some people say that the core of the network marketing is soft, good soft Wen to let people feel that after reading is just marketing at present, lead a person to endless aftertastes, and there are a lot of people are doing, but do not really out of effect, because the ability of marketing needs is relatively high, including marketing planning, soft Wen the writing skill, the release of the soft platform and many other factors that affect.

first, customer demand oriented

a good soft Wen, why can improve the turnover rate? Because it can really read out the voice of the customer, so as to allow enterprises to achieve the purpose of profit, such as silicone industry, customers are most worried about the quality of silicone products and the safety performance, this time in the soft can describe the product performance, but the premise is in the premise of solving customer problems, rather than advertising in order to join, but also pay attention to the influence of reading can not join the

two, title highlights

title is the most taboo no bright spots, the general readers decide whether to read the contents of an article, 70% is determined by the title. People look at the newspaper is to look at the title, read the magazine will also look at the directory, select the title to attract their first look. The title is also difficult to avoid and excessive hiss head.

is not the title of a large number of readers, click to reprint the content flow of the key is, therefore, exaggerated title should not overdo sth.. In addition, we should pay attention to the title should be easy to understand, to attract more people’s attention.

three, the content is simple and interesting

modern fast rhythm of life, so that people are accustomed to the fast food reading — in addition to reading novels, are you still interested to read many articles? The best bat in 1500 words or less clear, so that readers can quickly understand the content of the article. If the content is too long, the reader is likely to see a dense text below was scared away.

four, the article highly practical

is a soft spread, because this article is valuable, why should an empty the contents of the article user communication, why? A successful soft Wen, but also in-depth research on products and users, the effective data, grasp the real needs of the users, so write out the article that has the authority, in order to get user acceptance.

five, soft marketing purpose high

What is the purpose of the soft

? Is to shape the company’s brand, or to do publicity for the new products, or other purposes? After determining the purpose of a soft communication plan, early to do what? What on the media? What to do with the mid? Why can’t put the media plan? Write soft, just put on the media.

this article from the silica gel products factory http://s.essz.com reprint please attach the link

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