Internet companies have their own "eight" strategy, but in the actual operation appears to be impetuous, blindness and full of gambling.

the last six months, Lang Xianping and his disciples launched the essence of the series of books, claiming that the key to success is to seize the essence of the industry. I do not agree that Mr. Lang and his followers always use the experience economy and the brand theory to explain the nature of the industry. In his works, almost all of the industry are the "experience" in time, the Internet industry is with no exception whatsoever.

but a friend of Rhetoric: fear cut engage in the Internet, but also inspired my thinking on the nature of the Internet industry.

layoffs from the tactical level, as long as enterprises in accordance with laws and regulations, naturally understandable. But an enterprise layoffs, there must be a strategic problem. We only noticed that many layoffs is because the enterprise external ecological change, leading to falling profits and the results, such as SP. In the final analysis, or strategic issues. Because the strategy is dynamic is of guiding significance to the vision of planning, rather than kezhouqiujian.

Internet industry frequently become layoffs pioneer, and is a batch, habitual layoffs. On the one hand, can say the Internet industry is in the stones; on the other hand, the Internet industry impetuous, blindness and full of gambling. And even if such a feature of the Internet companies, high-tech, and then the new economy, it is difficult to respect.

Murphy said the Internet industry enterprises without strategy? Obviously not. I have seen a lot of strategic planning of Internet companies, in the positioning and vision, without exception, are eight shares of text, are the most words start: the largest, strongest, best, etc.. But all of the planning may deviate from the nature of the Internet industry development: scale effect. The scale effect is not only to enlarge the scale, but also to increase the profit. Chen Yizhou so smart people, can not do not know, to be listed, you must first measure. This quantity not only refers to the user, but also refers to the income. You obviously can not afford the cost of time, so as to create a run to and fro, put all sorts of things together, one plus one is greater than two geometric fission, the scale effect will point the day and await for it? However, we all know the reality to his answer. I personally think Chen Yizhou frustrated (cannot be said to fail, and the chance of Thousand Oaks) and other key layoffs specialist failed, only to realize the development of the Internet industry will need to scale, so do the addition, but ignored the other side of the scale effect, to do subtraction. Control scale is also to achieve scale effect.

this is actually back to the first two years of theoretical circles are keen on the topic: whether the enterprise is bigger to be strong, or stronger to become bigger? This appearance seems to be back to the two law proposition in the Internet industry, the answer is very clear, strong in order to expand. The acquisition of a thousand oaks dazzled us, but we can guess, MOP, campus network and DONEWS is completely different user groups. Conversely, even if the Tencent to do portal, is still a continuation of Q>

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