Abstract: Yang Haoyong said with a smile, "before financing this relationship, the two sides must do more and more thorough understanding, so that you" determine the relationship between male and female friends ", can they get married in one or two months. Entrepreneurs are more in the winter, do not have "finally someone after me, please sign with him." this attitude, do not easily win investors. "

November 4th, jointly organized in ifeng.com and Phoenix TV "2015 Phoenix finance summit, 58 market group CEO Yang Haoyong for entrepreneurs to share in his ten years of entrepreneurial experience realized the" winter "experience – wide grain, adjust the play.

Figure 58:

market group CEO Yang Chung

wide grain: financing like love

many entrepreneurs are experiencing the current capital of winter, but this is no stranger to Yang Haoyong. In the past ten years of development in ganji.com, he met two times: 2008 and 2011 winter winter capital Duanliang winter.

how to spend the winter financing is particularly important. Yang Haoyong smiled and said, "before financing this relationship, the two sides must do more and more thorough understanding, so that you" determine the relationship between male and female friends ", can they get married in one or two months. Entrepreneurs are more in the winter, do not have "finally someone after me, please sign with him." this attitude, do not be easily investors to hand, don’t give up because a tree of the forest."

he said, entrepreneurs and investors on a good financing, ready to "get married", must get ready for the winter property. 2015, there have been a lot of scenery temporarily O2O project was included in the project death list. In his opinion, when the valuation and transfer of equity financing is not the key, the key is early money, money, must bridge loan. If the money is not credited, everything is nonsense.

tuning play: master the pace of entrepreneurship

Yang Haoyong believes that the capital cold winter cold air. There are a lot of opportunities for information from the Internet to the transformation of the service process, O2O will produce a number of tens of thousands of billions of dollars of valuation of Internet Co, the backbone of China’s Internet Ecosystem in Pyramid.

O2O in the past two years after the company business outlet, crazy burn enclosure. In Yang Haoyong’s opinion, is only a means but not to burn, while air blown up not only the pig and poultry or fish. O2O business needs to return to the traditional business law, that is to reduce the transaction costs of the industry and enhance trade efficiency.

therefore, he suggested that O2O entrepreneurs must pay attention to the company’s BMI health index – user purchase costs, user retention and user value. O2O industry and the traditional Internet industry has an essential difference between the traditional Internet industry, the marginal cost of diminishing or even zero, but O2O is not open around the fixed cost. "Scale determines everything in the O2O domain, capital for O2O>

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