Credit unions report double-digit loan growth: Callahan

first_imgA report from the Washington-based consulting firm Callahan & Associates revealed early credit union data trending toward double-digit loan growth in 2015 for the seventh consecutive quarter by more than 10%.The report projected year-over-year loan growth for the past year at 10.6% based on 85% of credit unions that had reported thus far. While total loan growth is up by 23 basis points from the same time last year, the report showed a decline in some categories. Auto loans, credit cards and student loans decreased from the year prior at 1.7%, 1.7% and 8.5%, respectively. continue reading » 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Freshman scoring leads the way for No. 7 Syracuse

first_img Published on September 6, 2017 at 8:20 pm Contact Josh: [email protected] | @Schafer_44 Facebook Twitter Google+ At the beginning of each of the last three seasons, Syracuse head coach Ian McIntyre has faced a similar issue: a scoring loss.In 2015, the program lost 70 percent of the prior year’s production. The following year, it entered the season without 57 percent of the scoring from the season before. This season, Syracuse replaces 67 percent of its scoring from the team last year which ended in the NCAA quarterfinals against North Carolina. To start the year, Syracuse brought in 16 new players while only retaining 12.“We knew going into the season that we would need to be a little bit patient and we would evolve,” McIntyre said on Aug. 30, following his team’s first two matches of the season.Now four matches into the season, that evolution has begun.Freshman forwards Tajon Buchanan and Petter Stangeland provided match-winning goals to seal victories for the Orange on its opening weekend. In No. 7 Syracuse’s most recent game against Northwestern, Buchanan added another goal to make the freshman forward’s goal contribution worth nearly 25 percent of the team’s scoring output. Syracuse (3-0-1) enters Atlantic Coast Conference play against No. 11 Virginia (3-0) Friday in Charlottesville having scored eight goals, four of which involved the freshman forwards.AdvertisementThis is placeholder text“They both add that kind of new aspect that we need,” sophomore defender John-Austin Ricks said. “We need that attacking mentality kind of player.”Andy Mendes | Digital Design EditorFrom the first match the freshman have done just that. In overtime of Syracuse’s first match this season, junior transfer Hugo Delhommelle lobbed a pass from the right side of the field toward the back left post for a streaking Buchanan. In stride, the Colorado native smashed the ball past Sascha Otte, the Saint Louis goalkeeper.In similar fashion, Stangeland’s first career goal also decided a match. Stangeland replaced Buchanan in the 76th minute and it only took him 14 minutes to find the back of the net. Following a red card on Sondre Norheim in the 90th minute, Stangeland finished on an opportunity in front of the Southern Illinois University-Edwardsville net to give the Orange the lead with less than 30 seconds remaining.“We had more creativity this year than we did last year,” junior goalkeeper Hendrik Hilpert said.The creativity Hilpert discusses challenges the junior goalkeeper because he can’t predict what the new-look offense is doing in practice, he said. For Stangeland, practice has been a main source of the play while he’s working back from a preseason injury. He’s yet to start a match but has tallied a shot on goal in each of Syracuse’s last three games.Andy Mendes | Digital Design EditorMeanwhile, Buchanan has started in all four matches for SU, compiling two shots on goal, both finding the back of the net. This past Sunday against Northwestern, Buchanan capped Syracuse’s 18-minute, three-goal flurry. As Johannes Pieles crossed the ball, the 6-foot forward launched his body far above Northwestern goalkeeper Miha Miskovic. Buchanan swung his head and guided the ball into the back right corner of the net.Earlier in the game, Buchanan threaded a pass across the crease to a streaking Jonathan Hagman who tapped home his second goal of the season, tying him with Buchanan for the team lead. The junior forward is the only returning member of the top four goal scorers from last season, when he scored five goals.The freshmen may not replicate the production of program stars like Chris Nanco, a current member of the United Soccer League, and Sergio Camargo, who plays for Toronto FC, immediately. But they are chipping away.“We lost some good players last year,” Hagman said. “But the new guys, from what I’ve seen so far, they’re ready for this.” Commentslast_img read more

Warriors’ Steph Curry has encouraging news about his ankle

first_imgKlay Thompson subscribes. You can too for just 11 cents a day for 11 months + receive a free Warriors Championship book. Sign me up!OAKLAND — Stephen Curry did not need to even hear the question. Shortly after sitting down in the interview chair, Curry fielded an inquiry about his right ankle and how it feels. Curry offered two thumbs up.Yep, all signs point to Curry playing when the Warriors play the Los Angeles Clippers in Game 1 of their first-round NBA playoff series on Saturday at …last_img read more

Hundreds of Whales Buried Suddenly in Diatoms

first_imgA remarkable fossil find has been found in Peru: 346 whales buried in diatomaceous earth.  The preservation of the whales is so pristine and complete, the authors of the paper in the Feb. 2004 issue of Geology1 conclude that the whales had to be buried rapidly, in days or weeks.  If so, it represents a rate of accumulation of diatoms many times higher than what occurs in modern oceans.    The authors point out some amazing things about this fossil deposit:Condition:  The whale skeletons are “preserved in pristine condition (bones articulated [i.e., still assembled] or at least closely associated), in some cases including preserved baleen.”Fine details:  “The most complete whale (WCBa 20) was fully articulated; the microscopic detail of its baleen was preserved … and there is black, heavy-mineral replacement of the spinal cord and some intervertebral disks.  There were no similar minerals in the surrounding sediment.  These nonbony tissues were still present when the whale was completely buried.”  Other instances of baleen, the delicate straining structure of the whale’s mouth, were also found.Vertical extent:  “The 346 whales within ~1.5 km2 of surveyed surface were not buried as an event, but were distributed uninterrupted through an 80-m-thick sedimentary section.”  Since they were found uniformly distributed from bottom to top of the formation, the conditions in which they were buried must have also been uniform.Unlaminated strata:  “The diatomaceous sediment lacks repeating primary laminations, but instead is mostly massive, with irregular laminations and speckles.”  In other words, it was not due to a cyclic process, like the annual climate change that produces tree rings.Lack of bioturbation:  Small organisms have not altered the deposit.  “There is no evidence for bioturbation by invertebrates in the whale-bearing sediment.”  Apparently they didn’t have the chance, it happened so fast.Intact diatoms:  “If most diatoms dissolve before preservation in the sediment, one would find frustules in all stages of dissolution.  Diatoms in the Pisco diatomaceous sediment are often broken, but SEM study indicated fine preservation, with no significant evidence of dissolution. … In the shallow-water Pisco Formation, the diatoms were probably buried too quickly for much dissolution to occur.”  The authors point out that in contemporary diatom deposits, only 2-3% of the frustules (glass shells) usually remain undissolved, up to 24% in special cases in Antarctica.Stormy waters:  Something violent was going on when these were buried.  “Indicators of storm deposits, such as hummocky cross-bedding, indicate that the sediments were deposited above storm wave base.” Single event:  There are no indicators that the burial occurred over years of time.  “There are no varves or other cyclical laminations, but randomly located individual white laminations and speckles consist primarily of diatoms (5%�10% clay), whereas the surrounding massive grayish diatomite … has a higher clay content.”Numbers:  “The whales occur in large numbers, 30�300 individuals per square kilometer of surface exposure … and are fully articulated … to disarticulated but with skeletal elements still closely associated.”  This hints there are probably many more than the 346 whales they found in their study area.Other species:  “Vertebrate fossils in the Pisco Formation include sharks, fish, turtles, seals, porpoises, ground sloths, penguins, and whales,” but the study area primarily included whales and shark teeth.This is, of course, an amazing fossil discovery, but what does it mean?  For one thing, it means that scientists have vastly underestimated how rapidly diatoms can accumulate.  Common estimates have been 10 cm per 1000 years, maybe up to 260 cm/k.y. in certain cases.  But in this case, clearly, “Such burial requires diatom accumulation rates at least three to four orders of magnitude faster than is usual in the ocean today—centimeters per week or month, rather than centimeters per thousand years.”  The lack of bioturbation is another indicator the diatoms formed in extraordinary numbers and buried these whales quickly:In modern oceans, whale carcasses on the ocean floor are rapidly colonized by large numbers of invertebrate scavengers that remove the flesh and begin to degrade the bone. … They also bioturbate the adjoining sediment in search of organic compounds leached from the whale.  This process strips a whale skeleton within a maximum of a few years.  Sediment accumulating at a few centimeters per thousand years would deposit at maximum a few millimeters of diatomite during the time available to preserve even a reasonably complete whale skeleton.  Preservation of nonmineralized tissue would not be a realistic possibility at this slow burial rate, and even bones are unlikely to be well preserved.For another thing, this discovery means that a large catastrophe occurred here.  To get this many whales buried suddenly at one time requires envisioning a perfect storm beyond anything observed today.  In addition, the rapid bloom in diatom number means they had to have nourishment.  The authors found evidence of volcanism in the area which might have provided nutrients to the microscopic algae: “Volcanic ash, common in the Pisco sedimentary deposits, and runoff from the continent could have contributed iron and other nutrients.”  This suggests that volcanic eruptions were occurring around the same time.  Since these species of diatoms typically form in deeper water, the authors believe that currents could have swept up vast numbers of diatom shells and concentrated them into shallow bays where the whales were trapped.    The Pisco formation is labeled Miocene-Pliocene in the geologic column.  The authors rule out two alternate hypotheses for the detailed preservation of the whales: (1) anoxia (that they suffocated), and (2) a covering of diatom mats.  The only explanation left is rapid burial.1Brand, Esperante, Chadwick, Porras and Alomia, “Fossil whale preservation implies high diatom accumulation rate in the Miocene�Pliocene Pisco Formation of Peru,” Geology Vol. 32, No. 2, pp. 165�168, doi: 10.1130/G20079.1.The Two-Charlie Party (Lyell+Darwin) does not own empirical geology.  This is fine work by creationists and catastrophists, including Arthur V. Chadwick and some from Loma Linda’s Geoscience Research Institute who are accustomed to exemplary field work and publishing, as here, in reputable journals.  We should not be surprised.  Even the publisher of this paper, the Geological Society of America, which launched a crusade last month against a creationist geology book being sold in the Grand Canyon bookstore (see 01/08/2004), honors a “rock star” in this month’s issue of GSA Today, Clarence King (1842-1901) – a catastrophist.  And this “pioneering geologist of the West” was not alone in his views:King was convinced that Lyellian uniformitarianism, a theory of gradualism and constancy of processes, could not explain the geologic evolution of the region surveyed, especially late Cenozoic effusive volcanism and the magnitude of glacial drainages.  These views led King to be classed as a catastrophist.  However, he was in good company with most late nineteenth century geologists in calling for greater variations of both rates and intensities of processes than Charles Lyell preached.  King also believed that evolution did not proceed at a steady pace.  Blending catastrophe and �adaptivity,� he proposed that the former was an integral part of the cause of change.  Destruction of biological equilibrium engendered by catastrophic change contributed to rapid morphological change among what he termed �plastic species� … King in essence proposed a blending of Darwin’s ideas on natural selection with the variable rate of change of geological processes.  Employing data on rock fusion gathered at the USGS Physical Laboratory, King (1893) attempted to advance to new precision Kelvin’s estimate of Earth’s age deduced from terrestrial refrigeration, determining a maximum age of 24 Ma.  Given this young age, insufficient time remained to construct a Lyellian geologic record of the Fortieth Parallel area.King made his conclusions based on work in the Sierra Nevada mountains.  So even though Clarence King accepted some form of evolution, he was certainly no uniformitarian, and his young age determination must have only contributed to the fits that Lord Kelvin was giving to Charlie and his musketeers.  (Darwin called Kelvin’s limit on the age of the earth an “odious spectre” and one of his “sorest troubles” because it did not allow enough time for evolution.)  The point is, the authors of this paper are not the first to point out geological features that disprove uniformitarianism.  Why does anyone even hang on to that falsified idea?    If the Peru whales were an isolated instance, it would be enough to give uniformitarians fits.  But other similar finds have been found.  A notable one is the world’s largest diatomite bed near Lompoc, north of Santa Barbara, California.  Dozens of whales, and billions of herring fish have been buried in DE there, too, with indications of rapid burial and volcanic ash.  Could these beds, on different continents, be related?  If so, what would that mean?  Connect the dots, but it doesn’t spell uniformitarianism, that’s for sure.    Diatoms (see also 02/19/2003 and 03/19/2002 entries) are amazing studies of beauty, elegance, strength and design in themselves.  Trying to imagine the countless myriads of these little jewels involved in such fossil beds is an exercise in mind bogglemania.(Visited 317 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Coming Soon: Apps That Use Your DNA

first_imgTop Reasons to Go With Managed WordPress Hosting Tags:#health#web Ultimately, it’s your choice whether to do one of these tests. The price is still an obstacle for many, but that will continue to come down (it started out at $1000 when it launched at the end of 2007).The results could potentially be of great benefit to my health. I’m pretty excited about that alone. And I’m cautiously excited about the future applications by third-party developers, because it will hopefully enable me to do useful things with my genetic data.Have you had a DNA test done and if so, did you find it useful? Earlier this month, I finally purchased a DNA test at 23andMe, the personal genetics company based in Silicon Valley. When the test kit arrived, I duly spat into the plastic tube and posted it back. It isn’t cheap, US$299 plus postage, but the results promise to tell me about my ancestry, inherited traits, and any possible congenital risks. All of this is part of the service 23andMe provides, but the recent announcement of an API could lead to even more enlightenment and uses for your genetic data.23andMe’s API (application programming interface) allows authorized third-party developers to build applications that make use of your genetic data – if you give permission! The latter point will be a big concern for many people, because according to API specialist blog ProgrammableWeb, the 23andMe API gives access to personally identifiable data such as profile information. As a new 23andMe user myself, I’m going to want some reassurance from 23andMe before I give my permission. Giving third parties access to that kind of data could have big implications down the road, for example being refused access to medical insurance or losing out on a job. Why Tech Companies Need Simpler Terms of Servic… But let’s assume for a moment that the privacy protection gets tighter, or 23andMe is able to convince me and others that their genetic data is safe. What kind of things can we expect from the API?At the Quantified Self Conference in Palo Alto earlier this month, 23andMe director of engineering Mike Polcari announced the API. Polcari told genetics news website BioInform that conference participants expressed “a lot of enthusiasm” about the API. He mentioned some examples of apps that might be developed:[…] apps that would incorporate an individual’s DNA into his or her family tree; apps for running candidate gene studies using data from CureTogether — a community-based health site that 23andMe acquired this summer; and a sleep tracking app that would import SNPs associated with caffeine metabolism and circadian rhythms.The API may also enable researchers “to perform linkage studies or genome-wide association studies using 23andMe data,” Polcari told BioInform.These potential genetic applications won’t assuage the main concern people have with 23andMe and its DNA tests: do you really want to know about your genetic risks, given that it could cause more worry than good? A discussion on Q&A web service Quora has 30 mostly pro replies to that question. Jason Menayan found his results to be “incredibly useful” – for example, he discovered that he is a slow caffeine metabolizer and so “should limit my caffeine intake for my cardiovascular health.”center_img A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market Related Posts richard macmanuslast_img read more

Facebook Needs to Graduate from College to the Real World to Beat LinkedIn

first_imgLike many marketing people in the business world I have been watching Facebook very closely since they recently opened up to people beyond college and high school students. (I actually “snuck” into Facebook a year ago using an alumni .edu email address.)There are a lot of reasons why Facebook is poised to be pretty successful in the business world, even against entrenched competitors like LinkedIn. The key reason is that Facebook is a platform – an open network that allows others to develop applications for it – and because of that there are thousands of ways you can use Facebook because thousands of people have developed applications for it. By contrast, LinkedIn is a relatively closed system.But, being a platform is not enough. Facebook has a number of big challenges before it can cross the chasm into mainstream business use the way LinkedIn has (about 5% of my contacts are on Facebook, but 50% of my contacts are on LinkedIn, and I tend to have pretty “early adopter” people in my contacts).1) Integration with Outlook. Business people live in Outlook. We use email the way college kids use SMS (text messaging) or IM (instant messaging). I have actually had a credible & intelligent venture capitalist tell me that he did text messaging, when he actually just sent emails on a Blackberry. LinkedIn does a great job of integrating with Outlook. I can just click a button to tell it to scan my Outlook contacts to find people, and there is even a LinkedIn toolbar that makes a lot of cool stuff from LinkedIn accessible from Outlook.For Facebook however, there is no integration. They have a place where you can upload a contacts file with some instructions, but to get it to work the process took me over half an hour. The default format that I exported from Outlook was not readable by Facebook, so I had to play a bunch of games in Excel to make it work. If I weren’t writing a blog article about this, I would never have actually spent the time to finish.2) Better company search functionality. We have a number of HubSpot employees on Facebook, and I was trying to connect with them. So I tried to search for people who work at “HubSpot”. I got no results and was puzzled. Apparently Facebook does not have an automatic database of companies that builds based on people entering new companies (like tagging). It seems like there is some manual process to add companies to the list of companies that you can search for. This was probably because Facebook started at a few colleges and then expanded from there, and it is not that difficult to manually update that list of organizations. I am sure they copied the methodology for companies from what they did for colleges. But there are over 25 million small businesses in the US, so I don’t think that method is scalable in the business world. So for now, when I search for HubSpot employees I get zero results on Facebook, when it should be a lot more than that. This limits their growth.3) Branding & Experience. Facebook is really meant for college students (and now high school kids too). There are a lot of parts of the application that are clearly built around a brand and image that is appealing to students. But I join social networks for business purposes. So, why is it that on Facebook I get the following screen when I accept someone as my friend?I am married and not looking online for people to “date” or “hook up”. LinkedIn uses a “worked with”, “managed”, “reported to”, “business partner” paradigm for defining the nature of relationships, clearly more relevant for business.Another problem with Facebook for business is that the design of the profile is based on what a college student would want, not a professional. Facebook lists your sex, your current relationship status, if you are interested in men, women or both, what you are looking for on Facebook (options include “a relationship”, “dating”, “random play”, “whatever I can get”). Not only is most of this not appropriate for a business social network, some of it is actually illegal to ask during a job interview.I think that this branding or user experience problem is Facebook’s biggest barrier to being successful in the business market. But, there is a cool opportunity here for Facebook to “skin” or provide a “theme” based on what type of user you are. For instance, a college student could get the current version, but I could get a version with a little different interface and data fields. This would also provide an interesting way to keep people on Facebook once they graduate, you could just allow them to change from a “student” to a “business” account so that their “looking for random play” setting would be hidden from their potential and actual employers.Have you tried using Facebook for business networking? Let me know about your experience, good or bad, by leaving a comment below. Originally published Sep 24, 2007 2:34:00 PM, updated July 11 2013 Topics: Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Make Media or Be Left Out of the Conversation

first_imgFinancial aid — it’s about as far as you can get from media. No way to create content in that business, right? Absolutely not, said Chris Penn when I spoke with him at the You can hear more from Chris in Even better, if you hurry, you can get one of the last tickets to the . , where Chris will be speaking on Sept. 8. in Boston earlier this month. Originally published Aug 25, 2008 9:15:00 AM, updated March 21 2013 Affiliate Marketing Summit Chris is the Chief Technology Officer of the His podcast is a highly successful content-based inbound marketing strategy. It’s introduced tens of thousands of people to The Student Loan Network, and demonstrates the marketing value of great content, no matter what your line of business.last_img read more

Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

first_img Lesson: 7 Online Video Tips Every B2B Marketer Should Know Lesson: Originally published Feb 5, 2010 7:30:00 AM, updated July 18 2013 increasing power of location-based/mobile applications Lesson: John Jantsch 20 Ways to Up Your Blogging Fun Quota Marshall Kirkpatrick Author: inbound marketing word of mouth marketing Some of her suggestions include sharing your story with photos and images, using charts, graphs, tables or diagrams to illustrate your points, trying vlogging, experimenting with lists, creating tutorials that teach something to your readers and many, many more! business blog 5. Lesson: His suggestions include claiming your listings, using reviews to make your business better, monitoring your profiles, getting proactive and considering advertising. Social Media B2B Reserve your spot now on and their potential to impact modern marketing. Christie Burnett , which has achieved notable traffic growth within the last couple months. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Be prepared for mobile applications and location-based services to change the face of marketing.  Start learning about these trends now. 5 Ways to Rock Customer Review Sites Location is Hot: Foursquare Traffic up 3X in 2 Months Problogger Author: of . 3. Andy stresses the value of By now you know that the most Photo by Alexandra Lee Kipp Bodnar  to learn how to transform your marketing, develop your strategy and take your business to the next level. Damn! I Wish I’d Thought of That! Author: Duct Tape Marketing as a metric, by saying content forwarding is more powerful than traditional advertising and lead generation because it includes the personal endorsement of the sender.  Plus, he says, it’s extremely measurable, correlating well to existing lead/impression valuation metrics. on It’s not the only metric to track, but don’t forget about measuring word of mouth marketing when evaluating your social media programs. 4. Online video can be a fun and interactive addition to your content marketing mix.  Kipp’s article communicates Social Media B2B’s best advice for producing and promoting your online video efforts to bypass common online video issues and maximize your ROI. of Andy’s post quickly discusses his dismay at the results of a recent Forrester survey about measuring social media marketing, which highlight that none of the marketers surveyed listed the amount of content forwarded by users as their most important metric for social media marketing.  Author: .  You also can’t deny that producing a constant stream of remarkable content is very hard work.  It’s not difficult to feel like your blog is in a rut, so Christie’s article offers some great suggestions for new and different content alternatives to inspire you (and your readers). foursquare article this week focuses specifically on the location-based social network called Marshall’s article reports on the significant increase of traffic to foursquare, which has tripled in the past 2 months since November, reported by Hitwise, a traffic analyst firm. The article also discusses foursquare’s recent deal with a Canadian newspaper chain that involves delivering local editorial content to users depending on where they check in. 1. With HubSpot Founders, Brian Halligan & Dharmesh Shah Readers like variety. Experiment with different types of content to keep your readers (and yourself) engaged with your ReadWriteWeb successful blogs publish content consistently and frequently Social media metrics: You’re missing the big ROI number of Don’t fear negative reviews. Learn from your toughest critics to improve your brand and its products/services. Our top Using online video for marketing 2. Live Webinar: Money, Marketing & Management So what does this traffic increase mean to you?  Foursquare isn’t the only location-based social network out there, but its popularity is definitely a testament to the Lesson: Join Brian Halligan & Dharmesh Shah as they share business insights to grow your company! is valuable, but it can be challenging.  Learn from others’ experiences to get the best possible results. Author: Andy Sernovitz John gives readers a nice overview of customer review sites and what they mean for small business marketers, spotlighting some popular sites to know and sharing some of his top ways to benefit from them.last_img read more

4 Action Items For Email Marketers From Facebook’s New Messaging System

first_img Topics: Originally published Nov 15, 2010 5:05:00 PM, updated July 28 2017 Email Marketing Today the rumors that Facebook is going to offer a new messaging system turned into reality. Yes, the social networking giant is going to provide the option of email addresses, but this is only one part of the company’s announcement. Facebook’s new messaging system is not about email; instead it revolves around the idea of unifying and prioritizing messages. Facebook announced that users send more than 4 billion messages per day on the platform. In order to streamline these communication processes, Facebook’s messaging system will merge in one place different networking channels: chat, email, text message, Facebook message and mobile push notifications.   Additionally, Facebook announced that they were intentionally going to drop threaded messages and instead organize messages via people. This means that you should be able to see all the conversations that you have had with a friend, regardless of the type of message that was being used for the conversation. In organizing messages by people, Facebook was able to create what the company calls a social inbox, an application similar to Gmail’s priority inbox . It is a system that shows you the people and messages that are most important to you and obscures the less relevant ones. Though these features launched today, they will be rolled out to users around the world over the next few months. Facebook’s Mark Zuckerburg explained that this new messaging system is not an email killer. Instead, it is a system that supports a shift in messaging habits. In his presentation, Zuckerburg pointed out that children in the high school age range don’t use email because they think it is for old people. Facebook’s messaging system will likely not have an immediate impact on email marketing, but it highlights a trend in unified messaging that email marketers should become aware of and start planning for. Email Marketing Takeaways: 1. Sender Consistency Will Become More Important – While everyone won’t run and use Facebook’s new messaging system, it will likely set a bar for many other applications that will “borrow” some of its features. One feature that is likely to end up in other applications is the organization of messages by person. If this type of organization becomes widely used, email marketers will need to carefully organize and think about who the sender name on their email messages should be, in order to break through the clutter of an already crowded inbox. 2. Lead Nurturing Themes Across Emails Will get More Notice – With inboxes organized by message senders, the theme across multiple messages becomes more important. In current email marketing, the recipient sees only the current message with previous messages sitting in other folders. When you remove the folders and look at the messages all at once, it will be even more important for marketers to think about the information timing and relevance for each person on their list. 3. Messages Need to Work in All Formats – In a world where people can access messages on their mobile devices, it is critical that corresponding marketing offers also work properly in different formats. This is why mobile optimized landing pages and messages will need to be baked into the email marketing process. 4. Prompting Interaction Becomes More Important – With a social inbox to help prioritize message delivery, email needs to become a more socially-driven communication channel. If users can interact with your message and even respond to it, it is likely your future messages will receive better placement in the social inbox. What are your thoughts on the new Facebook messaging system? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more