what is soft

as its name implies, it is relative to the rigid advertising, by the company’s marketing planner or advertising company’s copywriter to be responsible for writing "text ads". Compared with hard advertising, soft Wen is called soft, subtlety lies in a "soft" word, like a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, until you find this is a soft text, you have not cold at the fallen into a carefully designed "soft text ads" trap. It is the pursuit of a silent, salutary influence of education communication effect. If the advertising is hard WaiGu Shaolin Kung Fu; so, soft Wen is Wudang Killing with Kindness, a ruthless character behind a gentle appearance, act tough and talk soft internally and externally, is the most powerful marketing tool.

enterprise through the soft Wen can bring their own some publicity or advertising the event exposed to newspapers, magazines and other print media, in order to achieve the advertising effect and improve business visibility and reputation to. Soft in the current has become a very practical way of corporate propaganda, corporate planning department often put the soft Wen advertising as an important job to do, often can not achieve the effect of hard advertising.

definition of soft

1, the narrow sense: refers to the enterprise to spend money on newspapers or magazines and other media published on the propaganda of pure text ads. This definition is an early definition of what is known as paid text advertising.

2, generalized: refers to the enterprise through the planning can enhance the corporate brand image and visibility published in newspapers and magazines, DM, network, mobile phone text messages and other publicity carrier, or can promote enterprise sales of some propaganda, interpretation of articles, including specific news reports, articles, essays, advertising pay depth case column analysis.

how to write soft

1, write text first to select the starting point, namely how to embed the content need to publicize the products, service or brand information perfect, a good starting point to make the soft look like nature itself, to achieve the ultimate soft advertising.

2, the design of the structure of the article, to grasp the overall direction, control the trend of the article, choose the title of strong impact.

3, improve the overall framework according to the text, rich content, specific content.

4, repeated communication and improvement.

of course, if you need a better soft Wen, then you can find a PR company or reporter to write, and now there are many people on the Internet to provide professional soft writing services.

soft advertising and promotion

is now in the network more and more soft occupation, high quality soft, not only can increase the site of the connection, also can let the site to get good rankings, site in Baidu and GOOGLE in included increased significantly and many key words get good rankings, soft Wen promotion effect is very obvious. So, how can we write high quality soft Wen? What kind of soft text is easy to be reproduced >

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