recently, the domestic market research agency famous for China now the Internet made a more comprehensive monitoring and survey data, especially in the shopping site traffic source to do a comprehensive investigation and summary, draw a conclusion that, in most large sites, the site the data source is divided into three parts, the first part is the direct source. The second part is come from the navigation site traffic, third is from the search engine with over flow. The first part of the majority, reached more than 60%, while the navigation website probably accounted for about 20%, while the search engine probably accounted for 13%. One can see that direct access to most copies of old users and new users, many by navigation website or search engine with over flow. Therefore, it can be reflected from one side, the brand effect of the large B2C site has been increasing trend. Among them, the popularity of navigation website and search engine for online shopping has played a very good role, because a lot of new users through their find their website, which gradually became a online shopping. And now the whole China Internet online shopping site and the overall population proportion is not large compared to the United States, our user groups to enhance the proportion of space is still great, with the development of electronic commerce, I believe more and more people will join the ranks of online shopping, so, how to put new users into their own client will become that Chinese e-commerce enterprises competition is the most competitive place, and navigation and search engine will become the main battlefield of the robbery. Because the search engine Baidu in China is now a dominant situation, and the competition has become the main source of revenue for Baidu, so rely on search to enhance the flow of the space has been very limited, of course, there are human factors. So, the focus is on the navigation site, then, the development of China’s current navigation site how?


from here you can see that, in our country the navigation website traffic is also rising, in addition to the February Spring Festival or other reasons, in the rising momentum, in July this year, traffic has reached 3 billion 962 million hits. Therefore, the navigation site will become one of the tools we need to access the internet.

site navigation to the division in the electronic commerce point station, we can put it into two kinds, one is the normal navigation website, like hao123265 ll4la, which is a common navigation website, there is a professional shopping site navigation. From the analysis of the monitoring data, the majority of ordinary navigation site traffic accounted for, while the professional shopping navigation site accounted for only a small portion of the flow, the contribution to the shopping site is about 15% and. That is, the flow of 15% from the ordinary navigation site brought over, and the 5% is from a professional shopping navigation website brought over. Below we look at a map, is a well-known shopping site traffic structure diagram, we can more intuitive analysis of the relationship between them, as shown in figure

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