recently busy, often broken more. Today’s topic is not systematic, just a personal observation.

 

at the beginning of this year, I wrote a few one hundred thousand plus articles, probably up about 8000 per powder, such as writing the fight back to the BMW and the two. In recent months, but suddenly found that the article with the hot, still reading a high volume, but it is difficult to rise powder.

let’s give an example. 7 at the end of the month, I wrote an article, everyone is visiting the wild zoo, reading volume of 36000, the day rose pink powder by 360. Later, I wrote an article on the Internet 2016: where are the traffic, reading volume of 48000, up about 1800 powder. Earlier I wrote about learning this thing, reading volume 3000, rose pink 1200.

my feeling is that the vertical knowledge, analysis articles began to catch everyone’s attention, become new favorites. The reason is that this article has a strong irreplaceable, and lace news, comedy entertainment content has a strong substitutability, which led to the different content of the effect of different powder.

Baoqiang Wang things happen, there is a friend to do the number of places, respectively, wrote a different point of view of the three articles, are one hundred thousand plus, up to a maximum amount of powder, a minimum of 600. From his mouth, I also learned that the vertical class, the number of individual classes are now more likely to powder, double check, my view has been confirmed.

all the public number of people are found, the opening rate continues to decline, particularly this year.

the reason for this phenomenon, because the content of the growth rate of more than the growth rate of the user, the growing content of the market share of the total length of time to read a saturated market. Users get access to popular content gradually from the public attention to turn from the circle of friends to see other people forward, which is the main reason for the decline in the content of the suction powder effect.

the number of public reading structure point of view, the stock is mainly open the original readers, my public number is 10%, but it is said that most public numbers have dropped below 5%, the incremental part is the circle of friends to share the article, generally a share will bring 10 incremental reading. And you get new fans, mainly from the article to share. New attention is mainly from the perspective of the public figures in the name of the text, but because I did not have the number of two-dimensional code, this data does not represent all.

so, do public number (or call it from the media) the principles of the future should be what I summed up a few points:

1, do value to the user, the content of the partition. If you look at your content just to kill time, it is very dangerous, because it allows users to spend too much time, the transfer cost is very low. If you look at the value of your content can be achieved, and can not be seen in other places, it will produce more viscous.

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