IS IT TRUE June 6, 2016

first_imgWe are saddened by the news of the death of a long-time friend, patriot and political activist, Berniece Timmerstein, yesterday in a traffic accident?  Our dear friends and neighbors, Jim and Charlene Braker were also injured in the same accident.   We offer our prayers for them and their families?IS IT TRUE  are hearing that a local charity thrift store known for its generous service to the most needy among us has fallen on hard times? …we know that other non-profit organizations are doing very well financially and hope that they will share their bounty with the more humble charities? … we have noticed that a few faith-based non-profits appear to be frequent recipients of grants through DMD because they have seemly exercised political influence helpful to the Winnecke administration?IS IT TRUE an Appeal Application has been quietly filed with the Zoning Appeals Board requesting that they give permission for an variance for someone who wants to start a STRIP CLUB on South Green River Road just across from Planet Fitness, Stein Mart and soon to be built Schnuck grocery store?  …we are hearing that property and business owners that do business in that section of South Green River Road are banning together to oppose this development? ….If you would like to join this battle please call Charles (Skip) Garnett at 812-430-2606?  ….this a developing story so get ready to read about a in your face Zoning Appeals battle?IS IT TRUE we have been told that a group of respected and well-heeled Democrats are already seeking a young, energetic primary opponent for Second Ward Councilwoman Missy Mosby in 2019?…that they have already identified one fresh face with no political baggage who is receptive to the idea? …we also hear the same group will seek opposition for other Democrat office holders? … the names of Jonathon Weaver and James Brinkmeyer might appear on their list, too?IS IT TRUE that the Southwestern corner of Indiana is shaping up to be a battleground in the Governor’s race?  …John Gregg has opened a campaign office in Evansville as a sign that he is courting local support?  …it looks like Mr. Gregg is in the  Governors race to win?IS IT TRUE attached below is the most recent 990 IRS Tax Report filed by Deaconess Hospital-Evansville for you to analyze?  …we hope you will pay special attention to the section that gives a detailed breakdown of salaries paid to top administrators?http://990s.foundationcenter.org/990_pdf_archive/350/350593390/350593390_201409_990.pdf?_ga=1.41844321.2138777471.1456258981IS IT TRUE we advise our readers to check for detours if they plan to traverse the downtown area anytime soon? …that construction of the land-based casino, the North Main project, and the public events held in the summer will cause a lot of street closings?IS IT TRUE today’s “READERS POLL” question is:  Who do you feel is the most effective Vanderburgh County Council member?FacebookTwitterCopy LinkEmailSharelast_img read more

Machel, Blair head to SA for Mining Indaba

first_img30 January 2015Graça Machel, the president of the Foundation for Community Development, is the keynote speaker for sustainable development at the Investing in African Mining Indaba, taking place from 9 to 12 February in Cape Town.She joins Tony Blair, the former prime minister of the United Kingdom, as the keynote speaker. Other speakers include:Robert Friedland, executive chairman and founder of Ivanhoe Mines;Anita Marangoly George, senior director for global practice on energy and extractive industries at World Bank Group;Dambisa Moyo, author and global economist;Rob Hersov, founder and chairman of Invest Africa;Jim O’Neill, chairman of Cities Growth Commission;Bob Diamond, founder director of Atlas Mara;Paolo Scaroni, vice-chairman of Rothschild; and,Ashish Thakkar, founder director of Atlas Mara.Mining thought leaders and some of Africa’s largest dealmakers are among the delegates – expected to number around 7 000 – from more than 110 countries.The Mining Indaba unites investors and dealmakers from around the world with attractive mining opportunities throughout Africa. The conference emphasizes the myriad investment opportunities in the sector from majors to juniors, brownfields to exploration.As the world’s preferred platform for deal-making in African mining, delegates should expect to hear: a global perspective on the investment climate, status of current and emerging mining projects across Africa, and insights on the current mining scenarios in Africa’s most attractive mining jurisdictions.“The 2015 Mining Indaba features a number of substantial investments we have made under our new ownership. These investments, made at a time when other events and the overall sector are contracting, reaffirms our belief that the long-term outlook for Africa mining is excellent and our commitment for the Mining Indaba to remain the premier forum for uniting investors, mining companies and mining ministers,” explains Jonathan Moore, the managing director of Mining Indaba.There will also be corporate presentations from: C-level executives representing approximately 40 of Africa’s top and emerging mining players, 20 of the continent’s most progressive mining ministers, and industry thought leaders driving African mining into the next phase.The annual Investing in African Mining Indaba is the world’s preferred destination in African mining. It is positioned better than ever to deliver an unparalleled deal-making and discovery platform for global investors and African mining companies, he says.Investing in African Mining Indaba, or the Mining Indaba, has been running for two decades. The annual professional conference dedicated to the capitalisation and development of mining interests in Africa. It is the world’s largest mining investment conference, the world’s third largest mining conference, and Africa’s largest mining event. It serves as the pathway for foreign investments into Africa’s mining value chain – opportunities ranging from small diamond deposits to mega coal projects. The Mining Indaba is now part of Euromoney Institutional Investor.“Global interest in African mining tripled from the early 1990s to 2011, with the mining industry at first cushioned from the 2008 financial crisis as the traditional safe haven of gold exercised its appeal,” says Moore. “The gold bubble this created was sufficiently substantial and sustained for benefits to flow through to secondary metals and secondary markets.”For the past year and a half, though, the mining sector has experienced challenges, as corrections to this curve brought down commodity prices and impacted value. For investors, on the other hand, this means great value can be found right now, both on the commodity markets themselves and in the stock markets that trade in mining and mining-related companies.Looking ahead, we see a bright outlook for the resources produced by the mining industry, as all indicators show vital world economies – Europe, the USA and China – will rebound in 2015.“As African economies have become increasingly stable and shown excellent growth, overseas investors have become more comfortable with placing investment on the continent. Doors have opened to regions and projects that were considered off limits some years previously,” he adds.The numbers:110 countries and territories across six continents are represented;35 African and non-African government delegations participate;2 300 international companies are represented;400 sponsoring companies represent an impressive sampling of the world’s largest mining companies by market capitalisation;Billions of American dollars of foreign investment have been channelled into the African mining value chain throughout the last 19 years of the annual Mining Indaba.Follow the Mining Indaba on social media:Twitter.com/MiningIndabaMiningindaba.com/LinkedinFacebook.com/africanminingindabaYoutube.com/Miningindaba.SAinfo reporter and APOlast_img read more

Korean star Kim takes notice of PH volleybelles’ improvement

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Against the Philippines, however, Kim was thrust much earlier when she entered the floor near the end of the first set when the Filipinos were attempting to break the Koreans in the opening period.READ: Facing KYK huge challenge, morale-booster for PH volleybellesKim would finish of the first set and eventually lead the Koreans to a sweep, 25-23, 25-18, 25-12.“It was close in the first set and in the beginning of the second set so I expected to play,” said Kim who had 12 points against the Philippines.The Philippines were leading 10-7 in the second set when Kim made her second appearance, and for good measure she started the third set for Korea.ADVERTISEMENT MOST READ CONTRIBUTED PHOTOBIÑAN, Laguna—Korea captain Kim Yeon-koung had played just 10 minutes during the group stages of the AVC Asian Women’s Volleyball Championship so it came as a huge surprise when she stepped up against the host in the classification stages.Kim sat out the first two games in the preliminaries as she got permission from Korea head coach Hong Sungjin to take a breather after just competing in the FIVB World Grand Prix.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Don’t miss out on the latest news and information. And even though she led the beating, Kim had high praise for the Philippines.“I think they are so much better now, I saw them like two or three years ago and they did not play like that,” said Kim of the 79th-ranked Philippines in the FIVB world rankings. “I mean, they’ve improved a lot especially that they are very young. I’m sure they can improve after this.”Sports Related Videospowered by AdSparcRead Next DILG, PNP back suspension of classes during SEA Games LATEST STORIEScenter_img The Fenerbahce outside hitter, though, told Hong that she was ready to play against the Philippines in their first game in the classification round.READ: AVC: Philippines loses second straight as Korea stays undefeatedFEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“I spoke with our coach and he said to be ready for the game so I told him that I was ready,” said Kim Sunday at Alonte Sports Arena.Kim played late against Vietnam in Korea’s final group stage game as she entered the match in the fourth set to lead the 10th-ranked team in the world to a 25-23, 25-19, 17-25, 25-22 win. Trump signs bills in support of Hong Kong protesters NATO’s aging eye in the sky to get a last overhaul Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Playing against royalty in 2017 SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side NGCP on security risk: Chinese just technical advisers View commentslast_img read more

Top 5 Inbound Marketing Stories of the Week: Social Media Zen

first_img Mashable Online Analytics Originally published Jan 15, 2010 7:01:00 AM, updated July 18 2013 While there are many out there who are to leverage Twitter, Facebook and other social media sites to generate leads and customers. Sometimes “different” is better than “better.” Lesson: Soren Gordhamer Stop Trying To Be Better Than The Competition , Kipp argues that there are 7 steps every B2B company can share: Kipp Bodnar What are we doing that our competitors are not? self-proclaimed social media experts Use social media to strategically build your lead pipeline. Duct Tape Marketing Author: 2. Lesson: John Jantsch Brian’s article focuses on the benefits of value of search engine optimization 4. Author: As a B2B marketer, one of your main goals for social media engagement should be to generate leads.  Although its understandable that every industry/business should have a different social media Lesson: social media engagement Author: Rob Ousbey Build an Infrastructure to Gather Leads Lesson: Construct Workflow to Maximize Conversion Understand lead generation strategy different better Establish Back-End to Manage Data “Small Business Marketing Forecast 2010″ report how to demonstrate the value of social media to your boss of PR 2.0 Rob’s article gives an awesome breakdown of how to promote the importance of SEO involvement internally, specifically addressing the CEO, CTO, Web designer, Web developer, sales manager, marketing manager, content editor, and community/outreach manager within a company.  Rob clearly identifies tailored messages to use to explain why each role should be concerned about SEO.  Institute “Social” Sales Follow-Up and Nurturing Author: , but what about convincing them of thecenter_img ? of 3. One of this week’s top inbound marketing articles explains how you can use lessons from Zen to make the time you spend on social media more rewarding and productive. SEO is an important part of inbound marketing.  Advocate SEO involvement within your company using targeted messaging.  1. of 5. ? Develop a Content Strategy As Soren points out in his article, it’s easy to get caught up in the “social” of social media.  Therefore, in order to avoid wasting time, he offers 4 valuable Zen lessons to help you get the most positivity and productivity out of your social media experience. Expert marketers have written a lot about In addition to discussing the report’s results, Brian also highlights several other ways businesses can monetize conversations happening in social media, which include analyzing data and acquiring followers, among others. The Socialization of Small Business of that reveals lead generation (See Kipp Bodnar’s article above for tips!) as the top benefit of social media marketing. social media marketing SEOmoz Determine ways your business can monetize its social media engagement to increase ROI.  ?  Hey, as they say, don’t knock it ’til you try it! Ever think about the possibility that Zen teachings could be applied to Explaining SEO, Role by Role Social Media B2B , Soren urges us all to approach social media with a beginner’s mind, as the person who “knows” is often less open to new learning.  Other bits of Zen advice include giving what you want to receive, adding only useful content and maintaining a positive state of mind. Learn how to use social media for lead generation. Instead of worrying about how you can be The key to successful social media engagement is focus.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Establish an Autopsy What are we doing just like our competitors that we could change for good?  Besides the fact that being better is difficult, John points out that most prospects won’t spend the time analyzing your product to discover its subtle advantages over your competitors’. Brian Solis for small businesses, citing Ad-Ology’s recent Zen and the Art of Twitter: 4 Tips for Productive Tweeting Author: 7 Steps to Building A B2B Social Media Lead Generation Pipeline of than your competition, how about focusing your energizes on figuring out how to be Download the free video Video: How to Use Social Media for Lead Generation Lesson: Therefore, John’s article advocates businesses find ways to stand out from the pack, whether it be through creating a unique experience or a totally innovative way for people to get a result.  To get started, ask yourself the following two questions:last_img read more

The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]

first_img Step Two: Optimize Your Website. Step Four: Promote Content & Participate in Social Media. Luckily, today HubSpot released ” Email marketing is a great way to engage with your prospects and can be a great vehicle for promoting new content and offers. You’ll find out how to best take advantage of email marketing to nurture leads and generate more business. Topics: Traffic is great, but leads are even better! You’ll learn how to put the right systems in place to start generating precious leads from all that business blogging and social media engagement. The Essential Step-by-Step Guide to Internet Marketing Marketing Strategy is keywords! You’ll learn why keywords are important and how to define the right keywords to use in your internet marketing efforts. Making your website and emails mobile-friendly is increasing in importance every day. With more and more content being consumed on mobile devices, marketers might take steps to make sure their web properties are easy to access and view on these platforms. We’ll let you know what you should be concerned about today to be mobile-friendly. Regular business blogging and content creation is the best way to generate more traffic to your website. We’ll teach you how to get started with blogging and content creation to start increasing visits to your site. ? Step One: Create a Keyword Strategy. Step Six: Nurture Leads With Email Marketing. Starting from scratch with internet marketing? Need to brush up on the basics? Step Seven: Be Mobile-Friendly. successful internet marketing strategy Step Three: Create Blog & Other Content. Step Eight: Analyze & Refine Strategies. The foundation of any Step Five: Convert Site Traffic Into Leads. ,” a free ebook designed to walk you through the process of creating and implementing a successful internet marketing strategy, one step at a time. Social media can exponentially expand the reach of your content and help you interact with your prospects, customers, and fans. We’ll tell you why social media participation is valuable in internet marketing and give you a jumping off point to start taking advantage of sites like Twitter, Facebook and LinkedIn for business. comprehensive internet marketing strategy 8 Essential Steps to Internet Marketing Success all falling under the umbrella of internet marketing, how does a marketer make them all work together in one Read our essential guide You’ll never know if all this internet marketing stuff is working for you if you don’t measure your results. In this step, you’ll learn what to measure and how to use this data to modify your future internet marketing strategies for better results. Originally published Jun 15, 2011 11:30:00 AM, updated October 20 2016 Once keywords are defined, you must start incorporating them into your website pages and content. You’ll learn about on-page and off-page SEO and how to best optimize your website to get found in search. To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. With so many individual marketing tactics like social media, blogging, SEO, email marketing Wondering what you should start with or what to turn to next? This ebook will give you all the building blocks you need for internet marketing success. Here’s a snapshot of the 8 steps the ebook covers in greater detail… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and let us know what you think!last_img read more

An Introduction to Link Building: Understanding the Anatomy of a Link

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. For those who were not able to attend, here’s a rundown of three important factors to keep in mind when doing targeted link building.Access 4 Essential Link-Building TipsA Quick Note About Content CreationAt the end of the day, link building is about content creation. If you don’t have content worth sharing, you won’t get link love. Even with the best link building campaign in place, the lion’s share of your links should come from people freely linking to your content. If you’re a regular reader of the HubSpot blog, what I’m about to say next shouldn’t shock you: Use a blog on your website to write about your industry. The content you create will get found and will get linked to. Understanding the Anatomy of a LinkThere are three things you need to think about:1) Anchor Text: This this the textual representation of your hyperlink. For example the anchor text for this link is “this link,” and the hyperlink is “http://www.hubspot.com.” Anchor text is important because most major search engines use it to determine what keywords are relevant to a page. For example, if you want to rank for the term “Orange Widgets,” then you should try to get as many links as you can with “Orange Widgets” as the anchor text. 2) Authority of the Linking Domain:Inbound links are important to SEO because they are a signal to search engines that you Web site or Web pages are important. Simple put, the more inbound links you have, the more authority you get. Furthermore, the more authority you have, the better your chances are of ranking for a given keyword.That said, all links are not created equal. If you were to get an inbound link from a domain with lots of it’s own inbound links, like the New York Times for example, you would get more authority transfered to your domain, then if you got a link from my friend Brian’s blog. Your goal should be to get links from high authority domains.When researching link building opportunities, always check the authority of the websites that you are trying to get links from. There are many tools online that allow you to check domain or page authority, including HubSpot’s link grader tool.3) The Page on Your Website that is Getting the Links:As I mentioned at the beginning of this post, most of the inbound links your site will receive in it’s lifetime will come naturally from people linking to your remarkable content. Those links will help improve the authority of your domain as a whole, but are often very general and do not contain keyword-rich anchor text, or point to meaningful pages.The goal of targeted link building is to improve your rank for a keyword phrase or to improve the rank of a particular page on your site.Think carefully about what pages you want linked to. For example, if you currently have a page on your site that is ranking number 22 on Google for the term “Orange Widgets.” Your goal should be to generate more links to that page, hopefully containing relevant anchor text.As links to that specific page grow, it should climb up in position in search engines. Topics: Link Building Originally published Sep 28, 2011 10:09:00 AM, updated July 28 2017last_img read more

Get Marketing Content On the Go: Listen to This Blog!

first_img Originally published Nov 4, 2011 1:30:00 PM, updated October 18 2015 Always on the go but love you some inbound marketing tips and tricks? You’re no longer limited to text. Now you can use the handy dandy Vocalyze widget in this blog’s sidebar to listen to our latest blog posts, hands and eyes free! How’s that for multimedia accessibility? (In fact, you can even listen to this very post!)The new Vocalyze App allows you to listen to our blog content with automated text-to-speech streaming. (Note: The app is even available for free in HubSpot’s App Markeplace for HubSpot customers to install on their own blogs.)3 Ways to Listen to This Blog1. Via the HubSpot Blog: Simply scroll down and click on the Vocalyze widget on the blog’s sidebar just below our list of most popular posts. Then choose the article you’d like to listen to, and let your ears take it from there.2. Via the Vocalyze Website: Visit www.vocalyze.com, and create an account. From there, you can add the HubSpot Blog to your own playlist (find it under Featured Blogs –> HubSpot Blog). Add other useful blogs to your playlist, too!3. Via the Mobile App: To truly leverage the benefits of on-the-go HubSpot blog listening, download the Vocalyze mobile app, available for both iPhone and Android users. Then you can access your Vocalyze account and your playlists from anywhere!So why on earth would you need to listen to our blog? Four awesome reasons, for starters …4 Great Reasons You’d Want to Listen to This Blog1. Listen While You Commute: Got a long commute? HubSpot blog content strikes a healthy balance between the two extremes of listening to Lady Gaga on your way to work and listening to boring, nonfictional books on tape. A nice degree of intellectual stimulation, don’t you agree?2. Listen While You Clean: Cleaning your apartment/house/bathroom/car just got a whole lot more valuable. Now you can learn how to “Retweet the Right Way” while you dust! 3. Listen While You Exercise: What would pump you up during your exercise routine more than listening to a blog article about how to create awesome infographics?4. Listen While You Bathe: Taking a bubble bath to relax after a long day’s work? Light some candles, and fire up the audio version of “A Guide to Marketing Automation.”In all seriousness, there are a ton of great reasons why you’d want to listen to the HubSpot blog. Whether you’re visually impaired, on the go, or constantly busy doing a million different things, the Vocalyze App enables you to stay on top of all the great inbound marketing blog content HubSpot has to offer.So what are you waiting for? Grab your headphones and a dustpan and brush, and listen while you work!What do you think of the new app?Photo Credit: flattop341 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

This is the Google Home Hub smart speaker, may launch alongside Pixel 3, Pixel 3 XL on Oct 9

first_imgLooks like Google has big plans for the October 9 event scheduled to take place in New York. At the event, the company will be launching the third generation of Pixel phones aka Pixel 3 and the Pixel 3 XL. Alongside the phones, Google is also expected to launch a smart speaker, which according to rumours will be called Google Home Hub. Until now, we did hear about Google working on a new smart speaker, but now a new leak coming from Mysmartprice reveals some concrete details about the smart speaker. This is also for the first time that pictures of the upcoming Google Home Hub have been leaked showing off the complete design of the smart speaker.With the Google Home Hub, the tech giant will be looking to take on the likes of Amazon’s Echo Show and Lenovo’s Smart Display. The new report reveals that the USP of the Home Hub will be its screen. The smart speaker is expected to sport a massive 7-inch LCD display which will house both the ambient light and colour sensors.Just like previous Google smart speakers, the yet-to-be-announced Google Home Hub will be compatible with all smart devices available in the market right now. Not just that, the Google Home Hub is also said to include a voice control feature which will help the smart speaker to understand voice commands and respond accordingly. The leaked pictures suggest that the 7-inch touchscreen of the Google Home Hub will show information like the time, date, weather and other related details using Google Maps.advertisement The leaked pictures show the Google Home Hub from all angles. On the front, as already mentioned, there will be a massive 7-inch display, while in the back there will be a large full-range speaker unit. The Home Hub comes with the similar Chalk White finish as other Google smart speakers. The speaker unit behind the display will include options like mute toggle.In addition to the pictures, the complete product listing of the Google Home Hub has also leaked. The Home Hub is said to come with Nest Cam support which will help users to improve security at home. To use this feature, all that the users need to do is, say “Hey Google, show me the front door camera” and the smart speaker will show the main door of the house. The control of the Home Hub is not just restricted to cameras but will also be compatible with other home appliances like lights, TVs and more.The features listing page also reveals that the upcoming Google smart speaker will allow access to Google Photos with simple voice commands. Home Hub will also come with other features like — Live Albums, among others. The leaked product page also reveals that the Google has partnered with over 400 brands for the Google Home Hub to make the smart speaker compatible with over 5000 smart devices in the market. The product listing also reveals that the Google Home Hub will come with support for both 2.4GHz and 5GHz Wi-Fi connection.last_img read more

6 Steps to Implementing an Effective Lead Management Process

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 15, 2011 2:00:00 PM, updated September 06 2017 This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.Is your business following an organized and effective lead management process? Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.Download our free marketing tool that helps you generate more leads and learn about website visitors.If your business is lacking a solid system for managing leads, the following five steps will help you create and implement a successful and efficient lead management process from start to finish. Step 1: Identify and Understand Your Leads This initial step is crucial to the success of each of the others. You need to determine first and foremost who your potential buyers are to develop a process that will enable you to identify in which part of the sales process these prospects stand.First, your marketing team should identify buyer types and what their personas are . This will help you identify your ideal lead picture for your product or service. This persona can be carved out by identifying the following: Demographics: Where do your ideal customers live? What’s the size of the company they work for? What industry market are they in? What are their problems, wants, and needs? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they’re looking for? Lead Source: How do your best leads typically find you? Do they come from direct traffic to your website, did they read an article mentioning you, did they see one of your tweets?You should also dig deeper by trying to understand the mindset of your ideal customer. Is he/she the business owner, the VP, the tech guy? Determine where he or she lives, what he or she reads, and how he or she visited your site. Step 2: Generate & Collect Intelligence About Your Leads The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.Place your premium content offers like whitepapers and webinars behind a lead-capture form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.Add a tracking token to links you share in social media and through email marketing to help you identify leads’ behavior and interaction with your content.Use your marketing analytics to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.Capturing this information about your leads is critical for step four, lead nurturing. Step 3: Score Your Leads Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. Potential factors for determining a lead’s score include demographic information and behavioral activity. This information is important and useful to the efficiency of passing off qualified leads because:The higher the score, the larger the chance the lead is likely to convert.Time sensitivity is key, because scores are normally determined by when items are acted upon by the lead. In short, the score may be reduced by inactivity (such as not clicking on email links or blog posts).Unqualified or cold leads can go through lead nurturing.The sales team can prioritize calls (for example, by the level of activity from the lead).Your business’ leads scoring schema should depend on a variety of factors that need to be determined depending on your business’ individual criteria. Spend some time to figure out which factors are important to your business and come up with a lead scoring process that’s right for you. Step 4: Nurture Your Leads Next, use the information you captured in the first three steps to identify different segments of leads based on their interests and likely position in the sales cycle. Did they convert on a middle-of-the-funnel offer such as a free trial or have they converted on more top-of-the-funnel offers such as educational ebooks, indicating they are closer to the top of the funnel?For the leads that are not quite ready to pass off to sales, enter them into an appropriate lead nurturing campaign . Many of these leads will still be in the research or awareness phase, figuring out if your product will solve their pain points. This is where you need to educate these leads and demonstrate through more valuable content, promotional offers, etc. that your products/services are right for them, propelling them through the sales cycle.Here are some tips for creating an effective lead nurturing campaign: Utilize a content map to determine what type of content you should provide to each type of lead.Be personal in your email and social media communications in order to continue building the lead relationship.Include relevant calls-to-action on all sources of content.Continue the relationship from first contact until the lead is ready to pass off to sales, offering targeted content to push them along. Step 5: Pass Off Your Leads to Sales Be sure your lead is ready to pass off to sales and not pre-mature. Sales team members are normally lead-hungry and will not be happy campers if they receive leads that aren’t quite sales-ready. Lead scoring can help in order to ensure this and make sure each lead is qualified. When you do pass off the lead, do so strategically…Score carefully and correctly based on the activity a lead acts upon in order to ensure the lead is not in need of further nurturing.Ensure the marketing team provides proper and extensive information on the lead’s activity and background that they gathered during the lead generation and nurturing processes. Ensure the sales team also researches the lead in order to gather as much lead intelligence information from both marketing and the internet in order to know as much about the lead as possible before contacting. This can include: business structure, current products/services, revenue model, and key decision makers. Require that each lead has an immediate initial contact in order to avoid lapsing back into nurturing.Consider providing incentives for the sales team to encourage them to pursue more heavily and follow-up more strategically.There should always be at least a minimal level of follow-up in order to keep on the radar of the prospect before potential conversion. Step 6: Track and Measure Your Leads As all marketers know, we need to track, measure, and track and measure some more. So while your leads may have been handed off, be sure to evaluate all leads with the sales team and continue to refine, score, and evaluate as needed. The key is to make sure the lead keeps moving through the sales cycle without being lost or sent back to marketing for more nurturing.Track and measure throughout the entire sales cycle.Measure sales performance.Measure marketing and sales ROI.Last but not least, continue evaluating throughout the process to identify what works (and what doesn’t work) for your business and your lead management process. It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless lead management process that generates better business results.Image Credit: Mick Lobb Lead Nurturing Topics:last_img read more