Line once said in the industry experts to do the Internet Product Manager (see "Internet product manager is red and black, a new species of the product manager (a)"), but the product manager’s life will be a hard journey, the demand for the product from idea to market mature long grinding. Let us do not complain, less explanation and more research, in the end how to innovate in the cross-border products, this paper discusses the traditional products and Internet products, product innovation methodology of cross border concerns.

cross one: software to hardware

Internet product manager is never a lack of cross-border industry, especially in recent years, the hardware manufacturing enterprises and the integration of the Internet industry is spawned a transboundary tide, Line himself is a group of "pass through" began to do cross-border intelligent hardware we also called networking hardware. For a time from "soft" to "hard" innovation.

features of this batch of "pass through" product manager is generally done years of Internet software products in the Internet business, can set out the details, seconds browsing, shopping cart, payment and other software products and know more channels to users to browse and rule, or have been floating in the clouds, big companies benefit from speculation the concept of the Internet Co is not bad product flow. In turn, they called into real and software products are not the same rules of intelligent hardware products.

Product manager, product manager at

circle from soft to hard is the product manager representative is cardinal Zhou Hongyi and Lei Jun.

week old products once will throw the question, "Why are we from the browser to do cross-border antivirus, intelligent mobile phone?" his answer is: "we do firmly to the mobile phone, it is because the future of the mobile Internet center is not now such a mobile phone".

millet Rebs as a product manager of cross-border development was as follows, from Kingsoft started to cross from the intelligent mobile phone, smart TV, smart box to the smart wristbands and smart air purifier, smart kettle, is not difficult to see that the idea of product matrix product manager platform thunder is long-standing, Rebs tried to make all intelligent hardware the product can be in cross platform interoperability.

from soft to hard, not just to cater to the excitement of the market. Seemingly hardware product matrix of a powerful and unconstrained style, which is the product of thinking is closely. Line believes that cross-border path of each product manager is different, but there is interest and mission driven, I am from once pure Internet products to cross into the field of intelligent hardware is because hobbies can just put their hard sway in the field of intelligent hardware.

from soft to hard cross-border key points:

1 product development process / product production

 

2 product supply chain problem

take VR as an example

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