Architects: SEARLE PUGA arquitectos Photographs “COPY” Chile Apartments Save this picture!© Nico Saieh+ 30 Share Mirador Pocuro Building / SEARLE PUGA arquitectos ArchDaily ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/436426/mirador-pocuro-building-searle-puga-arquitectos Clipboard Projects Mirador Pocuro Building / SEARLE PUGA arquitectosSave this projectSaveMirador Pocuro Building / SEARLE PUGA arquitectos CopyApartments•Santiago, Chile ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/436426/mirador-pocuro-building-searle-puga-arquitectos Clipboard Photographs: Nico SaiehStructures:Enzo Valladares P.Lighting:Arq+LuzLandscape:MaspaisajeClient:Inmobiliaria Sur MonteProject Architects:Marcela Puga W., Juan Francisco Ossa B., Rodrigo Searle G.City:SantiagoCountry:ChileMore SpecsLess SpecsSave this picture!© Nico SaiehRecommended ProductsDoorsSaliceSliding Door System – Slider S20WoodSculptformTimber Click-on BattensCeramicsApavisaTiles – JewelsWoodBruagBalcony BalustradesThe commission to develop apartments for specific segments in the housing market, required us to refine the look, collecting the experience from previous projects.We generated units which, on two levels, allowed richer and more fluid spatialities, considering a limited but expandable program within itself, with noble materials and contemporary design.Save this picture!© Nico SaiehThe building overlooks República de Cuba Street on the west, it is also moderately open to the north and south, but generates a severe enclosure to the east, responding to the environment and minimizing the impact of neighboring buildings.The units are contained in a box of 34 meters wide by 22 deep and 13 meters high, strung with vertical planes, which are joined at the top, structuring the units of the top two floors. The box rests on piers aligned and parallel to allow transparency at street level, from the public to the building interior.Save this picture!© Nico SaiehSmaller apartments are split between floors 2 and 5, the largest ones are on the 6th and 7th floors, with independent terraces on their roofs and connected to a common pool.A central open courtyard, of 6.5 x 6.5 m in plan and the entire height of the building, brings natural light into the peripheral circulation leading to each apartment.Save this picture!© Nico SaiehOn one side, facing the elevators, a plane containing the staircase is discreetly perforated in memory of the bell tower of the Parish of Sagrado Corazón del Bosque, the neighborhood landmark and reference.Save this picture!Plan Level 1Project gallerySee allShow lessZaha Hadid Designs New Office Building and Hotel for DubaiArchitecture NewsDiesel Village / BrinskworthSelected ProjectsProject locationAddress:Rep de Cuba 1600, Providencia, Santiago Metropolitan Region, ChileLocation to be used only as a reference. It could indicate city/country but not exact address. Share “COPY” CopyAbout this officeSEARLE PUGA arquitectosOfficeFollowProductConcrete#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousingApartmentsSantiagoChilePublished on October 10, 2013Cite: “Mirador Pocuro Building / SEARLE PUGA arquitectos” [Edificio Mirador Pocuro / SEARLE PUGA] 10 Oct 2013. ArchDaily. Accessed 11 Jun 2021.
what is soft
as its name implies, it is relative to the rigid advertising, by the company’s marketing planner or advertising company’s copywriter to be responsible for writing "text ads". Compared with hard advertising, soft Wen is called soft, subtlety lies in a "soft" word, like a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, until you find this is a soft text, you have not cold at the fallen into a carefully designed "soft text ads" trap. It is the pursuit of a silent, salutary influence of education communication effect. If the advertising is hard WaiGu Shaolin Kung Fu; so, soft Wen is Wudang Killing with Kindness, a ruthless character behind a gentle appearance, act tough and talk soft internally and externally, is the most powerful marketing tool.
enterprise through the soft Wen can bring their own some publicity or advertising the event exposed to newspapers, magazines and other print media, in order to achieve the advertising effect and improve business visibility and reputation to. Soft in the current has become a very practical way of corporate propaganda, corporate planning department often put the soft Wen advertising as an important job to do, often can not achieve the effect of hard advertising.
definition of soft
1, the narrow sense: refers to the enterprise to spend money on newspapers or magazines and other media published on the propaganda of pure text ads. This definition is an early definition of what is known as paid text advertising.
2, generalized: refers to the enterprise through the planning can enhance the corporate brand image and visibility published in newspapers and magazines, DM, network, mobile phone text messages and other publicity carrier, or can promote enterprise sales of some propaganda, interpretation of articles, including specific news reports, articles, essays, advertising pay depth case column analysis.
how to write soft
1, write text first to select the starting point, namely how to embed the content need to publicize the products, service or brand information perfect, a good starting point to make the soft look like nature itself, to achieve the ultimate soft advertising.
2, the design of the structure of the article, to grasp the overall direction, control the trend of the article, choose the title of strong impact.
3, improve the overall framework according to the text, rich content, specific content.
4, repeated communication and improvement.
of course, if you need a better soft Wen, then you can find a PR company or reporter to write, and now there are many people on the Internet to provide professional soft writing services.
soft advertising and promotion
is now in the network more and more soft occupation, high quality soft, not only can increase the site of the connection, also can let the site to get good rankings, site in Baidu and GOOGLE in included increased significantly and many key words get good rankings, soft Wen promotion effect is very obvious. So, how can we write high quality soft Wen? What kind of soft text is easy to be reproduced >