WeChat marketing more and more fire, under the line of business also appears to be Yueyueyishi. At present, the emergence of electronic membership card and electronic coupons, only a small number of businesses to send the strength of the line to cooperate with Tencent. The resources of offline businesses using WeChat marketing but is along with the trend and need of WeChat and WeChat marketing marketing could hit the target consumer groups and then realized, I think the next line of business can not only listen to WeChat official version, blind hasty action or blowing drum industry. Micro-blog is a good example to explain the prosperity of the virtual image under the bubble is bursting. To stop without directly, this paper mainly discusses the marketing of o2o or WeChat why not to meet the "gas" problem, not only to describe the case phenomenon, but more in-depth excavation case details, as for the realization of the form due to the actual situation is different.

undeniable that WeChat is still a growing product, there are many software features of the immature and lack of hardware. WeChat recently launched an open platform is also to further address the needs of the application, more or consider WeChat’s profit model. Take WeChat shopping, beauty shop exchange has taken the lead in WeChat, users can use WeChat to complete the payment and online ordering goods. This way electricity supplier is clearly not within the scope of the discussion of the o2o, and WeChat to solve the problem of payment under the line, the most reliable approach is bound to pay. In other words, the use of WeChat offline marketing their products or services, to guide customers to the consumer line, customers can choose to pay online. There exists a practical problem, spending the next line after the feasible payment caifutong payment in advance, directly to the cash or credit card, scan two-dimensional code into the online banking payment, of course, this is not the only constant in several ways. But the problem is coming, how to use the money to pay after the payment of the line to the next line of how to get the certificate, the line can verify the authenticity of the certificate. If the advance payment is not reliable, then the so-called two-dimensional code marketing would not become a chicken ribs, directly to the end consumer cash or credit card is not more convenient. This is perhaps the WeChat software and hardware problems need to be solved, not only has paid the voucher, coupon certificate is also true. Today’s o2o marketing and can not completely rely on two-dimensional code, the future of the two-dimensional code is an important entrance of o2o, but also an important export, the entrance has been resolved, exports are still groping. WeChat launched o2o marketing not connected to gas is not only a technical problem, but also how to use the existing conditions for flexible practical problems. Therefore, the product and technical issues left to professionals to solve, then the focus is to talk about the problems faced by the next line operation.

from the grassroots point of view, the current variety of media to do a lot of micro signal, profit model can be advertising or cooperation with the line of business. WeChat is essentially an advertising platform, relying on product services to attract users after the sale of advertising resources, the difference is the future of advertising

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