Howard Lake | 19 September 1999 | News British Red CrossBritish Heart FoundationMacmillan Cancer ReliefPrince’s Trust Advertisement Online shopping could benefit charities significantly, in more ways than one. Four UK charities will benefit from the John Lewis Partnership’s launch of its new free Internet Service.Waitrose.com is trying to differentiate itself from the other free ISPs by allowing subscribers to nominate one of four charities to receive the company’s share of revenue from call charges. The participating charities are: Online shopping basket beckons charities Subscribers can vote up until 31st July 2000. Then proceeds will be distributed according to votes cast. Note that Waitrose.com are aware that market conditions might change so it states: “As long as local BT charges apply, Waitrose.com will donate proceeds to the nominated charities as described above.” About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital read more