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just stopped less than a month, Jingdong mall and tried to provoke the second round of electricity supplier price war this year. Yesterday, mall Jingdong chairman of the board and CEO Liu Qiangdong announced by micro-blog, third and fourth quarter of this year will set off a new round of the largest scale and the most intense, the most comprehensive "price war, the specific measures will be introduced at the end of the month. But the Jingdong had not been a high-profile war challenge other competitors.
the end of the month the price war launched measures
yesterday morning, Liu Qiangdong announced at micro-blog, has been in the morning meeting and the managers say the third and fourth quarter of this year will set off China electricity supplier in the history of the largest and most comprehensive, the most fierce price war, and that Jingdong will continue to lead the price war. Liu Qiangdong also released "from today, who are not the lowest price, who leave the heroic utterance and promised to let the user experience, to a higher level.
Liu Qiangdong then said, there are Jingdong colleagues suggested that if the user to the home appliance chain store, as long as the discovery of any one of the Jingdong is not more than 10% cheaper than the store, then it will reward Beijing Securities $1000. Liu Qiangdong immediately agreed, and on how to check the price of the real to ask.
Liu Qiangdong also revealed that a new round of price war measures will be launched this month end. As for the reasons for the price war broke out, Jingdong aspects of public relations, said it was not informed.
was no promotion response plan
will set off for the second round of this year’s Liu Qiangdong, but also the history of the most tragic electricity supplier price war, as of press time reporter yesterday, has not yet announced a large B2C corresponding to the latest price war plan.
Jingdong’s biggest rival Tmall, Tmall did not assume a target for Tmall’s own promotion plan, but double subsidies Tmall for consumers and businesses will always continue, "we have only one goal, to help businesses better sales platform, so that consumers get more benefits. Any possible market instruments are within the scope of." Tmall said.
but reporters noted that Tmall, suning.com, dangdang.com B2C platform continues some promotion. Go to the Tmall website reporter learned, appliances, clothing, baby products and other categories of goods are involved in promotions, such as Haier, TCL, MeiLing and other brands in the refrigerator refrigerator people group straight down in the end also gifts (limit berserk in) "activities; maternal and child products have different degrees of price cuts.
at the same time, dangdang.com is launched on July 14th ~17 gold / diamond / glasses as low as 80 percent off and 50 percent off books, 150 books full of fine cap minus 50; suning.com launched GREE, Midea and other household appliances the audience 6 fold the special offer promotions; Amazon push China >