business is injured Linsen the official flagship store, the official flagship store in the Jingdong and Tmall two. Tmall suffered from the war, the Jingdong closed shop, and is no longer a permanent cooperation.

Jingdong official said, before the official flagship store and Linsen double 11 Jingdong to negotiate cooperation for a long time, both sides paid a lot of effort, finally Linsen official flagship store has announced its withdrawal from the Jingdong double 11 big promotion, Jingdong had to hand under the weight of an example.

according to foreign media reports, said Huang Wenhui, Linsen head of e-commerce company, to Tmall 10% in sales of Jingdong. But another director of the company said that Jingdong sales higher than this figure. He said: "this is a loss to us, to Jingdong."

asked why not Linsen on two platforms also participate in promotional activities, Huang declined to comment. But he said: in the relationship with the electronic business platform, businesses at a disadvantage. We were caught in the middle. We don’t want to make such a painful decision."

According to informed sources, this year’s 11

competition due to fierce competition between Tmall and Jingdong, businesses have to choose one of the two, this year to withdraw from Jingdong dual 1>

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