in the concept of 98% people, there will be such understanding: the brand is not what you want to do. It is true that our store has experienced such a stage, but so far, it has to face the embarrassment: the brand is what you do not want to do. The reason why there will be such a situation, simply because the Taobao store and represent the general trend of development to a certain stage that must face, therefore, if the development can not follow the trend and the trend, is bound to be eliminated by the market. Once the transition is successful, will be able to compete in the fierce market share their own cup of soup.

our store is actually began operation in 2011 May, but early are taken to the wholesale sales model, selected from the local camera model is also in the training, until 2012 March was changed. From that time began to change the Guangzhou model for shooting, although the price is more expensive, a suit of 80 yuan, and with 50 sets of photos will come as a starting price, but this mode of operation is more than 3 months. In accordance with the boss’s position is to do a dress, when the shop style enough, there is always a buyer will like. The craziest time in two weeks on the new dress of the 200, from the age of 18 years of sweet girl to the middle of the age of 45 people have to wear. Also in the dress supermarket, there is always a suitable for you as an advertising language, such as the promotion of soft drainage. Although the store has enough style, and every new will to determine the theme of the marketing plan according to the pictures and styles, but the effect is very general. Most of the time a day can be sold to 50, when the downturn is only 1 pieces a day.

in the downturn, the company opened a marketing conference, design department, marketing department, the Department is mainly responsible for other buyers are involved in. At that time, we are looking for the reasons for the current predicament, it was said to be overpriced, it was said that the promotion efforts are not enough, it should be promoted from the localization. There are said to be because of the reasons for the model, more people are recommended to learn the successful experience of the seven space, advocated the development of the brand line, rather than through the price war to build sales. At that time, the boss rejected the proposal, because the brand is not what you want to do. Like even the survival problem is still not resolved, talk with others about love, it is laughable. If the girl is not a brain problem, that is the value of this person is a potential shares will be willing to follow.

proved that the boss’s price war is right, because when you are nothing, there is no right to speak, the only thing you can do is survive to develop. A promotional activities, the dress as low as 6.5 yuan sales, the same day to create nearly 1000 sales, but when the cost of accounting back, found a loss of $80 thousand. That is, after the event, the number of visitors to the store from 2000 before the turn of the more than 10 thousand. After each Xindu is through 90 percent off seckill.

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