yesterday (March 17th), unfamiliar street added a new feature "burn after reading, can the person or group to send burn after reading pictures, while adding video and film, in addition to send personal information in music, books and other functions. Unfamiliar street of this revision has caused me to think, why WeChat did not unfamiliar street so many features, the difference between the two where this difference to other social APP left what kind of living space?.

1, social construction differences

Cheng Lingfeng has an article about WeChat’s crisis, "from Facebook’s out to see WeChat’s weaknesses". FB’s old, because the original private social circle becomes less private, leading to the flow of other users. And now WeChat is becoming more and more heavy, a large number of non acquaintances involved in the circle of friends, resulting in the original private space has become more and more private. And this is likely to be one of WeChat’s future crises. The following is a social model of WeChat.

 

and strangers social is human nature dictates, is the user wants, not WeChat can control, the future circle of friends must be more and more heavy, more and more strangers. So the opportunity is unfamiliar street here, unfamiliar street from the beginning of the social cut from strangers, is a process with WeChat reverse. The following is a street street social model.

 

is the eternal driving force for strangers to seek social life, people around the world are strangers, and now the acquaintance is not the beginning of acquaintances, strangers are from the development of. Unfamiliar street this model meets the desire of people and social mentality. It is also WeChat can not do this, only the achievements of unfamiliar street.

now we see a trend, WeChat will inevitably appear more and more full of strangers and rare, rare, these people from peers, from a party, etc.. The chain unfamiliar street, we will see more and more rare and acquaintances, these rare and acquaintances is a mail list from the introduction, the other is by the social transformation and LBS. However, WeChat is still occupied acquaintances, while unfamiliar street is still a stranger led.

is such a social model to build a difference, but also led to product design level differences. The following talk about the art of uncertainty, to try to explore the difference between WeChat and unfamiliar street product design level.

two, the art of uncertainty, product driving force.

Zhang Xiaolong will be interesting when it comes to the core of the product in the first place, interesting > functional > interactive > UI. And WeChat in the early occupation of the user when it does do the fun will be the first, the most typical is shake this core function, greatly opened up the WeChat >

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