SA firms on Forbes Global 2000

first_img18 April 2006Nineteen South African companies have made it onto this year’s prestigious Forbes Global 2000, which ranks the size of firms listed on the world’s stock exchanges according to their market value, turnover, profit and assets.Companies in the financial services sector top the list, with the Standard Bank and First Rand banking groups ranked, respectively, as the world’s 285th and 361st largest public companies.Next comes synthetic fuels giant Sasol, at 390th place, followed by insurance company Sanlam (454th) and telecommunications parastatal Telkom (589th).Many companies founded and grown in South Africa but now based elsewhere in the world made it even higher on the list. Old Mutual, which moved its head office to London in 1999, came in 185th place. The Anglo American mining group was ranked 116th, and beer company SAB Miller 370th.Mining conglomerate BHP Billiton, which has significant interests in South Africa but is classified as UK/Australian, was ranked 101st.A balanced assessmentThe Forbes list is considered one of the most balanced assessments of the size of listed companies, as it uses four different factors: market value, turnover, profit and assets. This is in contrast to rankings that concentrate on single measures, such as market capitalisation, resulting in misleadingly skewed results.With 19 companies on the list, South Africa is far ahead of the rest of Africa in terms of global business. Egypt scored only three firms, and Liberia and Morocco one each.The country is also ahead of, among others, Mexico (with 17 global companies), Austria (10), Denmark (11), Finland (15), Greece (12), Ireland (8), Norway (9), Russia (14), Saudi Arabia (5) and Singapore (14). Brazil is in the same spot as SA, with 19 global companies, while mainland China has 28 and India 33.The US predictably tops the Forbes Global 2000, with 693 companies. Next is Japan with 320 companies, followed by the UK with 130.US financial services firm Citigroup clinched the number-one spot on the list, followed by General Electric, Bank of America, American International Group and HSBC Group.The full list of South African companies on the Forbes Global 2000 is as follows: 285 – Standard Bank Group (banking)361 – FirstRand (banking)390 – Sasol (oil and gas operations)454 – Sanlam (insurance)589 – Telkom (telecommunications services)815 – MTN Group (telecommunications services)976 – Remgro (conglomerates)1 114 – Bidvest Group (conglomerates)1 123 – Investec (diversified financials)1 145 – Impala Platinum Holdings (materials)1 155 – Imperial Holdings (transportation)1 280 – Barloworld (conglomerates)1 508 – Naspers (media)1 524 – Metropolitan Holdings (diversified financials)1 812 – Gold Fields (materials)1 841 – Sappi (materials)1 892 – Steinhoff International Holdings (consumer durables)1 894 – Alexander Forbes (diversified financials)1 989 – Tiger Brands (food, drink)Forbes Global 2000 companies with strong links to South Africa include: 101 – BHP Billiton (mining)116 – Anglo American (mining)185 – Old Mutual (financial services)370 – SAB Miller (food, drink)SouthAfrica.info reporter Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

When – And Why – You Should Say “No” To $1 Million

first_imgHow to Get Started in China and Have Success Tags:#startups#Venture Funding Related Posts What Nobody Teaches You About Getting Your Star… john fearoncenter_img Guest author John Fearon is CEO of Dropmyemail.com, which backs up emails in the cloud.As a CEO/Founder of a startup, you might very well find yourself seeking to raise $1 million.Imagine your investors say “Yes” and you get the money. Is it really time to celebrate?That depends on the valuation of the deal. Many startups struggle to get the proper valuation with the right amount share dilution with their initial rounds of funding. It can be tough to balance the need to keep the lights on at your struggling startup versus the loss of company control and a lower eventual payout.Greedy investors have been known to take advantage of this to get a bigger stake of your company at a lower valuation.If you find yourself in this situation, you should bit the bullet and call off the party. Just say “No” to the investment.Every “No” Gets You Closer To A “Yes”In most sales bibles, it is decreed “every ‘No’ gets you closer to a ‘Yes.’” The more people you pitch to, the more doors you knock on, the more cold calls you make, the more sales you will close. Don’t be afraid to be turned down by investors or turn them down. Keep knocking on potential investors’ doors and you will get there.Remember the much fancied “80/20” rule, where 20% of the people you speak to will give you 80% of your desired funds. If you need $200,000, you need to speak more than 20 potential people about it to have a chance to land the 4 – 5 investors you need.Why “No” Is A Good ThingIf you’re pitching your startup to investors and you’re getting an overwhelming amount of Yeses – it is likely that you have set the price too low. Assuming that your startup is doing well and there is significant interest from investors, you should be able to value your company higher.Multiple interest from investors is an indication that you should maximize your opportunity. To avoid cheapening your company’s valuation, set the appropriate price point, once again, according to the 80/20 rule. If more than 1 in 5 investors agree wholeheartedly to your offer, stop and readjust until you reach at least that ratio.Know When To StopRaising money for your startup can be absolutely critical to keep the business going. It is also necessary to know when to stop searching for capital.If you raise cash equal to the total amount if your company’s valuation, you no longer own your company. Fund raising efforts should aim to keep valuations at levels that leave sufficient portions of the company to the founders. Ideally, you want to ced 15% – 20% of total valuation per funding round and retain 25% – 30% for when your company eventually cashes out – either by being acquired or even with a public offering.That means you want to raise enough to get to the next stage – not to pad the bank account. Each round of funding should have a goal (to hire more developers, set up an overseas office, create a major publicity blitz, etc). Don’t sacrifice more equity just to feel secure – there are always future rounds to find the cash you may need.No Time To WasteWorking 24/7, startup founders do not have the benefit of free time. Every second has to be well spent – you can’t afford to waste time raising excess cash. It can take 1-2 days to pitch your business and weeks to get an for an answer.Keep in mind, if 4 in 5 investors turn you down, you could waste 4 – 8 days just retelling your story and business plan. If you’re running out of time and money, it’s acceptable to lower your valuation to a get deal done to keep the business afloat.To keep meetings productive for all sides, be upfront with your potential investors about how much you want and how much time they have to respond. Focus on those investors who have the funds and track record to give your company what it needs.No More Investors Than NeededThough you may request the same investment from every one you approach, each investor will come in with different amounts and offerings. Besides money, investors can open up their network to introduce others to fund your company. Their advice could also be invaluable to your business.Always pick and choose carefully – not all investors add value to your company. Some will bring excessive headaches – like asking for monthly or even weekly reports. They may insist that you change your strategy and pivot when it’s not really necessary. They may say they are protecting their investment, but the founders’ standpoint, it will seem more like non-productive micro-management.Summary Of NosStartup life is a hard path. It is only human to yearn for positive re-inforcement instead of rejection, especially from investors. But valuations are subjective – it will be whatever you and your investors agree upon. And saying “Yes” too early usually won’t get you the best valuation for your company.So as you raise funds and set valuations for your startup – it actually makes sense to eek out refusals. In fact, the more “Nos” you get, the better off your startup may be.Hold out for the right valuation, regular stock dilution and appropriate investors. And revel in the surprising power of saying “No” to $1 million. How OKR’s Completely Transformed Our Culture China and America want the AI Prize Title: Who …last_img read more

Tirumala Temple plans to display Lord Venkateswara’s jewels

first_imgThe world has heard tales of the fanciful riches of Lord Venkateswara of Tirupati, yet very few can claim to have seen them.But soon, devotees of the Lord of the Seven Hills in Andhra Pradesh’s Tirumala hills might be able to catch a glimpse of the rare and precious jewels and ornaments donated over several centuries.For the first time, the Tirumala Tirupati Devasthanams (TTD), which manages the country’s richest temple, is planning to put the precious and antique ornaments of Lord Venkateswara on display at the Sri Venkateswara Museum on Tirumala hills. In fact, the TTD authorities are understood to have decided to throw open the gallery of the ornaments during the annual Brahmotsavams which began on Tuesday.The authorities were contemplating the release of a catalogue of the deity’s jewellery to enable the pilgrims to identify each ornament along with its history. But they decided against it at the last moment owing to security issues.More than a lakh pilgrims throng the hill shrine during this 10-day festival and it would be extremely difficult to provide security to the museum to guard the jewellery on display, a TTD official said. They would be displayed any time after the Brahmotsavams, the official added. Some of the ancient jewellery of Lord Venkateswara include Nagabharanam (snake bracelet), Karnabharanam (earrings), Makara Kundalams (crocodile-shaped earrings), Pachala Haram (emerald necklace), Kati and Varada Hasthams (diamond-studded golden sheath on palms of the lord, right one receiving offerings and left one placed on the waist) and a diamond crown, among other things.advertisementAt present the jewels are stored in the “Bokasam” (temple treasury) amid tight security.The announcement on the public display of Lord Venkateswara’s jewellery was first made by TTD joint executive officer K.S. Srinivasa Raju a couple of months ago. A high-level delegation headed by TTD executive officer L.V. Subramanyam also visited the National Museum in New Delhi to study how security was being provided at the museum.The TTD authorities even held a series of meetings with the Archaeological Survey of India officials recently to seek their technical help in displaying the ornaments at the Tirumala Museum.The tradition of gold offerings to the deity goes back several centuries. According to temple records, the ruler of Vijayanagara empire – Krishnadevaraya – had visited the temple seven times between 1509 and 1539. He made many offerings, including a diamond-studded crown. All the offerings were recorded through inscriptions.Since then, the rulers of various dynasties made gold and jewellery donations to the temple – the deity receives a steady stream of offerings from everyone.In 2010, when the state government celebrated Krishnadevaraya’s 500th coronation celebrations, it had asked the TTD authorities to exhibit the jewellery the king had donated. But the TTD authorities realised that many of the jewels donated by the king were not found. A probe by the TTD revealed the jewels couldn’t be identified as most of them had got mixed up with other donations.The TTD said the process of maintaining fool-proof records of donations, including jewellery, had started only in the 1930s.last_img read more

Make Media or Be Left Out of the Conversation

first_imgFinancial aid — it’s about as far as you can get from media. No way to create content in that business, right? Absolutely not, said Chris Penn when I spoke with him at the You can hear more from Chris in Even better, if you hurry, you can get one of the last tickets to the . , where Chris will be speaking on Sept. 8. in Boston earlier this month. Originally published Aug 25, 2008 9:15:00 AM, updated March 21 2013 Affiliate Marketing Summit Chris is the Chief Technology Officer of the His podcast is a highly successful content-based inbound marketing strategy. It’s introduced tens of thousands of people to The Student Loan Network, and demonstrates the marketing value of great content, no matter what your line of business.last_img read more

6 Qualifications for an eCommerce Click and Mortar Business

first_img Originally published Jan 7, 2011 8:30:00 AM, updated August 09 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Ecommerce Marketing Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011.  The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate.  An online store can open up without ever having a physical location and pose a real threat to many traditional brick and mortar stores.  Should you turn your brick and mortar business into a click and mortar store to compete?A click and mortar is defined as “A type of business model that includes both online and offline operations, which typically include a website and a physical store.  A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face-to-face service.”  Additional benefits of click and mortar stores are seen in increased distribution channels and a checkout clerk that never sleeps.  You can sell your products 24 hours a day and 7 days a week without ever paying a sales clerk to man the cash register.Download Now: Ecommerce Conversion Rate CalculatorYou should consider several qualifications before rushing into the online world of eCommerce: 1.  Have a Website / Willing to Pay Marketplace Fees   The most basic qualification of operating a click and mortar business is the presence of a website and a shopping cart.  If you do not have a website or a shopping cart, you should consider getting started selling online by selling through marketplaces such as eBay and Amazon.  The only problem with marketplaces like eBay and Amazon are the fees associated with product listings and after purchase sales.  These fees can reach astronomical levels, leaving your ROI slaughtered.  You can avoid these fees by operating your own online store by establishing a website and shopping cart.  Make your online store found via organic search engine traffic through keyword strategies for eCommerce search engine optimization . 2.  Inventory / Willing to Drop Ship at Higher Rates   A valid concern for many businesses interested in getting into the eCommerce business is available inventory.  Selling online creates a potential problem of having your products unavailable offline.   The simple answer to this concern is to set limits to the number of items you allow to be sold online.  Almost all eCommerce solutions allow you to control the inventory of your products.  An alternate solution to controlling your product distribution is to find a drop shipper that ships products related to the ones you sale in your store.  The downside to drop shipping is the increase in price you will pay for both their inventory and shipping systems. 3.  Shipping Department / Willing to Drive to Post Office  Logistics of shipping and managing product distribution will be the first hurdle you will face when becoming a legit eCommerce business.  It is easy to handle 2 -3 orders a day, but what will you do when you get to 75 – 200 orders a day?  Shipping and logistics comes much more of a concern.  Thankfully, the increase in revenue created from 75 – 200 new orders every day will leave you with some extra money to hire a shipping manager to help process, pack and ship online orders. Most business just getting started will be fine without a shipping department and can either drive to the Post Office to ship online orders or schedule a shipping company to come and pickup packages from your place of business. 4.  Technology Resource / Willing to Learn.  An often overlooked piece to a successful online business is an employee that is technologically efficient.  This employee doesn’t have to be an eCommerce guru, but should be knowledgeable enough tell you the difference between Google Web and Google Product Search and how to get your website to show up on each.  Your technological resource should preferably have some background with eCommerce, know how to setup and operate an online shopping cart and understand how to send data feeds to marketplaces.  If you either do not have the capitol or availability of a technology efficient employee, then you need to have an eagerness to learn.  There are abundant resources available online and shopping carts such as Shopify that make it extremely easy to get started. 5.  Marketing Resource / Willing to Engage.   Online marketing for your eCommerce store and products should be a high priority for establishing a successful click and mortar store.  Just like your brick and mortar store, your online store needs advertisement in order to survive.  Thankfully inbound marketing for eCommerce is a very good solution for increasing both your store and products visibility online.  You should consider hiring an employee or intern that qualifies for what HubSpot Founders Brian Halligan and Dharmesh Shah refer to as a “Digital Native”.   These types of employees can have dramatic effects on your business and can really propel your profit growth.  If you do not have the capital or availability of a marketing resource, then you need have a willingness to engage in online marketing.  HubSpot offers a wide breadth of knowledge and resources to help you market your online and offline stores very effectively. 6.  Tenacity / Willing to Set Long Term Vision of Business Growth vs. Store Growth.  Launching a new online business is similar to opening a new brick and mortar business.  You will not achieve overnight success with your new online store.  You will not sell 100 products the first day of your store being live.  You may not sell 100 products within the first month of opening your online store.  But you will be successful if you have the tenacity to see the online business grow and succeed.  Like starting a new business, it takes time and effort to grow an online store to prosperity.  However, the prosperity of selling 100 products online a day in addition to your brick and mortar sales can be very lucrative and worthwhile.  Set a long-term vision for your business growth, not your store growth.  Selling just 1 product online a day, week or even month is helping your business grow.  Don’t forget that.last_img read more

Should You Add “Please Retweet” to Your Twitter Updates? [Debate]

first_img ? Twitter updates , disagrees. “It’s desperate,” says David Meerman Scott, marketing strategist and bestselling author, about adding “Please Retweet” to your Twitter updates. However, Dan Zarrella, HubSpot’s social media scientist and host of the upcoming Topics: Being outspoken about the action you want your Twitter followers to take should be aligned with your marketing goals. “Marketing is essentially manipulation. It’s getting people to do what you want,” Dan says. “If you are a salesperson, you ask for a credit card number. If you are doing Twitter Engagement Yes, Says Dan Zarrella In fact, Social Media Is About Personal Decisions Science of Social Media webinar , David points out, is a type of ecosystem that encourages people to pick and choose their information intake. As opposed to mass media, in which a certain message is being broadcast to you, social media allows for more personal freedom. “I think the currency of social media is one of ‘ It’s Backed Up by Data do Me get more retweets. It’s the 11th most retweetable phrasing that Dan has identified. To settle this argument and pick a winner, we conducted a brief debate and recorded it for our community to enjoy. Should you add “Please Retweet” to your It’s a Remindercenter_img shows that tweets that include this call-to-action , you ask for someone to fill out a lead form.” Therefore, it’s only natural to ask for retweets in your social media marketing. Dan’s research Let Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I No, Says David Meerman Scott lead generation want to do things.'” David finds this phrasing desperate because it undermines people’s ability to judge for themselves what’s valuable enough to be rweteeted. “If your content is good, I will retweet it,” says David. In other words, you should trust your Twitter followers to make the right decision. Judge What’s Valuable So what do you think? Who would you side with? Add to the “Please Retweet” debate in the comments below! Originally published Aug 12, 2011 1:02:00 PM, updated October 20 2016 One reason why this wording works as a call-to-action, Dan Zarrella says, is because less savvy Twitter users often forget that retweeting is an option. So this serves as a reminder for them. Social media It Has Marketing Valuelast_img read more

6 Steps to Implementing an Effective Lead Management Process

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 15, 2011 2:00:00 PM, updated September 06 2017 This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales.Is your business following an organized and effective lead management process? Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.Download our free marketing tool that helps you generate more leads and learn about website visitors.If your business is lacking a solid system for managing leads, the following five steps will help you create and implement a successful and efficient lead management process from start to finish. Step 1: Identify and Understand Your Leads This initial step is crucial to the success of each of the others. You need to determine first and foremost who your potential buyers are to develop a process that will enable you to identify in which part of the sales process these prospects stand.First, your marketing team should identify buyer types and what their personas are . This will help you identify your ideal lead picture for your product or service. This persona can be carved out by identifying the following: Demographics: Where do your ideal customers live? What’s the size of the company they work for? What industry market are they in? What are their problems, wants, and needs? Behavior: Are they reading blogs, whitepapers, or just searching via Google to find the information they’re looking for? Lead Source: How do your best leads typically find you? Do they come from direct traffic to your website, did they read an article mentioning you, did they see one of your tweets?You should also dig deeper by trying to understand the mindset of your ideal customer. Is he/she the business owner, the VP, the tech guy? Determine where he or she lives, what he or she reads, and how he or she visited your site. Step 2: Generate & Collect Intelligence About Your Leads The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.Place your premium content offers like whitepapers and webinars behind a lead-capture form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.Add a tracking token to links you share in social media and through email marketing to help you identify leads’ behavior and interaction with your content.Use your marketing analytics to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.Capturing this information about your leads is critical for step four, lead nurturing. Step 3: Score Your Leads Lead scoring is a key part of the lead management process in order to determine the lead’s potential interest in your product or service. Potential factors for determining a lead’s score include demographic information and behavioral activity. This information is important and useful to the efficiency of passing off qualified leads because:The higher the score, the larger the chance the lead is likely to convert.Time sensitivity is key, because scores are normally determined by when items are acted upon by the lead. In short, the score may be reduced by inactivity (such as not clicking on email links or blog posts).Unqualified or cold leads can go through lead nurturing.The sales team can prioritize calls (for example, by the level of activity from the lead).Your business’ leads scoring schema should depend on a variety of factors that need to be determined depending on your business’ individual criteria. Spend some time to figure out which factors are important to your business and come up with a lead scoring process that’s right for you. Step 4: Nurture Your Leads Next, use the information you captured in the first three steps to identify different segments of leads based on their interests and likely position in the sales cycle. Did they convert on a middle-of-the-funnel offer such as a free trial or have they converted on more top-of-the-funnel offers such as educational ebooks, indicating they are closer to the top of the funnel?For the leads that are not quite ready to pass off to sales, enter them into an appropriate lead nurturing campaign . Many of these leads will still be in the research or awareness phase, figuring out if your product will solve their pain points. This is where you need to educate these leads and demonstrate through more valuable content, promotional offers, etc. that your products/services are right for them, propelling them through the sales cycle.Here are some tips for creating an effective lead nurturing campaign: Utilize a content map to determine what type of content you should provide to each type of lead.Be personal in your email and social media communications in order to continue building the lead relationship.Include relevant calls-to-action on all sources of content.Continue the relationship from first contact until the lead is ready to pass off to sales, offering targeted content to push them along. Step 5: Pass Off Your Leads to Sales Be sure your lead is ready to pass off to sales and not pre-mature. Sales team members are normally lead-hungry and will not be happy campers if they receive leads that aren’t quite sales-ready. Lead scoring can help in order to ensure this and make sure each lead is qualified. When you do pass off the lead, do so strategically…Score carefully and correctly based on the activity a lead acts upon in order to ensure the lead is not in need of further nurturing.Ensure the marketing team provides proper and extensive information on the lead’s activity and background that they gathered during the lead generation and nurturing processes. Ensure the sales team also researches the lead in order to gather as much lead intelligence information from both marketing and the internet in order to know as much about the lead as possible before contacting. This can include: business structure, current products/services, revenue model, and key decision makers. Require that each lead has an immediate initial contact in order to avoid lapsing back into nurturing.Consider providing incentives for the sales team to encourage them to pursue more heavily and follow-up more strategically.There should always be at least a minimal level of follow-up in order to keep on the radar of the prospect before potential conversion. Step 6: Track and Measure Your Leads As all marketers know, we need to track, measure, and track and measure some more. So while your leads may have been handed off, be sure to evaluate all leads with the sales team and continue to refine, score, and evaluate as needed. The key is to make sure the lead keeps moving through the sales cycle without being lost or sent back to marketing for more nurturing.Track and measure throughout the entire sales cycle.Measure sales performance.Measure marketing and sales ROI.Last but not least, continue evaluating throughout the process to identify what works (and what doesn’t work) for your business and your lead management process. It will take some time for your business to work out the kinks, but ultimately, you’ll end up with a seamless lead management process that generates better business results.Image Credit: Mick Lobb Lead Nurturing Topics:last_img read more

The Anatomy of Conversion-Optimized ‘Thank You’ Pages

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Conversion Rate Optimization After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page.This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages.Start generating more conversions from your thank-you pages today with HubSpot’s free tool, HubSpot Marketing Free.The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails.1. Access to Your OfferFirst of all, your visitor has just taken the time to complete your form, and has decided to download your content or sign up for your offer. So begin by making sure you cover the conventional purpose of the “thank-you pages,” and say thank you!It is also a good idea to include the title of the offer in the title of your thank-you page to reassure the viewer that they are on the correct page. Then, if applicable, provide a means to download or view your content. This may take the form of a link to the PDF of a whitepaper or embedding a video in the thank-you page itself. If the offer revolves around a consultation, be sure to set expectations and explain to people if they should expect a phone call or something in their inbox.2. Social Media SharingNext, add in social media sharing links. As important as these are to have on your landing pages, they are even more important to include on your thank-you pages. Think about it – your visitor has actually decided to download your content, which means they are now more likely to share what they have read, watched, or signed up for with others in their network. Note: Make sure that your share buttons link to your landing page, not your thank-you page – otherwise your viewers will have access to your content without filling out your form, and you’ll be missing out on valuable lead generation.One quick and simple strategy that makes it even more likely that your viewers will use the share buttons on your thank-you page is having the downloaded content open in a new tab or new window. This gives them a chance to read or otherwise consume your content without closing out of the thank-you page, to which they might return more inclined to share it. In other words, having your content open in a new tab takes advantage of the effects of recency and convenience on people’s willingness and likelihood to share it – if they’re still excited about it and the buttons are right there, you stand a better chance that they’ll help spread the word.3. Calls-to-ActionWhen optimizing your thank-you page, it is also critical to include calls-to-action to suggest ways to connect with your company or other offers in which the viewer might be interested. Examples of strong calls-to-action include: “Subscribe to Our Blog,” “Connect With Us on Facebook,” or “Sign Up for Our 30-Day Free Trial.”You can also take this one step further and customize your calls-to-action based on the specific offer. For instance, below is the call-to-action on the thank-you page for HubSpot’s “Introduction to Search Engine Optimization” ebook. Note how it takes advantage of the viewer’s expressed interest in SEO and emphasizes that specific aspect of the HubSpot software, instead of just recommending the trial in a general sense. When a lead downloads another of your offers, or reconverts, they are indicating a stronger interest in your content. Essentially, the more engagement a lead has with your content marketing and product, the stronger their lead quality, and the more likely they are to convert from a lead to a sale. So the bottom line is: make sure to include at least a couple strong calls-to-action on your thank-you page to optimize for reconversion.4. Auto-Response EmailsIn addition to redirecting people to a thank-you page, you can also set up an auto-response email to be sent to the visitors who fill out your form. This email strategy serves as an additional way to follow up with your new leads and increase reconversion by suggesting another offer they might enjoy.You should use both thank-you pages and email responses to help your newly converted leads to further connect with your company or brand, and to keep them engaged. Take advantage of these strategies to generate higher-quality leads that will be more likely to convert into customers for your business.This post is an adapted excerpt from our free ebook, Optimizing Landing Pages for Lead Generation and Conversion. To learn more about landing pages and thank-you pages, download the free ebook here! Originally published Jan 9, 2012 3:11:00 PM, updated October 30 2019last_img read more