when more and more people into the apparel industry, but also led to the increasingly fierce competition in the clothing market. Many people want to open a clothing store, but in the face of the competition market, want to successfully operate a brand clothing store, to learn and master the operating skills is very necessary.

, however, although the removal of clothing to join the dealer in the middle part, but the price of goods to reduce the space is not large, unless the company changed the positioning of the brand. Clothing outlets, brand profit margins increased, but the store operations, management, labor costs and other costs will be borne by the brand itself." Agency model of isolated stores, poor information feedback, making inventory, transfer of goods, the company is difficult to statistics and other issues. Direct shop does not exist these problems, so the new faster." In addition, companies consider more brand positioning.

, in fact, for consumers, the store can avoid buying fake." Has more than and 10 years of investment experience in charge of a mall official told reporters, especially in the clothing industry as a whole downturn in the overall environment, the performance of the brand has shrunk, dealers profit also decreased. Adulterated goods dealers often occur, but this situation rarely occurs in the clothing store direct. After all, their own brands, companies will not play their own face."

clothing outlets can be said to be the brand image of the store, from the future development point of view, now the clothing store cross-border cooperation is very popular, some of the shop, coffee shop, restaurant, the introduction of children’s format and other elements, is actually directly to the target customers of consumer experience. Image store can not be replaced, can play a role in promoting brand image and brand culture. Therefore, the direct shop in the quality of service, management and publicity activities will have more concerns. Now the experience marketing power, a lot of new clothing stores spent a lot of effort in this regard.

We say

, and their clothing brand clothing store has advantages, compared to clothing to join, own their own to open a shop, need to consider things or more, so everyone in the shop before you think about it, you know how to make their own better to open shop, let consumers love your shop, this is very important.

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