Bill: how much gold did Apple recycle old products?

for Apple Corp, the use of recycling on the one hand is to practice the social responsibility to protect the environment, but also in order to reduce the leakage of personal information privacy of discarded mobile phones. Of course, the benefits are more than these.

 

direct income: dig out 1 tons of gold

, according to media reports, apple said in the annual environmental report released last week, the company last year from iPhone, iPad and Mac in waste recycling 2204 pounds (about 1 tons) of gold, worth about $40 million, about 260 million yuan. This figure is still very alarming.

Apple said that in the company’s recycling program to deal with 90 million pounds of electronic waste, a total of 61 million pounds of recyclable materials. The proportion of gold is very small, but because the current price per ounce of gold has more than 1200 U.S. dollars, so gold has become the most valuable metal recovery equipment.

 

then the problem, these gold come from? Focus on industry chain organization Fairphone said that the production of a smart mobile phone need 30 milligrams of gold, but the gold does not exist independently, but were scattered on the motherboard and other circuit boards, familiar with computer hardware, people should know, computer motherboard and memory and there are a small amount of gold card, mobile phone is the same. There is not a kind of their own phone instantly with a sense of weight foot it?

in addition, Apple Corp also recovered 23 million pounds of steel, a total of 13 million pounds of plastic, glass of 12 million pounds, a total of 4 million 500 thousand pounds of aluminum, a pound of copper, 6600 pounds of silver (about 2.7 tons).

based on the metal recovery and the current price, the production of a spreadsheet to see how much scrap metal recycling Apple Corp value (excluding plastic and glass).

 

above several metals total value of about 360 million yuan

indirect income: stimulating new product sales

in addition, the industry believes that the start of the old to replace the old products, apple is no doubt that in this way to attract users to update the product, thereby boosting sales and performance.

by virtue of the service, Apple has indeed pulled the sales of new products. Analysts said the company in the fourth quarter of 2014, there are 50% of U.S. consumers by replacing the old iPhone to buy iPhone and iPhone 6 Plus.

low price depreciation frequently Tucao

has recovered so many "gold" apples by recycling, but in terms of depreciation

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