data era, high-quality content, channels and business opportunities are rapidly integrated.

September 1, 2016, the chain home and today’s headlines in Beijing held on the chain of your home headlines conference, announced a strategic cooperation, and jointly issued the new master of the city data insight report.

a real estate service companies, and an information content service companies, why would choose cross-border marriage and domestic real estate services and information content platform which will bring about the impact of restructuring?

it is understood that the chain of home with today’s headlines this cooperation is to achieve "content + platform" complementary, with big data analysis as the core driving force, combined with years of industry chain of original content and professional insight, users can get more efficient and accurate valuable information.

believes that "one observation": the chain of home and today’s headlines this cooperation, is a data driven new business era, high-quality content and channels of the industry combined with a typical case seeking business, for the future of real estate service and content service industry will bring long-term impact:

quality content + strong channels: the media industry quickly to the center, the quality of content to become scarce resources. Compared with the social, entertainment and sports news content, the content of real estate wealth class of author professional knowledge reserves are higher, exacerbated by the scarcity of high-quality content. From the reader level, the real estate information is a low frequency, high cost of learning in the field, in fact, the content just need and information asymmetry in the popularity of mobile Internet today is not yet a good solution.

if the quality of the content as a commodity, from the production of goods, inventory distribution and circulation of the whole industry chain sales point of view: today’s headlines is precisely the lack of production of goods this ring. As the country’s largest real estate service platform, chain home built the country’s largest real estate database, and through the hot, Q & A, Wikipedia and other forms of accumulated a large number of high-quality real estate services. Therefore, the chain of cooperation with today’s headlines, in fact, is the quality of content through today’s headlines channels to complete efficient and accurate delivery to the user.

content + business complementarity: the contents of the traditional media output does not fit the needs of users, and pure advertising is too far away from the user. For users concerned about the real estate information, at different stages (such as showings, contract, purchase, transfer, etc.) often have different needs, so the need for high-quality content closer to the user behavior needs.

chain home from 2008 to start, cost 450 million of the real estate dictionary project, has become the largest real estate database, covering the country’s key cities in the more than and 30, the stock of real estate data sets of 70 million. How in addition to real estate transactions, the establishment of more nodes connected with the user has become a chain of thinking.

After today’s headlines and

cooperation, users access to today’s headlines real estate channels, not only to see the latest real estate information, you can also quickly direct chain home network to see their own sense

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