is reported that the CCTV network (cctv.com) and China network television (cntv.cn) will be formally merged in May 30th, when the two domain name at the same time point to China network television (cntv.cn).

Xia Xiaohui, deputy general manager of CCTV network

attended a public event revealed the news. After the end of last year, China formally launched the online TV station, have launched various units, to undertake the original CCTV network video content. Up to now, China’s network television has a news, economy, sports, variety, movies, TV series, exploration, documentary sharing platform.

Xia Xiaohui said that in May 30th this year, the two platforms will be officially docked, while pointing to the two domain name of China network television (cntv.cn). After docking, China’s Internet TV will be put into the world cup, the Asian Games and other major events.

For the previous

and Chinese cctv.com network television difference, Xia Xiaohui said that the video content cctv.com mainly comes from CCTV, and Chinese network television in addition to CCTV, provincial TV programs, also includes the introduction of overseas programs, the editorial team of the original video content and video clips uploaded by users and other types of video.

Analysys International analyst Tang Yizhi believes that the past is more cctv.com to text, combined with video content, in the overall framework and the video website is different.

in cctv.com’s official website describes, for it is the positioning of "audio-visual, interactive features comprehensive network media", according to the traditional portal navigation practice division includes news, sports, cars, fashion, entertainment, real estate sector.

CCTV itself is based on the video content of the TV media, do the video is more appropriate than the news portal, better use of their own resources, Tang Yizhi said.

at the end of last year the newly established China television network positioning "audio-visual interaction as the core" and "network video public service platform, the navigation bar is divided into direct economic news, Taiwan, Taiwan, Taiwan Taiwan Sports Arts Division, closer to a video site.

CCTV network and the merger of China’s network television, the original two site traffic will be further concentrated. For CCTV, but also better able to cross media marketing to attract advertisers interest.

for China network television market competition environment, Tang Yizhi believes that the Chinese network television video as a "national team", is backed by CCTV content and policy advantages, after China network television has won the first Internet TV license.

but at the same time, the positioning of the mainstream video content with the preferences of Internet users have a certain bias, compared to the real experience in the technology and video operators are also lacking.

also got Xia Xiaohui’s approval. Xia Xiaohui said that China’s network television in the system, capital, employment and video compared to private teams have a gap, more should be in a cooperative attitude, >

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