Abstract: started in April last year, the Tencent, the NetEase began to enter the field of broadcast information almost at the same time, embedded in their own news client in the live page card, after a year of development, but this information broadcast competition has just begun.


major news client layout information for a period of time, after the man-machine war, the two sessions can see the figure of the live broadcast. And let the majority of people feel the value of the direct broadcast of the news, or last month, the news client of 24 hours of Beijing full range of multi angle live broadcast.

started in April last year, the Tencent, the NetEase began to enter the field of broadcast information almost at the same time, embedded in their own news client in the live page card, more than a year of layout, yesterday, the NetEase officially announced the news to the NetEase broadcast live program and PGC program as the core broadcast strategy.

the two part is simply "self" and "cooperation", on the one hand, the NetEase will rely on the local news station and global correspondent for broadcast content production, including the immediate response to emergencies; on the other hand, relying on NetEase, launched the "TOP100 partnership program for PGC cooperation partners, to jointly produce the broader PGC broadcast content.

According to NetEase

senior director of center Yan Zhuang live laugh, the NetEase across the country through hundreds of sites, the correspondent extends to the three line of the city, in addition to the local station correspondent, also recruited worldwide media and scholars, NetEase and recruited from a correspondent in the management, is relying on the contract to establish a single project. NetEase currently has 507 special agents in the world, covering Europe, the Americas, Oceania, including the United States, Japan, Australia, Germany and other countries.

June, the flood disaster area south, NetEase news used throughout the South more than 20 local stations, hundreds of correspondent, the first time a 56 hour live video coverage, and the use of drones, VR and other equipment, and domestic and foreign media for the sharing of resources, five days live brought more than 1 million of the users interact.

cooperation part, NetEase is located on the NetEase PGC live broadcast. NetEase for the NetEase, a number of news broadcast function, at present, on the platform of 2 NetEase number has been carried out for nearly one thousand field trial. NetEase also supporting the launch of a live PGC TOP100 partner program, NetEase will be the highest traffic, the 100 largest social impact of the live broadcast of PGC, providing the best promotional resources and income returns.


can enter the TOP100? All of the content creators, as long as good enough live content can be entered, according to the different levels of the partners, the NetEase will match different ways of cooperation.

How to become

TOP100? The qualification examination and assessment of the pilot.

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