e-commerce usually refers to the commercial and trade activities, in the network environment, based on Browser / server applications, both buyers and sellers are not met for various business activities, realize consumers online shopping, merchants online transactions and online electronic payment and a variety of business / trade / finance activities such as a business operation mode.

e-commerce in the application of mobile Internet, mobile e-commerce. Mobile e-commerce is based on mobile communication network, mobile phones, personal digital assistants, handheld computers and other mobile intelligent terminals, e-commerce activities.

2012, e-commerce is both an opportunity and a challenge. The development of the Internet, the optimization of the environment, growth in the number of Internet users has brought great opportunities to the development of electronic commerce; however, it is this market with unlimited potential, attracted all walks of life to segmentation, which will undoubtedly bring fierce competition to the development of the industry.

related data show that as of June 2011, China’s Internet users reached 485 million, an increase of more than 27 million 700 thousand people by the end of 2010, Internet penetration rate rose to 36.2%, compared with 2010 increased by 1.9 percentage points. Meanwhile, the scale of China’s mobile phone users was 318 million, an increase of more than 14 million 940 thousand people by the end of 2010. Mobile phone users in the proportion of the total Internet users reached 65.5%, becoming an important part of China’s Internet users.

can see that the emergence of mobile e-commerce will be a challenge to traditional e-commerce. At the same time, the development of communication technology, the reduction of network tariff, the improvement of the hardware performance and the improvement of the application service provide a good precondition for mobile phone users to access the Internet through the mobile terminal.

huge mobile phone user groups, personalized business services, so that traditional e-commerce service providers to see the huge market potential of mobile e-commerce. Taobao, Dangdang and other companies have set up their own mobile e-commerce platform. It can be said that mobile e-commerce will be a new focus in the future of e-commerce enterprises.


operators, and how in this new field, while the development of mobile e-commerce West to a share? HC research next will from the operators in the field of mobile e-commerce development status and problems, on how to share the rapid development in the era of electronic commerce.

operators in the field of mobile e-commerce development in the following aspects:

1, the rapid development of mobile payment. Mobile payment anytime and anywhere and personalized service and a good platform for technology and other advantages, enough to meet the needs of people anywhere shopping, stocks, payment, travel and other business activities. Mobile payment can not only attract. The development of new users, expand the user base, broaden the scope of business, increase user stickiness, and can also improve the average customer spending, master the user’s mobile communications consumer other consumer behavior data, while

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