during the festival to carry out promotional activities, which is a very common thing in the present, however, in the end how to do this propaganda, but plagued many operators. In short, nowadays, the market competition is very fierce in all walks of life, many managers will use the holiday to do promotional activities, but not all activities can be successful. Some smart managers will conduct a comprehensive analysis of the market situation, understand the customer’s consumption trends, to facilitate transactions. However, some stores only focus on promotion, but the effect is not good. Take the pot rice restaurant franchise, so how to do holiday promotion?

one, clear objectives;

every holiday has different characteristics, so it is necessary to carry out targeted publicity, understand customer holiday consumer demand and customers the level of popular products, to develop a targeted program, can attract more customers. For example, for customers who want to open a pot of rice food store, the store needs to prepare some festive festive dishes in the Spring Festival, the Dragon Boat Festival presented dumplings, etc..

two, prominent theme;

pot rice restaurant in the holiday activities publicity, to take into account whether the event will be able to attract the attention of consumers, can give consumers a warm, pleasant atmosphere. So, the design of the theme of the holiday activities must meet the requirements: have a strong impact, can a deep impression to the consumer’s mind; attractive enough, attracted the interest of consumers; promotional language in short to startle, let the customer for having heard it many times.

three, to master the means of promotion;

general holiday promotions are many forms, such as live show, buy gifts, discounts, points, sweepstakes, etc.. What kind of promotion to use, can be designed according to their own characteristics.

four, to seize the characteristics;

any holiday has its own unique meaning, as far as possible to create a pleasant atmosphere. Take the Spring Festival, may day, eleven, the small holiday has its own unique characteristics of the three. Spring Festival is a festival, 51, eleven is a leisure holiday. Therefore, the pot shop to do promotional activities to seize this feature.

venture capital in the current market, almost all need to use this means of propaganda. However, after all, because of the use of more people, leading to more intense competition, how to use, naturally also popular concern. Brand promotion in the holidays, is any industry, any brand must do. So, when the pot shop to do promotional activities, to conduct a comprehensive understanding of the market, so that the promotion program can be made

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