Warriors 122, Nuggets 105: How Warriors flipped the switch

first_imgOAKLAND — Things appeared dark with both the Warriors’ mood and uncertainty. So after spending the past two days offering honest self reflection and direct criticism toward each other, the Warriors have seen the light.During a regular season filled with inconsistent performances, mood swings and lineup combinations, the Warriors have finally flipped the switch. The result: the Warriors coasted to a 122-105 victory over the Denver Nuggets on Friday at Oracle Arena.“It would’ve shocked me if …last_img read more

Darwinism as a Post-Observation What-If Game

first_imgThe silly evolutionary spin put on observations of the natural world do not contribute to science; they cheapen it.Jellyfish Did Not Evolve SleepAll the secular news media entered dogmatic slumbers when Nature announced, “Jellyfish caught snoozing give clues to origin of sleep.” The comment came from a paper in Current Biology, “The Jellyfish Cassiopea Exhibits a Sleep-like State.” Cozy in their beds, dreaming snugly of Darwin playing sandman to jellyfish, they used the observation that jellyfish take breaks to explain why people evolved sleep.Jellyfish and humans may seem wildly different, but both still need to sleep (Science Daily): “This finding that jellyfish sleep implies that sleep is an ancient behavior, largely untouched by millennia [sic; hundreds of millions of years] of evolution.”Even jellyfish get sluggish if they don’t have enough sleep (New Scientist): “The findings push the origins of slumber further back in our evolutionary past,” Sam Wong writes. He can’t bring himself to even consider a designed reason for animals to sleep.Despite the vast evolutionary distance between jellyfish and backboned vertebrates like ourselves, the team found evidence for common mechanisms. The hormone melatonin, which promotes sleep in humans and our relatives, also induces quiescence in Cassiopea. So does pyrilamine, an antihistamine drug that causes drowsiness. It is also unclear why sleep evolved. The problem is that sleep has so many benefits, it’s hard to pick out the crucial one.If evolution is so powerful to design a mechanism for sleep, why couldn’t it, in 500 million years, design a human being to get by without sleep? Wouldn’t that be a fitness advantage? Wouldn’t it provide us with even more time to pass on our genes?Tomatoes Are Not Crystal BallsMembers of the tomato family use acylsugars for defense. Phys.org admits that “These specialized metabolites have a wide variety of structures and are made by different enzymes working together to carry out a series of biochemical reactions.” Rather than explain how random mutations arrived at the recipes for complex enzymes, let alone getting them to work together in organic synthesis, the authors, Layne Cameron and Robert Last, chose witchcraft. “Tomatoes’ crystal ball reveals evolutionary secrets,” they say, conjuring up images of the Bearded Buddha inside the skin of a tomato. “[S]tudying these specialized metabolites open an evolutionary window,” they believe. Last is least among philosophers of science. Look what he says:“We sought to understand how this novel pathway originated and diversified across 100 million years of plant evolution,” said Last, MSU Barnett Rosenberg Professor of Biochemistry and Molecular Biology and Plant Biology and the study’s senior author. “This is our crystal ball, our view into evolution.”Evolution Did Not Make Sparrows an Ideal SizeWhy aren’t house sparrows as big as geese? It’s a weird question” that sent Norwegian evolutionists on a quest to venerate Darwin. “But the overall message is this: The researchers tested the theory of evolution, predicted the results and things went as expected,” an article on Phys.org boasts. “The sparrows tell us that the theory of evolution actually works outside the laboratory as well.” But here’s the catch: the sparrows in the experiment, forced to evolve larger and smaller sizes, reverted to their original sizes when returned to the wild! If anything, this empirical evidence refutes Darwin’s theory. The evolutionists missed the real story: intelligent design!But at the same time, it’s no benefit to be too big, either. Maybe you then become a more vulnerable catch for birds of prey? So far these are mostly speculations. We don’t actually know for sure.What we do know is that the bird populations changed very quickly. This can tell us something about how adaptable the sparrows are.Ageing Is Not a Quirk of EvolutionPeople grow old and die. So do roundworms. Why? Evolutionists at the Institute of Molecular Biology (IMB) in Mainz, Germany, put a Darwin spin on the question, according to Science Daily. In “Unveiling the mystery of why we age,” they decide it was just a “quirk of evolution” that happened way back when:As Charles Darwin explained, natural selection results in the fittest individuals for a given environment surviving to breed and pass on their genes to the next generation. The more fruitful a trait is at promoting reproductive success, the stronger the selection for that trait will be. In theory, this should give rise to individuals with traits which prevent ageing as their genes could be passed on nearly continuously. Thus, despite the obvious facts to the contrary, from the point of evolution ageing should never have happened. This evolutionary contradiction has been debated and theorised on since the 1800s. It was only in 1953 with his hypothesis of antagonistic pleiotropy (AP) that George C. Williams gave us a rational [sic] explanation for how ageing can arise in a population through evolution. Williams proposed that natural selection enriches genes promoting reproductive success but consequently ignores their negative effects on longevity. Importantly, this is only true when those negative effects occur after the onset of reproduction. Essentially, if a gene mutation results in more offspring but shortens life that’s fine.Thus, they have perpetuated the tautological formulation of natural selection by equating fitness with survival (6/19/14). The researchers are also apparently unaware that George Williams was a vehement critic of the reckless just-so storytelling by evolutionists (5/31/04). In a pretense of striving for empirical evidence, these scientists observe that autophagy (programmed cell death) slows down in older roundworms. But they did not show that such slowdown causes ageing in humans. Nor did they explain how autophagy (a complex, multi-step process that is tightly regulated; see “Dumpster Diving” at Evolution News) arose in the first place. In fact, they couldn’t even be sure that autophagy causes ageing in roundworms. But they invoked Darwin’s “Stuff Happens Law” as their all-purpose just-so story:This evidence has now arrived according to the co-lead author of the paper Jonathan Byrne, “The evolutionary theory of ageing just explains everything so nicely but it lacked real evidence that it was happening in nature. Evolution becomes blind to the effects of mutations that promote ageing as long as those effects only kick in after reproduction has started. Really, ageing is an evolutionary oversight.” Jonathan continues “These AP genes haven’t been found before because it’s incredibly difficult to work with already old animals, we were the first to figure out how to do this on a large scale.” He explains further “From a relatively small screen, we found a surprisingly large number of genes [30] that seem to operate in an antagonistic fashion.” Previous studies had found genes that encourage ageing while still being essential for development, but these 30 genes represent some of the first found promoting ageing specifically only in old worms. “Considering we tested only 0.05% of all the genes in a worm this suggests there could be many more of these genes out there to find,” says Jonathan.There’s no way to connect the observation to the result, in other words. But since it makes a nice story, they blessed the hearts of all seniors with the comforting words that ageing is just a quirk of evolution, an evolutionary oversight.When the Darwin Party can operate isolated in its own echo chamber, this is the kind of silliness you get. What the Darwin Party really needs is a strong opposition party. The opposition party needs to be strong, forthright, and invulnerable to bluffing and intimidation. It needs to have both powerful scientific evidence and grounding in philosophy of science. It needs to be good at laughing and shaming stupid ideas. Science suffers without it. If they really believed in survival of the fittest, wouldn’t this be seen as the best way forward? Instead, Big Science refuses to even consider publishing letters to the editor, let alone scientific papers, that don’t bow the knee to King Charlie.One evolutionist even agrees with this, surprisingly. Paul Braterman, writing for The Conversation, surprised colleagues by stating, “Listening to creationists can strengthen our understanding of evolution.” We don’t think so. In fact, CEH Editor challenged Braterman in his earlier mockery of creationism (“How to slam dunk creationists when it comes to the theory of evolution,” The Conversation, 9/14/17, a series of straw man arguments) to a written debate with Dr Walt Brown, who has had a standing invitation for decades now. Braterman refused, as has every other evolutionist. What are they afraid of? Here’s what: they are hooked on their just-so storytelling banquets with all those tantalizing speculations (6/25/14). How could they ever give those up?The stock answer by Darwinians why they cannot allow criticisms of evolution is that every opposing view is “religious” somehow. And yet here we see them practicing witchcraft, divination and magic, acting like shamans to pass on the origins myth of our culture, fighting vociferously anyone who challenges their authority.(Visited 576 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

South Africa’s expanding global influence

first_imgSouth Africa has gone from being an international pariah, shunned because of its apartheid policies, to being an influential player in world affairs.The country has served on the United Nations Security Council for a two-year non-permanent term, become a member of influential emerging economy blocs BRICS and Ibsa (the India, Brazil, South Africa Dialogue Forum), and is still the only African country on the G20. (Image: Mathiba Molefe)Brand South Africa Reporter In the space of just two decades, South Africa has gone from being a international pariah, shunned because of its apartheid policies, to being an influential player in world affairs and a powerful advocate for global political and economic reform.This is according to the government’s 20 Year Review, a report reflecting on South Africa’s progress in reconstruction and development since 1994, and on the challenges facing the country as it enters its third decade of democracy.The report, released by President Jacob Zuma in Pretoria on Tuesday, notes that South Africa has sought to improve north-south relations while pushing for reform of the global economy and global governance, better market access for developing countries, more favourable terms for debt relief, and new forms of partnership for development.Growth in missions at home, abroad“South Africa’s reintegration into the global community has seen its diplomatic, political and economic relations expand rapidly to include countries with which it previously had no relations,” the report states.By 2012, the number of foreign diplomatic missions and international organisations in South Africa had increased to 315 – the second-largest number of diplomatic offices accredited to any country after the US.Over the same period, South Africa’s missions abroad increased from 36 to 125, with the increasing importance of Africa in South Africa’s foreign policy reflected in the growth of South African diplomatic missions in Africa, from 17 in 1994 to the current 47.Pushing for peace, global reformThe country has served on the United Nations Security Council for a two-year non-permanent term, become a member of influential emerging economy blocs BRICS and Ibsa (the India, Brazil, South Africa Dialogue Forum), and is still the only African country on the G20.To promote the interests of developing countries, South Africa has pushed for a rules-bound international political and economic order, and sought to transform north-south relations through dialogue while consolidating south-south collaboration by participation in groupings like the Non-Aligned Movement (NAM) and the UN Conference on Trade and Development (Unctad).South Africa also works with other African states and multilateral organisations like the UN, African Union (AU) and Southern African Development Community (SADC) to promote international respect for human rights, democracy and good governance.It has helped Madagascar, Zimbabwe and South Sudan resolve their problems and assisted with peacekeeping in Ethiopia/Eritrea, the Democratic Republic of the Congo (DRC) and Burundi, among others.The country has also hosted numberous major international conferences and events since 1994, including the Non-Aligned Movement Summit (1998), Commonwealth Heads of Government Meeting (1999), UN Aids Conference (2000), UN World Conference Against Racism (2001), World Summit on Sustainable Development (2002), and the UN Climate Change Conference (COP17) which delivered the landmark Durban Platform that rescued the Kyoto Protocol in November/December 2011.The democratic South Africa has prioritised the development of political and economic relations with African countries. Since 1994, it has signed 624 agreements and established 40 bilateral mechanisms with countries on the continent. The 20 Year Review does note, however, that there have been challenges with the implementation of some of these agreements.Expanding, shifting trade relationsSouth Africa’s export markets have changed considerably over the past 20 years, with new markets emerging at the same time as the country’s share of exports to some traditional markets, such as the United Kingdom, Japan and Europe, has declined.According to the report, China has emerged as South Africa’s most important export trading partner since 2009, with its share of non-gold merchandise exports measuring 12.9 percent in 2012 compared with 0.8 percent in 1994.India is now South Africa’s fifth-largest export destination, having overtaken both the United Kingdom and Switzerland, and African countries have also become increasingly important export markets, especially for manufactured goods.“Exports to the entire African continent increased from 10 percent in 1994 to 17.6 percent in 2012,” the Review states. “SADC countries claimed most of these exports, accounting for 12.9 percent of overall exports in 2012, up from 8.3 percent in 1994. Africa accounts for around a third of South Africa’s exports of more advanced manufactures.”South Africa has also benefited substantially from the United States’ African Growth and Opportunity Act of 2000 (Agoa). Bilateral trade between South Africa and the US grew from R15.9-billion in 1994 to more than R129-billion in 2013, with the trade balance in South Africa’s favour.Between 1994 and 2013, South Africa’s fiscal and macro-economic policies helped to boost trade between South Africa and European countries, while stimulating foreign direct investment (FDI) and tourism.From 1994 inward, FDI stock increased significantly as South Africa experienced a continuous upward trajectory, from R44.7-billion to R1.38-trillion in 2012 in nominal terms. Over the same period, exports in goods and services increased from R106-billion to R892-billion (in nominal terms).Looking to the futureLooking forward, the report says South Africa’’s foreign policy should continue to be shaped by the interplay between prevailing diplomatic, political, security, environmental, economic and regional factors.“It should remain cognisant of global power shifts, the stratification of regional groupings, threats to human and state security, internal and external sovereignty and natural resources, and the need to promote South Africa’s national interests.”The report notes that regional and continental integration are important for both for Africa’s socio-economic development and political unity and for South Africa’s prosperity and security.“The country will strengthen its support for regional and continental institutions that work towards achieving peace and resolving security crises, and it will take further steps to strengthen regional integration, promote intra-African trade and champion sustainable development on the continent.”The review states that cooperation between state institutions that deal with international relations policy and cross-border issues should also be strengthened.“Closer collaboration and partnerships between government, business, civil society and labour must be pursued to ensure that the country operates holistically in the competitive and unpredictable international arena.”Source: SAnews.gov.zaWould you like to use this article in your publication or on your website? 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Mining’s contribution to South Africa’s global competitiveness

first_imgAt the 2015 Investing in African Mining Indaba in Cape Town from 9 to 12 February, the Department of Trade and Industry will emphasise the government’s strategic focus on industrialisation and improving connections between mining and the rest of the economy, writes DTI Minister Rob Davies. Kruger rands, minted for almost half a century, are one example of the value the beneficiation of raw materials can add to South Africa’s extraordinary metals and minerals resources. (Image: Brand South Africa) Department of Trade and Industry Minister Rob DaviesThe Investing in African Mining Indaba is an annual gathering bringing more than 7 000 leaders in the global mining industry under one roof at the Cape Town International Convention Centre, with this year’s event taking place from 9 to 12 February. The indaba includes an exhibition, conferences, meetings and onsite and offsite events, during which the industry, investors and governments discuss strategic investments.This year South Africa has created a prestigious national pavilion co-hosted by the Departments of Trade and Industry, Mineral Resources and Science and Technology. The pavilion will also allow 20 private companies and state-owned enterprises to showcase cutting-edge products to potential investors and project promoters. The keynote address by the mineral resources minister, always a major highlight, will take place on Tuesday 10 February. On the same day South Africa will host a mining investment conference with the three ministers as panellists, where policy and regulatory challenges and opportunities will be discussed.At the event, the DTI will emphasise the government’s strategic focus on industrialisation and improving connections between mining and the rest of the economy. South Africa aims to extend value-chain activities within the country, increase local content in the supply of capital goods and services, improve access and inputs for mineral-based products to the rest of the economy and promote the transformation of the sector. We aim to ensure that more value is added to domestic mineral products ahead of export, so as to extract greater economic value and employment from the country’s mineral resources, estimated to be worth $2.5-trillion.In the Engineering and Metals Journal Annual Survey of Global Metal-Mining Investment 2014, South Africa featured in the top-10 planned international mining projects, coming in at eighth position. These are projects where detailed investment quantum, commodity type and stage of investment pipeline, among other factors, have been concluded. The output of South Africa’s capital goods industry has expanded consistently in real terms since 1994. Rising exports since 1983 point to the industry’s global competitiveness. However, its import penetration ratio has also been rising steeply, reaching 56% in 2012.In September 2014 the DTI a study to assess the viability of and mechanism for a Resources Capital Goods Development Programme for plant, machinery and after-market in mining, to stimulate local content and exports of this equipment. The study will examine the sector support interventions required, identify action plans and a proposed mechanism which, if implemented, will unlock and deepen local capital goods manufacturing industries in South Africa.It is against this background that the DTI is giving exposure to South African companies actively involved in supplying products and services to both the local minerals value chain and export markets. Products and services on show at Mining Indaba include corrosion protection liners, valves, steel tubes, pipes, enamelled covered conductors, trackless underground mining equipment, liquid storage solutions, centrifugal separators, surveillance systems, mining sensor systems and hearing protection devices.Despite a declining contribution to GDP and employment, South Africa’s minerals value chain remains a pillar of the economy and a major global player, accounting for a significant proportion of world production and reserves. The sector contributes 8.6% – some R263-billion – to GDP, creating over 500 000 direct jobs and an additional 500 000 indirect jobs. It accounts for 50% of forex, 12% of investment and 13.2% of corporate tax receipts. South Africa is a major supplier of coal, platinum group metals, gold, diamonds, chrome, iron ore, vanadium and manganese.Although South Africa has exceptional mineral resources, further downstream and upstream beneficiation has not fully reached its full economic potential, mainly due to structural conditions within key value chains. The DTI is at the forefront of driving the country’s industrialisation agenda, in which beneficiation is key.So too is promoting investment in the sector using policy levers and incentives, encouraging local content throughout the minerals value chain, availing industrial financing, reducing export cargo dues on beneficiated cargo, export credit insurance, and stimulating market opportunities, especially exports into the rest of the continent and South America. South Africa will also explore support measures to increase the local value-add of inputs into the minerals value chain.Economic forecasts reveal that the global economy is likely to continue expanding at a moderate pace in 2015, pushing demand for minerals slightly higher. Even though China and parts of Europe are still on a slow the economic growth, the US is on a rebound and Japan’s economic recovery is still on track. According to Deloitte, the mining sector appears to be coming back into favour with investors, with sector valuations, mining capitalisations and total returns showing signs of recovery.During Mining Indaba, the DTI will also host delegations from a number of countries, including the UK, Turkey, Canada, China, India, Iran and Japan.For more than 20 years Mining Indaba has been an important event in Cape Town, bringing over R500-million in direct revenue to the city over the last eight years, creating 4 500 direct and indirect jobs and selling 20 000 hotel nights.Follow Mining Indaba on Twitter via the hashtag #MiningIndabalast_img read more

Rajans decision a personal choice; we must respect: Kochhar

first_imgMumbai, Jun 19 (PTI) RBI Governor Raghuram Rajans decision to not seek a second term is a “personal one” which everybody should respect, ICICI Bank MD & CEO Chanda Kochhar said today.”Rajans decision to return to academia is a personal one which we must respect. I wish Rajan all the very best for the years ahead,” Kochhar said in a statement today.In her comments, which come a day after Rajan surprised all by disclosing his decision to return back to the University of Chicago, Kochhar said under him, the RBI played a major role in steering the economy in a volatile world.There has been a widespread criticism about the governments inability to retain Rajan, who has been widely lauded for his leadership during the three-year stint at the central bank, for another term.Rajans decision, which came after sharp criticism by ruling BJPs Subramanian Swamy where the lawmaker also questioned the Governors patriotism, has been used by the Opposition to attack the government.”Today, India is the worlds fastest growing large economy with stable macroeconomic indicators…India will continue to remain on a very robust growth path,” Kochhar said. PTI AA DK MKJlast_img read more

Lead Generation for a Thought Leadership Authority – Blogs, Books, Speaking, Podcasts and eBooks

first_img Originally published Oct 19, 2007 12:11:00 PM, updated March 21 2013 Blogging I recently watched a presentation from Brian Carroll, author of Lead Generation for the Complex Sale and author of a blog called the B2B Lead Generation Blog. His presentation was quite interesting and he had these 5 suggestions for tactics to use for lead generation for a company that is trying to build thought leadership or become an authority.1) Blog.  Brian has been blogging for a year and thinks it is one of the most effective ways to get his ideas out there.  He posts 1 to 3 times per week spending an average of 2 hours per week in his blog.  I agree that this is a great technique to get your message out into the market – that’s why we at HubSpot started this blog!2) Speak.  Speaking opportunities are often overlooked as a marketing tactic, especially speaking at smaller events.  Brian likes the personal connection and says that he gets a lot more leads from in person events than web-based events.  Brian likes to speak 2 to 4 times per month.  the great news is that while preparing for one speaking opportunity can take a lot of time, if you can re-use the same presentation, you can get a lot of leverage out of your time.3) Book. Writing a book is a lot of work, and does very little to generate leads now.  But, a book is a great way to show people that you are a thought leader.  Seth Godin says that “a book is a souvenir of the ideas.”  So, don’t think about the book as a way to promote your ideas, but it is a great way to validate them and make them credible.  Finally, some interesting facts: according to some book researchers, 90% of nonfiction books sell less than 5000 copies, and it takes at least 5000 copies to make a thought leadership impact in the market.  Brian sees the book as a useful sales tool because it provides a lot of credibility and is a great leave behind for your salespeople.4) Podcast.  Brian does a Podcast once a month.  He does not think it is a great lead generation tool, he only has a couple hundred subscribers.  But, it is great for branding, because his data shows that when people do listen to podcasts, they really pay attention to them and tend to do it while driving or working out, and focus a fair amount on the content.5) eBook.  Brian defines an eBook as a “hipper version of whitepapers” (David Meerman Scott agrees).  eBooks are similar to whitepapers, but are typically more graphical and usually do not require registration.Does your company do any thought leadership?  Do you want to serve as an authority in your market?  What techniques do you use for marketing and lead generation below?  Leave a comment below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Action Items For Email Marketers From Facebook’s New Messaging System

first_img Topics: Originally published Nov 15, 2010 5:05:00 PM, updated July 28 2017 Email Marketing Today the rumors that Facebook is going to offer a new messaging system turned into reality. Yes, the social networking giant is going to provide the option of @Facebook.com email addresses, but this is only one part of the company’s announcement. Facebook’s new messaging system is not about email; instead it revolves around the idea of unifying and prioritizing messages. Facebook announced that users send more than 4 billion messages per day on the platform. In order to streamline these communication processes, Facebook’s messaging system will merge in one place different networking channels: chat, email, text message, Facebook message and mobile push notifications.   Additionally, Facebook announced that they were intentionally going to drop threaded messages and instead organize messages via people. This means that you should be able to see all the conversations that you have had with a friend, regardless of the type of message that was being used for the conversation. In organizing messages by people, Facebook was able to create what the company calls a social inbox, an application similar to Gmail’s priority inbox . It is a system that shows you the people and messages that are most important to you and obscures the less relevant ones. Though these features launched today, they will be rolled out to users around the world over the next few months. Facebook’s Mark Zuckerburg explained that this new messaging system is not an email killer. Instead, it is a system that supports a shift in messaging habits. In his presentation, Zuckerburg pointed out that children in the high school age range don’t use email because they think it is for old people. Facebook’s messaging system will likely not have an immediate impact on email marketing, but it highlights a trend in unified messaging that email marketers should become aware of and start planning for. Email Marketing Takeaways: 1. Sender Consistency Will Become More Important – While everyone won’t run and use Facebook’s new messaging system, it will likely set a bar for many other applications that will “borrow” some of its features. One feature that is likely to end up in other applications is the organization of messages by person. If this type of organization becomes widely used, email marketers will need to carefully organize and think about who the sender name on their email messages should be, in order to break through the clutter of an already crowded inbox. 2. Lead Nurturing Themes Across Emails Will get More Notice – With inboxes organized by message senders, the theme across multiple messages becomes more important. In current email marketing, the recipient sees only the current message with previous messages sitting in other folders. When you remove the folders and look at the messages all at once, it will be even more important for marketers to think about the information timing and relevance for each person on their list. 3. Messages Need to Work in All Formats – In a world where people can access messages on their mobile devices, it is critical that corresponding marketing offers also work properly in different formats. This is why mobile optimized landing pages and messages will need to be baked into the email marketing process. 4. Prompting Interaction Becomes More Important – With a social inbox to help prioritize message delivery, email needs to become a more socially-driven communication channel. If users can interact with your message and even respond to it, it is likely your future messages will receive better placement in the social inbox. What are your thoughts on the new Facebook messaging system? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

An Introduction to Link Building: Understanding the Anatomy of a Link

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. For those who were not able to attend, here’s a rundown of three important factors to keep in mind when doing targeted link building.Access 4 Essential Link-Building TipsA Quick Note About Content CreationAt the end of the day, link building is about content creation. If you don’t have content worth sharing, you won’t get link love. Even with the best link building campaign in place, the lion’s share of your links should come from people freely linking to your content. If you’re a regular reader of the HubSpot blog, what I’m about to say next shouldn’t shock you: Use a blog on your website to write about your industry. The content you create will get found and will get linked to. Understanding the Anatomy of a LinkThere are three things you need to think about:1) Anchor Text: This this the textual representation of your hyperlink. For example the anchor text for this link is “this link,” and the hyperlink is “http://www.hubspot.com.” Anchor text is important because most major search engines use it to determine what keywords are relevant to a page. For example, if you want to rank for the term “Orange Widgets,” then you should try to get as many links as you can with “Orange Widgets” as the anchor text. 2) Authority of the Linking Domain:Inbound links are important to SEO because they are a signal to search engines that you Web site or Web pages are important. Simple put, the more inbound links you have, the more authority you get. Furthermore, the more authority you have, the better your chances are of ranking for a given keyword.That said, all links are not created equal. If you were to get an inbound link from a domain with lots of it’s own inbound links, like the New York Times for example, you would get more authority transfered to your domain, then if you got a link from my friend Brian’s blog. Your goal should be to get links from high authority domains.When researching link building opportunities, always check the authority of the websites that you are trying to get links from. There are many tools online that allow you to check domain or page authority, including HubSpot’s link grader tool.3) The Page on Your Website that is Getting the Links:As I mentioned at the beginning of this post, most of the inbound links your site will receive in it’s lifetime will come naturally from people linking to your remarkable content. Those links will help improve the authority of your domain as a whole, but are often very general and do not contain keyword-rich anchor text, or point to meaningful pages.The goal of targeted link building is to improve your rank for a keyword phrase or to improve the rank of a particular page on your site.Think carefully about what pages you want linked to. For example, if you currently have a page on your site that is ranking number 22 on Google for the term “Orange Widgets.” Your goal should be to generate more links to that page, hopefully containing relevant anchor text.As links to that specific page grow, it should climb up in position in search engines. Topics: Link Building Originally published Sep 28, 2011 10:09:00 AM, updated July 28 2017last_img read more