you are your own boss? Is still in business? With the 2016 development plan for the new year started, facing the economic downturn, the double impact of the mobile Internet and comprehensive invasion, your heart is not there a lot of confusion? But at the same time, looking forward to the new opportunity for


Mowgli brother after two month retreat with research, a number of well-known experts, summed up the 5 latest trend of innovation and transformation of enterprises in 2016. Please pay attention to the housework, seize the initiative!

a, shared economy

from the beginning of the second half of last year, has been the first to avoid the spread of shared economic model. In March this year NPC and CPPCC during Premier Li Keqiang’s speech advocating sharing economy, along with Ma Huateng in NPC and CPPCC said to follow up, and by the Tencent Research Institute released a more than and 40 page Chinese shared economic depth report.

all these signs represent the first year of China’s "shared economy" in 2016. But before the shared economic mode exists only in UBER, AIRBNB, and domestic imitators drops taxi, pig short rent, beaver home these large Internet game player, not down to earth.

Mowgli brother asserted that the next three years, the war is bound to share the economy quickly spread to many industries, becoming the mainstream business model. The union is located in high-end business Sharing Alliance, will work to build for small and medium-sized enterprises share the New District


two, social commerce

in the second half of 2015, the community business has experienced a micro business, raise the hubbub of the public raised after the uproar, and gradually attributed to dull and calm.

, which makes many follow social business entrepreneurs are confused, but Mowgli brother think this is the true sign of the depth of the community commercial times coming, the winter has come, can spring be far behind?

I experienced in 2001 China the first wave of the Internet bubble, then all fell 80% Internet Co, like this big arearout derivative, but the next 3 years, a strong rise of Baidu, Ctrip, Jingdong and other hundreds of Internet innovation enterprises.

, community business model will be fully upgraded in 2016, from simple advertising group, upgraded to relationship marketing from the low-end product positioning intensive and meticulous farming; and shoddy products, gradually upgrade to high-end boutique; from the multi-level distribution model to pull the head, as a sustainable evolutionary method of grade two or micro distribution.

three, content marketing

media will present Rainbow Night situation, there is a value of the original and vertical media influence is more and more big, the valuation is also increasing, and in various sectors, will appear "vertical industry overlord" class from the media. On the other hand, in order to copy, reprint, non professional mainly from the media can only flash in the pan, will be a lot of demise.

many bosses have asked the big brother: my company should not engage in the media, how to play a good self

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