WeChat public advertising is the final test: certification is no longer divided into the threshold or mystery

text / Sohu IT Wang Congji

June 18th, WeChat wide point to start the second round of testing, measured flow side and advertisers have related functions in the public can see the WeChat platform.

WeChat

and wide stop eventually clear the subscription number access conditions, more than 500 subscribers, certification is no longer a threshold. At the same time, the Tencent insiders also revealed that this round of testing no problem, WeChat ad traffic will be fully gate next week.

details are as follows:

1 WeChat public can also choose their own advertisers.

includes two links: select the 10 categories of advertising industry segments, as well as the advertisers directional shielding. Broad point of the general rules of the public and advertisers to accurately match and adjust.

2 official sources, this round of testing is likely to be the last round of testing, if the test results are not a problem, WeChat advertising can almost be determined next week on-line.

3 certification is no longer a threshold, but requires more than 500 subscribers. But not WeChat certification of the government and the media, except for public numbers, want to take the advertising or need to do certification.

4 Tencent has not said divided into things, but advertising revenue to pay taxes.

Tencent at this stage, will not participate in advertising into, one hundred percent of the income belongs to the flow side, but this income is to pay taxes, the tax point is not low.

in addition, the king penguin personally feel that WeChat advertising is an important part of the mobile advertising Tencent plans for the future, although at this stage not to participate in sharing, sooner or later, but this income is to appear in the earnings of the Tencent.

5 at present, no more forms of advertising, only the bottom text chain.

in the initial beta phase, WeChat ads to try a lot of advertising, and even graphics. But in the final program, the form of advertising is only the bottom of the text chain, at least for now, no more forms of advertising.

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