Show Comments ▼ All 50 US states yesterday launched a joint investigation of the mortgage industry, a move some experts fear will cause uncertainty and threaten the recovery of the fragile housing market.The state attorneys general are looking at allegations some banks used shoddy or fraudulent paperwork to remove struggling borrowers from their homes during a foreclosure crisis that is one of the most visible wounds of the 2007-2009 recession.Industry experts warn the investigation could put the brakes on foreclosure proceedings. One of every four homes sold in the second quarter was a foreclosed property and any slowing could have an impact on the broader economy, as the housing market traditionally drives recoveries after a downturn. The US has an $11 trillion (£6.9 trillion) residential mortgage market. whatsapp Tags: NULL Share by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryNoteabley25 Funny Notes Written By StrangersNoteableyTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesBrake For ItThe Most Worthless Cars Ever MadeBrake For ItBetterBe20 Stunning Female AthletesBetterBemoneycougar.comThis Proves The Osmonds Weren’t So Innocentmoneycougar.comMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan Times KCS-content More From Our Partners Inside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgKiller drone ‘hunted down a human target’ without being told tonypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.org whatsapp Wednesday 13 October 2010 8:02 pm US announces state probe of practices among mortgage firms
when you think of big brands, the mind may soon emerge CocaCola (Coca-Cola) bright red and white fonts, Nike (Nike) and Adidas (Adidas) three stripes. But as a small business, such as the identity of the company to invest, to carry out your own brand promotion plan, such an idea, think about it is impossible to know.
but don’t be discouraged. In fact, it’s much easier to carry out your own branding program than most people think. Just as a small company, you must avoid these common pitfalls and mistakes.
1 do not understand the power of the brand. From a customer’s point of view, having a strong brand is clearly beneficial. For example, when people want to buy shoes online, the first thing they think of is Zappos (the United States shoes B2C website). So you also want to have a direct and definite relationship with your buyer.
from the point of view of search engine optimization (SEO), the definition of your brand is also valuable. This is an open secret, that is, Google (Google) like the search results in the order of the brand information, because visitors prefer to click on such a list of brands. More clicks, and customers are more happy, this means that the focus on brand building may produce unexpected benefits in web traffic and popularity.
2 did not establish a clear brand guidelines. Now you know that your company should establish a brand, but what does that mean? Create a brand, you should build at least covers the following specific criteria (and your company where other related fields can also be added to the:
logo (including the primary logo, and your company for specific product series and the use of special identification)
the language of your brand
mascot and spokesperson
obviously, this list is not comprehensive. If you feel that you need to have some other features to define your business, add these features to your brand guidelines. But all these are unacceptable. Because without these elements, your brand building will be lack of consistency and direction, so as not to succeed.
3 brand image is too complex. Look at how Coca-Cola’s classic logo has changed since it was first used in 1887. Although the use of the font is slightly different, but after 127 years of use, the original appearance basically no change.
original Coca-Cola logo (top) and now logo