Simply the best! Tobin’s Spar wins national award

first_imgIt’s official! Eddie and Annette Tobin’s SPAR Express Service Station in Letterkenny has been hailed the ‘best of the best’ after winning the EIQA Award in the Recognised for Excellence category at this year’s National Q Mark Awards.The Q Mark Awards are forever associated with Quality and Excellence in the minds of Irish consumers and it is the only system which allows businesses monitor 100% of their processes and procedures 100% of the time.Winning this award has shown that the Tobin’s SPAR Express on the Port Road truly cares about their customers and is willing to go the extra mile to ensure that it achieves the highest possible standards at all times. According to Colin Donnelly, SPAR Sales Director, “Eddie and Annette and the team at Tobin’s SPAR Express Service Station are very worthy winners of this award. The standards in this store always extremely high and they are always striving for excellence. We are delighted to see them being recognised for their efforts and are very proud of the team.”Simply the best! Tobin’s Spar wins national award was last modified: October 9th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:SparTobin’s Service Stationlast_img read more

Latest: Chelsea 0 Newcastle 0 – Blues on back foot

first_imgChelsea made a lacklustre start at Stamford Bridge as the Magpies created a number of half chances early on.The pace of Remy Cabella and Moussa Sissoko troubled the Blues’ backline, which included Kurt Zouma on his first Premier League start and Petr Cech in goal.Cech was called upon early on to field a tame Sissoko effort and Cabella also saw a shot blocked as Newcastle carried a constant threat.Yoann Gouffran came closest with a free-kick that Cech blocked and John Terry – who has been Chelsea’s outstanding player – cleared the follow-up.Chelsea’s best opportunity fell to Diego Costa, who opted to square to Eden Hazard when he looked better placed to shoot and the chance was lost. Chelsea: Cech; Ivanovic, Zouma, Terry, Azpilicueta; Matic, Fabregas; Willian, Oscar, Hazard; Costa.Subs: Courtois, Cahill, Filipe Luis, Mikel, Ramires, Remy, Drogba. Newcastle: Krul; Janmaat, Coloccini, Williamson, Dummett; Sissoko, Anita, Colback; Cabella, Perez, Gouffran.Subs: Woodman, Santon, Haidara, Ameobi, Vuckic, Armstrong, Riviere.Follow West London Sport on TwitterFind us on Facebooklast_img read more

Speak Easy

first_imgHarsha BhogleHarsha Bhogle, 49. Voted as the favourite ESPN-Star Sports commentator in 2008, he is known for his straight and unbiased way with words. Likely to say “Sehwag’s scintillating strokeplay gives you an orgasm of happiness.”Ravi Shastri, 48. Great voice but often states the obvious. Good, especially if you switch on the TV in the middle of a match as you will hear him say, “End of the over, it’s 42 for one.” Likely to say “It’s six, six, six, and it’s balle, balle, balle in the crowd.” Loudly.Sunil GavaskarSunil Gavaskar, 62. Never loses an opportunity to praise Sachin Tendulkar. Diplomacy is not his forte and his favourite dart board is Team Australia. No wonder, Ponting says he is no angel. Likely to say “If Tendulkar wins the World Cup for India, I will touch his feet.”Sanjay Manjrekar, 45. Dares to criticise the God of cricket, Sachin Tendulkar. Often at a loss for words, he ends up saying exactly the opposite of what he means. Likely to say “The next match is against Bangalore… ummm the next match will be played in Bangalore.”Navjot Singh Sidhu, 47. Famous for his one liners, also known as Sidhuisms, he makes English sound like a “funny” language. Was sacked by ESPN-Star Sports in 2003 for using the F-word on air. Likely to say “Piyush Chawla is as confused as a child is in a topless bar.”Sourav GangulySourav Ganguly, 38. He is the new dada on the block. His TV appearances as a quiz show host have been rather sedate contrary to his aggressive avatar as a captain. Likely to say “When I was captain of India…”advertisementlast_img read more

Two TechCrunch Marketing Tips

first_img , its database of startup companies and people. TechCrunch announced it’s making it easier to Specifically, CrunchBase illustrates two important new rules of inbound marketing: . ). Obviously, you can’t post promotional material. However, quality edits can be a good way to get your name onto TechCrunch without , this approach seems to be working. breaking into Michael Arrington’s house traffic I thought this was a very cool announcement, so I sent off an email to a few folks here at HubSpot, and we came up with a bunch of ways we could use CrunchBase to help our users. As I was digging around, I realized that CrunchBase itself is a great example of top-notch Inbound Marketing. Originally published Jul 16, 2008 10:48:00 AM, updated July 08 2013 If you have good data, share it. take advantage of information in CrunchBase Don’t forget the simple stuff! Anybody can edit CrunchBase, so make sure your information on the site is accurate and up-to-date. The policy on updating is explained here ( Yesterday the popular technology blog Data is like content — if you publish and distribute it, it will help drive traffic and leads back to your site. CrunchBase is a great example. By opening up its database, the site has dramatically improved its position versus a big competitor in professional data, LinkedIn. LinkedIn probably has more and better data than CrunchBase, but it’s harder for third parties to use LinkedIn data. That means many of those third parties will use CrunchBase, which will in turn make their data more important, and drive readers back to TechCrunch. When in doubt, create valuable content . High-quality, useful content like CrunchBase draws people in. It’s probably not making much money, but that’s ok — the goal isn’t to create a new business, it’s to create content that (a) enhances the brand of TechCrunch, an existing lucrative business, and (b) shows up in search-result pages, driving new people TechCrunch. Judging by Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Bonus Tip For Marketers at Startup Companies – Update Your Profile on CrunchBaselast_img read more

The [Marketing] Office: How @HubSpot Learned Twitter

center_img @rickburnes Topics: Ellie “Pam” Mirman ( @ellieeille) @prashantkaw Mike “Michael Scott” Volpe ( @karenrubin Rick “Jim” Burnes ( Credits @mvolpe Dan Tyre (as himself) It may come as a surprise, but HubSpot hasn’t always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot’s social media frontiersman and VP of Inbound Marketing, Michael Scott … I mean, Volpe. Originally published Sep 3, 2009 7:21:00 AM, updated October 20 2016 Director, Producer and Film Editor: Rebecca Corliss ( Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Button Color A/B Test: Red Beats Green

first_img Topics: Calls to Action Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case.Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable’s website , and the results surprised us. Button color had a big effect on the overall conversion of the page.The colors we chose to test were green and red. First, I created the normal home page with the green button color I had originally designed. Then, I cloned that page (created an exact copy) and changed the button color to red. I did not change anything else on the page. The content, message, and graphics were exactly the same on each page variation. The only difference was the hex value that determined the color of the button. If there was some conversion difference affected by the button color, the idea was that we would see it in this test’s results.You can see the two pages we tested below:Each of the colors we chose — green and red — have interesting connotations. Green Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement. Green was also in Performable’s color scheme (along with black and gray), so a green button fit a bit more nicely into the page design. Green is also heavily used at the moment, being the chosen hue of many web 2.0 websites. (Although I’m not sure how this happened.) Red The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching. Red, in general, is not used as a button color nearly as often as green. Hypothesis So, which color would convert more people to click? Would it be green, which connotes “Go,” or red, which connotes “Stop”? Would those connotations actually affect whether or not people clicked?My hunch was that even if one color performed better than the other, the difference would be small. I could imagine that one color might be more appealing or grab the user’s attention better than another, but that the overall conversion numbers would be overwhelmed by the overall message of the page. I assumed that the results of this test would show what we’ve seen in testing before — that the major difference between good and poorly converting pages was the message the page was communicating. Button Test Results We ran the test over a few days of traffic. In total, we had over 2,000 visits to the page, and for each visit, Performable recorded whether someone clicked on the button or not. (Using Performable’s tools , all analytics and conversion data were automatically gathered, so we could watch along as the results rolled in.)The result?  The red button outperformed the green button by 21% . 21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference. This was a much larger difference that I expected. Consider this: a 21% increase in the conversion of this page is potentially a 21% increase to all downstream metrics. So  by getting 21% more people to click at the top of this process, we added 21% at the bottom as well. This is why optimizing pages is so valuable. We did not have to increase traffic to the page to see improved results . Instead, we improved the  efficiency  of the page. And by improving conversion on existing traffic, we thus added considerable value.Additionally, it is interesting to note that this is the sort of result you can’t easily find in user testing. Because it takes so many trials to find a statistically significant result (often thousands of trials), it would cost a fortune in time and money to run the test with that many people face-to-face. In general, A/B testing is great for quickly and easily running tests of individual variables on a page like this. That’s why its a good idea to use a balanced approach when testing, using the appropriate test type to garner the results you want. Marketing Takeaway As always, we cannot generalize these results to all situations. The most we can say is that they hold for the conditions in which they occurred: in this page design, on this site, with the audience that viewed it. It could be that Performable’s audience happened to like red (or dislike green) or that red happened to contrast nicely with the green in Performable’s color scheme. There are many possible reasons that could explain why this particular test resulted in the way it did.Therefore, do not go out and blindly switch your green buttons to red without testing first. You should test colors on  your  page and with  your  audience to see what happens. You might find something interesting in your data that we don’t have in ours. What kinds of A / B tests have you run on your own website? What were the results? Originally published Aug 2, 2011 1:04:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Make an (R)VIP Appearance at Dreamforce

first_img Event Marketing Earlier this year invested in HubSpot. Five months later at Dreamforce, the biggest cloud computing event in the world, HubSpot will demonstrate why made that investment.10 Info-Packed Sessions 1. Last year, CMO Mike Volpe’s session was standing-room only, so this year, he’ll repeat his popular “Optimizing Your Web Site for Maximum Lead Flow” session along with Tim Ash of SiteTuners on Friday, September 2 from 10:00 – 11:00 AM.2. Additionally, Volpe will debut an all-new presentation called “Death by Marketing Automation,” where he’ll share examples, data, and how-to’s-a-plenty on the realities and myths behind marketing automation platforms. Catch this session on Wednesday, August 31 from 2:00 – 3:00 PM and on Friday, September 2 from 8:30 – 9:30 AM.3. Is social media your passion? Then you won’t want to miss HubSpot’s Social Media Scientist, Dan Zarrella, reveal the real science behind social media and why people behave the way they do online. See Dan on Wednesday, August 31, from 3:30 – 4:30 PM. #smsci4. HubSpot CEO Brian Halligan will speak on Tuesday, August 30 from 2:00 – 3:00 PM on “KILLING IT: How Inbound Marketing Can Help Your Company Crush the Competition.” #KillingIt5. HubSpot CTO, Dharmesh Shah will speak on Thursday, September 1 from 1:15 – 2:15 PM on “The Science of Inbound Marketing.” #inboundsciAnd while you’re at it, don’t miss these other HubSpot sessions:6. David Pier in “AppExchange: Discover Top Apps on the Leading Cloud Marketplace” (Tuesday, August 30, 3:30 – 4:30) #AppExchange7. Leah Norris in “So Happy Together!: Bridging the Gap between Sales & Marketing” (Tuesday, August 30, 5-6) #Smarketing 8. Kirsten Knipp with HubSpot customer Marcus Wilson of IdeaPaint in “Inbound Marketing & Salesforce: Accelerating Early-Stage Growth” (Wednesday, August 31, 4:30-5) #HSIdeaPaint9. Kirsten Knipp with HubSpot customers Lisa Alvey & Nick Gundry of Fresno Pacific University (Friday, September 2, 8:30-9)Did You Say “Karaoke-on-Wheels?” Yep.No VIP appearance would be complete without a ride on the RVIP Karaoke Lounge—a mobile karaoke bar housed in a renovated Winnebago that has provided free transportation and all night rockage at conferences and festivals including South by Southwest, TED, and AFI Fest.HubSpot is the exclusive sponsor of RVIP at Dreamforce 2011—and we intend to make it an extremely memorable three nights! Join HubSpot’s own mistress of song, Rebecca Corliss and celebrity driver Mark Trammell of Twitter on Tuesday, Wednesday, or Thursday (August 30th – September 1) for cocktails, music, and an unforgettable experience as we roam the streets of San Francisco searching for the biggest, most awesome, and fun crowds of Dreamforce attendees!Oh, and if you’re so inclined, help us convince and Metallica to join us, too! (The first 30 people who tweet at and Metallica about joining us on the RVIP using #HubSpotDF11 will receive a special prize!)We look forward to seeing you in one week at Dreamforce!   Originally published Aug 24, 2011 8:00:00 PM, updated July 11 2013 Inbound Marketingcenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

3 Ways to Get the Most Out of Inbound Press Releases

first_img boost your company’s SEO Originally published Oct 14, 2011 11:00:00 AM, updated October 20 2016 How else can you Press releases 1. Create fresh content frequently. Topics: and perhaps gain some bonus media coverage as well. to measure the number of views, comments, and inbound links for that specific news release. You can also monitor your website’s referral traffic to see if any websites or blogs that have syndicated your release are sending traffic your way. Additionally, monitor how your search engine rankings improve for the particular keywords you optimized for in your release. These are all great ways to help you analyze which topics, types, and distribution methods work best for your news releases as well as whether the time, money, and effort you’re putting into your news releases is worth it. in your marketing? , press releases have a totally different purpose. take full advantage of your press releases Public Relations 2. Determine the most appropriate channels for your news releases. Think about the message you are trying to send and the audience you want to reach. The obvious channel to leverage is your own website and blog. Coverage in other industry blogs that have high traffic and authority is also a great way to improve SEO and reach a new audience. Consider pinging a few industry bloggers about your news for a better chance of coverage. Also, don’t forget to inbound marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack leverage inbound press releases As a marketer, you should think about your press releases as a way to distribute content frequently to boost the credibility and findability of your company. Follow these 3 tips to make sure you get the most out of your future press releases.  blog analytics tool Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of 3. Measure and iterate to optimize future press releases.  This is a staple for both press release and inbound marketing success. Ultimately, you want to use every news release to keep your audience interested and wanting more. Don’t stick to boring company announcements like new hires or promotions. Write about interesting topics such as new product features, industry trends, survey data, or case studies demonstrating how your customers have benefited from your product. You’ll also want to include important keywords for which your business is trying to rank. Be sure to use these keywords in your press release title, text, and alt tags. This will help as the release gets syndicated on news sites throughout the web. in various channels. Furthermore, consider distributing your release using a distribution service like PRWeb. By doing these things, you’ll expand your reach and touch a potentially new audience while building SEO rankings for specific topics. use your company’s social media presence to promote your news release Once you publish your press release, you’ll want to know if it’s actually working. If you published your release to your blog, use your should be viewed as news updates directed at your potential and current customers instead of just the broad media. These types of news releases can keep your prospects engaged while also working as a powerful SEO tool for your business. With these two goals in mind, you canlast_img read more

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business

first_imgIn one second on the internet, there are more than 6,000 tweets.Take a breath.There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.But then … who said anything about being average? Odds are you recognize the potential that each of these social interactions have to advance your business and solve customer problems. The challenge is finding them and converting them into real business relationships. How you handle a given tweet will depend a lot on the person on the other end of it — who they are and where they are in their decision process. Here are a few tried and true examples to help you make the most of your interactions on Twitter.Turn a Follower Into a LeadOne of our customers, Yale Appliance and Lighting (@MyYale), is a good example of a company that just “gets it.” They use social media in a way that’s helpful, not disruptive — but they also understand how being useful can guide someone to the next stage in their decision process.In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. They found this prospective customer by setting up a Twitter search for broken ovens. They were then alerted to a tweet from someone in need for some oven advice. Yale replied by directing the ovenless tweeter to an article on the subject which weighed the differences between the two brands. She downloaded it and instantly moved from a casual social media follower to a lead. Because they were using HubSpot’s Social Inbox, that lead information was infused directly into their view of the conversation — which you can see below under “Lifecycle Stage.”Recipe for This Conversion Opportunity:Set up a Twitter search for a relevant keyword. Setting up a keyword search is straightforward, but it takes some thought and nuance to choose the right keywords. Think of the phrases people use when they’re looking for advice: “Comparison,” “versus,” “help,” “advice,” “recommendations,” and so forth. As you find relevant tweets, use those to narrow down your search terms.Set up an alert to email or notify you when someone uses your combination of keywords. You’ll probably need a social media app like HubSpot or Hootsuite to do this. Setting up alerts will help you monitor twitter without having to be tied to your Twitter streams. You can choose to get an email or push notification whenever someone new meets your search criteria. Direct the help-seeker to a piece of useful content behind a conversion form. Don’t try to sell them. Just get them to that next iterative step along their research phase. Direct them to a blog article or, ideally, a piece of educational content behind a lead conversion form. This is what translates a stranger into a website visitor or lead.     Turn a Lead Into a CustomerOnce someone begins to consider a purchase, they enter into a new stage on social media, as well. According to Nielsen, approximately 46% of online users count on social media when making a purchase decision. At this stage, questions shift from general inquiries about an industry or topic to more specific requests about companies. In the example below, HubSpot used Social Inbox to catch a tweet asking for a comparison between us and another marketing software provider. Because the person seeking advice was already a lead, Rosalia, a HubSpot marketer, notified the sales team member who had already been in talks with this prospective customer and then replied with some information that could be useful in seeing why people choose HubSpot.By taking the time to notify the sales representative, Rosalia gave him the context he needed to make his next call with the lead more relevant. Recipe for This Conversion Opportunity:Set up a search for your company name and the names of similar companies. This is not really about competitors as much at it is about catching leads in the moment that they’re weighing a purchase decision. At this stage they’re thinking more directly about products than they are, say, at the top of the funnel.  Bring the sales rep into the conversation. Take a look at your CRM or contact database to see if the person on the other end of that tweet is currently talking with one of your sales representatives. If so, forward the tweet to him so he can either reply himself and further strengthen the relationship, or have that extra context for his next interaction with the lead.Reply with more than “Pick us! Pick us!” The lead is asking a legitimate question. They’re looking for insights, not a hard sell. Reply with information that will help them navigate that decision. In the above example, we went with case studies from customers who had switched to HubSpot.   Turn a Customer Into an EvangelistHappy customers are like new born babies. They’re like rays of sunshine. They’re like getting to work to find that all your meetings have been canceled and there’s a fresh pot of coffee on. You get the gist — they’re pretty great.A good company will find these happy customers on Twitter and thank them. A great company will find a way to turn the moment of happiness into a lifetime of advocacy.Sound ambitious? It’s not as hard to scale as you think. First, let’s look at a company doing this well — brought straight to you from my own personal Twitter account. Wistia is a video hosting company that HubSpot uses. They first captured our attention because they create a lot of remarkable (and humorous) content around video marketing. While content was the start of the relationship, it’s product innovation and personal attention that has kept us as customers.Over the years, I’ve become a true fan, but look for a moment about how Wistia took this impromptu tweet of happiness and turned it into an opportunity. I shared a positive experience with their product and they responded with both gratitude and a way to push the conversation forward. By inquiring about the problems we were solving, Wistia’s Chris Savage opened up the door for a customer case study, testimonial, or more feedback that could contribute to future product development. A top-notch social response.Now, according to research from Oracle, 80% of Twitter users expect a response to a customer support inquiry in 24 hours or less. So responding to customers should obviously be a priority — but where companies really excel is knowing their customers well enough to celebrate them even when they don’t expect it. Wistia did a nice job of this in the example below. They noticed that one of their customers had gotten some positive media attention for a launch of their own. Seeing the article and valuing the customer, they immediately took to Twitter to congratulate them on their success.  Doing this can create a memorable moment for the customer and turn them into a long-time fan and advocate. In 2012, Wildfire conducted a study on brand advocates. They found that over the course of a year, brands with high advocate populations get 264% more earned media impressions than average brands. And brand advocates bring in an average of 1.3 new people each to the company.  Recipe for This Conversion Opportunity:Set up a simple search for people mentioning your brand. If you’re using HubSpot you can create a stream that separates out your customers from the rest of your company so you can focus on them. Otherwise, look for anyone who is positively mentioning your brand. Go beyond a thank you. For each interaction, follow up your thank you up with something to push the relationship further. Ask a question or send them a creative message. This extra step will go a long way to turning your brief supporters into long-time advocates.Create an internal feedback loop to surface customer stories. It may be hard for your social media or marketing staff to keep track of everything your customers are up to, but if you have a customer service team or account managers, they can help to surface good stories. Set up an internal email list-serve or a wiki page to share positive customer stories, then have your social media staff monitor it for posting ideas. Twitter may seem like a fire-hose of content, but small changes to the way you approach it can lead to a more productive time investment. In looking at our own customer base, we found that companies with more than 1,000 Twitter followers generate more than 800 new website visitors a month. Not only that, 36% of all marketers have acquired a customer via Twitter, with B2B companies leading the pack (Source: HubSpot). For each interaction you have, consider which of the above categories it could fit into. Think about the person at the other end of the tweet and what they need most at that moment.Have you ever acquired a lead or customer through Twitter? I’d love to hear your own stories in the comments below.   Image credit: garrettheath Topics: Twitter Marketing Originally published Aug 12, 2013 2:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates]

first_img How to Write a Blog Post Topics: Originally published Nov 5, 2013 8:00:00 AM, updated July 28 2017 You know what would be cool?Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads.  Okay. Yeah. We all know that would be nice. But since that’s not really a possibility, the next best thing is a template that can walk you through all the steps necessary to write a solid blog post — with as few headaches as possible — almost as if a genie was there guiding you all along the way. This actually is possible.Because business blogging (and writing in general) can be really tough sometimes (writer’s block, anyone?), we’ve put together 5 essential blog post templates every marketer needs. At HubSpot, we’ve found these blog post formats keep us focused, democratize the content creation process, all while transferring marketing knowledge to our audience in an easy-to-digest kind of way. (And hey, since it’s NaBloPoMo, these templates are here just in time to help all you marketers meet your 1-post-per-day quota!)  Without further ado, let’s dive into one of the blog post templates —  the handy-dandy How-To — so you can learn the art of teaching your audience how to do something special in the form of a blog post. To follow along, download the free blog post templates and retrieve the How-To blog post template … as well as the other four to use at your leisure.Note: These templates are intended to help new bloggers and bloggers in a rut get started with their writing. You should always personalize your content so you don’t run up against duplicate content penalties — and so you’re not boring. These templates are simply intended to get reticent writers, well, writing — and provide a tried-and-true format for tried-and-true blog post types.First, plan your How-To blog post.First things first. What can you teach your audience how to do? Once you’ve figured that out, the template below can help you break down the process in written form. After you know what your how-to blog post will be about, take several minutes to really plan it out.For the purposes of this post, and not because planning isn’t important vital, we’re going to skip through the planning stage that encompasses the first 4 steps: Step 1: Identify your audience.Step 2: Identify your key takeaway.Step 3: Brainstorm a few possible titles.Step 4: Create an outline.We’re going jump right to crafting the introduction, but you can always dive deeper by downloading your own copy of these templates, complete with text boxes for you to fill in with your own notes and copy.Now, fill in your template.Step 5: Write the introduction.When writing your introduction, keep one question top of mind: How can I establish credibility and empathize with my audience to introduce my topic? Feel free to leave the introduction for last, too. Sometimes it’s easier to introduce your post after you’ve written the real meat of it.When you do write your intro, here’s how we recommend going about it — we’re using a previously published blog post, “How to Easily Create a SlideShare Presentation,” as an example. Now’s the time in the actual template where you get to start crafting your own introduction. Once you’re ready, it’s time to move on to the actual meat of your post: the body.Step 6: Write the body.The body follows through on what you promised in the introduction. Your body copy can be written in paragraphs, with bullets, numbered lists, multiple headings, or a mix of all of these. Make use of whichever format is easiest for you, and helps tell your story better.Just be cognizant of this question: What are all the steps I need to explain in order to avoid confusion, and can I add any visuals that will make learning any easier for my readers?Below you’ll see we’ve continued using the sample blog post, “How to Easily Create a SlideShare Presentation.”See? A template is almost as good as a genie.Step 7: Write the conclusion.Alrighty. We’re now at the final stage of the oft-dreaded writing process: the conclusion. Feel free to wrap things up nice and succinctly — if you’re using your business blog for lead generation, a lengthy conclusion is just one more barrier to your call-to-action.So, all you gotta do in your conclusion is paraphrase the key takeaway you outlined earlier in the planning stages (if you follow the downloadable templates), and pose a question to get your readers to react in some way.At this point in the template, you craft your own short-and-sweet conclusion to recap what the reader should have gleaned, and then, guess what? You’re DONE with the writing!Next up: finalizing and optimizing the post to get it ready to be read, bookmarked, and shared.Finalize your How-To blog post.Step 8: Link to additional resources within your post.Sometimes it’s hard to say everything you want to say about a single topic in one post, which is why it’s helpful to your readers to identify additional resources they can visit for additional details. Hyperlinking to other blog posts or pages on your site can also result in increased visibility in search engines, page views, and time on site. Hyperlinking to third party content can round out your perspective and help you appear more trustworthy to your readers.In the template, there’s a place for you to collect a handful of links to reference throughout your post. Then, once you place your blog post copy into your blogging platform, you can create hyperlinks for these resources where they fit best.By this point in the template, you have a very clear idea what you’re post is about, which means you can move on to:Step 9: Finalize your title.Step 10: Pick a call-to-action.Step 11: Copy and paste your blog post copy into your blogging platform.Step 12: Edit, edit, edit!Step 13: Choose an image.Step 14: Optimize your post for search.Step 15: And finally, publish!And that’s all, folks! (For this post at least).For those of you who’d like a bit more help, you can access a whole slew of how-to blog post examples to use as inspiration, along with a bunch of additional tips and recommendations in the template we put put together to help a marketer out.Ready to get writing? Grab your free 5 Essential Templates Ever Marketer Needs right here.Using the how-to blog post structure, what will you teach your audience how to do? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more