Home » News » CBRE told ads for off-plan property investment units with ‘estimated ROI’ must be proven previous nextRegulation & LawCBRE told ads for off-plan property investment units with ‘estimated ROI’ must be provenComplaint against property consultancy is upheld by advertising watchdog over estimated ROI of up to 4.9% quoted in online brochure.Nigel Lewis10th October 201802,790 Views Leading property consultancy CBRE has been told not to advertise off-plan investment properties using estimated rental values and gross returns unless they can substantiate their claims, and that the figures used to do so must be clear in the ads.This judgement throws a considerable spanner into the property investment sector which until now has been able to make largely unsubstantiated claims about return on investment.The Advertising Standards Authority (ASA) received a complaint about an advert CBRE had published online for a newbuild tower it was marketing in The City called One Crown Place, EC2., which is being built by Malaysian firm AlloyMtd.In a section marked ‘key facts and services’ a link loaded an online brochure that made claims for estimated gross yields at the development of up to 4.9% depending on the property size.Property investmentThe complainant said they did not believe these yield figures were representative of the market in the area, and said the way they had been calculated had not been made clear.CBRE then made detailed representations to the ASA saying it was confident of the figures and that they had been based on 11 recent tenancies at a nearby and comparable development called The Heron using data from Lonres and Rightmove.“The CAP Code requires that the basis used to calculate any rate of interest, forecast or projection must be apparent immediately,” the ASA says.But the ASA has upheld the complaint, saying CBRE had not explore the criteria on which it had picked properties in The Heron to compare its developments with, that the prices within the Rightmove data were asking not sale prices. It also said the CBRE had not provided evidence of how it calculated the estimated rental value or gross returns.“We told CBRE to ensure that similar ads in the future did not quote estimated rental values and average gross yields from letting properties, unless they held adequate evidence to substantiate the claims.“We also told CBRE to ensure that the basis used to calculate the estimated rental values and average gross yields were made clear in the ads.”Read more about recent ASA judgements.One cRown place advertising standards authority ASA CBRE October 10, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021
you are your own boss? Is still in business? With the 2016 development plan for the new year started, facing the economic downturn, the double impact of the mobile Internet and comprehensive invasion, your heart is not there a lot of confusion? But at the same time, looking forward to the new opportunity for
Mowgli brother after two month retreat with research, a number of well-known experts, summed up the 5 latest trend of innovation and transformation of enterprises in 2016. Please pay attention to the housework, seize the initiative!
a, shared economy
from the beginning of the second half of last year, has been the first to avoid the spread of shared economic model. In March this year NPC and CPPCC during Premier Li Keqiang’s speech advocating sharing economy, along with Ma Huateng in NPC and CPPCC said to follow up, and by the Tencent Research Institute released a more than and 40 page Chinese shared economic depth report.
all these signs represent the first year of China’s "shared economy" in 2016. But before the shared economic mode exists only in UBER, AIRBNB, and domestic imitators drops taxi, pig short rent, beaver home these large Internet game player, not down to earth.
Mowgli brother asserted that the next three years, the war is bound to share the economy quickly spread to many industries, becoming the mainstream business model. The union is located in high-end business Sharing Alliance, will work to build for small and medium-sized enterprises share the New District
two, social commerce
in the second half of 2015, the community business has experienced a micro business, raise the hubbub of the public raised after the uproar, and gradually attributed to dull and calm.
, which makes many follow social business entrepreneurs are confused, but Mowgli brother think this is the true sign of the depth of the community commercial times coming, the winter has come, can spring be far behind?
I experienced in 2001 China the first wave of the Internet bubble, then all fell 80% Internet Co, like this big arearout derivative, but the next 3 years, a strong rise of Baidu, Ctrip, Jingdong and other hundreds of Internet innovation enterprises.
, community business model will be fully upgraded in 2016, from simple advertising group, upgraded to relationship marketing from the low-end product positioning intensive and meticulous farming; and shoddy products, gradually upgrade to high-end boutique; from the multi-level distribution model to pull the head, as a sustainable evolutionary method of grade two or micro distribution.
three, content marketing
media will present Rainbow Night situation, there is a value of the original and vertical media influence is more and more big, the valuation is also increasing, and in various sectors, will appear "vertical industry overlord" class from the media. On the other hand, in order to copy, reprint, non professional mainly from the media can only flash in the pan, will be a lot of demise.
many bosses have asked the big brother: my company should not engage in the media, how to play a good self