Fine food retailer Lewis & Cooper’s move into wholesale looks to be paying off after its fruit cakes and biscuits were listed at 11 National Trust shops and retailer Lakeland ordered 11,000 of its plum puddings. The Northallerton-based shop, famous for its plum puddings and fruit cakes, launched its wholesale business in October, targeting delis, farm shops, restaurants and cafés.The firm has now gained a listing for its fruit cakes, along with its biscuits made by a baker in South Yorkshire, in 11 National Trust shops, including high street stores in York and Skipton.It will supply Lakeland, which has 41 stores across the country and a large online business, with 6,000 of its 450g vegetarian plum puddings and 5,000 of the 220g gluten-free varieties.
very early to the next line of the development of good business to the Internet to expand, especially in 2008, the worldwide economic crisis, can be said to rely on the traditional manufacturing export growth is a fatal blow, in that year, taobao.com sales model, has saved countless near the edge of survival of small manufacturers. My family has been engaged in the production of clothing, and all enterprises, the development of a certain size will encounter bottlenecks. When the "gap" in front of the forward step beyond the past can get considerable development, if not, may have to face the embarrassment of "go". So, we put our eyes on the network…
do online retail, first thought of course, Taobao, its market share has accounted for more than 80% of the domestic online shopping group. But at the same time, Taobao online commodity products homogenization competition a superb collection of beautiful things, fierce, as a latecomer, how can "break" became our first question before the shop opened. Before 2008, put in the heart bottom network fuzzy road network marketing strategy more firm after 2008 to 2010 in Taobao mall settled. In others it seems this course is too long for me, only ready to win the war. During this period I sort out their own ideas, analysis of the characteristics of the online shopping group, the establishment of a team to integrate the advantages of resources, the whole process and share:
I have the advantage of resources:
family clothing factory, foreign trade exports for many years, products follow the trend, supply stability, the problem is not a big problem for the expansion of network sales. I photography enthusiasts, in the course of the sales process for the network has its own unique insights, technical excellence.
the resources I lack:
network marketing skills, online brand operation knowledge is almost blank.
online shopping group features:
online shopping crowd is relatively young, sensitive to the trend, although the advantages of online shopping is not just the price, as well as convenient to save time, etc.. But I personally believe that the current domestic online shopping customers are basically value price advantage, of course, here can not be understood as a cheap, but it should be said that the focus is on the price. If something is cheap, it will damage the image of the brand hinder sales, but if the same quality, compared to offline sales have obvious price advantage, coupled with the success of the operation, will be able to succeed. Tips: more soft Wen promotion, network promotion experience, please Baidu search Cao Xun blog.
based on the above analysis, I can say that the road network supply, money, everything has to take pictures, only the lack of online brand promotion operations "dongfeng".
a chance, I met a fellow rich shop brand operation ability, he has also helped Taobao online stores to complete the brand "leap", so we hit it off, in the second half of 2010, my clothing brand mall "phantom Knight dress flagship >